Niche Marketing - The Way to Succeed Online
If you think that all money to be made online has already been made then you have not heard of niche marketing. As internet marketing evolves the one thing you must do to attain success is focus on a specific niche and work it thoroughly. Here I will talk about what a niche web site is, why this is better than a general topic approach, and a comprehensive program that is easy-to-use and that can help any small business owner build a web site that sells.
A niche web site is one that is dedicated to a single topic where you promote one or more products or services that are devoted to solving a particular problem or filling a need.
According to the experts, the more you focus on one topic the better your chances of success.
You may think that a niche marketing approach will limit you; in actual fact, however, the reality is that by focussing on a tight niche that has high demand and little competition you will stand out in the search engines, obtain good rankings and attract non-stop traffic with relatively few pages.
Let's say you are interested in the health industry. Health is such a broad term that anyone would go bananas if they tried to capture people interested in just "health". But, what if you were to choose a topic under the general health theme that is of interest to you, has high demand and relatively low or no competition? For example, you could choose to build a site around the topic of hair thinning which is increasingly a concern to both men and women.
The good thing about having a site that is dedicated to educating your visitors and promoting a select product(s) offering is that your potential customers are already interested in what you are offering, and most likely, if you do your homework and develop good content, and apply effective Pre-Selling techniques will end up buying from you. You are marketing to a consumer that is already half-sold. This consumer is looking for a solution to his/her problem and bang! you are there with the goods!
Successful online marketers also agree that more is less when it comes to the number of products you offer. The rationale is that by offering fewer high quality products, you can provide better focus for your visitors. Just pick one or a few that you like, trust and know and offer them on your niche web site.
Supply and Demand Research
There are plenty of niche markets to choose from. What you have to do is to start with a broad topic and then brainstorm it until you find a segment in that market that is viable. In this process it is important to pay attention to:
1. Demand
2. Competition
You may think you have a great idea but if a lot of people are not searching for what you have in mind your web site will not prosper.
There are a few good tools to help you research your niche web site idea. These are: Brainstorm It! - part of Site Build It!, Overture keyword suggestion tool, Good Keywords and Wordtracker.
Some of these tools are free, some are not, but all can help you find the perfect niche for your site-to-be. Try finding a niche that has at least a couple of thousand searches and low competition.
Brainstorm It! and Wordtracker are quite comprehensive providing supply and demand data in addition to many low-competition alternatives. Overture and Good Keywords are also useful but provide demand data only. For a quick check you can also go to the search engines and type in your niche word "hair thinning" and see how many results you get. Even though the number you see does not exactly reflect your real competition (there are other factors to consider such as how each page of the site is constructed and optimized) it can give you a good guideline.
An easy-to-follow program that can help you build niche sites effectively is Site Build It. This is a web site building program that comes with all the tools that anyone can use ? even people with no technical skills ? to create successful sites. Even more... SBI! encourages niche sites and has demonstrated the advantages of choosing and working a niche thousands of times over through the success of people using the program.
Niche marketing is the way to have a successful online business nowadays. Take your time to investigate a few topics, do your homework and in less time than you think you can have a popular web site ranking high in the search engines.
Written by Monica Villarreal. For more information and free valuable resources on how to Pre-Sell and design a profitable niche web site with no technical skills visit: http://www.websitedesigngenius.com
 Google News Updated : Thu, 24 Jul 2008 00:51:42 GMT Microsoft refunding gamers, Games for Windows Live goes free - Ars Technica
Ars Technica - By Frank Caron | Published: July 23, 2008 - 07:06PM CT PC gaming wasn't a huge factor at this year's E3, but it seems that Microsoft was merely biding its time before making its big moves to try and perk up the waning PC gaming market. Microsoft Drops Player Fees On Games For Windows Live Unangst: GFW Live Has Full Game Download Plans 'On The Roadmap' Publ.Date : Thu, 24 Jul 2008 00:17:11 GMT US House Approves Fannie-Freddie Bill by 272-152 (Update1) - Bloomberg
Bloomberg - By Brian Faler July 23 (Bloomberg) -- The US House of Representatives approved legislation designed to shore up confidence in Fannie Mae and Freddie Mac and stem the record surge in mortgage foreclosures, sending the bill to the Senate. Video: House OKs Rescue for Homeowners, Freddie, Fannie US mortgages: Bush relents on veto threat to Fannie and Freddie ... Publ.Date : Wed, 23 Jul 2008 23:37:49 GMT "Dark Knight" beats total of previous Batman film - Reuters
Reuters - By Dean Goodman LOS ANGELES (Reuters) - After just six days of release in North America, the new Batman sequel "The Dark Knight" has grossed more domestically than its predecessor did in its entire run, distributor Warner Bros. Video: 'Dark Knight' Sets Weekend Box Office Record 'Dark Knight' may be summer's highest-grossing film Publ.Date : Wed, 23 Jul 2008 23:19:56 GMT Angels' bats loom large in victory over Indians - Los Angeles Times
Los Angeles Times - Normally tepid offense produces season highs in runs and hits (19). Jeff Mathis, Howie Kendrick and Casey Kotchman combine for 13 hits, Francisco Rodriguez gets 42nd save and team ups West lead to 10 By Bill Shaikin, Los Angeles Times Staff Writer The ... Mathis drives in six; Angels hold off Tribe in wild slugfest Angels pound Laffey, slam Mastny, in ripping Indians, 14-11 Publ.Date : Thu, 24 Jul 2008 00:05:36 GMT Genetic Cause of Statin-Related Muscle Pain Found - Washington Post
Washington Post - By Ed Edelson WEDNESDAY, July 23 (HealthDay News) -- British researchers have discovered a genetic variant that causes some people who take cholesterol-lowering statins to have the muscle weakness called myopathy. 7 Reasons Not to Dismiss Statin-Caused Pain Discovery may boost statin safety Publ.Date : Wed, 23 Jul 2008 21:59:27 GMT "Bad Girls" mind-set, Pierson and Parker a volatile mix - WNBA - ESPN ESPN - By Mechelle Voepel What does it take to light up a tinderbox? Just a spark. Or in the case of the Detroit-Los Angeles scuffle with 4.6 seconds left of a WNBA game Tuesday, it was a Spark. WNBA reviewing fight between Detroit, LA players Don't make Mahorn the bad boy in WNBA scuffle Publ.Date : Wed, 23 Jul 2008 23:15:40 GMT Google unfurls less laughable Wikipedia - Register
Register - By Cade Metz in San Francisco → More by this author Back in December, the search engine cum world power announced an anyone-can-edit online encyclopedia it insists on calling Knol, and this morning, with a post to The Official Google Blog, ... Google Launches Knol, The Monetizable Wikipedia Google opens Knol website, a wiki with bylines Publ.Date : Wed, 23 Jul 2008 23:46:16 GMT RSS to HTML |
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