New Form of Click Fraud Discovered
If you use PPC advertising and are in a highly competitive market, you can't afford not to read this.
You already know that if you're adventurous enough to run your own pay-per-click advertising campaign--e.g., Google Adwords, or Overture--you should watch your site traffic like a hawk, and keep all server logs for the inevitable day when you get a flood of suspicious hits that don't convert, and you need to get your money back. But just when you thought it was safe to go back in the PPC waters, a new shark has been sighted.
According to a recent article in theregister.co.uk, you now have another kind of click fraud to worry about. Or perhaps we should start calling it "no-click fraud." Unlike every other kind of click fraud where nefarious website owners click the advertisements on their sites or nefarious competitors click on your advertisements to try to bankrupt you, this new breed of click fraud doesn't click at all. Instead, the fraudsters launch thousands of searches on a specific keyword you've bid on--and don't click. This drives down your click-through rate, which eventually leads to all the advertisements targeting that keyword getting pulled. With all the competing advertisements pulled, your competition can then waltz in and get top billing on a competitive keyword for five cents a click.
What Is To Be Done about this New Click Fraud Menace?
Tracking this form of click fraud may be more difficult than with other forms, since your server logs won't be any help when the criminal has never visited your site. Still, as with the other forms of click fraud, one of your best defenses is to monitor your click-through rate, and look for sudden changes. Only now you'll have to watch out for sudden drops as well as sudden spikes.
If you've been a victim of this kind of click fraud, or think you may have been, we'd love to hear your horror story, along with how Google responded (or didn't respond). Of course, if you don't want us to share it with our readers, you can trust us to keep a secret.
 Google News Updated : Sun, 20 Jul 2008 00:45:55 GMT Panel Finds Misconduct By Fusion Researcher - Washington Post
Washington Post - INDIANAPOLIS -- A Purdue University panel has found two instances of misconduct by a researcher who says he produced nuclear fusion in tabletop experiments. Purdue physicist found guilty of misconduct Details of what Purdue's investigation found Publ.Date : Sat, 19 Jul 2008 05:47:31 GMT Growth ahead for more diversified game industry - Reuters
Reuters - By Kiyoshi Takenaka - Analysis LOS ANGELES (Reuters) - The video game industry looks set for at least another year or two of strong growth, driven by geographical expansion, a strong hardware lineup and growing pool of casual gamers, ... Nintendo Wii Tops for Console Sales in June Sony's press conference at E3 was a dazzling hi-tech showcase Publ.Date : Fri, 18 Jul 2008 12:07:32 GMT US banks ask SEC to expand stock trade protection - Reuters
Reuters - By John Poirier WASHINGTON (Reuters) - An emergency move by US securities regulators this week aimed at curbing manipulative short-selling in some major financial firms should be expanded to all publicly traded banks, or it could erode confidence in ... SEC Short-Sale Rule Gets Negative Reviews SEC Spares Market Makers From `Naked-Short' Sales Ban (Update1) Publ.Date : Sat, 19 Jul 2008 17:02:49 GMT Venture Funding Drops for Youngest Companies As Older Ones Suck Up ... - New York Times
New York Times - By Abha Bhattarai In an ominous sign for Silicon Valley’s entrepreneurial machine, venture capital firms are cutting back on their investments in companies at their earliest stage of development and being forced to provide extra funding for later-stage ... VC Deals In Charts (Q2 2008)?Exits? We Don't Need No Stinkin' Exits? Venture investments in state total $77.6 million so far in '08 Publ.Date : Sat, 19 Jul 2008 22:54:52 GMT Aybar's triple caps Halos' rally over Sox - MLB.com
MLB.com - By Rhett Bollinger / MLB.com ANAHEIM -- Pinch-hitter Erick Aybar hit a three-run triple in the seventh inning, Vladimir Guerrero blasted a solo home run and left-hander Joe Saunders pitched 6 2/3 strong innings to lift the Angels to a 4-2 win over the ... Aybar's three-run triple sends streaking Halos over BoSox Aybar's bases-clearing triple sparks Angels Publ.Date : Sat, 19 Jul 2008 22:52:04 GMT What's the best Oscar strategy for Heath Ledger in 'The Dark Knight'? - Los Angeles Times
Los Angeles Times - That's a tricky Oscar question. On one hand you might think Heath Ledger should go supporting because, technically speaking, "The Dark Knight" is a film about Batman. Heath is where the heart is 'Dark Knight' sets box office record with $66.4M Publ.Date : Sat, 19 Jul 2008 23:18:18 GMT McCain Co-Chairman, Under Fire, Steps Aside - New York Times
New York Times - Carolyn Kaster/AP At a town-hall-style meeting Friday on energy, John McCain found himself questioned instead on his wartime positions. McCain Takes on the 'Cable Monster' and an 'Extreme' Obama Gramm Out as McCain Co-Chair; Obama Reacts Publ.Date : Sat, 19 Jul 2008 14:45:59 GMT RSS Software |
PARLOT::Ebooks, Scripts,
Websites, and more... There's no doubt about it . . .Big changes are... Read More Advertising plays an important role in your business (every business,... Read More How does a 74-year-old newbie break into the world of... Read More Many people are downright frustrated.And when you look at their... Read More I remember back in the 1980s (history for many of... Read More There's an old story about a guy who had a... Read More The following tips are just a few of the things... Read More Yes, I admit it - I hate asking for referrals... Read More The unsolicited email people react to most is what yells... Read More There was this great entrepreneur who came up with a... Read More The business principle of continued contact and online relationship building... Read More 1) Web SiteThis is for sure the most important part... Read More Headlines are short vital statements to stimulate your potential customers... Read More "For which one of you, when he wants to build... Read More Could you use some laughs? I'll bet you could, especially... Read More The advertising co-op is an Internet marketing strategy that should... Read More If you're looking for the number one, hot Internet marketing... Read More Leads are the Life Blood of any Online Home Based... Read More Copyright 2005 Kurma GroupContent, content, content - everybody's talking about... Read More How low can one get? The number of encounters I... Read More With all the people offering products and services online, what... Read More Simply put, online testing involves keying each different test variable... Read More Have you noticed the explosion of Websites related to love,... Read More You are now reading Part 2 of my article the... Read More Everybody wants quick profits. The phenomenon is more prevalent on... Read More
Adsense
websites
Internet Marketing is Changing Right Before Your Eyes!
Big Advertising Mistake - Dont Do This and It Will Save Your Advertising Budget!
How Old is Too Old?
The Worst Internet Marketing Strategy Ever?
Hype! Has The Internet Gone Too Far?
Many Small Revenue Streams Are Best
10 Ways to Exceed Your Clients Expectations Every Time!
I Hate Asking for Referrals! ? 6 Proven Methods for Getting a Flood of Referrals Without Asking
How SPAM Sells Sex, Greed, and Survival
The Rats Are Winning the Rat Race
Interactive Content ? Blogs, Forums, and Feedback ? What Does Your Web Site Need?
Top 3 Online Business Success Needs
Headlines Bring Sales--Where and How to Use Them - Part 2
HOLY TRINITY: The Three Focal Points Of A Successful Online Venture
Got Some L.A.F.S.?
Internet Marketing Strategy:The Advertising Co-op
Internet Marketing Solution - Content, Content, Content
Do You Know the 3 Key Strategies to Using Lead Capture Pages?
My 7-Step Secret Formula For Cashing In On Content!
Truth and Lies
The Undeniable Value Of Differentiation
Online Testing Optimization
Making Money in the Online Dating Gold Rush of 2004
Dos and Donts for the Internet Marketing Newbie (Part 2)
Persist Or Perish, The Choice Is Yours: Learn The Rules Of Online Business
Affordable and Reliable Web Hosting Starting at $4.49/Month
Niche Marketing - The Way to Succeed Online
If you think that all money to be made online... Read More
12 Steps to Creating a Business Online
"E-commerce"A word pervading our society, making headlines around the world,... Read More
Six Techniques to Triple Your Website Hits
Welcome,Over the past five years I have learnt many tricks... Read More
Offline Marketing for Online Home Based Businesses
When it comes to marketing your web site, most home... Read More
A Tip to the Beginning Entrepreneur: Know What Marketing Means
Internet Marketing has been a buzzword for over a decade... Read More
What Great Online Advertising Really Is!
Many business people have a distorted view about the distinction... Read More
Viral Marketing - Spread the Word
While a virus, in Medicine, is the smallest infectious agent,... Read More
Think Outside The Box: Home Internet Business Ideas
Imagine never having to leave your home to work. Not... Read More
To Survey Or Not To Survey
I have learned over the years that when it comes... Read More
New Product Launch Checklist
Launching a new product or service is an exciting time... Read More
Money Can Still be Made on the Internet
Even though the days of an IPO generating millions of... Read More
The Truth About Info Business
Let me save you, at least, several hundreds of dollars... Read More
Free Demographics or Updated Data?
During your search, you may encounter free demographic data. If... Read More
Niche Marketing, Niching Niches for the Ultimate Payoff
Niche Marketing, in simple terms is all about targeting hot... Read More
Do You Know the 3 Key Strategies to Using Lead Capture Pages?
Leads are the Life Blood of any Online Home Based... Read More
Free Content -- or Forbidden Fruit?
Dear Cathy:I just found an interesting article on someone else's... Read More
The Most Valuable Asset in Marketing - Do YOU have It?
The single most important attribute for a successful Network Marketer... Read More
To All Internet Marketers - How To Get My Business
More and more people are realizing that the Internet offers... Read More
Web Success Secret - Overdeliver
A few days back I got an email telling me... Read More
What the Heck Does Vincent van Gogh Have To Do With Internet Marketing?
Nothing and Everything!Tucked discreetly away on my modest marketing website... Read More
If It Sounds Too Good To Be True
You've heard that cliché over and over I'm sure, but... Read More
Use Landing Pages to Boost Sales and Capture Metrics
If you are sending out a periodic email newsletter, no... Read More
Secrets To Successful Selling Online
What is the secret to selling online? This is a... Read More
Marketing and Design to Get the Most out of Your Website
Once you have figured out your what your focus should... Read More
The Real Truth About Making Money on the Internet
Are you thinking about starting an online business? Have you... Read More
Internet Marketing |