Knowing about the people who buy your products or use your services on the internet is extremely important. If you know what your customers like, dislike, want and think, then you know exactly how to update your site and adapt it. Nothing pleases a visitor more than a site that fulfils everything that they desire. Pleased visitors lead to buyers. Not only will this boost your profits but it will also lead to satisfied customers who will leave your site and tell others. This will boost your web traffic.
All that is needed to learn more about your customers is a bit of primary research. That means collecting data yourself about your customers. The most effective way to collect relevant data about your customers is by using a survey or questionnaire. After a customer purchases from your site you could say that a free bonus is available if the customer spends 2 minutes filling in a quick questionnaire. If the bonus is of worthy value (an ebook is a good choice), then the customer will be encouraged to participate in the questionnaire. If you run a membership site, or you have an ezine with subscribers, you could send out a bulk email with the questionnaire within. Again you could offer a bonus to anyone who fills in the questionnaire.
Devising a questionnaire depends on what product or service your website offers. Ask some general questions at the beginning of the questionnaire such as age, sex, etc? This will give you an impression about what types of people are buying your product. This will help you to adapt your site in terms of content. In the middle of your questionnaire, you should ask questions about your site, and how customers think it could be improved. You may want to ask questions about the layout, images and content of your website. This will help you change your website to suit the average customer. Towards the end of your questionnaire, ask more specific questions relevant to whatever you are selling. Use the questionnaire to find out how much money people are prepared to pay for your product, what quantity they are prepared to buy, or what made them buy in the first place. You can use this information to adapt your product and change incentives on your site to buy. Somewhere in your questionnaire, I recommend putting in a question about how your visitor arrived at your site in the first place. This is useful because it will tell you how the majority of people arrive at your site and so you can see what methods of generating web traffic are working for you. Once you know which methods are most effective, you can concentrate on these to increase your visitors, consequently increasing your sales.
Just remember, 'the customer is always right'. Once you know how your customers think, you will know how to please them. Once you know how to please them, you are on the way to huge internet profits.
For more information on this subject or about making money online go to http://www.info-ebooks.co.uk
100s of free ebooks and software products are also available at this address.
Thanks for reading,
William Johnston (will@info-ebooks.co.uk)
![]() Google News Updated : Tue, 30 Sep 2008 20:38:53 GMT China Detains 22 in Tainted-Milk Case - New York Times New York Times - By DAVID BARBOZA SHANGHAI - China said Monday that it had detained 22 people suspected of operating an underground network that intentionally adulterated milk with an industrial chemical, melamine. Hong Kong says Cadbury melamine levels acceptable Manufacturing giant recalls melamine tainted tea Publ.Date : Tue, 30 Sep 2008 16:50:50 GMT Sentiment against the rich, Wall Street, CEOs still a major hurdle ... - Bizjournals.com
Bizjournals.com - Underlying public distrust of the wealthy -- along with Wall Street and Washington -- and the perception the $700 billion mortgage bailout will help big banks and rich CEOs continues to be the main stumbling block and minefield for passage of a rescue ... Michigan Rep. Miller demands that certain accounting practices be ... Reporter's Notebook: Meltdown Publ.Date : Tue, 30 Sep 2008 19:32:24 GMT Depression risk high for heart patients - San Francisco Chronicle
San Francisco Chronicle - (09-29) 17:20 PDT SAN FRANCISCO -- Patients with heart disease should be screened and treated for depression because it can adversely affect their health outlook and quality of life, according to a new report by the American Heart Association. Heart Problems And Depression Guidelines alert heart patients to depression risk Publ.Date : Tue, 30 Sep 2008 07:10:58 GMT Gallardo ready for Game 1 pressure - MLB.com
MLB.com - By Joe Frisaro / MLB.com PHILADELPHIA -- For a 22-year-old who appeared in just four games this season, Brewers right-hander Yovani Gallardo certainly endured a great deal. NL Division Series Breakdown - Milwaukee vs. Philadelphia Brewers Will Open With 22-Year-Old Starter Publ.Date : Tue, 30 Sep 2008 20:05:12 GMT So much for those knee supplements -- probably - Los Angeles Times
Los Angeles Times - Don't go stocking up on glucosamine and chondroitin sulfate just yet. The supplements, often taken by people suffering from osteoarthritis of the knee, don't appear to slow cartilage loss. X-Ray Evidence Shows Popular Supplements Fail to Slow Knee ... Glucosamine and chondroitin don't slow arthritis Publ.Date : Tue, 30 Sep 2008 17:58:39 GMT Obama, McCain seek political gain in credit crisis - The Associated Press
The Associated Press - DES MOINES (AP) - White House rivals John McCain and Barack Obama combined televised attack ads with statesmanlike appeals for bipartisanship on Tuesday as they vied for political gain in the shadow of the worst economic crisis since the Great ... Video: McCain Faults Obama, Allies for Partisanship McCain takes hit from bailout collapse Publ.Date : Tue, 30 Sep 2008 19:12:18 GMT Bloomberg Called Ready to Announce Third-Term Bid - New York Times
New York Times - By MICHAEL BARBARO and DAVID W. CHEN After months of speculation about his political future, Mayor Michael R. Bloomberg plans to announce on Thursday morning that he will seek a third term as mayor, according to three people who have been told of his ... NY mayor Bloomberg to seek third term: report NY Times: Bloomberg To Announce Third Term Run Publ.Date : Tue, 30 Sep 2008 19:51:03 GMT Increase Website Traffic |
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