Internet Marketing Success Requires a Plan (Part I)
The days when you could just slap up a Website and wait for the money to roll in are long gone. Success today depends on knowing your target audience and having an effective strategy to reach them. Upfront planning is what separates winning Internet marketing endeavors from failures.
Some people approach Internet marketing as a dynamic exercise. They have an idea and then immediately create a Website to market their product or service, figuring they can tweak it as they go along to see what works and what doesn't. Visions of wealth or freedom from a dreary day job fuel their dreams, and they are eager to get the show on the road.
This is what I call the "ever decreasing concentric circle strategy to success?or failure." And most of the time, it is failure that is reaped. This troubled road to discovery gets to be very expensive when Websites must be redone, pay-per-click advertising doesn't yield the expected results, or sales just never seem to materialize at anticipated levels. These eager "short cutters" may also discover that the market is already saturated, or that the marketing window for their "novel idea" has been gobbled up by someone more focused.
Upfront planning, on the other hand, helps to avoid costly pitfalls and allows new Internet marketers to focus their monies and energies on activities that are more likely to lead to success. It also provides a cooling-off period while a "great idea" undergoes a reality test.
Planning reduces risk by identifying requirements and developing a winning strategy before investing in online marketing. In short, if your idea proves feasible, you can get there quicker and spend a lot less money by doing proper research beforehand.
For an in-depth look at what an Internet business plan should contain, see Part II of this article, "Internet Success Requires a Business Plan."
About the Author
Al Kernek is an Internet marketing consultant and the author of "Put Your Business Online," a step-by-step guide for successfully creating and promoting a low-cost Website.
 Google News Updated : Fri, 22 Aug 2008 00:13:38 GMT IAC Officially Breaks Up - Wall Street Journal
Wall Street Journal - By DAVID BENOIT and KATHY SHWIFF IAC is left as a collection of more than 35 Internet companies -- including search engine Ask.com, dating site Match. IAC: And Then There Were Five Diller's IAC Split May Fail to Boost Investor Returns (Update2) Publ.Date : Thu, 21 Aug 2008 23:17:40 GMT Marlins let one slip away in San Francisco - Sports Network
Sports Network - San Francisco, CA (Sports Network) - Marlins reliever Kevin Gregg's wild pitch in bottom of the ninth inning scored Emmanuel Burriss to send San Francisco past Florida, 4-3, in the finale of a three-game series. Giants walk off on Gregg's wild pitch Giants beat Marlins on wild pitch in 9th inning Publ.Date : Thu, 21 Aug 2008 23:33:45 GMT GM to Invest $500 Million To Build Chevy Cruze - Wall Street Journal
Wall Street Journal - By KATHY SHWIFF General Motors Corp. will spend more than $500 million in the US to build the Chevrolet Cruze, a next-generation compact car. GM announces $500M investment for small car GM to invest $500 million in small car plant Publ.Date : Thu, 21 Aug 2008 21:10:12 GMT Hillary Clinton's Staff Looking to Avoid Embarrassing Anti-Obama ... - FOXNews
FOXNews - Hillary Clinton's staff is trying to avoid an embarrassing anti-Obama demonstration by her supporters during the floor vote at next week's Democratic convention in Denver. Clinton Will Attend Fund-Raiser for Towns Clinton for VP? She Says Ask the Obama Campaign Publ.Date : Thu, 21 Aug 2008 23:15:16 GMT My Super Sweet 16: The Miley Cyrus Edition - E! Online
E! Online - Miley Cyrus is about to show up all those spoiled brats on My Super Sweet 16 who think they're cool being flown to their party by helicopter or when they're carried in like a princess by a group of hot dudes. Miley Cyrus to Celebrate Turning 16 at Disneyland Miley Cyrus Sweet 16 Publ.Date : Thu, 21 Aug 2008 20:21:48 GMT UPDATE 1-Microsoft enlists Seinfeld for ad campaign--source - Reuters Reuters - By Steve Gorman LOS ANGELES, Aug 21 (Reuters) - Comedian Jerry Seinfeld will star in a $300 million marketing campaign for Microsoft Corp aimed at burnishing the image of its computer operating system, a person familiar with the effort said on Thursday ... Jerry Seinfeld and Bill Gates to star in anti-Apple ads Seinfeld to be pitchman for Microsoft Publ.Date : Thu, 21 Aug 2008 21:27:28 GMT Microsoft's Photosynth wilts under pressure - Computerworld
Computerworld - By Gregg Keizer August 21, 2008 (Computerworld) Within hours of its launch, Microsoft Corp.'s new photo-stitching service went dark, overwhelmed by demand, the company said Thursday afternoon. New Microsoft photo site spends first day offline New Microsoft Tech Converts Photo Soup Into 3-D Image Publ.Date : Thu, 21 Aug 2008 23:28:59 GMT Website Traffic Promotion |
PARLOT::Ebooks, Scripts,
Websites, and more... More and more people are considering the World Wide Web... Read More Had I known in 1985 what I know now about... Read More A common question and topic of discussion among Internet marketers... Read More Are you new to Network Marketing? If you are, then... Read More Yes, I admit it - I hate asking for referrals... Read More Many people fail to realize how they can really make... Read More Before I expand on the above heading, I do have... Read More There's one thing that's sure-fire guaranteed to ruin your profits... Read More Many website owners all too often give up on their... Read More When it comes to researching for niche markets, many people... Read More Congratulations! Your Web Site is finished! Now what? Your first... Read More There is no internet marketing chore that I enjoy more... Read More So you finally created the website that your business or... Read More When first starting out in internet marketing, I was afraid... Read More Do you believe that there is a price to pay... Read More Thank you for stopping by part 3 of the article... Read More Have you noticed the explosion of Websites related to love,... Read More I have become involved with many network marketing companies the... Read More Many of you are reading this article because you would... Read More In search of the coveted search engine traffic? Yes? Then... Read More There are many ways to initiate traffic to your website,... Read More Often there can seem to be very little difference between... Read More Web site marketing is the most important part of your... Read More We all know the importance of gaining top visibility to... Read More After years of gut wrenching work and stress the home... Read More
Adsense
websites
Educate Yourself to Succeed in Internet Marketing
FSBO Upscale Manhattan Co-op -- Only Strongest Offers Entertained
The Forbidden Fruit: Marketing Credit Cards Online
Online Advertising Mistakes ? 3 Donts For Newbies
I Hate Asking for Referrals! ? 6 Proven Methods for Getting a Flood of Referrals Without Asking
How to Make Money with Your Own Internet Business
How To Increase Your Profits By 40% Or More With No Extra Work!
Do This - and Destroy Your Resale Rights Business!
Five Ways to Quadruple a Websites Revenue
Researching For Niche Markets
Marketing Your Web Site
How I Submitted My Internet Marketing Articles To Only 20 Sites But Shortly 16,000 Sites Posted Them
A Frugal Internet Marketing Strategy That Works!
Are You Limiting Your Income?
Are You Willing To Pay The Price?
How To Let Your Customers Search For YOU! ? Part 3
Making Money in the Online Dating Gold Rush of 2004
Offline Network Marketing Recruiting; Vital For An Online Business
Viral Marketing! Are You Missing Out?
SEO 101... These Tags Really Do Matter
FFA Links and Free Classified Ads Dont Work
Seven Tips For A Successful Internet Marketing Campaign
Web Site Marketing Tips To Keep You Ahead Of The Field
Discover Which Sales Triggers Are Most Effective When Mixed With SEO!
The Internet and Network Marketing
Affordable and Reliable Web Hosting Starting at $4.49/Month
Ive Started My Own Online Business...Now What?
People ask me this question all the time! The "Now... Read More
See Abundance In Your Prospects
I was privileged to have a good friend and great... Read More
Automated Selling and Recruiting - A Simple System
Some years ago, on the recommendation of a friend, I... Read More
The Best Kept Secret on the Internet
What is the Best Kept Secret on the Internet?This is... Read More
Online Web Marketing Tips
Here is a list of a few of my favorite... Read More
So What If You Dont Have A Website?
Gasp! Choke! Gag! That's how people react when you tell... Read More
Guide To Free Advertising
When I first started my internet home business, I realized... Read More
10 Explosive Ways To Turbo-Boost Your Sales
1. Design your web site to be a targeted resource... Read More
Begin An Internet Empire!
Well, I'd first like to talk about what exactly has... Read More
Make Extra Sales with your P.S. - Internet Marketing
This "little" test I ran was in dedication of Corey... Read More
Affiliate Marketing Versus Network Marketing (MLM): Income formula Revealed!
Both affiliate marketing and network marketing pay people for referring... Read More
Internet Marketing Tips: 10 Benefits Of Surveying Your Customers & Subscribers
One way to keep in touch with your customers and... Read More
X-Ray Specs, Turning 30 and Achieving Website Success
I was writing the final chapter of my book on... Read More
8 Excellent Ways to Sell Your Back-end Products More Successfully!
A back-end product is a product that you attempt to... Read More
Planning Your Way to Success
Whether you are a small company or a larger corporation... Read More
No Marketing, No Promoting, Huge Profits
Internet business opportunities come in many flavors and varieties. Most... Read More
Web Marketers - Get Some Professional Help!
There is lots of freelance help available on the internet,... Read More
E-Psychology: Increasing Your Sales On-Line
As any successful entrepreneur knows, there's more to generating on-line... Read More
10 Deadly Joint Venture Profit Killing Mistakes
1. Not sending out another mailingSending another mailing (to the... Read More
Selling to Sellers - Utterly Stupid Idea or Not Quite?
The list of promotional tools and resources available to online... Read More
New Medium, New Rules
Life is thought to have begun on Earth somewhere around... Read More
Marketing and Design to Get the Most out of Your Website
Once you have figured out your what your focus should... Read More
Why Your Online Advertising Traffic Leaves as Soon as It Arrives
Online advertising traffic leaves when advertisers don't make it... Read More
Building An Online Business Is Like Starting A Garden, You First MUST Plant Your Seeds
I know what your thinking, "what the heck does starting... Read More
Avoid The Sharks
They hang around your web site. Not buying, just lurking.... Read More
Internet Marketing |