If you are sending out a periodic email newsletter, no doubt it contains links back to your Website. These links probably take the responder to a product promotion, a featured offering, a contest sign-up location, or essentially any offer which is a means of gaining new clients or increasing your sales. What happens all too often, however, is that the person responding to your link wanders off somewhere else on your Website or else quickly leaves your site for other Internet destinations. Once you entice a newsletter recipient to visit your site, it is critical that you carefully guide him or her to take the actions you wish.
The best means to accomplish this is to set up a "landing page." This is a special Webpage constructed solely to handle promotional responses. It is not reachable through your main Website (unless you want it to be). Here, motivating text steers the buyer to take a desired action. The links on a landing page are thus limited to those that you want the prospect to follow.
Implementing landing pages will significantly improve the success of your newsletter promotions. This technique also allows you to capture important metrics to gauge your success. Since the only visitors to a landing page come as a consequence of your newsletter promotion, you can easily determine two critical measurements:
1. The number of click-throughs from your newsletter for this offer, and
2. The sales conversion rate among those who visit the landing page.
After putting all the effort into preparing a newsletter promotion, complete the process by creating a special landing page. This simple step will boost your sales and give you the data you need to refine campaigns.
Al Kernek is a real estate broker and author of "Creating E-Mail Newsletters ? A Practical Guide for the Real Estate Community." To learn more about increasing sales using low-cost, effective Internet marketing techniques, visit http://www.renewsletter.com
![]() Google News Updated : Wed, 08 Oct 2008 08:50:27 GMT Harford County Council tries for leaner budget - Baltimore Sun
Baltimore Sun - By Mary Gail Hare Harford County Executive David R. Craig met with the County Council last night and painted a bleak revenue outlook that will dominate the remainder of the fiscal year and continue well into the next. Sims wants pay freeze to balance King County budget Sims announces layoffs, wage freezes for county employees Publ.Date : Wed, 08 Oct 2008 07:27:45 GMT Australian jet plunge probe opens - BBC News
BBC News - A computer glitch may have caused a Qantas jet to plunge suddenly mid-flight, an Australian air safety investigator has said. The incident injured 40 passengers, in a terrifying airborne drama. Qantas plane had glitch before altitude plunge Computer glitch may have caused Qantas plunge: investigator Publ.Date : Wed, 08 Oct 2008 07:39:47 GMT In Florida, Palin keeps up attacks on Obama - Dallas Morning News
Dallas Morning News - JACKSONVILLE, Fla. - Sarah Palin portrayed Barack Obama as a dishonest politician and a risky choice for president Tuesday as she wrapped up a two-day campaign swing through Florida. Sarah Palin, Freed? McCain, Obama and a 'friendly' town hall Publ.Date : Wed, 08 Oct 2008 07:39:26 GMT Absentee balloting began Tuesday - Las Cruces Sun-News
Las Cruces Sun-News - By SUE MAJOR HOLMES AP Writer ALBUQUERQUE, NM—It was only mid-morning on the first day of absentee voting, but 200 people had already shown up to cast their ballots at the clerk's office in Bernalillo County, New Mexico's most populous. Muncie takes advantage of early voting Voter numbers growing as deadline nears Publ.Date : Wed, 08 Oct 2008 08:16:38 GMT Obama connected with audience - Baltimore Sun
Baltimore Sun - By David Zurawik z on tv david.zurawik@baltsun.com The format of the second presidential debate was described as that of a town hall meeting, but it was pure TV from the "citizens" seated on risers on a brightly lit stage, to the candidates moving ... Candidates arguments are as familiar as their mistakes Cool Hand Barack Publ.Date : Wed, 08 Oct 2008 07:28:41 GMT British government unveils massive financial rescue plan - Los Angeles Times
Los Angeles Times - LONDON - The British government Wednesday unveiled a massive rescue plan for its ailing banking system after days of unrelenting bad news for the financial industry here. British government to partially nationalize banks Rescue plan for UK banks unveiled Publ.Date : Wed, 08 Oct 2008 08:01:33 GMT Nepal Plane Crashes, Killing Mostly German Tourists (Update1) - Bloomberg
Bloomberg - By Jay Shankar Oct. 8 (Bloomberg) -- A passenger plane belonging to Yeti Airlines, a private carrier, crashed near Mount Everest in Nepal killing 18 people, including 12 German tourists, an aviation official said. Everest plane crash kills 18 in Nepal, mostly German Official: Plane crash in Nepal kills 18 Publ.Date : Wed, 08 Oct 2008 08:23:22 GMT Web Site Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... Communication is the engine that powers business.It is an important... Read More I. Summary of a marketing planThe marketing planning (concretized in... Read More 1. Utilize holidays to increase your visitors or sales. You... Read More Thousands and thousands of people are striving to make more... Read More And you are so proud of it. You have no... Read More The use of free, relevant and meaningful content can single... Read More Simply put, online testing involves keying each different test variable... Read More NO, that's not one of my secret dreams :-) It's... Read More Using limited time offers can spark a feeding frenzy that... Read More More and more people are considering the World Wide Web... Read More After spending a lot of time and effort on building... Read More Obvious Experts enjoy a compelling advantage over their competition; they're... Read More Competition is fierce on the Internet. There are a multitude... Read More Not everyone is comfortable putting their personal information online. It... Read More I've got a confession to make... I have been into... Read More What can Mother Theresa and Charles Schwab teach you about... Read More Cross promotion is, without doubt, a powerful technique used by... Read More Many of you are reading this article because you would... Read More Everybody wants to learn how to make money on the... Read More Congratulations, all you Internet marketing people you. You now command... Read More I know most of us have held our own online... Read More "Content is King" - that's a given, there's no debate.... Read More Why do some websites sell more than others?Why are some... Read More The product is about teaching your parrot how to talk.... Read More With the advent of the technology age, the Internet has... Read More
Adsense
websites
Online Sales: How To Use Customer Feedbacks To Generate More Sales
The e-Marketing Plan - Brief Overview and Working Scheme
10 Ways To Gain An Avalanche Of Sales
The Secret to Making More Money in Your Online Business: Lessons From Monopoly
Your First Web Site
How To Make Your Market Throw Their Money At You!
Online Testing Optimization
Internet Marketing In A Room FULL Of Naked Men!
Limited Time Offers ? Time Limits That Will Improve Your Sales
Educate Yourself to Succeed in Internet Marketing
Internet Marketing ? Short Term Strategy
7 Ways to Become an Obvious Expert in Your Field
Ways To Outsell Your Competition
Trust, the Key to Success
The Truth Behind Guaranteed Sign Ups
Do You Market To These Emotions Online?
The Power Of Cross Promoting
Viral Marketing! Are You Missing Out?
Internet Marketing and Your Old Age
Dont Baffle Me - Talk to Me
4 Tips to More Online Party Sales
Profiting from Articles - A Step-by-step Guide
Internet Marketing Online: 10 Flaming Hot Ways To Fire-up Your Sales
In Depth Analysis of a Successful Niche Product
How To Be A Web Entrepreneur With No Capital
I was winding my way up the levels of a... Read More
These are turbulent times for all businesses - necessitating streamlined... Read More
How do you get a truckload of buyers eager to... Read More
What is an Internet Marketing Godfather?Someone who I *perceive* to... Read More
Here are the 10 heavy duty online sales tactics that... Read More
Do you have a website but seem puzzled to how... Read More
As an Internet entrepreneur your ultimate goal is most certainly... Read More
1. Product or Service That Sells WellYou want to find... Read More
1. Publish an ezine.Your ezine will help you to stay... Read More
Overcome lackluster copy and lack of product sales by using... Read More
Marketing should be treated like a science. If you are... Read More
This is part one of an article series which will... Read More
There are books and web sites for the translation of... Read More
Niche marketing enthusiast...I'm about to tell you a short story.... Read More
There are certain magical tactics that work so well that... Read More
How successful is your online business? Are you achieving the... Read More
Many small online business owners have yet to understand the... Read More
I was privileged to have a good friend and great... Read More
Most people looking to do business online have heard of... Read More
Choosing your words will be the ultimate make or break... Read More
Basic IdeaAround the world, companies spend over $250 billion dollars... Read More
It's well known that internet marketers are in the business... Read More
An effective logo/tagline combination can be one of the best... Read More
Copyright 2005 Michael Port & Associates LLCWould you rather be... Read More
The following 3 secrets revolutionized my life. For years I... Read More
Internet Marketing |