2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around

Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door.

I've used this technique for my $1.5 million bricks & mortar business and several of my websites. I can tell you it works, and it works well! You can do it too! It's more effective than advertising and won't deplete your marketing budget.

The technique is the power of publicity. Free publicity is easy to get and is extremely effective. Publicity is usually viewed by most consumers as more credible than advertising. You can get publicity in many forms but two of the best techniques are press releases and submittals to publications.

Both of these can put your business in front of thousands or millions of prospective customers. Almost every market is served by one or more newspapers, magazines, e-zines, newsletters or websites. These let you get super, targeted traffic. Almost all of these publications take press releases.

You can use press releases to announce a new website, product, personnel change, or business milestone. They work great and are almost always accepted. In online venues you can include a link to your site. Many businesses use these on a regular basis to keep their firm in the news. It's solid gold!

Here are five things you should remember when writing a hot press release.

1) Make sure it is something people will really want to hear about. With so many niche markets, you are almost sure to be able to target your product, service or website to one of them. If you can't, it's probably time to rethink your niche anyway.

2) Make it simple. You want to write the way people really talk. Don't use a lot of fancy language. Make it as easy for people to get what you are telling them as possible.

3) Remember, you are trying to get free publicity. Be sure to include all the contact information about your company. If you are using an online release, make sure you include a link to your site, an e-mail link, or both.

4) Just the facts, ma'm. You need to have all the facts pertaining to the product, service or business you are announcing with just enough sales sprinkled in to make it interesting. Don't over do it. It's a press release, not an ad.

5) Put the news at the beginning, and then follow with who is releasing it. Make sure it is news that will grab people and make them want to read further.

Most e-zines and newsletters are hungry for good content. If you are what's known as a SME (Subject Matter Expert), they will be happy to take your submission. As a condition of your submission some will even pay you for your article. Most however, will not pay you but will include a tagline with a link to your website. It builds quality traffic and your credibility at the same time! It's an extremely powerful combination. In most cases it's far better than anything you could pay for.

Steve Faber has been successfully marketing both on and off line for years. He has been a principal for a bricks n mortar business that grossed almost $2 million a year. He has been involved with several successful websites for both bricks n mortar and online businesses. You can get his free newsletter with great information to really grow your business at: http://site.liveanotherday.com/newsletter.html

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Google News Updated : Sat, 30 Aug 2008 00:25:40 GMT Obama’s Plane Palin Problem - FOXNews BBC News Obama’s Plane Palin Problem FOXNews - 2 hours ago by Major Garrett Reporters covering Barack Obama heard the news aboard Obama 1 (the campaign for the first time chartered a second plane for the swelling press corps), just before takeoff. Video: Raw Video: Schwarzenegger Praises Palin kcratv “Tougher in Alaska” host Geo Beach discusses Sarah Palin Christian Science Monitor CBS News - Chicago Tribune - The Star-Ledger - NJ.com - Seattle Post Intelligencer all 5,468 news articles Publ.Date : Fri, 29 Aug 2008 22:07:29 GMT Earwax: Too Much of a Good Thing? - WebMD eFluxMedia Earwax: Too Much of a Good Thing? WebMD - 5 hours ago By Kelley Colihan Aug. 29, 2008 -- The body is a miraculous mechanism. Consider the once-lowly earwax. People used to try to remove it. Leave That Ear Wax Alone Washington Post National Guideline Against Ear Poking eFluxMedia MSNBC - RedOrbit - MedPage Today - eMaxHealth.com all 36 news articles Publ.Date : Fri, 29 Aug 2008 18:32:14 GMT Boeing union leaders recommend strike - MarketWatch Washington Post Boeing union leaders recommend strike MarketWatch - 1 hour ago By MarketWatch Leaders of the International Machinists and Aerospace Workers on Friday rejected Boeing's third and final contract proposal and recommended its workers vote to go on strike. Union Leaders Reject Boeing Contract Offer Wall Street Journal Boeing Union Urges Workers to Reject Offer, Setting Up Strike Bloomberg Bizjournals.com - guardian.co.uk - The Associated Press - TheStreet.com all 1,041 news articles Publ.Date : Fri, 29 Aug 2008 23:15:15 GMT Aid agencies scramble to help flood victims - CNN CBC.ca Aid agencies scramble to help flood victims CNN - 39 minutes ago (CNN) -- The grinding misery triggered by the massive floods in a downtrodden part of northeastern India and across the border in Nepal persisted Friday, with government and aid agencies swinging into action to help the 2 million-plus people fleeing ... India: Up to 2000 feared dead in Bihar floods guardian.co.uk Millions displaced in Bihar floods PRESS TV Reuters India - CNN International - New York Times all 551 news articles Publ.Date : Fri, 29 Aug 2008 23:45:57 GMT Protests Rise in Thailand In Challenge to Regime - Wall Street Journal GulfNews Protests Rise in Thailand In Challenge to Regime Wall Street Journal - 1 hour ago By JAMES HOOKWAY and STEPHEN WRIGHT BANGKOK -- Waves of antigovernment protests spread beyond Thailand's capital Friday as clashes between police and demonstrators intensified, forcing the closure of several regional airports and disrupting rail ... Thai protest alliance not so happy with democracy The Associated Press US asks Thailand to end crisis through democratic means AFP New York Times - BBC News - guardian.co.uk - Reuters all 2,421 news articles Publ.Date : Fri, 29 Aug 2008 22:33:23 GMT Microwave baby killer convicted - BBC News BBC News Microwave baby killer convicted BBC News - 3 hours ago A US court in Dayton, Ohio, has convicted a mother of murdering her one-month-old daughter by burning her to death in a microwave oven. Video: Prosecutor: Ohio Mom Killed Baby in Microwave AssociatedPress US jury convicts mom in microwaved-baby case International Herald Tribune ToTheCenter.com - WZTV - NBC6.net - Dayton Daily News all 689 news articles Publ.Date : Fri, 29 Aug 2008 20:30:22 GMT US Economy: Spending Slows, Inflation Accelerates (Update1) - Bloomberg Washington Post US Economy: Spending Slows, Inflation Accelerates (Update1) Bloomberg - 6 hours ago By Shobhana Chandra Aug. 29 (Bloomberg) -- US consumer spending grew at a slower pace in July as the impact of the tax rebates faded and a pickup in inflation eroded Americans' buying power. Bonds fall on mixed economic reports CNNMoney.com Consumer spending flags, but confidence rises Reuters Wall Street Journal - New York Times - MarketWatch - AHN all 520 news articles Publ.Date : Fri, 29 Aug 2008 18:25:06 GMT Make Data Feed Websites Amazon RSS Feed Generator

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