The Right Way to Use Other People?s Articles on Your Website

Article Marketing Creates a Steady Flow of Fresh Content

Article writers, website owners, and site visitors all benefit through articles posted online. Simply put, the author's message gets broad exposure. Sites display their articles (some permanently), along with a link to their website. The ezine or website owner gets constantly updated content (site pages) without paying for it. That makes their website sticky - encouraging visitors to stick around. And readers get fresh, useful information on any topic imaginable.

Plenty is written to help authors write and submit their offerings (See the extensive free how-to collected at http://www.promotewitharticles.com). Yet almost nothing tells website owners or editors the best way to handle articles they use. Merely slapping a slew of articles onto your site won't bump your search engine rankings and traffic much.

Respect the Whole Article Marketing Process

1. Respect the Article Writers

- Request permission before posting their article(s) - unless it's from an article bank or permission was specifically granted

- Include the writer's Sig (signature) file at the end - Ask if that's their current or preferred Sig

- Create a live (clickable) link to the author's website

- Notify authors when or where you've used their articles (article URL)

- Build a relationship so they send their new ones

2. Respect the Search Engines

- Put each article on its own page, with focused keywords in the headings (H1, H2, H3) and the header title and tags

- Cluster articles around specific topics

- Frequently add new content related to your theme(s)

- Provide internal links and a site map

3. Respect Your Website Visitors or Ezine Readers

- Search for meaty information and organize your site so it's easy to find

- Steer clear of thinly-disguised sales letters

- Don't provide a home for crappy articles - reject poorly written ones

- Repair broken links and remove out-of-date articles

Both Types of Website Visitors have Different Motivations

Human readers and search engine spiders look for different things on your website. Strive to make them both happy. Readers want relevant information; while search spiders focus on keywords and links. Fortunately, considering both their preferences makes your website stand out from similar ones.

People prefer articles that provide specifics - practical how-to, examples and stories. In-depth articles attract people with a serious interest in the topic (and hence more likely to subscribe or buy). Your website gets a reputation for knowing its stuff - which cements its credibility within that niche.

Search engines prefer specifics also; general sites don't rate as well. They reward focused, keyword-rich topics with improved rankings. Spiders don't care if you wrote the content yourself or used the work of other authors. But they do rely on your links and sitemap, so they can index it all.

Add Your Own Personal Input to Every Article You Post

Take the time to add a paragraph above each article on your site - 80 to 100 words is plenty. Like a cordial host, introduce the information or author ahead. Build anticipation so they're eager to keep reading. Employ the keywords shown in your title and header tags. DO NOT ALTER THE ARTICLE ITSELF. That would violate the author's copyright, and it's not necessary.

At the bottom of the article (after the author's Sig) add another paragraph of your own.

- Summarize it

- Link to other articles along the same line

- Recommend resources

- Insert affiliate links or products you sell

Reuse the page-specific keywords in the bottom paragraph. Although that article also appears on other sites, your version is now unique to the search engines. Most submitted articles appear in multiple websites, directories, and ezines. Adding new language personalizes it, while avoiding the possibility of a duplicate content penalty.

You're also building a personal connection to readers, as they begin to identify your voice and online personality. That goes a long way toward return visits.

Package Articles in an Organized Way

Don't dump every article together in one long list. Cluster them into logical sub-categories which aid site navigation. Add links between articles and related pages on your site. Although everyone knows incoming links can boost Page Rank, links within your site (internal) benefit your rankings as well (though to a lesser degree). And they're 100% within your control. Besides, ample links help visitors move confidently around your website.

Despite the infinite supply of online articles, most dish out recycled stuff that everyone's seen before. Avoid that trap with information that's a cut above. Take the trouble to carefully select articles that provide extra value. Then by adding your own voice and unique comments you please both the human readers and search engines. And that's a winning strategy all around.

Copyright 2005 Off the Page

Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719)395-9450

---

Google News Updated : Fri, 05 Sep 2008 08:05:30 GMT Wal-Mart acting on shifts in consumer spending - BusinessWeek Los Angeles Times Wal-Mart acting on shifts in consumer spending BusinessWeek - 3 hours ago By CHUCK BARTELS If the mood on Wall Street is grim, then consumers must be feeling even more bleak, right? Fuel prices remain high, inflation has hit food prices hard and consumer confidence is down. August another disappointing month for retailers Los Angeles Times Lower-cost stores gain from US shoppers' thriftiness Financial Times Forbes - The Associated Press - Wall Street Journal all 673 news articles Publ.Date : Fri, 05 Sep 2008 04:48:39 GMT McCain takes stage, turns down heat - Boston Globe The Gazette (Montreal) McCain takes stage, turns down heat Boston Globe - 1 hour ago By Joanna Weiss For a man at the top of a presidential ticket, John McCain had an unusual task last night: to remind the nation that he was the star of his own show. Palin Assails Critics and Electrifies Party New York Times GOP welcomes McCain with enthusiasm Milwaukee Journal Sentinel CBS News - Kansas City Star - ABC News - TIME all 1,387 news articles Publ.Date : Fri, 05 Sep 2008 06:20:31 GMT Boeing Workers Are on the Brink - BusinessWeek Wall Street Journal Boeing Workers Are on the Brink BusinessWeek - 1 hour ago Despite being offered a relatively generous package by management, Boeing machinists are ready to go on strike. Here's why by Joseph Weber When a stunning 87% of Boeing machinists voted on Sept. Motown Blues for Boeing? Wall Street Journal Boeing, machinists union meet with mediator The Associated Press Seattle Times - Bloomberg - Reuters - Chicago Tribune all 1,406 news articles Publ.Date : Fri, 05 Sep 2008 06:54:59 GMT Data on defective genes make tailored remedies possible - Baltimore Sun Voice of America Data on defective genes make tailored remedies possible Baltimore Sun - 41 minutes ago By Frank D. Roylance Researchers cataloging the genetic codes of deadly human brain and pancreatic cancers say they have found several dozen defective genes that appear to work in concert to set off the tumor growth that eventually kills their victims. In Long-Awaited Maps of Cancer, The Breakthrough Is the Problem Wall Street Journal What You Need to Know About Mapping the Cancer Genome U.S. News & World Report Reuters - The Associated Press - Bloomberg - Science Daily (press release) all 209 news articles Publ.Date : Fri, 05 Sep 2008 07:24:12 GMT Schwarzenegger: Palin delivered 'fantastic' speech - San Jose Mercury News KGET 17 Schwarzenegger: Palin delivered 'fantastic' speech San Jose Mercury News - 1 hour ago AP SACRAMENTO—Gov. Arnold Schwarzenegger on Thursday said Sarah Palin hit a home run with her acceptance speech for the Republican vice presidential nomination. Video: Governor To Californians: Bug Lawmakers About Budget kcratv California nears record in spending plan stalemate Sacramento Bee San Gabriel Valley Tribune - Los Angeles Times - New York Times - City Watch all 302 news articles Publ.Date : Fri, 05 Sep 2008 06:14:17 GMT Rice set for historic Libya visit - BBC News RTE.ie Rice set for historic Libya visit BBC News - 3 hours ago US Secretary of State Condoleezza Rice is set to begin a historic visit to Libya as part of a North African tour. She is expected to meet Libyan leader Muammar Gaddafi as part of the trip, which will also include visits to Tunisia, Algeria and Morocco. Rice set to begin historic Libya visit AFP Rice set to make history in Libya The Associated Press Aljazeera.net - International Herald Tribune - WZTV - Bloomberg all 425 news articles Publ.Date : Fri, 05 Sep 2008 04:41:55 GMT '1967 lines not up for discussion' - Jerusalem Post Sydney Morning Herald '1967 lines not up for discussion' Jerusalem Post - 32 minutes ago By JPOST.COM STAFF The July 4, 1967 lines are not up for discussion and are the very foundations from which direct talks between Israel and Syria will start, Syrian Foreign Minister Walid Muallem said Friday. Video: Sarkozy in Syria : the press is divided france24english Syrian sets terms of role on peace Philadelphia Inquirer New York Times - Boston Globe - International Herald Tribune - Voice of America all 1,039 news articles Publ.Date : Fri, 05 Sep 2008 07:32:39 GMT Make Money With Blogs RSS to HTML

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

The Internet and Network Marketing

After years of gut wrenching work and stress the home... Read More

The Internet Marketing Pie: Slice It Up Right or Lose

The number one concern for Internet sales is your marketing... Read More

Website Sales: Using Direct Response Secret To Get Your Prospects To Buy - Now

I'd like to let you in on a little secret... Read More

Internet Marketing Reality Check

There are thousands of web sites, books, CD-ROM's, cassette tapes... Read More

The Ugly Side Of Internet Marketing, What The Gurus Wont Tell You!

Did that headline grab your attention?I have experimented with many... Read More

Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You!

What do Donald Trump, Oprah Winfrey and Robin Williams have... Read More

A Hitchhikers Guide to the Internet

"Where do you work?""Planet Earth."Sound familiar? No? Well, it should.... Read More

3 Simple Ways to Harness the Concept of the Free Offer for Internet Marketing

One of the reason why the concept of free stuff... Read More

Sales Marketing: Ten Magnificent Marketing Ideas To Amplify Your Business

You can magnify and expand your business if you have... Read More

Why People Will Look Back In Years To Come And Wish They Were You

It's true. Just think about it for a minute -... Read More

Make Money With A Business Opportunity Online

There are so many business opportunities these days that promise... Read More

Niche Marketing: Broker Your Way To Profits

If you haven't started your own niche business yet because... Read More

Did You Say Free?!

There are books and web sites for the translation of... Read More

What is So Exciting about Money and the Internet?

I believe it is a principle of human nature that... Read More

Google Sitemaps ? A New Free Google Tool

Google has released another valuable. The tool, "Sitemaps", allows you... Read More

Discover How To Find The Gold Online

Finding the GOLD!!!G'Day from the kitchen table of Scott WilsonTime... Read More

Growing Your Business On-line: A Fresh Perspective

Rather than thinking about the web as technology, let's consider... Read More

Shopping Search Engines, The Benefits and Explanations

The Shopping Search Engines are a new breed on the... Read More

The Most Valuable Asset in Marketing - Do YOU have It?

The single most important attribute for a successful Network Marketer... Read More

Harness the Power of the Internet

Whether you're a service business working to obtain clients, a... Read More

10-Essential Points When Considering Pop-Under Advertising

I have been running tests on the use of Pop-Unders... Read More

Top Ten Steps To Prepare Yourself for Online Marketing

Still marketing through press releases, networking groups, and talks to... Read More

Five Simple Steps To Make Money Online This New Year

Most people in a new year make resolutions to make... Read More

Taking E-mail Marketing To The Next Level

Many types of Internet advertising don't work as well as... Read More

Money Can Still be Made on the Internet

Even though the days of an IPO generating millions of... Read More