10 Ways To Work Through A Business Slowdown

In running any kind of business, it's inevitable that sometimes business will slow down. This might occur due to an upcoming holiday, seasonal variations, or uncontrollable circumstances. As a small-business owner, you have a choice in terms of how you view the slowdown - it can either be a time of increased stress, frustration, worry - or you can view it as an opportunity to upgrade your business processes or improve the quality of your life.

Here are ten strategies you can use to work through a business slowdown:

1) Market more concertedly. Statistics suggest that new businesses spend (or should spend) about 40-60% of time in marketing and related activities. If you are experiencing a business slowdown, it's always a good time to create and launch another marketing initiative. It is important to continue to promote your business creatively and cost-effectively. What better way to spend a slow period than in taking actions to attract new business? (Plus, taking action will keep worry or stress from overwhelming you.)

2) Relax. This strategy works if you are feeling good about your business and your accomplishments. Use this time to catch up on some sleep, read a few good books, in short, take some time off for rest and relaxation. Sometimes, time away can help spark creative ideas or profitable insights.

3) Get ahead. Use slow time to get ahead on weekly or monthly projects. Look ahead to future months and see if there are any steps you can take, today, that would position you more solidly in the future. This can help you feel more in control as the pace picks up again.

4) Invest in additional training/learning. A business slowdown is a great time to upgrade your knowledge and skills, you have the time and the incentive. Take classes, learn more about your industry, become even more valuable to your customers by adding new products or services based on your new knowledge.

5) Follow up with old/existing customers. Most small businesses focus more on getting new customers rather than retaining old ones. A business slow down is a great time to get back in touch with your customer base to find out what needs they have, to remind them of your service, or to offer them special discounts for reactivating their accounts. It's always easier to sell to someone who has bought from you before - so make the extra effort to stay in touch.

6) Offer free samples or giveaways. If your business needs to attract new prospects, use the "slow time" to offer free samples, hold contests, or offer giveaways to bring new energy and potential customers to your door.

7) Plan. Take time to review your progress so far, checking it against your goals, and making any necessary adjustments. Use "slow time" to plan for how you'll tackle new projects, or expand your business or offerings. This can be really fun.

8) Relate. Use this time to add a little extra to the "bank account" of your important relationships. Spend more time with your spouse, significant other, child, or friends. Put some extra kindnesses into your close relationships - you'll have more to "withdraw" when you need it.

9) Network/socialize. Use "slow time" to get out and meet more people to talk about what you offer, learn what they need, help them connect with appropriate resources. Take this time to increase your contact base, and to attend meetings or events you might not usually have time for. An added bonus to this tip is that you might perceive new trends in your industry which can help you guide your business.

10) Upgrade equipment or processes. During a business "slow down", it's a great time to find easier, more efficient, and better ways of running your business. You might upgrade equipment so you can serve customers more effectively. You might automate parts of your sales process, or invest in additional training for your staff. You might use this time to make sure you are in compliance with all the relevant state laws, or to paint your office space.

While occasional business slowdowns might be inevitable, these strategies ensure that you're making the best use of the downtime - allowing you to attract and keep your ideal customers.

(c) 2003. Dr. Rachna D. Jain. All Rights in All Media Reserved

About The Author

Dr. Rachna D. Jain is a sales and marketing coach and Director of Operations for SalesCoachTraining.com. Sign up for her free email newsletter, "Sales & Marketing Secrets" To learn more or to contact Dr. Jain directly, please visit http://www.SalesandMarketingCoach.com; coach@salesandmarketingcoach.com

---

Google News Updated : Sun, 12 Oct 2008 05:51:03 GMT McCain supporters face uphill climb in blue Jersey - Newsday Sunday Times.lk McCain supporters face uphill climb in blue Jersey Newsday - 15 hours ago By WAYNE PARRY | AP Writer WOODBRIDGE, NJ - Walter Zjawin is trying to help John McCain do what no Republican has done in 20 years: win a presidential general election in New Jersey. Maine now on McCain radar Central Maine Morning Sentinel McCain inches closer in Saturday's Gallup Kansas City Star Boston Globe - CBS News - Washington Post - Ethiopian Review all 220 news articles Publ.Date : Sat, 11 Oct 2008 14:04:37 GMT Van driver's work in Mass. aided Nobel winners - Boston Globe Voice of America Van driver's work in Mass. aided Nobel winners Boston Globe - 1 hour ago HUNTSVILLE, Ala.—When two American scientists won a Nobel Prize this week in chemistry, the driver of a car dealership's courtesy van had reason to take special interest. Video: Nobel Chemistry Prize Goes for Jellyfish Protein AssociatedPress Comment by Jeremy M. Berg, Ph.D., Director National Institute of General Medical Sciences The Daily Yomiuri - The Associated Press - Los Angeles Times - WTEN all 1,250 news articles Publ.Date : Sun, 12 Oct 2008 04:14:18 GMT On the trail to the White House - Fort Worth Star Telegram The Age On the trail to the White House Fort Worth Star Telegram - 33 minutes ago Sen. Barack Obama, Democratic presidential nominee, at a rally in Philadelphia on Saturday. AP/ALEX BRANDON Today’s headlines Report stings Palin over troopergate flap; Raw anger showing up in McCain crowds, candidate taking steps to minimize it; ... McCain Asks Supporters to Show Obama Respect Wall Street Journal Obama Thanks McCain for Urging Supporters to be Respectful Voice of America Washington Post - Chicago Tribune - ABC News - Bloomberg all 733 news articles Publ.Date : Sun, 12 Oct 2008 05:17:46 GMT Five killed in New York fire; 300 acres burn in Napa Valley - Austin American-Statesman CBS News Five killed in New York fire; 300 acres burn in Napa Valley Austin American-Statesman - 1 hour ago NEW YORK - A family of five, including three children, died in a blaze that filled an apartment with thick smoke and kept the victims from escaping through the front door, fire officials said. Napa County wildfire forces evacuations of over 100 homes Los Angeles Times Fire Threatens Napa Valley Homes and Wineries New York Times KEYC - CBS 5 - San Francisco Chronicle - WSBtv.com all 422 news articles Publ.Date : Sun, 12 Oct 2008 04:27:05 GMT Singer Lisa Marie Presley gives birth to twins - The Associated Press The Associated Press Singer Lisa Marie Presley gives birth to twins The Associated Press - 3 hours ago LOS ANGELES (AP) - Lisa Marie Presley is a mom again. A publicist says the 40-year-old singer gave birth Tuesday to twin girls, whose names were not released. Lisa Marie Presley delivers twins: report Reuters Today's News: Our Take - Lisa Marie Presley Gives Birth to Twin Girls Seattle Post Intelligencer E! Online - People Magazine - Monsters and Critics.com - Hollywood.com all 569 news articles Publ.Date : Sun, 12 Oct 2008 02:11:28 GMT Theatrical Review of Body of Lies - DVDTOWN.com Theatrical Review of Body of Lies DVDTOWN.com - 5 hours ago By Jason P. Vargo "Body of Lies" is a certain type of movie designed for a certain type of moviegoer. I think the tagline describes the movie perfectly, actually. Body of Lies E! Online 'Body of Lies': Desert Norm, By Kurt Loder MTV.com Boston Herald - Los Angeles Times - Radar Online - Entertainment Weekly all 1,041 news articles Publ.Date : Sun, 12 Oct 2008 00:19:39 GMT Bush, allies seek to calm jittery investors - BusinessWeek Bush, allies seek to calm jittery investors BusinessWeek - 4 hours ago By JENNIFER LOVEN and MARTIN CRUTSINGER President Bush and financial leaders from nations rich and poor pledged Saturday to intensify their efforts to unblock a frozen financial system before it does more damage to an increasingly shaky global economy. Bush Says US Must Take Lead in Solving Crisis (Update3) Bloomberg Bush, allies seek to calm jittery investors The Associated Press New York Times - Austin American-Statesman - AFP - KSFY all 1,542 news articles Publ.Date : Sun, 12 Oct 2008 01:30:21 GMT Add RSS Feeds To My Web Pages Increased Web Site Traffic

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

5 Awesome Actions of Highly Creative Leaders!

How many times have you wondered why you are unable... Read More

Innovation Management ? Raw brainpower versus experience

Creativity can be defined as problem identification and idea generation... Read More

The Seven Cs: Partnership Danger Signs - The 6th C: Changing Vision

A series of articles exploring the seven critical areas that... Read More

Interviewing Applicants Can Be Hazardous to Your Wealth

1st Fact: Interviewing applicants is the most common way companies... Read More

Its Not Always What You Say

A major source of communication breakdowns is incongruence between the... Read More

Test Your Hiring IQ

The purpose of any selection process is to discriminate (albeit... Read More

Innovation Management and Brainstorming Management ? why people hate to brainstorm!

Creativity can be defined as problem identification and idea generation... Read More

Why Your Business Needs an E-Mail Policy

Why is it imperative to have a company E-Mail Policy?... Read More

Creativity and Innovation Directors, Consultants and Managers

Creativity and Innovation is essential for competitive advantage, yet the... Read More

My Companys Leadership Sucks!

Maybe it's the season or just a more buoyant job... Read More

Seven Cs to Avoid Procedure Writing Errors

You do your best to make sure your organization is... Read More

13 Comments on Bad Meetings

Bad meetings are a cultural malady that senior executives pass... Read More

Eight Key Steps to Building B2B Major Account Client Alliances

Audiences who saw the fabled Broadway musical, Chorus Line, marveled... Read More

Are You Managing to Lead?

For many people, the terms "manager" and "leader" are synonymous.... Read More

Give Yourself a Boss Day Gift, Part 2: Are You the Position or the Person?

Are you the position or the person?Bosses can lose their... Read More

Five Key Strategies for Making Your Nonprofit Business More Effective

I love tennis both as a spectator and... Read More

More Computer Consulting 101 Hiring Tips (Part 2 of 2)

Does your company need to retain the services of a... Read More

5 Ways of Increasing Business Profits

The economy may finally be turning around and showing signs... Read More

Knowledge Management - Leadership Behaviours Which Encourage Knowledge-Sharing

The concept of knowledge management or knowledge sharing makes intellectual... Read More

Training and ROI (Return On Investment)

Statistics consistently reinforce that the biggest challenge in today's contact... Read More

So, You Want to be in Management? Five Essential Factors that Will Determine Your Chances

The following information is based upon over 500 interviews with... Read More

Make It Easy to Reply - Voice Mail That Works

If you are like most business people, voice mail has... Read More

ISO 9001 Okay Now You Have It How Do You Market It?

Marketing ISO 9001 2000.Lately we've been seeing a lot of... Read More

What Every Manager Should Know About How to Maximize the Two People Inside

Every one of us, in reality, has two people inside:... Read More

How To Hire Superstars

Can a person's behavior and values really determine if they... Read More