Stitching Up a Niche

I am a great admirer of businesses that serve and market to one or a small number of niches. It's such a great business model and one of the fastest ways to grow a business. I know one marketer who develops websites exclusively for life coaches, another business that develops marketing programs for the spa and pool industry, and another business that specializes in providing tax services for clergy. And they're all busy!

When they develop their marketing materials, services, and products, they are able to speak to a very specific segment of the population. Niching allows them to "go deep" into the needs and problems of one particular profession or demographic. For example, clergy have very specific tax situations with their pay, housing allowances, and Social Security taxes. A tax preparer specializing in this market can market to a very specific segment of the population (members of the clergy) with a specific set of challenges (specialized tax rules applying only to clergy). I have also seen a similar service for truck drivers who have specialized tax rules, too.

Recently, I have discovered a new medium aimed at one of my favorite niches-quilters. I have a confession to make?When I'm not helping my customers grow their businesses, I can usually be found stitching away on my sewing machine. (Hi, my name is Caroline and I'm a quilt-a-holic.)

The new medium is an online Quilters News Network. A 24/7 internet based television network of quilting shows, tips, and, of course, advertisements for all the things quilters love. I heard about it from another quilter and as soon as I discovered it, my productivity dropped like a rock off the top of the Empire State Building. Did I mention it's all quilting all day, right on my computer screen? What's a quilter to do?

The quilting community is a great example of a profitable niche. Whenever I go to my quilting group or participate in a quilting event, I pick up a new tip, learn about a new tool or pattern, or meet a new quilter. And we talk. A lot. "Have you been to the new quilt store?" "Have you seen this new tool?" "Have you tried this pattern?" Word spreads like a wild fire through the quilting community when we find something new that we like.

The quilting niche is made up of 22 million happy quilters. It's subdivided into any number of smaller niches-traditional appliqué, machine quilting, hand quilting, trapunto, redwork, etc. It is a hungry market-we can't get enough fabric, tools, and patterns.

What hungry markets can you tap into to build your business to the next level? Serving a niche is the difference between trying to find a needle in a haystack or walking into a room full of quilters and offering them a good deal on sewing machine needles. Which one will give the greatest return on your investment?

Caroline Jordan, MBA would like to find more time for quilting, if only she wasn't so busy serving her niche, self employed professionals who struggle to work both "in" and "on" their businesses. If you're a self employed professional in engineering or consulting and you need help attracting clients you enjoy, improving your cash flow, developing additional streams of revenue, and creating a more successful business visit http://www.TheJordanResult.com for more tips and strategies for business success.

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Google News Updated : Fri, 10 Oct 2008 17:49:09 GMT Help Support Breast Cancer Awareness With Lifespring Health - MarketWatch ChattahBox Help Support Breast Cancer Awareness With Lifespring Health MarketWatch - 1 hour ago Lifespring Health will be Donating $5 to the Susan G. Komen Foundation Each Time you Shop Online This Month SUNNYVALE, Calif., Oct 10, 2008 /PRNewswire via COMTEX/ -- October is breast cancer awareness month! Go "Passionately Pink for the Cure" on Oct. 17 Atlantic News Telegraph Panera Bread to sell pink bagels Times Herald-Record SkinInc.com - BurlingtonFreePress.com - Chambersburg Public Opinion - Penn State Worthington Scranton all 68 news articles Publ.Date : Fri, 10 Oct 2008 16:05:31 GMT UPDATE 1-Bush says US moving quickly to solve market crisis - Forbes Canada.com UPDATE 1-Bush says US moving quickly to solve market crisis Forbes - 1 hour ago WASHINGTON, Oct 10 (Reuters) - President George W. Bush said on Friday the US government was moving aggressively to address the financial markets crisis, but he acknowledged that anxiety was feeding on itself as stocks continued to plunge. Bush appeals for confidence CNNMoney.com Bush Says Markets Must Remain Calm Despite Challenges Washington Post Reuters - The Associated Press - TheStreet.com - CNN all 1,456 news articles Publ.Date : Fri, 10 Oct 2008 16:33:45 GMT Coleman calls off negative ads - Minneapolis Star Tribune MinnPost.com Coleman calls off negative ads Minneapolis Star Tribune - 24 minutes ago By Patricia Lopez, Star Tribune ...and it has nothing at all to do with several outlets (including one of Franken's ads) letting us know that a Coleman ad that wants us to … read more see Franken looking out of control/angry, is actually video of ... Coleman: I'll remove negative ads and urge others to do same Pioneer Press Coleman says he'll pull negative ads to focus on economy Minnesota Public Radio KAALtv.com - The Hill - The Associated Press - OpEdNews all 460 news articles Publ.Date : Fri, 10 Oct 2008 17:25:04 GMT States probe possible voter registration fraud - Chicago Tribune ABC News States probe possible voter registration fraud Chicago Tribune - 1 hour ago Questions about possible cases of fraudulent voter registrations were being raised this week as officials in several states investigated hundreds of questionable or duplicate registration forms submitted by an advocacy group. Carnahan statement on ACORN registration mess Kansas City Star Republicans try to tie Obama to vote fraud cases Boston Globe ABC News - Pittsburgh Tribune-Review - Inter Press Service - MyFox Tampa Bay all 1,193 news articles Publ.Date : Fri, 10 Oct 2008 16:48:10 GMT Eagles' Westbrook out for Sunday's game - Sports Network Sports-Odds.com Eagles' Westbrook out for Sunday's game Sports Network - 28 minutes ago Philadelphia, PA (Sports Network) - Philadelphia Eagles running back Brian Westbrook will not play on Sunday at San Francisco. Westbrook, who has been hampered by a sprained ankle he suffered in the Week 3 victory over Pittsburgh, fractured his ribs in ... Brian Westbrook: Ruled Out Rotowire Les Bowen: Eagles vs. 49ers: The pick Philadelphia Daily News WILM News Radio - NFL News - Kansas City Star - The Associated Press all 642 news articles Publ.Date : Fri, 10 Oct 2008 17:20:18 GMT NATO agrees on Afghan drug role for military - The Associated Press Boston Globe NATO agrees on Afghan drug role for military The Associated Press - 1 hour ago BUDAPEST, Hungary (AP) - NATO defense ministers Friday authorized their troops in Afghanistan to attack drug barons blamed for pumping up to US$100 million (euro74 million) a year into the coffers of resurgent Taliban fighters. NATO Joins Drug War in Afghanistan Voice of America NATO to Hit Drug Trade in Afghanistan New York Times AFP - Bloomberg - International Herald Tribune - Times Online all 1,309 news articles Publ.Date : Fri, 10 Oct 2008 16:11:48 GMT A Cautious Approach to Gardasil Shot - U.S. News & World Report Canada.com A Cautious Approach to Gardasil Shot U.S. News & World Report - 34 minutes ago News today cheering the fact that 1 in 4 teen girls has received the Gardasil vaccine sounds to me like some serious spin from the Centers for Disease Control and Prevention, the government agency pushing girls as young as 9 to get the shot. Cancer Vaccine Used by 25% of Girls 13 to 17 New York Times Quarter of adolescent US girls received HPV vaccine Reuters WebMD - dBTechno - Wall Street Journal - eFluxMedia all 463 news articles Publ.Date : Fri, 10 Oct 2008 17:14:13 GMT Clickbank Data Feeds Work From Home

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