What is Pay Per Call? How does it work?
Pay Per Call is the next wave of advertising on the Internet. Similar to a Pay?Per?Click advertising. Pay Per Call has a lot more to offer and a wider audience in mind. The Pay-Per Call (PP-Call) is geared towards small businesses that do not have a web presence on the internet. However, this form of advertising can be used by all types of business or services offered on the net.
Advertisers create an ad similar to a Pay-Per-Click (PP-Click) ad. Advertisers choose key terms in which they would like to appear under. They also choose their geographical location (local, regional or national) Pricing starts at $2 and can exceed $20. The ad itself consists of a headline and 2 additional lines of text, (including a URL if the company has one). Surfers then call the toll free number shown in the ad. After the surfer calls the number, the call is forwarded to the actual business phone. Seems pretty basic doesn't it? But, I had a few questions I needed answered so I contacted Ingenio and spoke to them about their service.
My first question regarded calls placed after business hours. If my business phones are manned Monday ? Friday, 9 to 5, will calls still come in after 5pm on Friday? The answer is that currently there is no automated scheduling that will turn your ads on or off at a specified time. However, you can go in manually and pause your account so that your ads are not shown during non-business hours. The automated scheduling is in the process of being implemented but there is currently no set date for this to take effect. Of course, you can place your business hours in the ad as well but this may take up valuable space that could be better utilized describing products or services. Businesses that have a call center for after hours calls are effectively 24 hour businesses, so this should not be an issue for them.
My next question concerned wrong numbers and short calls. We have all done it. We see one number and dial another. Or, we see something and on impulse we reach for the phone, and then change our mind ten seconds after dialing. So, does the advertiser pay for these types of calls? Is there a time limit a person needs to be on the phone for? There answer is yes. The calls need to last at least ten seconds. This should be more than enough time to establish that a wrong number as been dialed. I also wondered about people trying to beat the system. The trouble with PP-Click is that people may dial and occupy a salesperson with no intent other than to try and boost their revenue off the ads placed on their site. Ingenio has taken this into account. They can track calls that come in through their system. Any numbers seen abusing it can be blocked. Hopefully, this will discourage any type of scam to boost profits on sites that sponsors these ads.
I was also interested to know about ads that did provide a URL. Was there an additional charge levied when someone clicked on the ad? Fortunately, there is not. If a business sells over the net as well, they could certainly use this to their advantage. Of course, one of the main advantages to this type of advertising is that it caters to potential customers that do not, for whatever reason, like to make purchases online. Overall PP-Call may be worth its weight in gold. At least the potential is there. Will it surpass PP-Click as far as the preferred method of advertising? Probably, not. It does however give advertises who couldn't advertise on the net before a reason to start. Maybe then they will see the importance of having a web presence on the Internet.
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 Google News Updated : Fri, 10 Oct 2008 17:49:09 GMT States probe possible voter registration fraud - Chicago Tribune
Chicago Tribune - Questions about possible cases of fraudulent voter registrations were being raised this week as officials in several states investigated hundreds of questionable or duplicate registration forms submitted by an advocacy group. Carnahan statement on ACORN registration mess Republicans try to tie Obama to vote fraud cases Publ.Date : Fri, 10 Oct 2008 16:48:10 GMT UPDATE 1-Bush says US moving quickly to solve market crisis - Forbes
Forbes - WASHINGTON, Oct 10 (Reuters) - President George W. Bush said on Friday the US government was moving aggressively to address the financial markets crisis, but he acknowledged that anxiety was feeding on itself as stocks continued to plunge. Bush appeals for confidence Bush Says Markets Must Remain Calm Despite Challenges Publ.Date : Fri, 10 Oct 2008 16:33:45 GMT NATO agrees on Afghan drug role for military - The Associated Press
The Associated Press - BUDAPEST, Hungary (AP) - NATO defense ministers Friday authorized their troops in Afghanistan to attack drug barons blamed for pumping up to US$100 million (euro74 million) a year into the coffers of resurgent Taliban fighters. NATO Joins Drug War in Afghanistan NATO to Hit Drug Trade in Afghanistan Publ.Date : Fri, 10 Oct 2008 16:11:48 GMT A Cautious Approach to Gardasil Shot - U.S. News & World Report
U.S. News & World Report - News today cheering the fact that 1 in 4 teen girls has received the Gardasil vaccine sounds to me like some serious spin from the Centers for Disease Control and Prevention, the government agency pushing girls as young as 9 to get the shot. Cancer Vaccine Used by 25% of Girls 13 to 17 Quarter of adolescent US girls received HPV vaccine Publ.Date : Fri, 10 Oct 2008 17:14:13 GMT Help Support Breast Cancer Awareness With Lifespring Health - MarketWatch
MarketWatch - Lifespring Health will be Donating $5 to the Susan G. Komen Foundation Each Time you Shop Online This Month SUNNYVALE, Calif., Oct 10, 2008 /PRNewswire via COMTEX/ -- October is breast cancer awareness month! Go "Passionately Pink for the Cure" on Oct. 17 Panera Bread to sell pink bagels Publ.Date : Fri, 10 Oct 2008 16:05:31 GMT Eagles' Westbrook out for Sunday's game - Sports Network
Sports Network - Philadelphia, PA (Sports Network) - Philadelphia Eagles running back Brian Westbrook will not play on Sunday at San Francisco. Westbrook, who has been hampered by a sprained ankle he suffered in the Week 3 victory over Pittsburgh, fractured his ribs in ... Brian Westbrook: Ruled Out Les Bowen: Eagles vs. 49ers: The pick Publ.Date : Fri, 10 Oct 2008 17:20:18 GMT Coleman calls off negative ads - Minneapolis Star Tribune
Minneapolis Star Tribune - By Patricia Lopez, Star Tribune ...and it has nothing at all to do with several outlets (including one of Franken's ads) letting us know that a Coleman ad that wants us to … read more see Franken looking out of control/angry, is actually video of ... Coleman: I'll remove negative ads and urge others to do same Coleman says he'll pull negative ads to focus on economy Publ.Date : Fri, 10 Oct 2008 17:25:04 GMT Amazon Tool |
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