Five Ways to Increase Profitability By Doing The Right Thing
1. Base your business in the Magic Triangle. Honesty, integrity, and quality are the three sides of the Magic Triangle of business success. Create the kind of company that stands for something more than the bottom line, and your bottom line will increase.
2. Stop worrying about market share. The world has more than enough customers for you. When you embrace abundance--the idea that the universe provides enough to go around--all the energy you've put into chopping down competitors can be channeled into productive, growth-enhancing activities. Example: By opening up the PC architecture many years ago, IBM dropped its market share--but created a vast expansion in the overall market (and its PC revenues).
3. Partner with your competitors. It may sound counter-intuitive, but competing and complementary businesses can become your best sales agents. The world's largest companies understand this--which is why Toyota and General Motors have product development partnerships, and why FedEx and the US Postal Service cooperate to deliver Express Mail and to provide FedEx collection points at post offices.
4. Understand the true brand experience. It's not your advertising and marketing--it's what happens when a customer attempts to do business with you. How helpful and courteous are your staff, both in-store and on the phone? How friendly and useful is your website? How does the customer really feel about working with you?
5. Turn customers into sales agents. At least one third of your business should be repeat customers or people they've referred. If you're still struggling to pull in business, either you haven't set up good systems to harness these super-profitable customers, or you need to address the deeper reasons why they don't return.
By Shel Horowitz, founder of the Business Ethics Pledge (http://www.principledprofits.com/25000 influencers.html)
Copywriter, marketing consultant, and speaker Shel Horowitz is the author of six books and publisher of five websites, five webzines and three ezines. His two most recent, Principled Profit: Marketing That Puts People First (http://www.principledprofits.com) and Grassroots Marketing: Getting Noticed in a Noisy World (http://www.frugalmarketing.com) have both won awards. He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: http://www.principledprofits.com/25000 influencers.html
 Google News Updated : Fri, 22 Aug 2008 00:13:38 GMT GM to Invest $500 Million To Build Chevy Cruze - Wall Street Journal
Wall Street Journal - By KATHY SHWIFF General Motors Corp. will spend more than $500 million in the US to build the Chevrolet Cruze, a next-generation compact car. GM announces $500M investment for small car GM to invest $500 million in small car plant Publ.Date : Thu, 21 Aug 2008 21:10:12 GMT Microsoft's Photosynth wilts under pressure - Computerworld
Computerworld - By Gregg Keizer August 21, 2008 (Computerworld) Within hours of its launch, Microsoft Corp.'s new photo-stitching service went dark, overwhelmed by demand, the company said Thursday afternoon. New Microsoft photo site spends first day offline New Microsoft Tech Converts Photo Soup Into 3-D Image Publ.Date : Thu, 21 Aug 2008 23:28:59 GMT My Super Sweet 16: The Miley Cyrus Edition - E! Online
E! Online - Miley Cyrus is about to show up all those spoiled brats on My Super Sweet 16 who think they're cool being flown to their party by helicopter or when they're carried in like a princess by a group of hot dudes. Miley Cyrus to Celebrate Turning 16 at Disneyland Miley Cyrus Sweet 16 Publ.Date : Thu, 21 Aug 2008 20:21:48 GMT IAC Officially Breaks Up - Wall Street Journal
Wall Street Journal - By DAVID BENOIT and KATHY SHWIFF IAC is left as a collection of more than 35 Internet companies -- including search engine Ask.com, dating site Match. IAC: And Then There Were Five Diller's IAC Split May Fail to Boost Investor Returns (Update2) Publ.Date : Thu, 21 Aug 2008 23:17:40 GMT Marlins let one slip away in San Francisco - Sports Network
Sports Network - San Francisco, CA (Sports Network) - Marlins reliever Kevin Gregg's wild pitch in bottom of the ninth inning scored Emmanuel Burriss to send San Francisco past Florida, 4-3, in the finale of a three-game series. Giants walk off on Gregg's wild pitch Giants beat Marlins on wild pitch in 9th inning Publ.Date : Thu, 21 Aug 2008 23:33:45 GMT UPDATE 1-Microsoft enlists Seinfeld for ad campaign--source - Reuters Reuters - By Steve Gorman LOS ANGELES, Aug 21 (Reuters) - Comedian Jerry Seinfeld will star in a $300 million marketing campaign for Microsoft Corp aimed at burnishing the image of its computer operating system, a person familiar with the effort said on Thursday ... Jerry Seinfeld and Bill Gates to star in anti-Apple ads Seinfeld to be pitchman for Microsoft Publ.Date : Thu, 21 Aug 2008 21:27:28 GMT Hillary Clinton's Staff Looking to Avoid Embarrassing Anti-Obama ... - FOXNews
FOXNews - Hillary Clinton's staff is trying to avoid an embarrassing anti-Obama demonstration by her supporters during the floor vote at next week's Democratic convention in Denver. Clinton Will Attend Fund-Raiser for Towns Clinton for VP? She Says Ask the Obama Campaign Publ.Date : Thu, 21 Aug 2008 23:15:16 GMT Increase Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... Understanding where you can spend time most effectively requires concentration... Read More It really is about motivation. After all, what impels someone... Read More One of the most common complaints that business owners have... Read More Creativity can be defined as problem identification and idea generation... Read More As a small business owner, entrepreneur or independent professional, it's... Read More Results of Poor Cross Cultural Awareness. Having a poor understanding... Read More Do you remember being told to use the "sandwich" technique... Read More It seems incongruous that good idea generation can be a... Read More A recent report from the American Hospital Association's Commission on... Read More While there exist several useful definitions of motivation, for our... Read More Teamwork is a process that can be experienced outdoors and... Read More Have you ever heard yourself say to a team member... Read More From the personal and professional experiences of other colleagues and... Read More Many operations leaders have been there, done that with re-engineering.... Read More In the first part of this two part article, I... Read More The economy may finally be turning around and showing signs... Read More Q: I am an executive at a large company and... Read More Does your hiring process consist of proven practices or just... Read More Getting into the detail of everything each of your people... Read More Sooner or later, most business owners need to look for... Read More The permissive and participatory conduct which most employees take for... Read More Picking people for a job is like going... Read More The meeting started like a hundred others before. There were... Read More These factors where determined by interviews with and books from... Read More Answer: Starting one.Most of us realize that there is probably... Read More
Adsense
websites
Work Priorities: Where Can You Spend Your Time Most Effectively?
The DNA of Motivation
Are You in Control of Your Practice or Does it Control You?
Creativity and Innovation Management: Specialisation or Generalisation?
How To Get What You Really Want
Results of Poor Cross Cultural Awareness
Forget The Sandwich Technique
Good Idea Generation ? A Process
Keep Your Good Workers by Building Good Leaders
Classifying Motivational Needs
Teamwork Training: Learning to Build a Successful Team
Feedback - Make it Descriptive
Implementation the Catalyst of Change for Management to Reach that Next Level of Success
Ringing Doorbells Without Howitzers
Character: Is It Necessary In Leadership? (Part Two)
5 Ways of Increasing Business Profits
Teaching Large Companies To Think Like The Little Guys
Smart Staffing Practices: Don?t Confuse Activity with Results
Management Development - Micromanagement Works!
How to Prepare for Your Companys Financial Future
The Permissive Environment is the Suspect
Great Hires: Avoid Costly Mistakes
Solving the Problem Solving Problem
6 Shared Factors of Successful Executives
What is the Most Difficult Part of an Improvement Program?
Affordable and Reliable Web Hosting Starting at $4.49/Month
Entitlement Programs Kill Productivity
In articles I've written over the years, I have used... Read More
Muggers in Our Midst - When Rumour and Gossip Pay You a Visit
'I heard it on the grapevine' the old song goes.... Read More
Taking Care of Middle Manager Bounce Off
How many times have the management consultants been 'in' and... Read More
Are You Measuring Something Meaningful?
Avoiding inert measures that anaesthetise your performance management.INTRODUCTIONYou sit before... Read More
Use Noncompete Agreements To Protect Your Business
Q: One of my former employees has launched an online... Read More
Employee Motivation: It?s More Than A Paycheck
Managers often ask, usually with exasperation, "How can I keep... Read More
Hiring Your First Business Personal Assistant: Some Guidelines for Successful Hiring
Hiring the first personal business assistant is an exciting time... Read More
Turbo Charge Your Career With The Most Powerful Leadership Tool Of All: The Leadership Talk: Part 2
In Part One, I described the Leadership Talk and how... Read More
Effective Meetings by Phone - Part 2, How to Hold a Teleconference
Even a well-planned teleconference can go poorly. Some people treat... Read More
Creativity and Innovation Management: Specialisation or Generalisation?
Creativity can be defined as problem identification and idea generation... Read More
Plan for Business Success - 6 Reasons to Succession Plan
Succession Planning provides many valuable assets to your business. Yet... Read More
Twitch Speed: Reaching Younger Workers Who Think Differently
Every parent, educator, and manager knows that "Nintendo children"--those born... Read More
Cultural Differences: Making it Work Virtually
Working virtually adds a whole new dimension to the phrase... Read More
Influencing Change - A Guide for Sellers, Coaches, and Supervisors
When people or groups make a decision to purchase something,... Read More
Managing Yo-Yo Style
Does being managed by others smack more of "Survivor" than... Read More
Sweet Parting Of Ways
Why settle for bad feelings when your employee leaves the... Read More
Make It Easy to Reply - Voice Mail That Works
If you are like most business people, voice mail has... Read More
Three Professional Services Resolutions for 2005
With client expectations higher than ever before, and the gradual... Read More
Learn How To Get The Most From Your Team
Being a leader isn't easy. Every one looks to you... Read More
How to Create a Trusting Manager-Employee Relationship
BUILDING TRUST AS A MANAGER: 1. Be reliable. Follow through... Read More
Crisis Management Tips
The term crisis management has different connotations. In this article,... Read More
Improved Communication to Improve Results
Facilitating good communication can make the difference between a well... Read More
Jack Welch--Success Is Getting Back Up on the Horse
A few months ago I had the opportunity to spend... Read More
Is this A Good Time To Sell Your Body Shop Business?
Have you ever asked yourself the question? "Is this a... Read More
How Bad Communication Can Hold You Back and How to Break Free of It
The reason jobs are often not done right and employees... Read More
Business Management |