7 Simple Marketing Tips

Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business.

Tip 1:

You can constantly improve the effectiveness of your advertising by allocating 80 percent of your advertising budget to proven promotions and 20 percent to testing new things. When something new works better than your proven promotions, move it to the 80 percent group and start testing something else in the 20 percent category.

Tip 2:

Customers are usually receptive to more offers from you immediately after they buy. Follow up every sale with another offer for a product or service related to the one they just bought. Many will accept your offer ...producing an easy sale for you.

Tip 3:

Make your sales presentation more believable (and more effective) by converting general statements into specific descriptions. Instead of "quick and easy", explain exactly how quick and how easy. Also, reduce round numbers like "15 pounds" into specific odd numbers like "13.7 pounds". It sounds more authentic.

Tip 4:

Most people are more interested in getting value for their money than in getting a bargain. Find some low-cost ways to enhance the perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit margin go up.

Tip 5:

Search for and test some alternative marketing methods you may be overlooking. That's how one internet marketer discovered direct mail postcards. They proved to be a highly effective and very low-cost way to generate traffic to her web site. Plus they conceal her marketing efforts from competitors who can see (and copy) what she does online.

Tip 6:

You can make your sales message more effective by presenting everything in terms of the benefit it provides to customers. For example, don't just list testimonials from satisfied customers. Point out that those testimonials prove you have an established history of delivering what you promise.

Tip 7:

Include a Questions and Answers page on your web site with the answers to frequently asked questions. It enables prospective customers to get instant answers to their questions ...and reduces the number of questions you have to answer yourself.

Plus One More... A Bonus Tip:

Avoid making any sales claim that sounds exaggerated ...even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level.

Each of these marketing tips reveals a simple, proven tactic you can use to boost your sales and profits quickly. All 7 are easy to use ...and have proven highly effective for any type of business.

Copyright 2005 Bob Leduc http://BobLeduc.com

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

---

Google News Updated : Sat, 30 Aug 2008 00:25:40 GMT Obama’s Plane Palin Problem - FOXNews BBC News Obama’s Plane Palin Problem FOXNews - 2 hours ago by Major Garrett Reporters covering Barack Obama heard the news aboard Obama 1 (the campaign for the first time chartered a second plane for the swelling press corps), just before takeoff. Video: Raw Video: Schwarzenegger Praises Palin kcratv “Tougher in Alaska” host Geo Beach discusses Sarah Palin Christian Science Monitor CBS News - Chicago Tribune - The Star-Ledger - NJ.com - Seattle Post Intelligencer all 5,468 news articles Publ.Date : Fri, 29 Aug 2008 22:07:29 GMT Aid agencies scramble to help flood victims - CNN CBC.ca Aid agencies scramble to help flood victims CNN - 39 minutes ago (CNN) -- The grinding misery triggered by the massive floods in a downtrodden part of northeastern India and across the border in Nepal persisted Friday, with government and aid agencies swinging into action to help the 2 million-plus people fleeing ... India: Up to 2000 feared dead in Bihar floods guardian.co.uk Millions displaced in Bihar floods PRESS TV Reuters India - CNN International - New York Times all 551 news articles Publ.Date : Fri, 29 Aug 2008 23:45:57 GMT Boeing union leaders recommend strike - MarketWatch Washington Post Boeing union leaders recommend strike MarketWatch - 1 hour ago By MarketWatch Leaders of the International Machinists and Aerospace Workers on Friday rejected Boeing's third and final contract proposal and recommended its workers vote to go on strike. Union Leaders Reject Boeing Contract Offer Wall Street Journal Boeing Union Urges Workers to Reject Offer, Setting Up Strike Bloomberg Bizjournals.com - guardian.co.uk - The Associated Press - TheStreet.com all 1,041 news articles Publ.Date : Fri, 29 Aug 2008 23:15:15 GMT Microwave baby killer convicted - BBC News BBC News Microwave baby killer convicted BBC News - 3 hours ago A US court in Dayton, Ohio, has convicted a mother of murdering her one-month-old daughter by burning her to death in a microwave oven. Video: Prosecutor: Ohio Mom Killed Baby in Microwave AssociatedPress US jury convicts mom in microwaved-baby case International Herald Tribune ToTheCenter.com - WZTV - NBC6.net - Dayton Daily News all 689 news articles Publ.Date : Fri, 29 Aug 2008 20:30:22 GMT US Economy: Spending Slows, Inflation Accelerates (Update1) - Bloomberg Washington Post US Economy: Spending Slows, Inflation Accelerates (Update1) Bloomberg - 6 hours ago By Shobhana Chandra Aug. 29 (Bloomberg) -- US consumer spending grew at a slower pace in July as the impact of the tax rebates faded and a pickup in inflation eroded Americans' buying power. Bonds fall on mixed economic reports CNNMoney.com Consumer spending flags, but confidence rises Reuters Wall Street Journal - New York Times - MarketWatch - AHN all 520 news articles Publ.Date : Fri, 29 Aug 2008 18:25:06 GMT Earwax: Too Much of a Good Thing? - WebMD eFluxMedia Earwax: Too Much of a Good Thing? WebMD - 5 hours ago By Kelley Colihan Aug. 29, 2008 -- The body is a miraculous mechanism. Consider the once-lowly earwax. People used to try to remove it. Leave That Ear Wax Alone Washington Post National Guideline Against Ear Poking eFluxMedia MSNBC - RedOrbit - MedPage Today - eMaxHealth.com all 36 news articles Publ.Date : Fri, 29 Aug 2008 18:32:14 GMT Protests Rise in Thailand In Challenge to Regime - Wall Street Journal GulfNews Protests Rise in Thailand In Challenge to Regime Wall Street Journal - 1 hour ago By JAMES HOOKWAY and STEPHEN WRIGHT BANGKOK -- Waves of antigovernment protests spread beyond Thailand's capital Friday as clashes between police and demonstrators intensified, forcing the closure of several regional airports and disrupting rail ... Thai protest alliance not so happy with democracy The Associated Press US asks Thailand to end crisis through democratic means AFP New York Times - BBC News - guardian.co.uk - Reuters all 2,421 news articles Publ.Date : Fri, 29 Aug 2008 22:33:23 GMT RSS2Blog Add RSS Feeds to My Website

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

Make More Money with Marketing Metrics

Do you know how effective each of your individual marketing... Read More

Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake

Effective customer newsletters find the right mix of promotional and... Read More

Stretch Your Marketing Reach

One of the most cost effective marketing strategies you can... Read More

The Marketing Funnel: Simple, Effective Marketing Strategy

No matter if you're publishing your first book or producing... Read More

Service Marketers; How?s Your Packaging?

When a shopper picks up a product in a store,... Read More

The Importance of Business Marketing

Business marketing is one of the most important parts that... Read More

What Are Focus Groups & How Do They Work?

Businesses and other organizations use focus groups to research consumer... Read More

Self-Promotion on a Zero Budget

Recently, I've received a few e-mails from people asking me... Read More

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

20 Tricks to Help Get That Envelope Opened

When your envelopes aren't opened, you can't make money! Beforeyou... Read More

Promote your Business and Products through Submitting Articles to Top Web Sites

Articles submitted to online publishers bring your site new visitors... Read More

Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back

First, some background on today's topic. I've had a terrible... Read More

5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics

The internet of course brings a huge arena of marketing... Read More

Burnout

Today I want to share a question from a reader... Read More

5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!

In addition to direct marketing strategies you want to be... Read More

FREE Means MORE Business

Why give freebies?We have all seen freebies at trade shows... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More

How To Conduct Effective Online Surveys

Although they are inexpensive and product fast results, online surveys... Read More

Find the Goldmine Within Your Business

Doing a current customer breakdown can help you find the... Read More

An Easy Start to Mail Order

Listing names of Big Mail Requestors, and sending out packages... Read More

Mail Orders Most Common Mistakes

THE GREAT MAIL ORDER MYTH There are a number of... Read More

Copy SoapNet and Make Money

Whether you want to admit it or not, soap operas... Read More

Distinguish Your Business From The Competition

You followed time-honored online marketing techniques to the letter: you... Read More

Postcard Mania

Will postcards be an advantage for you?The latest craze these... Read More