Innovation Management ? some ideas are better than others
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
One of the useful methods of valuing ideas is to compare the type of idea with those types of ideas that have previously been most successful.
Franklin (2003) notes that some kinds of ideas are more successful than others. He notes six types:
a) Need spotting ? involves actively finding an answer to a problem.
b) Solution spotting ? involves finding a problem for a solution.
c) Market Research ? ideas generated as a result of market research.
d) Random event ? moments of serendipity when people stumble across answers they weren't looking for.
e) Mental invention ? pure random ideas with no previous knowledge of how they may be implemented.
f) Trend following.
Of these, the random event was the most successful (92.9%) with least failures (7.1%). However, this type of idea requires previous knowledge or experience on some level ? for example, an individual who has worked in an environment previously may utilise that tacit knowledge to solve a problem that becomes evident later.
Very close to the above is solution spotting with an 87.5% success and a 12.5% failure rate. Again, this idea type requires previous knowledge: the innovator consciously seeks a problem to apply that knowledge to.
These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
 Google News Updated : Tue, 07 Oct 2008 02:49:07 GMT China's Reputation On Product Safety Reaches a New Low - Washington Post
Washington Post - By Blaine Harden Even Burma -- where one of the world's most repressive and isolated military governments relies on trade with China -- has now warned its people to steer clear of all Chinese dairy products. Video: No Traces of Melamine in New Test of Milk Powder China vows overhaul of 'chaotic' milk industry Publ.Date : Tue, 07 Oct 2008 01:55:33 GMT Rays roll over White Sox, punch ticket to ALCS - Sports Network
Sports Network - Chicago, IL (Sports Network) - BJ Upton hit two solo homers, and the Tampa Bay Rays defeated the Chicago White Sox, 6-2, to clinch their first berth in an American League Championship Series in franchise history. White Sox eliminated from post-season with Game 4 loss to Rays Rays Finish Off White Sox to Reach ALCS Publ.Date : Tue, 07 Oct 2008 02:14:13 GMT Three Europeans win the 2008 Nobel for medicine - International Herald Tribune
International Herald Tribune - By Lawrence K. Altman The Nobel Prize in Medicine was awarded Monday to three European scientists who discovered viruses behind two devastating illnesses, AIDS and cervical cancer. Aids and cervical cancer pioneers share Nobel award Nobel Prize to HPV Researcher Highlights Importance of Cervical ... Publ.Date : Tue, 07 Oct 2008 01:50:01 GMT As Palin Brings Up Ayers, Obama Team Cites Keating - Washington Post
Washington Post - By Anne E. Kornblut and Michael Abramowitz The presidential campaign of Sen. Barack Obama for the first time criticized Sen. John McCain for his role in the "Keating Five" savings-and-loan scandal yesterday, saying the issue was fair game after a ... Video: AP Campaign Minute McCain ready for combat in 2nd presidential debate Publ.Date : Tue, 07 Oct 2008 02:17:08 GMT Plaxico Burress takes Giants to school with tired act - New York Daily News
New York Daily News - Plaxico Burress with his son after the Giants win Super Bowl 42. Burress will need to get his act together if the Giants are to repeat as champs. Burress Returns to Giants, With No Regrets Unapologetic Plaxico Burress returns to Giants Publ.Date : Tue, 07 Oct 2008 02:10:29 GMT Injury forces May-Treanor to sit out this 'Dancing' - USA Today
USA Today - By Bill Keveney, USA TODAY Two-time Olympic gold medalist Misty May-Treanor may be sidelined from ABC's Dancing With the Stars, but she says she won't let a leg injury suffered during rehearsals stop her from competing in beach volleyball. Misty May-Treanor drops out of ‘Dancing’ May-Treanor vows torn achilles won't end her volleyball career ... Publ.Date : Tue, 07 Oct 2008 02:09:39 GMT Computer Chip to Monitor Teen Drivers - ABC News
ABC News - By LISA STARK, MATT HOSFORD and KATE BARRETT Car keys -- long perceived as the keys to teenagers' freedom -- may soon be the best way for parents to monitor their every move. Going Along on the Ride With Junior Ford: Key limits speed, stereo volume Publ.Date : Tue, 07 Oct 2008 01:16:34 GMT Amazon Associate Feed |
PARLOT::Ebooks, Scripts,
Websites, and more... The knee-jerk response to prioritizing requirements is to mark everything... Read More Conflict generally arises by having your needs, desires, perceptions and... Read More If you think ahead and plan, many nightmare panic and... Read More I have been an entrepreneur for over twenty years and... Read More There are different reactions that individuals experience during time of... Read More In the Wizard of Oz, it was "Lions and tigers... Read More The perpetrators of the recent spate of financial frauds in... Read More Performance Management is the act of managing personal or organizational... Read More So I call my telephone company and someone picks up... Read More The need for constant reinvention is a given in today's... Read More What's everyone's favorite topic around the water cooler? Bad bosses!... Read More A while back the headlight switch on our minivan quit... Read More SELECTING THE RIGHT PERSON: To whom should tasks be delegated?... Read More Communicate! Don't leave you key stakeholders guessing.We are generally not... Read More Inventory management may seem complicated to some, but if one... Read More It is sometimes valuable to bring the sales manager into... Read More If you think the power move has costs, consider the... Read More In the last few years a lot has been written... Read More Many retailers do not have good internal controls in place... Read More Cold Water Comments - What They Are and How to... Read More You just signed a Help Desk Service Level Agreement (SLA)... Read More Sooner or later, most business owners need to look for... Read More FEAR! To what extent does fear rule your life? How... Read More Over the past few weeks I've been developing plans for... Read More Quick, Easy, and Even Fun! 1. Smile, say "Hi! How... Read More
Adsense
websites
Project Management - I Want It ALL
Conflict Resolution Training- When Personal Safety is an Issue
10 Steps When You Need Help in Your Business
Business Fit
Implementing Change
Gossip And Rumors And Hearsay, Oh Why?
Narcissism in the Boardroom
The Three-category Approach to Performance Management: Effort, Ability, or Environment
Offshore This! (Outsourcing Tech Support Overseas)
7 Strategies for Sustained Innovation
Toxic Bosses
Follow Up: It Makes A Difference
Delegate Tasks to the Right Person
Problem-Solving Success Tip: Dont Leave Your Key Stakeholders Guessing
Inventory Management 101
How To Write Commercial Collections Letters
The Professor Makes A Minus Power Move
Business Knowledge Management
Internal Control - The Why and How
Cold Water Comments - What They Are and How to Manage Them!
The Dark Side of Help Desk SLAs
How to Prepare for Your Companys Financial Future
Keep The Faith - Transform The Fear
Strategic Clarity for Communication Management
50 Great Ways to Motivate and Not Break the Bank
Affordable and Reliable Web Hosting Starting at $4.49/Month
Unravelling the Data Mining Mystery - The Key to Dramatically Higher Profits
Data mining is the art of extracting nuggets of gold... Read More
A Leadership Screw Driver: The 90 Day Improvement Plan
I was talking with first-line supervisors in a utility company... Read More
5 Management Decision Making Lessons from a Long Shot. A Heartening Belmont Victory
Like many, I watched the 134th Belmont Stakes hoping to... Read More
The Email Trap
If you sit at a computer for most of the... Read More
Popular Business Misconceptions Cost You Money!
Faulty information costs you money! Which of these popular business... Read More
Computer Consulting Profit Secrets
Do you own or manage a computer consulting company? Are... Read More
Success in Business Means Managing Negative Emotions
You may have the MBA but if an internal critic... Read More
Managing Change - Get it Right
In any event, getting the process right is a vital... Read More
Managing YOUR Expectations
I sit on the board of an organization and at... Read More
Creativity and Innovation Directors, Consultants and Managers
Creativity and Innovation is essential for competitive advantage, yet the... Read More
Look Good on Voice Mail
Your use of voice mail tells others a lot about... Read More
Auditing Improves Effective Planning
Speak of operations assessment, and we'll hear its significant value.... Read More
Is It Worth To Outsource? How One Can Outsource Wisely
Recent trends in software development market show that it is... Read More
Efficiency Around The Office
Nearly every office, be it commercial or home-based, may have... Read More
Dont Wait for Tax Time to Look at the Bottom Line
A curious thing happens to entrepreneurs in the spring of... Read More
Seven Cs to Avoid Procedure Writing Errors
You do your best to make sure your organization is... Read More
Morale Boosters: Feed the Troops First
When economic conditions turn tough or when the heavy work... Read More
One Crazy Cookie
In order to survive, you have to be happier than... Read More
Do You Really Care What People Think?
You had better care! Because what people think usually leads... Read More
Getting Software Developed for Your Business
At some point, your business is going to need to... Read More
Choosing the Right Corporate Training
According to a Gallup Poll, 80 percent of employees said... Read More
Pitching to Employees
The senior flight attendant on the WestJet flight was starting... Read More
Its Not Always What You Say
A major source of communication breakdowns is incongruence between the... Read More
Take This Into Consideration Before You Write Your Mission Statement
What principles should a company keep in mind when developing... Read More
What is the Most Difficult Part of an Improvement Program?
Answer: Starting one.Most of us realize that there is probably... Read More
Business Management |