Simple Steps to a Great Banner Ad

Everyone is using them now and if you're planning on creating your own banner ad then there are some things that you should know.

Standard Size

I'll admit I made this mistake. I was too caught up in creating a really nice looking design that I made something that was not the standard size. Now it wasn't much off the norm but when I found out I promptly changed the size. Keep to standards. I know that if your ad is slightly larger it may get more attention but if we all start doing this where will it stop? Creating an ad that is larger than standard is not the way to get attention. And in many places they will require you to keep to the industry standard.

Content

This must be short, simple, and very direct. You've really got to simplify this. I know that this is hard but there is not a lot of room on these banner ads and the more information that you try to cram on there the less likely that someone will read, or try to read it. Keep it to a few words, if you can't manage to say what you want in a few words enlist the help of friends and family, ask them to define what it is that you do, or sell in five words or less. You may get a really clever saying to use by doing this.

Color and Animation

Keep colors eye catching but easy to look at and make sure that they match your site. Maybe it's just me that prefers this but I've clicked on banner ads that looked really great and ended up on these hideous web pages. Try to match your ads to the look of your website.

Animation, please, please, please keep this simple and a short download. I don't know how many times I've clicked off a page before the banner ad animation even started. Please make sure that you run your ad several times. Have others watch it, make sure that the download is reasonable. Don't assume that everyone has DSL. Now you also don't have to make allowances for older computers or bad connections but most of the country now has enhanced or accelerated connections. Make sure that your ad downloads quickly on an accelerated connection and you're doing fine.

Call to Action

Apparently we're all still highly suggestible since studies show that call to action words still work. Things like: call now, click here, and buy now. Try to work some call to action words into your content if you can, it won't hurt.

Lastly for those of you working at home, or running your own business. Never underestimate the value of family and friends for critiques. They may not be able to tell you what is wrong with the way your ad looks but if they look at it and only say, "Eh, it's okay." Then don't use it. We all instinctively know what looks right or wrong. If you ask around and don't get positive feedback from family and friends who love you and want your business to succeed then what do you think that a total stranger is going to think? Also before you even start creating your own ad, look around at what everyone else is doing. Decide what you like and don't like about other ads that you see. And then don't make the same mistakes.

About The Author

Copyright 2004 Kelly Paal

Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.

---

Google News Updated : Thu, 24 Jul 2008 06:51:44 GMT Bashir Visits Darfur, Pledges Sudan Will Protect Relief Workers - Bloomberg Voice of America Bashir Visits Darfur, Pledges Sudan Will Protect Relief Workers Bloomberg - 4 hours ago By Paul Tighe July 24 (Bloomberg) -- Sudan's President Umar al-Bashir, indicted by the International Criminal Court for alleged war crimes in the Darfur conflict, visited the region yesterday and pledged to provide security for international relief ... Bashir returns to Darfur New York Times How Sudan Was Brought to Court TIME The Press Association - The Epoch Times - Voice of America - Times Online all 1,663 news articles Publ.Date : Thu, 24 Jul 2008 02:39:29 GMT Oklahoma determined to have a strong finish - Fort Worth Star Telegram NCAAfootball.net Oklahoma determined to have a strong finish Fort Worth Star Telegram - 1 hour ago By MIKE JONES "Our whole mentality now is WTLG [win the last game]," Harris said Wednesday. "Come out and finish. It’s national championship or bust. Sooner, the better Topeka Capital Journal Players put success on Stoops Daily Camera SportingNews.com - Chicago Tribune - ESPN - Norman Transcript all 38 news articles Publ.Date : Thu, 24 Jul 2008 05:03:29 GMT Obama lavished with airtime -- and criticism - Los Angeles Times ABC News Obama lavished with airtime -- and criticism Los Angeles Times - 1 hour ago As the media moves to correct itself for glowing coverage of the Democrat, it's entering a period of shallow analysis. By ON THE MEDIA, JAMES RAINEY It seems like just about everybody has spent the last week beating up on the media for showering too ... Veterans group hits McCain on troop pullout The Associated Press 'Generation Gap' Widens in the 2008 Electorate Wall Street Journal Boston Globe - New York Times - CQPolitics.com - Right Pundits all 2,612 news articles Publ.Date : Thu, 24 Jul 2008 05:43:11 GMT Dynamo top United at soggy RFK - MLS - Major League Soccer The Money Times Dynamo top United at soggy RFK MLS - Major League Soccer - 1 hour ago By Charles Boehm / MLSnet.com Staff WASHINGTON -- After two aborted tries on previous dates, DCUnited and the Houston Dynamo finally completed the first of their two league meetings on Wednesday night -- and some of Thursday morning, ... Mullan, Ching power Dynamo over DC United 2-0 Houston Chronicle Dynamo outlasts United despite lengthy delay Seattle Post Intelligencer The Canadian Press - FC Dallas - Washington Post - United Press International all 144 news articles Publ.Date : Thu, 24 Jul 2008 05:07:00 GMT Pittsburgh Cancer Center Warns of Cell Phone Risks - ABC News China Daily Pittsburgh Cancer Center Warns of Cell Phone Risks ABC News - 6 hours ago By JENNIFER C. YATES and SETH BORENSTEIN AP Writers AP The head of a prominent cancer research institute issued an unprecedented warning to his faculty and staff Wednesday: Limit cell phone use because of the possible risk of cancer. Red alert! The cellphone warning has been issued Los Angeles Times Pittsburgh cancer center warns of cell phone risks The Associated Press DetNews.com - USA Today - Julie's Health Club - Chicago Tribune Blog all 436 news articles Publ.Date : Thu, 24 Jul 2008 00:01:03 GMT Powerful quake injures 92 in Japan - CNN Boston Globe Powerful quake injures 92 in Japan CNN - 2 hours ago (CNN) -- A strong earthquake injured 92 people and destroyed 31 buildings in northern Japan on Thursday, authorities said. People at an auto dealership in Karumai, Japan, clean up glass shards after a strong earthquake Thursday. Japan's North Hit by Magnitude-6.8 Quake; 95 Injured (Update3) Bloomberg Powerful earthquake hits Japan, dozens injured The Associated Press Jerusalem Post - Reuters - AFP all 766 news articles Publ.Date : Thu, 24 Jul 2008 04:51:37 GMT "X-Files" movie both satisfies and disappoints - Seattle Times "X-Files" movie both satisfies and disappoints Seattle Times - 50 minutes ago Mulder and Scully are together again in "X-Files: I Want to Believe." The story may be silly, but the agents' romance is compelling as ever. The X-Files: I Want to Believe AU Review IGN Scully have I loved Salon Daytona Beach News-Journal - The State - The Star-Ledger - NJ.com - Youngstown Vindicator all 557 news articles Publ.Date : Thu, 24 Jul 2008 06:01:06 GMT afdf RSS Software

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Using This One Simple Word Helped Triple My Sites Profits

This article is very important.In fact, the chances are it... Read More

Chasing New Business?

As well you should. New business is what makes the... Read More

Boost Your Web Site Sales

The following strategies are used every day to boost sales... Read More

The Secret Weapon of Successful Web Marketing Is

Impulse shopping in the checkout lane may be what drives... Read More

Website Marketing Secret: Why Your Website Is Not Making Money And How To Turn It Around

The secrets on how to send a floodgate of traffics... Read More

The Biggest Internet Marketing Mistake Victorias Secret Will Never Make

Victoria's Secret has about 1500 retail stores, a world class... Read More

Are You Looking For A Long-Term Or Fly-By-Night Business?

I have received many emails or calls from my network... Read More

Internet Marketing ? Have a Beer With Your Own Internet Marketing Consultant

Did you ever wish that you could sit at the... Read More

8 Solid Reasons All Non-profits Need a Web Site

A nonprofit organization can take advantage of the Internet for... Read More

Streamlining Internet Marketing

With each new Internet Marketing (IM) Guru, there comes a... Read More

Beat The Phenomenon Of Awful Sale Statistics

It is a purely shocking statistic, that only 4 in... Read More

I Want To Be An Online Marketer!

Where do I start if I want to be an... Read More

Internet Marketing Online: 8 Ways To Succeed By Helping Others Succeed

Do you remember the first time you got on the... Read More

The Struggling Internet Marketer

Instead of giving you advice on how to make a... Read More

Internet Marketing Reality Check

There are thousands of web sites, books, CD-ROM's, cassette tapes... Read More

5 Ways To Treat Your Website Like An Employee And Reap The Rewards

People often come to me in a state of crisis... Read More

Online Marketing: Math or Myth?

The numbers are supposed to be big in online marketing,... Read More

Build Your Marketing Muscle

During a saxophone lesson the other day I realized how... Read More

HOLY TRINITY: The Three Focal Points Of A Successful Online Venture

"For which one of you, when he wants to build... Read More

Internet Marketing Tips: 10 Benefits Of Surveying Your Customers & Subscribers

One way to keep in touch with your customers and... Read More

Web Success Secret - Overdeliver

A few days back I got an email telling me... Read More

Secrets of Successful Advertising

Here I will explain precisely how to advertise effectively, including:1.... Read More

Internet Market Selection

The advent of the Internet has made this world an... Read More

A Website Model That Makes Money Online

I would like to share with you one simple stratergy... Read More

Using Ad Boards in Your Marketing Campaigns

Are free advertising boards a waste of time?Not if you... Read More