Marketing Your Web Site Effectively

Every new generation of a Web site brings the hope of increased success on the Internet for your business or organization, but too often, a project is completed and lacks the fundamentals for ensuring success on the Web. While we certainly don't claim to be Google or MSN experts, the spider-based search engines want their results to be accurate and setting up your Web site correctly can be the difference between page 1, 2, or 2,000,000.

Everything starts and finishes with your Home page. What kind of content is featured on your Home page? What kind of navigational structure are you using? How long does the page take to load? How frequently is it updated? These are the types of questions that you need to ask your developer when getting ready to redesign your Web site. Having the right answers to these questions is crucial to success, and the answers are fairly obvious, so why do so many sites ignore these basic philosophies?

Your Home page should feature information about your products and services, provide easy access to the main sections of your site, load quickly (3 sec rule), and be updated regularly to encourage repeat visitors. While these are logical answers to the questions, working with a Web site marketing firm such as WebSolutions can take these concepts to the next level and make certain that you've got the right content in the right places.

The next step is to examine your interior pages and see what advantages you can exploit over your competitors. Most companies are lazy and stop after optimizing their Home page. This leaves the door wide open for those willing to get a little dirty and go the extra mile. While your Home page is probably indexed in the search engines already, getting your interior pages optimized and indexed can provide a huge boost in traffic as well.

The final step is to examine the traffic your site is getting and perform a marketing analysis of the site's performance. Getting more traffic to the site is great, but if you can't convert that traffic into sales or inquiries, it's not that beneficial. The higher the conversion rate, the happier you'll be.

While the ideals outlined here are fundamental, we can work with you to expand on the concepts discussed and take your site to the next level. If you are interested in learning how we can help, please contact us today for more information. In addition, you can find more helpful information by visiting: SearchEngineWatch.com, which is a great resource for this type of content.

WebSolutions is a professional Web site design, development, and hosting company based near Chicago. Their expertise in Web design has been highlighted in print and television and their custom developed solutions have been highly successful for businesses nationwide. Jon Kee handles all sales and marketing related activities for WebSolutions and can be reached by phone @ 630.375.6833 or email @ sales@wsol.com.

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Google News Updated : Tue, 07 Oct 2008 20:50:00 GMT Wells Fargo may get lion's share of Wachovia deposits: report - MarketWatch Sify Wells Fargo may get lion's share of Wachovia deposits: report MarketWatch - 32 minutes ago By John Spence, MarketWatch BOSTON (MarketWatch) -- Wells Fargo & Co. may get as much as 80% of Wachovia Corp.'s deposits, with the remainder likely going to Citigroup Inc., according to a published report Tuesday. Citi, Wachovia, Wells temporarily halt litigation Bizjournals.com Wachovia shares waver as Citi, Wells Fargo wrangle Forbes BloggingStocks - Washington Post - New York Times - CNNMoney.com all 7,781 news articles Publ.Date : Tue, 07 Oct 2008 20:17:51 GMT Qantas Involved in Another Air Incident - New York Times NEWS.com.au Qantas Involved in Another Air Incident New York Times - 25 minutes ago By Liz Robbins It has been 20 years since Dustin Hoffman’s character Raymond Babbitt in “Rain Manâ€� made Qantas synonymous with air safety, claiming he would only fly the Australian airline because it had never crashed. Qantas passengers arrive in Perth after mid-air ordeal ABC Online Fifteen badly hurt as Qantas jet drops Sydney Morning Herald The Standard - Taipei Times - United Press International - NEWS.com.au all 366 news articles Publ.Date : Tue, 07 Oct 2008 20:24:06 GMT Sleuth's Presidential Debate Watch Game - Washington Post Sleuth's Presidential Debate Watch Game Washington Post - 41 minutes ago Tonight's debate watch games probably won't be as much fun as last week's Palin Bingo. But don't fret, there are still games to be played during this second presidential debate between John McCain and Barack Obama. 'Aggressive' debate expected between McCain, Obama CNN * McCain looks for way to stop Obama's momentum Reuters The Associated Press - MSNBC - U.S. News & World Report - TIME all 1,199 news articles Publ.Date : Tue, 07 Oct 2008 20:08:21 GMT Thai Army Sends Troops to Help Police Keep Peace - Washington Post Voice of America Thai Army Sends Troops to Help Police Keep Peace Washington Post - 4 hours ago Thailand's military agreed Tuesday to deploy hundreds of unarmed soldiers to the streets of Bangkok to help police restore order after violent clashes between police and protesters that left at least 1 person dead. Video: Raw Video: Tear Gas Fired at Thai Protestors AssociatedPress Troops deployed as one dead, hundreds hurt in Thai protests AFP Reuters UK - Hindu - eTaiwan News - The Standard all 1,327 news articles Publ.Date : Tue, 07 Oct 2008 16:12:03 GMT Bernanke hints at possible interest rate cut - MarketWatch The Associated Press Bernanke hints at possible interest rate cut MarketWatch - 31 minutes ago By Greg Robb, MarketWatch WASHINGTON (MarketWatch) - Federal Reserve Chairman Ben Bernanke opened the door on Tuesday for a possible interest rate cut to help rescue the economy from a severe downturn, admitting that the global panic in the financial ... Video: Bernanke signals possible rate cut ReutersVideo Bernanke: Economic outlook weaker CNNMoney.com New York Times - Forbes - Reuters - MSN Money all 988 news articles Publ.Date : Tue, 07 Oct 2008 20:18:10 GMT AIG's ex-CEOs blamed for crisis - CNNMoney.com Los Angeles Times AIG's ex-CEOs blamed for crisis CNNMoney.com - 1 hour ago House panel chairman says executives got undeserved riches, while ex-CEOs blame accounting rules and market conditions for leading to $85B bailout. Joe Cassano: The Man Who Brought Down AIG? Washington Post AIG CEOs Blame Each Other, Accounting for Insurer's Downfall Bloomberg Wall Street Journal - Financial Times - New York Times - Forbes all 768 news articles Publ.Date : Tue, 07 Oct 2008 19:11:18 GMT Cough, Cold Drugs Not for Kids Under 4 - WebMD CBS News Cough, Cold Drugs Not for Kids Under 4 WebMD - 2 hours ago By Miranda Hitti Oct. 7, 2008 -- Don't use over-the-counter pediatric cough and cold drugs in kids younger than 4. Leading makers of over-the-counter pediatric cough and cold drugs are putting that message on the products' labels, according to the ... Cold, Cough Medicines for Children Get Added Warnings (Update3) Bloomberg Drug Companies Say No Cold Meds for Kids Under 4 Washington Post Chicago Tribune - New York Times - Bizjournals.com - The Associated Press all 1,485 news articles Publ.Date : Tue, 07 Oct 2008 18:48:20 GMT RSS Parser Web Site Traffic

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