The Yin & Yang of Internet Marketing
Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective.
Chinese view opposites as evolving and cycling. There is neither right nor wrong, but rather there is balance, transformation, interaction and a dependent opposition. Think of it as a duality that cannot exist without both parts.
Now let's apply this theory to Internet Marketing. When I first came online I subscribed to many Ezines and Newsletters and didn't always pay attention to the ads, but I did read the articles and editorials. They were my "information hotlines" and why I subscribed in the first place.
It wasn't long before I discovered ezine article submissions. Here then is the Yin & Yang of Internet Marketing: all publications need content --- all content (articles) need publishers. Now I could put the two together in a duality that could not exist without both parts.
So I began to write articles and submit them to various publications. Every article contains a short bio of the author and their business. It also includes a website and email address. What a great way to promote! I began getting more visits to my website and more subscribers to my Newsletter. This became a chain reaction with every new article and every new submission.
But more importantly, the visitors to my website were qualified leads already interested in the subject material of my article. How did this happen? Because my article was chosen by John Doe, publisher after determining that it matched his target market! Auto dealers don't look for health product articles, right?
When people read a well-written article, they view the author as an expert. Publishers looking for content are no different. Many do not have the time or inclination to write, but they want to publish an expert, not a nobody.
Start putting your website in front of thousands of qualified customers today. You can have:
- infinite promotion of your program
- the position of an expert
- link popularity
- free ad
- more subscribers
C'mon. Try it. Write now.
© 2004 Esther Smith
About The Author
Esther Smith is editor of Partners-For-Profit Newsletter and copywriter for The Permanent Venture. Each publication of PFP get a weekly diet of marketing and advertising reports, free bonuses, ad space and resources for all their Internet needs.
clendon@thepermanentventure.com?subj ect=subscribe
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 Google News Updated : Sun, 07 Sep 2008 14:08:18 GMT Malkovich gets mad in Coens' 'Burn After Reading' - The Associated Press
The Associated Press - TORONTO (AP) - The Coen brothers' new movie gave John Malkovich a chance to blow off some steam. Malkovich's seething character in "Burn After Reading" bursts out in perpetual tantrums, a nice exercise in anger management, according to the actor. Toronto Film Festival vs. Brangelina – Who Gets the Spotlight? Pitt Rocks to Madonna Publ.Date : Sun, 07 Sep 2008 13:31:53 GMT Reuters Entertainment Summary - Washington Post Washington Post - VENICE (Reuters) - Eleven days of red carpet galas, 21 films in competition and countless interviews, photo calls and parties at the Venice film festival boiled down to just one man in the end -- Mickey Rourke. Aronofsky Gracefully Wrestles Golden Lion Out Of Venice Buyers mixed on Toronto films Publ.Date : Sun, 07 Sep 2008 10:41:41 GMT Suicide blast kills 35 in Pakistan; Zardari set to take power - International Herald Tribune
International Herald Tribune - AP, The New York Times PESHAWAR, Pakistan: The death toll in a devastating suicide blast has reached 35, officials said Sunday, as Pakistan prepared for Benazir Bhutto's widower to take over as president. Pakistan's Zardari urged to change image and focus Pakistan's Zardari prepares for presidency Publ.Date : Sun, 07 Sep 2008 13:14:31 GMT Fannie, Freddie Capital Concerns Prompt Paulson Plan (Update1) - Bloomberg
Bloomberg - By Dawn Kopecki and Alison Vekshin Sept. 7 (Bloomberg) -- Treasury Secretary Henry Paulson decided to take control of Fannie Mae and Freddie Mac after a review found the beleaguered mortgage-finance companies used accounting methods that inflated their ... Video: Obama Calls for Changes in Mortgage Giants RPT-US Treasury sets news conference;GSE plan expected Publ.Date : Sun, 07 Sep 2008 12:59:54 GMT Health Buzz: Immunosuppressive Drug Warning and Other Health News - U.S. News & World Report
U.S. News & World Report - The Food and Drug Administration has asked the manufacturers of Humira, Cimzia, Enbrel, and Remicade—which belong to a class of medications known as tumor necrosis factor alpha blockers (TNF-alpha blockers)—to strengthen the warning for risk of fungal ... FDA urges more caution over TNF blocker infections Arthritis Drugs Linked to Risks From Infection Publ.Date : Fri, 05 Sep 2008 15:23:08 GMT Michigan spared sting of West Nile - Detroit Free Press Detroit Free Press - BY SHERI McWHIRTER • RECORD-EAGLE • September 7, 2008 TRAVERSE CITY -- West Nile virus hasn't seriously bitten Michigan this year and seems to have spared the state's northern reaches. Yes, the mosquitoes were nasty this summer Aerial survey being conducted to find mosquito breeding grounds Publ.Date : Sun, 07 Sep 2008 07:53:44 GMT Federer is set for his fifth consecutive US Open final (Keystone) - Swissinfo
Swissinfo - Switzerland's Roger Federer has won his semifinal at Flushing Meadows against Novak Djokovic of Serbia in four sets, 6-3, 5-7, 7-5, 6-2. Video: Federer Beats Djokovic to Reach US Open Final Federer Reaches Final Before Rain Publ.Date : Sun, 07 Sep 2008 13:38:36 GMT Increased Web Site Traffic |
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