Use Landing Pages to Boost Sales and Capture Metrics

If you are sending out a periodic email newsletter, no doubt it contains links back to your Website. These links probably take the responder to a product promotion, a featured offering, a contest sign-up location, or essentially any offer which is a means of gaining new clients or increasing your sales. What happens all too often, however, is that the person responding to your link wanders off somewhere else on your Website or else quickly leaves your site for other Internet destinations. Once you entice a newsletter recipient to visit your site, it is critical that you carefully guide him or her to take the actions you wish.

The best means to accomplish this is to set up a "landing page." This is a special Webpage constructed solely to handle promotional responses. It is not reachable through your main Website (unless you want it to be). Here, motivating text steers the buyer to take a desired action. The links on a landing page are thus limited to those that you want the prospect to follow.

Implementing landing pages will significantly improve the success of your newsletter promotions. This technique also allows you to capture important metrics to gauge your success. Since the only visitors to a landing page come as a consequence of your newsletter promotion, you can easily determine two critical measurements:

1. The number of click-throughs from your newsletter for this offer, and
2. The sales conversion rate among those who visit the landing page.

After putting all the effort into preparing a newsletter promotion, complete the process by creating a special landing page. This simple step will boost your sales and give you the data you need to refine campaigns.

Al Kernek is a real estate broker and author of "Creating E-Mail Newsletters ? A Practical Guide for the Real Estate Community." To learn more about increasing sales using low-cost, effective Internet marketing techniques, visit http://www.renewsletter.com

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Google News Updated : Wed, 08 Oct 2008 08:50:27 GMT Harford County Council tries for leaner budget - Baltimore Sun Pittsburgh Post Gazette Harford County Council tries for leaner budget Baltimore Sun - 1 hour ago By Mary Gail Hare Harford County Executive David R. Craig met with the County Council last night and painted a bleak revenue outlook that will dominate the remainder of the fiscal year and continue well into the next. Sims wants pay freeze to balance King County budget Seattle Times Sims announces layoffs, wage freezes for county employees Seattle Post Intelligencer Pittsburgh Post Gazette - KOMO News - Pittsburgh Tribune-Review - Bizjournals.com all 10 news articles Publ.Date : Wed, 08 Oct 2008 07:27:45 GMT Australian jet plunge probe opens - BBC News TVNZ Australian jet plunge probe opens BBC News - 1 hour ago A computer glitch may have caused a Qantas jet to plunge suddenly mid-flight, an Australian air safety investigator has said. The incident injured 40 passengers, in a terrifying airborne drama. Qantas plane had glitch before altitude plunge International Herald Tribune Computer glitch may have caused Qantas plunge: investigator AFP Bloomberg - Reuters - Aljazeera.net - ABC Online all 734 news articles Publ.Date : Wed, 08 Oct 2008 07:39:47 GMT In Florida, Palin keeps up attacks on Obama - Dallas Morning News BBC News In Florida, Palin keeps up attacks on Obama Dallas Morning News - 1 hour ago JACKSONVILLE, Fla. - Sarah Palin portrayed Barack Obama as a dishonest politician and a risky choice for president Tuesday as she wrapped up a two-day campaign swing through Florida. Sarah Palin, Freed? Washington Post McCain, Obama and a 'friendly' town hall Los Angeles Times Reuters - San Francisco Chronicle - Boston Globe - USA Today all 4,475 news articles Publ.Date : Wed, 08 Oct 2008 07:39:26 GMT Absentee balloting began Tuesday - Las Cruces Sun-News San Diego Union Tribune Absentee balloting began Tuesday Las Cruces Sun-News - 33 minutes ago By SUE MAJOR HOLMES AP Writer ALBUQUERQUE, NM—It was only mid-morning on the first day of absentee voting, but 200 people had already shown up to cast their ballots at the clerk's office in Bernalillo County, New Mexico's most populous. Muncie takes advantage of early voting Ball State Daily News Voter numbers growing as deadline nears Corvallis Gazette Times Gloucester County Times - NJ.com - Salisbury Post - Aspen Times - Daily Vidette all 619 news articles Publ.Date : Wed, 08 Oct 2008 08:16:38 GMT Obama connected with audience - Baltimore Sun Boston Globe Obama connected with audience Baltimore Sun - 1 hour ago By David Zurawik z on tv david.zurawik@baltsun.com The format of the second presidential debate was described as that of a town hall meeting, but it was pure TV from the "citizens" seated on risers on a brightly lit stage, to the candidates moving ... Candidates arguments are as familiar as their mistakes The Miami Herald Cool Hand Barack Wall Street Journal The Weekly Standard - Los Angeles Times - Dallas Morning News - Boston Globe all 464 news articles Publ.Date : Wed, 08 Oct 2008 07:28:41 GMT British government unveils massive financial rescue plan - Los Angeles Times ITV.com British government unveils massive financial rescue plan Los Angeles Times - 48 minutes ago LONDON - The British government Wednesday unveiled a massive rescue plan for its ailing banking system after days of unrelenting bad news for the financial industry here. British government to partially nationalize banks International Herald Tribune Rescue plan for UK banks unveiled BBC News guardian.co.uk - Washington Post - BusinessWeek - AFP all 1,454 news articles Publ.Date : Wed, 08 Oct 2008 08:01:33 GMT Nepal Plane Crashes, Killing Mostly German Tourists (Update1) - Bloomberg Spiegel Online Nepal Plane Crashes, Killing Mostly German Tourists (Update1) Bloomberg - 27 minutes ago By Jay Shankar Oct. 8 (Bloomberg) -- A passenger plane belonging to Yeti Airlines, a private carrier, crashed near Mount Everest in Nepal killing 18 people, including 12 German tourists, an aviation official said. Everest plane crash kills 18 in Nepal, mostly German AFP Official: Plane crash in Nepal kills 18 USA Today The Associated Press - The Sun Daily - Spiegel Online - Swissinfo all 284 news articles Publ.Date : Wed, 08 Oct 2008 08:23:22 GMT RSS For Web Pages Web Site Traffic

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