Inspirational Power ( Part 1 )

The Fundamentals of Strategic Marketing, Some Key Traits for Greater Effectiveness

Probably, the greatest challenge to marketing management in the next five Years will be to change quick and fast enough, in order to keep pace with new technologies, new markets and new corporate values According to the definition of the AMA, "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. "

Customer focus has nowadays become a cliché among marketers keen to win competitive advantage. But this issue deserves to be taken very seriously, as it disguises a shift from brand recognition to customer recognition. . Every business competing for a leadership role in the market they are operating is customer driven, customer focused, customer related, so what is new?

A new form of interacting with our customers, what I call an, "Intelligent Communication ", should be the strategy to follow; It helps if a marketer has a sales background paired with good oral and written communication skills, but a dialogue consists in a interaction between 2 persons, in a typical business scenario between buyer and seller, and to have a dialogue one should also develop the ability to proper listen to people.

This ability, is, in my opinion, the key skill for success. We marketers generally like to hear ourselves, but how can we develop a deep knowledge of our customer needs if we do not take proper time, focus and energy on really actively listen to what they have to say. By doing this, You will become a better listeners and a more critical and creative thinker.

These are the basic elements of what I consider to be an intelligent dialog with customers

Marketers daily face an endless exchange of ideas, messages, and information by dealing with their internal and external network day after day. How well they communicate can help determine whether their companies quickly grow into an industry leader or joins thousands of other businesses stranded in mediocrity.

Marketers, should, therefore, develop a deep understanding about what their customers wants and needs are, about meeting their expectations and key requirements, and ultimately, this focus should be the source of all the inspiration.

It is becoming more and more important to demonstrate your understanding of customers and Your ability to build trust and loyalty with them, and Marketing should be the driving force in every company and be seen as the link to those customers. (Both internally and externally!) Make sure that you have THE right story to tell to Your customers, as we are entering the "Age of the storyteller " where the biggest challenge facing companies is how to tell, communicate their story in the most compelling, consistent and credible way possible.

Business is comparable to art, it should be seen as a stage, where every sell is a performance and where the customers will meet new selling experiences, will feel motivated and engage to interact with the seller and the desirable result of such an interaction should always be a win-win situation.

Basically companies are what they charge for, by competing solely on a price basis those same companies have been commoditized providing their customers the perception of little or no differentiation to the competition, and adding little value to their offers, be it a product a system or a service.

The challenge for a modern business organisation should be to move to a situation where the customer starts buying from you rather than being sold to . . .

Business as usual is no longer a recipe for success.

Business relationship should be practiced as an act of friendship, rather than merely been seen as a simple process of negotiation. It is about connecting sincerely with people in, a profitable way, but caring for there needs, wishes, and not merely persuading or manipulating them to buy. If we want to practice value based marketing, than we should realize that the value of product ranges and brands no longer lies just in their capacity to deliver better margins, but in their ability to develop business relationships which deliver the vital assets and resources that make the difference between perishing and prospering.

Therefore, and in order to stay current and close with our customers we should focus on the R of CRM and create a new form of selling "relationship".

Henrique Plöger Abreu has a Master Degree in Business Administration, more than 20 Years of working experience in Sales and Marketing. He is a Public Speaker, Business Consultant and President of the L.T.C. a non Profit Organization.

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Google News Updated : Wed, 09 Jul 2008 13:08:20 GMT G-8 Conference Tackles Global Warming Treaty - Washington Post BBC News G-8 Conference Tackles Global Warming Treaty Washington Post - 1 hour ago By Michael Abramowitz RUSUTSU, Japan, July 9-- The leaders of the countries most responsible for greenhouse gas emissions pledged Wednesday a shared effort to combat global warming, but developing countries like China and India continued to balk at the ... Bush: 'Significant progress' on climate change The Associated Press Emerging Nations Join G-8 on Climate New York Times Aljazeera.net - CNN International - Bloomberg - Telegraph.co.uk all 2,035 news articles Publ.Date : Wed, 09 Jul 2008 11:20:59 GMT German shares up midday as financials rebound - Forbes ABC News German shares up midday as financials rebound Forbes - 1 hour ago FRANKFURT (Thomson Financial) - German shares were higher midday, led by financials, which rebounded from Tuesday's strong losses, and helped by soothing words from US Federal Reserve Chairman Ben Bernanke and easing oil prices. Fed ready to aid investment banks BBC News Fed Sees Turmoil Persisting Deep Into Next Year New York Times International Herald Tribune - Reuters - Financial Times - CNNMoney.com all 1,484 news articles Publ.Date : Wed, 09 Jul 2008 11:46:08 GMT US MBA's Mortgage Applications Index Increased 7.5% Last Week - Bloomberg 100 Mortgages US MBA's Mortgage Applications Index Increased 7.5% Last Week Bloomberg - 1 hour ago By Shobhana Chandra July 9 (Bloomberg) -- Mortgage applications in the US rose for a second straight week, a sign that falling home prices are attracting some buyers. Mortgage applications up 7.5% last week: MBA MarketWatch US mortgage applications increased last week-MBA Reuters CNN - Forbes - RTT News - 100 Mortgages all 15 news articles Publ.Date : Wed, 09 Jul 2008 11:38:08 GMT Iraq Wants Withdrawal Timetable In US Pact - Washington Post ABC News Iraq Wants Withdrawal Timetable In US Pact Washington Post - 8 hours ago By Ernesto Londoño and Dan Eggen BAGHDAD, July 8 -- Iraq's national security adviser said Tuesday that his government would not sign an agreement governing the future role of US troops in Iraq unless it includes a timetable for their withdrawal. Maliki's Withdrawal Card Wall Street Journal Iraqi Officials Still Insisting on Timetable to Withdraw New York Times istockAnalyst.com - AFP - CNN - Xinhua all 1,578 news articles Publ.Date : Wed, 09 Jul 2008 04:41:08 GMT Polygamist sect leader swaps jail for hospital - MSNBC KVAL Polygamist sect leader swaps jail for hospital MSNBC - 2 hours ago Warren Jeffs, the head of the Fundamentalist Church of Jesus Christ of Latter Day Saints, has been hospitalized. Douglas C. Pizac / Pool via Getty Images FILE July 2: Michael Sean Winters, author of "Left at the Altar," joins the "Morning Joe" crew to ... Jeffs was taken to the Sunrise Hospital and Medical Center in Las ... CNN Warren Jeffs Remains In Local Hospital KXNT Salt Lake Tribune - The Associated Press - Deseret News - Las Vegas Review - Journal all 309 news articles Publ.Date : Wed, 09 Jul 2008 10:48:40 GMT Coalition to lobby for US health-care reform - Reuters KULR-TV Coalition to lobby for US health-care reform Reuters - 17 hours ago WASHINGTON, July 8 (Reuters) - A coalition of unions, think tanks and other groups launched an advertising campaign on Tuesday saying they want to ensure that health-care reform tops the US political agenda after the November elections. Coalition begins universal health care campaign Great Falls Tribune Coalition launches push for health care reform Milwaukee Journal Sentinel Rapid City Journal - Tampa Tribune - Beyond Chron - Washington Post all 291 news articles Publ.Date : Tue, 08 Jul 2008 19:09:32 GMT Google adds third dimension to online social relationships - NetworkWorld.com Siliconrepublic.com Google adds third dimension to online social relationships NetworkWorld.com - 2 hours ago By Mikael Ricknäs , IDG News Service , 07/09/2008 Google has entered yet another space with the launch of Lively, a tool for creating 3D social spaces on Web sites, which is now available in a public beta test. Virtual world tipping point: Is there an enterprise use? ZDNet Google Introduces a Cartoonlike Method for Talking in Chat Rooms New York Times Reuters - The Tech Herald - eFluxMedia - Wall Street Journal all 263 news articles Publ.Date : Wed, 09 Jul 2008 11:04:08 GMT RSS to Blog Add RSS Feeds to My Website

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