3 Strategies to Market Your Business Even When There?s No Money
Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business.
The following three strategies have proven extremely effective for countless businesses as they can for you.
1. Press Releases ? Very effective and they offer a great deal of credibility when published. You must have a well written release that is pertinent to the media source you are sending it to. You can distribute press releases both online and off.
A quick Internet search under media resources in your city will bring up radio, television, newspapers and magazines in your area. To find online resources do a search under "free online press release distribution." Numerous listings will come up. Be sure to utilize the free services when on a limited budget.
There are services you can pay for if you are so inclined. Two excellent resources for both free and paid are www.prweb.com and http://arrivenet.com/.
Prior to writing a press release, determine the following:
-Who is your target market? -What is your target media? -Who is the contact person at the media outlet? -What is the timeframe for submission? -Do you have an attention-grabbing headline? -Do you know the who, what, when, where, why, how? -Do you have good quotes, research and technical date if appropriate?
Click this link http://press.arrivenet.com/bus/article.php/593635.html to see how powerful a well-written release can be.
2. Articles - Writing articles is a great way to gain recognition as an expert in your field or specific industry. By providing practical information, you can reach targeted audiences. This can create exciting opportunities for you and your business.
Whatever you write about should be something you are knowledgeable on and your information is factual. Incorrect or untrue information can come back to haunt you.
Recently I read an article by someone claiming to be an Internet marketing expert. Their article was about gaining visibility on the Net. To find out how much visibility this so called expert has I did a name search on the author. The "expert" author had only 10 postings under his name. Not very impressive when other experts have thousands of listings. The author immediately lost credibility.
3. Presentations ? One of the most incredibly effective ways to market your product or service is to offer a complimentary information seminar. When you provide great information that is of interest to your market you have become a resource before you are a vendor.
By positioning yourself as a resource you are marketing in a very unique way.
Hosting a presentation can be virtually expense free. You can offer to do a presentation at a staff meeting for a client. Many large companies have brown bag lunch speaking opportunities.
You can host a meeting open to the public at your local library. Be sure to send press releases to the local media when you are offering a presentation open to the public.
Many associations, including your local Chamber of Commerce, are constantly seeking presenters who can provide timely and content driven talks that benefit their members.
When you apply one of the three recommendations to your marketing mix you will gain benefit. When you apply all three the results can be phenomenal.
Learn how to market online with little or no money. Access FREE eBook Street Smarts eMarketing Tips Guaranteed to Jump Start Your Internet Presence to Put You Miles Ahead of the Competition http://www.streetsmartsmarketing.com/free -ebook.htm written by Kathleen Gage, an award winning entrepreneur, keynote speaker and author, specializing in low cost, high return marketing strategies for small and home based businesses.
 Google News Updated : Sat, 11 Oct 2008 17:50:53 GMT Marriage ruling not the end of debate in Conn. - The Associated Press
The Associated Press - HARTFORD, Conn. (AP) - Now that the Connecticut Supreme Court has ruled same-sex couples have the right to wed, opponents of gay marriage are pinning their hopes on an infrequent ballot question in a longshot bid to block the unions. Video: Connecticut Court Allows Gay Marriage Conn. Ban On Gay Marriage Reversed Publ.Date : Sat, 11 Oct 2008 16:41:18 GMT Obama Aims for Electoral Edge, Block by Block - New York Times
New York Times - Lukas McGowan is focused on getting voters out on Election Day. “Once we register them,” he says, “that’s only half the job. Obama thanks McCain for remarks, presses attack FOX News poll: Obama leads McCain Publ.Date : Sat, 11 Oct 2008 17:21:34 GMT This week in Apple: New notebooks, new writers, and more Woz - Ars Technica
Ars Technica - By Jacqui Cheng | Published: October 11, 2008 - 09:30AM CT This week's most-read Apple news was all over the map, but in a good way. Don't Buy A Mac Laptop* Apple may launch new laptop Publ.Date : Sat, 11 Oct 2008 14:43:05 GMT Stevens's Reputation 'Sterling,' Powell Says - Washington Post
Washington Post - By Del Quentin Wilber Former secretary of state Colin L. Powell told jurors in the corruption trial of Sen. Ted Stevens yesterday that the powerful Alaska Republican had a "sterling" reputation among the nation's military and political leaders. Reporter's Notebook: Powell Takes the Stand for Stevens Powell says Sen. Stevens' integrity "sterling" Publ.Date : Sat, 11 Oct 2008 03:13:53 GMT Palin hammers Obama on the abortion issue in Johnstown - CNN
CNN - (CNN) -- Alaska Gov. Sarah Palin took her message to voters in the battleground state of Pennsylvania on Saturday, lashing out at Sen. Barack Obama for his views on abortion. Palin drubs Obama on abortion during Pa. rally Palin Gets Personal On Abortion Issue Publ.Date : Sat, 11 Oct 2008 17:06:21 GMT Nobel Peace Prize winner wants jobs for the young - International Herald Tribune
International Herald Tribune - AP HELSINKI, Finland: Nobel Peace Prize winner Martti Ahtisaari said Saturday that finding jobs for more than 1 billion young people in the Middle East and Asia will be a major challenge to peacebuilding in the next decade. Ex-President Of Finland Is Awarded Peace Prize Nobel Finn Publ.Date : Sat, 11 Oct 2008 13:12:07 GMT GM Is Said to Be in Preliminary Talks With Chrysler (Update2) - Bloomberg
Bloomberg - By Jeff Green Oct. 11 (Bloomberg) -- General Motors Corp. is in preliminary talks with Cerberus Capital Management LP's Chrysler LLC about a possible merger or other partnership, people with direct knowledge of the talks said. Source: Chrysler, GM discuss merger, acquisition GM mulled Chrysler acquisition: Huh? Publ.Date : Sat, 11 Oct 2008 15:39:15 GMT Increased Web Site Traffic |
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