Trust, the Key to Success
Not everyone is comfortable putting their personal information online. It is up to you to make customers feel at ease while they do business with your company. This means boasting your reputable name on your site with the Verisign Banner or the Better Business Bureau seal. These are not just added accessories to make your site look pretty this is your good name hard at work.
You'd be surprised how easy it is to turn someone into an e-shopper. The security of a shopping cart allows customers to know instantaneously that everything is OK and that their credit card number is in fact not lost in cyberspace. When gaining the trust of a potential customer, it is important to go the extra mile. I e-mail my customers numerous times to make sure they are happy with their product, and to ask about their success. All of this may seem time consuming, but it is worth it. My clients have come to expect reliability and honesty from me, and I would have it no other way.
Even if you do all of the things I have outlined to build up this trust, your good name can be lost immediately with the sale of one shabby product. Your business is your top investment so it is important to make sure there is plenty of value in everything you produce.
Here are a couple sites where you can be rated and/or apply for a seal of approval:
http://veribiz.com/
http://www.internettradebureau.com/
http://www.e-safecertified.com/
http://www.truste.com/
http://epubliceye.com/
Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs.
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