Traditional Mediums versus Search Engine Positioning

Banner Advertising:

Paying $15 for a 1000 impressions on a high traffic website. Sounds like good exposure for a low price? It is! After all you will have a 1000 unique people view your banner. But how many actually end up clicking on it, and how many more actually end up buying stuff from you? According to most industry sources the average click through rate of a banner campaign is 0.38%. So you get 3.8 people to click on your banner for $15. And the rate of conversion is typically 1 to 5%. So how much do you actually spend before a person buys from you? You do the math. It appears quite a lot to me.

What about those popup ads? Or the ones that keep popping up and refuse to close? Wouldn't that give you more exposure? Some banner sellers would love to make you believe that. Well its not the case. Ever had one very stubborn popup refusing to close? How irritating is that? I would never even buy anything from that kind of banner advertiser. Its downright irritating to have banner popup in the face when you are in the middle of surfing for some useful information.

Pay Per Click Search Engines:

The internet boom may be over, but for search engines the boom may have just begun. Many engines, the most famous being Overture and now Looksmart have turned to this model. Pay per click model makes you pay for the amount of actual clicks your site link receives and not for the number of exposures. Sounds good? It sometimes is very effective too. For starters, you get quality traffic, cause the people who click on your link would have searched for a term relevant to you. However it can be pretty expensive. Overture makes you bid on the term you want to rank high on, and trust me sometimes the bids get pretty high. Looksmart on the other hand charges you $0.15 for each click through you get. Pretty expensive, if you have a small budget. However, if this scheme appeals to you, you are better off asking a SEO to implement it for you, instead of trying it yourself, since it can get pretty expensive for competitive terms.

Conventional Media Campaigns:

News paper advertisements, Posters, Television and Radio adverts, all come under traditional forms of advertising. However for most medium sized websites Television and Radio ad's are way beyond budgets. And for an internet firm, it is of paramount importance that the newspaper or magazine reader who views his ad, remembers the website name. And as most experiences marketing guys will tell you, for that to happen you need to advertise regularly for a period of time. You add up the cost for an effective campaign and it will work out to be quite a sum.

Search Engine Submissions:

Search engine submissions include keyword analysis, study of competition, optimizing your website for the chosen keywords, submitting to search engines and directories and repeating the entire process and submissions over the period of time. Sounds quite a lot? It is. But is it expensive? Well, it varies for the kind of optimization you require, but trust me, at the end of the day, it is cheaper than most of the methods we discussed above.

Can you do it yourself? Yes you can, if you have the time. Should you train somebody inhouse? No, I don't think so. You will end up paying him a monthly salary which will definitely work out to be more than what you will pay a qualified SEO, and more often than not, he wont know all the tricks and methods a professional SEO would use.

What about those quite cheap off the shelf softwares that promise so much? Well, they don't choose your keywords, they don't optimize the website, they don't study your traffic trends over the period of time, and finally they don't change with the rapidly changing algorithms and guidelines of search engines.

How about the traffic quality? Is it inferior to the traffic generated by banner ads or newspaper adverts? On the contrary. People had to have searched for a keyword relevant to your website before clicking on the link. Hence the traffic generated, contrary to the myth, is highly targeted.

And lastly, Are Search engine optimizers expensive? Not at all, especially in comparison to the other forms of marketing. And a good SEO, will help you drive much more quality and sustained traffic to your site than any of the other mediums would be able to...

Hope you enjoyed reading this article... Look forward to hearing from you. So until next time... Happy Surfing!!!

Webmaster of different SEO websites. Hobbies are writing articles on SEO for public readings.

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Google News Updated : Fri, 10 Oct 2008 17:49:09 GMT States probe possible voter registration fraud - Chicago Tribune ABC News States probe possible voter registration fraud Chicago Tribune - 1 hour ago Questions about possible cases of fraudulent voter registrations were being raised this week as officials in several states investigated hundreds of questionable or duplicate registration forms submitted by an advocacy group. Carnahan statement on ACORN registration mess Kansas City Star Republicans try to tie Obama to vote fraud cases Boston Globe ABC News - Pittsburgh Tribune-Review - Inter Press Service - MyFox Tampa Bay all 1,193 news articles Publ.Date : Fri, 10 Oct 2008 16:48:10 GMT A Cautious Approach to Gardasil Shot - U.S. News & World Report Canada.com A Cautious Approach to Gardasil Shot U.S. News & World Report - 34 minutes ago News today cheering the fact that 1 in 4 teen girls has received the Gardasil vaccine sounds to me like some serious spin from the Centers for Disease Control and Prevention, the government agency pushing girls as young as 9 to get the shot. Cancer Vaccine Used by 25% of Girls 13 to 17 New York Times Quarter of adolescent US girls received HPV vaccine Reuters WebMD - dBTechno - Wall Street Journal - eFluxMedia all 463 news articles Publ.Date : Fri, 10 Oct 2008 17:14:13 GMT UPDATE 1-Bush says US moving quickly to solve market crisis - Forbes Canada.com UPDATE 1-Bush says US moving quickly to solve market crisis Forbes - 1 hour ago WASHINGTON, Oct 10 (Reuters) - President George W. Bush said on Friday the US government was moving aggressively to address the financial markets crisis, but he acknowledged that anxiety was feeding on itself as stocks continued to plunge. Bush appeals for confidence CNNMoney.com Bush Says Markets Must Remain Calm Despite Challenges Washington Post Reuters - The Associated Press - TheStreet.com - CNN all 1,456 news articles Publ.Date : Fri, 10 Oct 2008 16:33:45 GMT Coleman calls off negative ads - Minneapolis Star Tribune MinnPost.com Coleman calls off negative ads Minneapolis Star Tribune - 24 minutes ago By Patricia Lopez, Star Tribune ...and it has nothing at all to do with several outlets (including one of Franken's ads) letting us know that a Coleman ad that wants us to … read more see Franken looking out of control/angry, is actually video of ... Coleman: I'll remove negative ads and urge others to do same Pioneer Press Coleman says he'll pull negative ads to focus on economy Minnesota Public Radio KAALtv.com - The Hill - The Associated Press - OpEdNews all 460 news articles Publ.Date : Fri, 10 Oct 2008 17:25:04 GMT Eagles' Westbrook out for Sunday's game - Sports Network Sports-Odds.com Eagles' Westbrook out for Sunday's game Sports Network - 28 minutes ago Philadelphia, PA (Sports Network) - Philadelphia Eagles running back Brian Westbrook will not play on Sunday at San Francisco. Westbrook, who has been hampered by a sprained ankle he suffered in the Week 3 victory over Pittsburgh, fractured his ribs in ... Brian Westbrook: Ruled Out Rotowire Les Bowen: Eagles vs. 49ers: The pick Philadelphia Daily News WILM News Radio - NFL News - Kansas City Star - The Associated Press all 642 news articles Publ.Date : Fri, 10 Oct 2008 17:20:18 GMT NATO agrees on Afghan drug role for military - The Associated Press Boston Globe NATO agrees on Afghan drug role for military The Associated Press - 1 hour ago BUDAPEST, Hungary (AP) - NATO defense ministers Friday authorized their troops in Afghanistan to attack drug barons blamed for pumping up to US$100 million (euro74 million) a year into the coffers of resurgent Taliban fighters. NATO Joins Drug War in Afghanistan Voice of America NATO to Hit Drug Trade in Afghanistan New York Times AFP - Bloomberg - International Herald Tribune - Times Online all 1,309 news articles Publ.Date : Fri, 10 Oct 2008 16:11:48 GMT Help Support Breast Cancer Awareness With Lifespring Health - MarketWatch ChattahBox Help Support Breast Cancer Awareness With Lifespring Health MarketWatch - 1 hour ago Lifespring Health will be Donating $5 to the Susan G. Komen Foundation Each Time you Shop Online This Month SUNNYVALE, Calif., Oct 10, 2008 /PRNewswire via COMTEX/ -- October is breast cancer awareness month! Go "Passionately Pink for the Cure" on Oct. 17 Atlantic News Telegraph Panera Bread to sell pink bagels Times Herald-Record SkinInc.com - BurlingtonFreePress.com - Chambersburg Public Opinion - Penn State Worthington Scranton all 68 news articles Publ.Date : Fri, 10 Oct 2008 16:05:31 GMT Make Money Online RSS For Web Pages

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