Great Employees = Passionate Consumers
Companies spend millions of dollars each year identifying their brand, and then communicating their brand promise through various media.
Employees are the primary "media" in the majority of brand contacts. Raise your hand if you think a majority of your employees understand your brand promise well enough to live it and articulate it clearly.
Gallup research of 300,000 businesses indicates that 75% to 80% of your people are achieving much less and feeling far less enthusiastic about their work than they could be. If all your employees were "fully engaged," Gallup says your customers would be 70% more loyal, your turnover would drop by 70%, and your profits would jump 40%.
The research also found that consumers who felt fast food restaurant employees did a great job were five to six times more likely to come back to that brand. At banks where employees stood out, the customer was six to 20 times more likely to continue the relationship.
Additionally, great employees also tend to engender "passionate" customers. For example, customers who praised store-level associates were 16 times more likely to be passionate about the retailer's brand.
My analogy is this: drop a pebble into a pond and the largest splash occurs at the point of contact and then radiates outward in circles. The point of contact, from a branding perspective, is inside your company. Get employees on board from an emotional perspective and they carry their passion out to the next circle: customers. Passionate customers carry it beyond to prospects through word-of-mouth.
Communicate your brand position with your employees, and unleash some passionate financial results.
Harry Hoover is managing principal of Hoover Ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA.
 Google News Updated : Tue, 30 Sep 2008 20:38:53 GMT So much for those knee supplements -- probably - Los Angeles Times
Los Angeles Times - Don't go stocking up on glucosamine and chondroitin sulfate just yet. The supplements, often taken by people suffering from osteoarthritis of the knee, don't appear to slow cartilage loss. X-Ray Evidence Shows Popular Supplements Fail to Slow Knee ... Glucosamine and chondroitin don't slow arthritis Publ.Date : Tue, 30 Sep 2008 17:58:39 GMT Depression risk high for heart patients - San Francisco Chronicle
San Francisco Chronicle - (09-29) 17:20 PDT SAN FRANCISCO -- Patients with heart disease should be screened and treated for depression because it can adversely affect their health outlook and quality of life, according to a new report by the American Heart Association. Heart Problems And Depression Guidelines alert heart patients to depression risk Publ.Date : Tue, 30 Sep 2008 07:10:58 GMT Sentiment against the rich, Wall Street, CEOs still a major hurdle ... - Bizjournals.com
Bizjournals.com - Underlying public distrust of the wealthy -- along with Wall Street and Washington -- and the perception the $700 billion mortgage bailout will help big banks and rich CEOs continues to be the main stumbling block and minefield for passage of a rescue ... Michigan Rep. Miller demands that certain accounting practices be ... Reporter's Notebook: Meltdown Publ.Date : Tue, 30 Sep 2008 19:32:24 GMT China Detains 22 in Tainted-Milk Case - New York Times New York Times - By DAVID BARBOZA SHANGHAI - China said Monday that it had detained 22 people suspected of operating an underground network that intentionally adulterated milk with an industrial chemical, melamine. Hong Kong says Cadbury melamine levels acceptable Manufacturing giant recalls melamine tainted tea Publ.Date : Tue, 30 Sep 2008 16:50:50 GMT Gallardo ready for Game 1 pressure - MLB.com
MLB.com - By Joe Frisaro / MLB.com PHILADELPHIA -- For a 22-year-old who appeared in just four games this season, Brewers right-hander Yovani Gallardo certainly endured a great deal. NL Division Series Breakdown - Milwaukee vs. Philadelphia Brewers Will Open With 22-Year-Old Starter Publ.Date : Tue, 30 Sep 2008 20:05:12 GMT Bloomberg Called Ready to Announce Third-Term Bid - New York Times
New York Times - By MICHAEL BARBARO and DAVID W. CHEN After months of speculation about his political future, Mayor Michael R. Bloomberg plans to announce on Thursday morning that he will seek a third term as mayor, according to three people who have been told of his ... NY mayor Bloomberg to seek third term: report NY Times: Bloomberg To Announce Third Term Run Publ.Date : Tue, 30 Sep 2008 19:51:03 GMT Obama, McCain seek political gain in credit crisis - The Associated Press
The Associated Press - DES MOINES (AP) - White House rivals John McCain and Barack Obama combined televised attack ads with statesmanlike appeals for bipartisanship on Tuesday as they vied for political gain in the shadow of the worst economic crisis since the Great ... Video: McCain Faults Obama, Allies for Partisanship McCain takes hit from bailout collapse Publ.Date : Tue, 30 Sep 2008 19:12:18 GMT Earn Money With Surveys |
PARLOT::Ebooks, Scripts,
Websites, and more... It has been well documented that employees' productivity and job... Read More Interest in the field of human resources has exploded in... Read More Hiring good employees is not only important to business, it's... Read More Creativity can be defined as problem identification and idea generation... Read More JUGGLING DEMANDS: All leaders constantly juggle a multifarious array of... Read More There are many reasons why good employees quit and go... Read More Probably as well known as SWOT, SMART turns goals, objectives... Read More You're so excited you're practically bouncing off the walls. This... Read More Lynn was tapped to head up the project team for... Read More Creativity can be defined as problem identification and idea generation... Read More What happens when a Project Manager asks one of his... Read More Telecommuting or virtual work opens up a wider net of... Read More Somewhere in the world is a person who wants to... Read More Creativity can be defined as problem identification and idea generation... Read More Every day, everyone can make the world a better place.... Read More There is no sure fire route to commercial success, but... Read More Another IT White Elephant!It seems that almost every day we... Read More Measure the right things. It's not enough just to measure-you... Read More Birds of a Feather May Be TurkeysBy Gene Griessman, PhD... Read More Understanding where you can spend time most effectively requires concentration... Read More It can be concluded with great certainty that certain organizational... Read More If you think ahead and plan, many nightmare panic and... Read More A man drives down the highway each day on his... Read More When you are acclaimed for excellence during times of crisis... Read More Employers have become so concerned about seeming "unfair" or worse... Read More
Adsense
websites
What Every Manager Should Know About How to Enhance the Motivational Climate of the Workplace
Human Resources: The Misidentified Subject
Hiring and Retaining Good Employees
Innovation Management ? Innovation or Profit?
Juggling Demands in an Organization
Employee Turnover: Seven Reasons Why People Quit Their Jobs
Transform Any Business into a Go-Getting Power House by Working SMART
Bringing Ideas to Life: Seven Principles for Pulling Together
Is Your Brain Getting the Memory Full Message? 5 Ways to Free Up Room on Your Brains Hard Drive
Creativity and Innovation Management: Specialisation or Generalisation?
Project Management - Are You Done Yet
You?re Hired, Now Go Home: Managing Workers at a Distance
Provisioning/User Management System Upgrades: Part II ? Building Awareness And Building Approval
Business Innovation ? Organizational Structure
How to Make a Difference Every Day
Innovation, Idea Selection, Valuation
IT Expenditure - Why Businesses Spend Huge Amounts on Ineffective IT Investments
Problem-Solving Success Tip: Measure the Right Things.
Birds of a Feather May Be Turkeys
Work Priorities: Where Can You Spend Your Time Most Effectively?
Organizational Culture, Creativity, Innovation
10 Steps When You Need Help in Your Business
Too Much Time Treating Symptoms
MANAGING CRISIS; when you?re too good at it
Are You in AWE of Your Employees?
Affordable and Reliable Web Hosting Starting at $4.49/Month
In Leadership, The Critical Convergence Drives Great Results
The Leader's Fallacy lives! We subscribe to the Fallacy when... Read More
Is Your Business Healthy?
Most business owners I work with want to grow their... Read More
Performance Evaluations Can Be Beneficial
THE PERFORMANCE REVIEW MEETING: It's a fact - most supervisors... Read More
Muggers in Our Midst - When Rumour and Gossip Pay You a Visit
'I heard it on the grapevine' the old song goes.... Read More
Keep Your Good Workers by Building Good Leaders
A recent report from the American Hospital Association's Commission on... Read More
10 Fundamentals for Effective Meeting
Here are ten fundamental concepts that characterize an effective meeting.Definition:... Read More
Top Ten Tips About People Management
To get the best results you have to be very... Read More
Lone Rangers Suffer without Tonto
A lone ranger is someone who prefers working in solitude... Read More
Creativity and Innovation Management ? Feasibility
Creativity can be defined as problem identification and idea generation... Read More
Resolving Needs - What Your Employees Wish For!
For your people, they want to do a great job... Read More
How to Make the Best of it - Take Your Weather with You
I once worked in a place where there were three... Read More
Follow Up: It Makes A Difference
A while back the headlight switch on our minivan quit... Read More
Talent Recruitment Challenges of High Technology Companies
As a result of the dot com meltdown and the... Read More
Project Management - Its Just A Button
I once worked with a developer who showed up at... Read More
Proven Secrets to Keeping Your People and Increasing Your Profits
Why are people changing jobs so quickly these days?Here are... Read More
Five Habits of Highly Effective Conflict Resolvers
Steven Covey had the right idea. There are discreet skills... Read More
Managing Client Relationships
Managing Client Relationships: Even the best run organizations occasionally run... Read More
Performance Management - Getting The Most Out of Your Employees
Managing for Best PerformanceIn it's simplest form, performance management is... Read More
Business Innovation ? Organizational Culture
Creativity can be defined as problem identification and idea generation... Read More
ISO 9001 Compliant Program: Steps to Build
Implementing an ISO 9001 system represents a major effort. However,... Read More
Protect Your Computer System with a Comprehensive Security Policy
The most difficult part of creating a Security Policy for... Read More
Planning Your Recruiting Efforts Can Help You Find Great Employees
Today, companies have an ever-expanding list of options available to... Read More
Supervisor-Employee Relations: Tips For Managers
Supervisor-employee relations are a critical part of a work place... Read More
The Inferno of the Finance Director
Sometimes, I harbour a suspicion that Dante was a Financial... Read More
Innovation Management ? Producing Great Products, Motivation
Creativity can be defined as problem identification and idea generation... Read More
Business Management |