The Power of Taglines: Take My Tagline Test!

An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don't have to take my word for it.

Do any of the phrases below ring a bell?

See if you can identify which companies each of the following taglines belongs to. You'll find the answers at the end of the article. But before you read ahead to get the answers, take a few minutes to test the power of taglines yourself by naming the brand each of these top-ranked taglines belong to.

1) Have it your way

2) Is it in you?

3) The quicker picker-upper

4) Just do it

5) It's everywhere you want to be

6) Drivers wanted

7) When it absolutely, positively has to be there overnight

8) Finger lickin-good

9) Because I'm worth it

10)Let your fingers do the walking

So what exactly is a tagline?

When it comes to marketing, one of the most powerful tools you can use to build your brand is a tagline or slogan. The two terms are pretty much interchangeable. I tend to use the word tagline. Following are definitions for both terms:

Tagline: an often repeated phrase associated with an individual, organization, or commercial product.

Slogan: a phrase expressing the aims or nature of an enterprise or organization.

The two most important parts from each of these definitions are:

1) an often repeated phrase

2) expressing the aims or nature of an enterprise

The power of a great tagline

Think about the taglines you know and remember. They communicate something unique, valuable and memorable about the brand they represent. And they are always included in any communication about that brand. You see the logo and there's the tagline right there with it. They are often catchy. Easy to remember. Descriptive. Clever. Fun. Short and sweet.

Best of all, they help you remember a brand and the ONE thing that company wants you to remember about that brand. And that is the power of a great tagline.

Taglines make you top-of-mind

Your goal as a marketer should be to achieve what we call in the marketing world "top of mind awareness." Simply put, this means you want your product or service to the be the FIRST one thought of by your prospects when they are considering a purchase in your product or service category. Because odds are, if they think of you first, they'll buy from you.

The logo/tagline power combo

I love logos and taglines, especially for small business marketers because when you combine a great logo with a great tagline, you have a powerful marketing combo that can communicate a lot in very few words in a very small space.

And, because you can use them on every piece of communication about your business you have the opportunity to imprint them into your prospects' minds by repeated exposure that doesn't have to cost a lot of money.

Great taglines are possible on a small budget. Granted we think of big-name advertisers when we think of memorable slogans, but you don't have to spend big bucks to get a great tagline.

The first step is to create a strong, strategic marketing foundation for your product or service. You must also truly understand what is unique and valuable about your product or service. And, you must have a very clear picture of what you want to communicate about your product or service to your prospects. With this information and some creative brainstorming you too can have a memorable tagline.

Once you have one, USE it everywhere!

Include your tagline with your logo on every piece of communication or marketing you put out and you too will be able to create top of mind awareness among your prospects and customers.

Here are the answers to the Tagline Test:

1) Burger King

2) Gatorade

3) Bounty Paper Towels

4) Nike

5) Visa

6) Volkswagen

7) Federal Express

8) KFC

9) L'Oreal

10)Yellow Pages

How'd you do? Pretty amazing how many of these you knew, isn't it?

For more top-ranked ad slogans, visit www.adslogans.com. It's a great way to see what a good slogan is so you can model yours after success. After all, one of the quickest, easiest ways to succeed is to model those who already have.

(C) 2005 Debbie LaChusa

20-year marketing veteran, consultant, author, teacher and coach Debbie LaChusa has developed The 10stepmarketing System to help small business owners successfully market their business, themselves. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com

---

Google News Updated : Fri, 22 Aug 2008 00:13:38 GMT GM to Invest $500 Million To Build Chevy Cruze - Wall Street Journal Turkish Press GM to Invest $500 Million To Build Chevy Cruze Wall Street Journal - 3 hours ago By KATHY SHWIFF General Motors Corp. will spend more than $500 million in the US to build the Chevrolet Cruze, a next-generation compact car. GM announces $500M investment for small car The Associated Press GM to invest $500 million in small car plant MarketWatch Reuters - CNNMoney.com - CNET News - BloggingStocks all 266 news articles Publ.Date : Thu, 21 Aug 2008 21:10:12 GMT UPDATE 1-Microsoft enlists Seinfeld for ad campaign--source - Reuters UPDATE 1-Microsoft enlists Seinfeld for ad campaign--source Reuters - 2 hours ago By Steve Gorman LOS ANGELES, Aug 21 (Reuters) - Comedian Jerry Seinfeld will star in a $300 million marketing campaign for Microsoft Corp aimed at burnishing the image of its computer operating system, a person familiar with the effort said on Thursday ... Jerry Seinfeld and Bill Gates to star in anti-Apple ads TG Daily Seinfeld to be pitchman for Microsoft The Associated Press Slashdot - Bizjournals.com - GameSHOUT - Ars Technica all 474 news articles Publ.Date : Thu, 21 Aug 2008 21:27:28 GMT Marlins let one slip away in San Francisco - Sports Network The Associated Press Marlins let one slip away in San Francisco Sports Network - 39 minutes ago San Francisco, CA (Sports Network) - Marlins reliever Kevin Gregg's wild pitch in bottom of the ninth inning scored Emmanuel Burriss to send San Francisco past Florida, 4-3, in the finale of a three-game series. Giants walk off on Gregg's wild pitch MLB.com Giants beat Marlins on wild pitch in 9th inning The Associated Press San Jose Mercury News - Rotoworld.com - Akron Farm Report - Flamarlins.com all 81 news articles Publ.Date : Thu, 21 Aug 2008 23:33:45 GMT Microsoft's Photosynth wilts under pressure - Computerworld Washington Post Microsoft's Photosynth wilts under pressure Computerworld - 44 minutes ago By Gregg Keizer August 21, 2008 (Computerworld) Within hours of its launch, Microsoft Corp.'s new photo-stitching service went dark, overwhelmed by demand, the company said Thursday afternoon. New Microsoft photo site spends first day offline The Associated Press New Microsoft Tech Converts Photo Soup Into 3-D Image TechNewsWorld InformationWeek - PC Magazine - TG Daily - Christian Science Monitor all 323 news articles Publ.Date : Thu, 21 Aug 2008 23:28:59 GMT My Super Sweet 16: The Miley Cyrus Edition - E! Online E! Online My Super Sweet 16: The Miley Cyrus Edition E! Online - 3 hours ago Miley Cyrus is about to show up all those spoiled brats on My Super Sweet 16 who think they're cool being flown to their party by helicopter or when they're carried in like a princess by a group of hot dudes. Miley Cyrus to Celebrate Turning 16 at Disneyland People Magazine Miley Cyrus Sweet 16 KFSN Press-Enterprise - The Gossip Girls - United Press International - Best Syndication all 87 news articles Publ.Date : Thu, 21 Aug 2008 20:21:48 GMT IAC Officially Breaks Up - Wall Street Journal Los Angeles Times IAC Officially Breaks Up Wall Street Journal - 55 minutes ago By DAVID BENOIT and KATHY SHWIFF IAC is left as a collection of more than 35 Internet companies -- including search engine Ask.com, dating site Match. IAC: And Then There Were Five Forbes Diller's IAC Split May Fail to Boost Investor Returns (Update2) Bloomberg The Associated Press - MarketWatch - FOXBusiness - CNNMoney.com all 280 news articles Publ.Date : Thu, 21 Aug 2008 23:17:40 GMT Hillary Clinton's Staff Looking to Avoid Embarrassing Anti-Obama ... - FOXNews Times Online Hillary Clinton's Staff Looking to Avoid Embarrassing Anti-Obama ... FOXNews - 58 minutes ago Hillary Clinton's staff is trying to avoid an embarrassing anti-Obama demonstration by her supporters during the floor vote at next week's Democratic convention in Denver. Clinton Will Attend Fund-Raiser for Towns New York Times Clinton for VP? She Says Ask the Obama Campaign ABC News CNN Political Ticker - New York Times Blogs - Newsweek - U.S. News & World Report all 546 news articles Publ.Date : Thu, 21 Aug 2008 23:15:16 GMT Add RSS Feeds To My Web Pages Increase Website Traffic

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

The Fatal Attraction of Online Marketers

Suppose you were offered 263 links coming into your website... Read More

Keys to Successful Internet Marketing

So you've started your business and you have a website... Read More

Build the Snowball and It Will Run

Setting up your own online business can seem extremely daunting.... Read More

Internet Marketing Tip - Go For The Bronze

Go for the bronze.Repeat...go for the bronze.That's right, DO NOT... Read More

Ten Tips for Getting More Sales From Your Website

(1) Create a Direct Response Website, with the minimum number... Read More

How to Make Money Online...Driving your Car.

Here's an alluring income generating strategy, that's widely adopted by... Read More

10 Resourceful Ways to Recycle Digital or Small-ticket Products

Have your product sales slowed down? Do you want to... Read More

How SPAM Sells Sex, Greed, and Survival

The unsolicited email people react to most is what yells... Read More

My Secret To Selling More Big Ticket Items

Many aspiring Internet marketers hear all of the talk about... Read More

Kaizen in Online Marketing

Many people throughout the life of online marketing have utilized... Read More

Many Small Revenue Streams Are Best

There's an old story about a guy who had a... Read More

How To Get Qualified Visitors to Your Site

Having an eBusiness isn't just about getting gobs of people... Read More

Convey Website Credibility Authentically!

Your prospects want one thing and one thing only! They... Read More

Are You Utilizing a 5-Point Prospecting System?

If not, you may be losing out on some very... Read More

Online Marketing Secrets & Marketing Strategy For An Succesful Web Site

starts when a web site is being planned... And is... Read More

Developing Your Export Import Business Using Internet - Part I

Since most of the businesses throughout the world have access... Read More

Becoming A Successful Internet Entrepreneur

You're motivated to run your own business, aren't you?If you're... Read More

Finding The Right Internet Marketing Technique For You

Finding the right Internet marketing technique that works best for... Read More

Secrets of Successful Advertising

Here I will explain precisely how to advertise effectively, including:1.... Read More

Do You Even Realize What Youre Promoting?!

Now, I'm a firm believer in knowing what you're getting... Read More

How To Create an Offer Your Buyers Will Love

With the creation of the Internet, it has become easier... Read More

How to Earn at Least One Dollar for Every Website Visitor

The path toward success in Internet marketing can be a... Read More

Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics

As we all know, visitor traffic is crucial to the... Read More

Add-on Sales - The Key To Success On The Web

Question: Can you guess the cheapest way to make a... Read More

A Tip to the Beginning Entrepreneur: Know What Marketing Means

Internet Marketing has been a buzzword for over a decade... Read More