Innovation Management ? how will we make the go or kill decisions?
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
One of the most important aspects of innovation management is the ability to know how and when to give further KILL or GO decisions once good ideas have been selected and are pushed into the pipeline, where they must measure-up alongside other good ideas.
The pipeline is also known as an idea funnel or a stage gate system. These terms are useful as they address the fact that the good idea selection process continues in the development stage.
The value of an idea is consistently changing and depends on where it is in the idea funnel process. Innovative firms accept that ideas have a high mortality rate and that GO or KILL decisions have to be made to focus resources on those ideas most likely to succeed.
As the idea funnel narrows, the requirement for staying in the funnel becomes more rigorous ? the process involves tinkering, experimentation, market research and prototyping. The issues raised include:
a) What are the criteria for staying in the funnel?
b) How long will development and experimentation be allowed before the KILL decision is made?
c) How should the KILL decision be made?
A balance needs to be struck. A company that allows the idea to stay in the funnel longer and give it every chance to prove itself will use up valuable resources that could be allotted to other good ideas. However, they have less chance of prematurely killing off a good idea.
These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
 Google News Updated : Thu, 24 Jul 2008 00:51:42 GMT Red alert! The cellphone warning has been issued - Los Angeles Times
Los Angeles Times - Now he's done it. Dr. Ronald B. Herberman, director of the University of Pittsburgh Cancer Institute, has said what no one else would -- no cancer experts anyway. Pittsburgh Cancer Center Warns of Cell Phone Risks Cancer researcher warns about cell phone use Publ.Date : Thu, 24 Jul 2008 00:07:36 GMT The night Karadzic rocked the Madhouse - guardian.co.uk
guardian.co.uk - A man plays a gusle in a bar called Madhouse in Belgrade, where war crimes suspect Radovan Karadzic is now known to have frequented. Video: Karadzic's arrest sparks clashes - 23 Jul 08 Arrest of Radovan Karadzic: Why Now and Who's Next? Publ.Date : Wed, 23 Jul 2008 20:35:43 GMT Report: Eagles call Packers about Favre - SportingNews.com
SportingNews.com - While the Philadelphia Eagles are taking it easy with Donovan McNabb in training camp as he works his way back from a shoulder injury, that hasn't stopped them from going after some potential insurance. Winfield a Favre fan AP Source: Goodell monitoring Favre situation Publ.Date : Wed, 23 Jul 2008 23:26:08 GMT Review: 'Step Brothers' - 40-year-old goobers - San Francisco Chronicle San Francisco Chronicle - Step Brothers: Comedy. Starring Will Ferrell and John C. Reilly. Directed by Adam McKay. (R. 95 minutes. At Bay Area theaters. For complete movie listings and show times, and to buy tickets for select theaters, go to sfgate. Video: The Stars of 'Step Brothers' `Step Brothers' Ferrell, Reilly reunite as duo Publ.Date : Wed, 23 Jul 2008 22:39:58 GMT Hurricane Dolly Makes Landfall in Southern Texas (Update2) - Bloomberg
Bloomberg - By Demian McLean July 23 (Bloomberg) -- Hurricane Dolly was downgraded to a Category 1 storm as it made landfall today in southern Texas, where coastal residents weathered their first direct hit by a hurricane in almost a decade. Video: Dolly Pummels Texas Gulf Coast Dolly forces refining cuts, hits gas output Publ.Date : Wed, 23 Jul 2008 23:36:26 GMT Bloomberg, Gates pledge $375 mln against tobacco - Reuters
Reuters - By Christine Kearney NEW YORK, July 23 (Reuters) - New York Mayor Michael Bloomberg and Microsoft Corp (MSFT.O: Quote, Profile, Research, Stock Buzz) co-founder Bill Gates pledged $375 million on Wednesday to fight what they called a global tobacco ... Video: Gates, Bloomberg Pool Riches to Fight Smoking Bloomberg and Gates fight smoking Publ.Date : Wed, 23 Jul 2008 23:11:25 GMT 'Dark Knight' Christian Bale's lady sidekick: Sibi Bale - Los Angeles Times
Los Angeles Times - Like the Dark Knight/Bruce Wayne, Christian Bale is a real-life man of mystery. Averse to personal publicity, he is well-known for not wanting to discuss his private life. Christian Bale, Wife "Solid" at Knight's Spain Premiere Bale attends 'Dark Knight' premiere in Spain Publ.Date : Wed, 23 Jul 2008 23:54:18 GMT RSS For Web Pages |
PARLOT::Ebooks, Scripts,
Websites, and more... 1. Create a filing system with broad categories such as... Read More When approaching any decision, it's important for individuals to maintain... Read More The pure and simple truth is rarely pure and never... Read More Creativity can be defined as problem identification and idea generation... Read More The failures we have seen in the quality and integrity... Read More Companies spend millions of dollars each year identifying their brand,... Read More Many entrepreneurs and chief executive officers are unaware that there... Read More Creativity can be defined as problem identification and idea generation... Read More In my book "You're In Charge?What Now?" I use a... Read More October 2004 saw the introduction of the Employment Act 2002,... Read More Creativity can be defined as problem identification and idea generation... Read More It's clear to me that a workplace is a better... Read More When people or groups make a decision to purchase something,... Read More DECISION BY AUTHORITY RULE: Many groups start out with-or quickly... Read More The meeting started like a hundred others before. There were... Read More 1) Where is the agenda? A meeting without an agenda... Read More An individual's ability to forge effective relationships across cultures is... Read More In today's competitive environment, companies realize that a good boss... Read More Let me repeat a story I heard many years ago... Read More Assignment of Claims Act of 1986"....What does this mean for... Read More Statistics consistently reinforce that the biggest challenge in today's contact... Read More "Nothing great was ever achieved without enthusiasm." Ralph Waldo EmersonI'm... Read More Every parent, educator, and manager knows that "Nintendo children"--those born... Read More It's the middle of the night. You've woken up with... Read More The perpetrators of the recent spate of financial frauds in... Read More
Adsense
websites
Organize your Office- Seven Solutions
Burger on a Bun Decision Making
The Truth?
Innovation Management ? forced into it!
Sarbanes-Oxley and Section 404: Old Dog, New Teeth
Great Employees = Passionate Consumers
Have You Always Thought That The Best Ideas Come From Research Or Management? Think Again
Innovation Management ? Good Leadership
Lead to Succeed: The Seven Essential Steps to Work Leader Success
New UK Laws on Staff Dispute Resolution and Disciplinary Procedures
Creativity and Innovation Management: Incubation and Insight
Finding Common Ground Through Consensus Decision-Making
Influencing Change - A Guide for Sellers, Coaches, and Supervisors
Problems with Group Decision Making
Solving the Problem Solving Problem
What to Ask When You?re Invited to a Meeting
Towards Intercultural Understanding
Leadership Style: What Makes A Good Boss?
Can You Sleep While The Wind Blows?
Invoice Factoring for Goverment Vendors
Training and ROI (Return On Investment)
Lower the Bar
Twitch Speed: Reaching Younger Workers Who Think Differently
Bye-Bye Boring Meetings! Make Yours Remarkable!
Narcissism in the Boardroom
Affordable and Reliable Web Hosting Starting at $4.49/Month
Competion or Cooperation?
It has been said, there is no better way to... Read More
Human Resources: The Misidentified Subject
Interest in the field of human resources has exploded in... Read More
Creating a Team Working Environment
TEAM DECISION MAKING: Managers who invite participation believe that people... Read More
The Ins and Outs of Internal and External Relations
INTERNAL PUBLIC RELATIONS: Never overlook an opportunity to do internal... Read More
Employee Discipline: How to Nip Problems in the Bud
Are you uncomfortable with delivering disciplinary action, even involving employees... Read More
Do You Hear That?
I read a report in the Toronto Star stated that... Read More
Creating Advisory Boards
There is no substitute for soliciting the opinions of the... Read More
Hold Your Applause!
It's amazing what you can accomplish if you don't care... Read More
Using an Appraisal to Benefit Your Organization
PERFORMANCE APPRAISALS BENEFIT THE ORGANIZATION:Appraisals help spot employees with potential... Read More
Morale Boosters: Feed the Troops First
When economic conditions turn tough or when the heavy work... Read More
How To Turn Business Losses Into Cash Flow
When the typical new business operator starts a business, they... Read More
My Companys Leadership Sucks!
Maybe it's the season or just a more buoyant job... Read More
Turn Your Speech Into A Leadership Talk
My experience working with thousands of leaders world wide for... Read More
Involving People Gave Us the Improvements We Needed
We had a problem with handling materials in a production... Read More
Strategic Outsourcing: Testing the Outsourcing Waters and Staying Afloat
Before Gertrude Ederle began her historic swim off of Cape... Read More
Understanding Every Aspect of Your Organization
GET TO KNOW YOUR ORGANIZATION: If you don't understand an... Read More
People Literacy
Every Manager has experienced the frustration of not understanding why... Read More
How To Rebuild Trust
Here are some quick thoughts on ways to turn things... Read More
Manage Communication to Add Value
Management guru Tom Peters says white collar workers and managers... Read More
The Seven Cs: Partnership Danger Signs - Competitive, Not Complementary Action
A series of articles exploring the seven critical areas that... Read More
Selecting Top Talent: Improve Your Batting Average
I recently gave a presentation to a group of business... Read More
Riding the Waves to Success
Last week I was confused and frustrated about a few... Read More
The Challenges of Human Resource Management
IntroductionThe role of the Human Resource Manager is evolving with... Read More
Prioritise Your Day - Keep Focus - Win!
Whether you run your own business or manage a team,... Read More
Management - Mary Poppins Style!
Mary Poppins describes a style of management which has for... Read More
Business Management |