How to Build an Asset Out of Giving Stuff Away for Free
We all do it I guess: give something away for free to stimulate interest in our online promotions, an e-book here; a report there, whatever elsewhere.
But can you really build an asset out of giving stuff away?
I believe you can and I'll tell you why.
I have dozens of small web businesses in diverse fields and one site in particular drives traffic in droves to most of the others.
That's its job. It's a portal; a catalyst and it's good at what it does.
You know what though?
I have been consistently and unwittingly underestimating the power of its innate potential to build an asset, a priceless asset.
Until recently this valuable catalyst had no opt-in facility, no newsletter.
Crazy - and it took my ten year-old granddaughter to point out the error of my ways.
Here is the 4-point action plan I implemented to persuade her I wasn't a terminally doddering old duffer.
1. I set up a dedicated subscription web page offering targeted visitors a bumper bundle of goodies to opt-in and sign up for a free newsletter I have yet to launch.
2. I emailed my existing lists directing members to the bumper bundle page.
3. I installed the script for an opt-in responder form on the home page of the portal.
4. I inserted a link in most of my other websites.
That was several weeks ago and already it's showing signs of paying off.
I am averaging around 30 sign-ups per day and my new list currently stands at 1300+
The subscription site is an ugly duckling - but so what ? the technique is working.
If you would like a sneak peek at how I'm building an asset out of giving stuff away for free, you might like to visit the site featured in the resource box below.
Jim Green is an online enthusiast and bestselling author with an ever-growing string of niche non-fiction titles to his credit. http://free-stuff-xl.com
 Google News Updated : Tue, 07 Oct 2008 20:50:00 GMT Thai Army Sends Troops to Help Police Keep Peace - Washington Post
Washington Post - Thailand's military agreed Tuesday to deploy hundreds of unarmed soldiers to the streets of Bangkok to help police restore order after violent clashes between police and protesters that left at least 1 person dead. Video: Raw Video: Tear Gas Fired at Thai Protestors Troops deployed as one dead, hundreds hurt in Thai protests Publ.Date : Tue, 07 Oct 2008 16:12:03 GMT Sleuth's Presidential Debate Watch Game - Washington Post Washington Post - Tonight's debate watch games probably won't be as much fun as last week's Palin Bingo. But don't fret, there are still games to be played during this second presidential debate between John McCain and Barack Obama. 'Aggressive' debate expected between McCain, Obama * McCain looks for way to stop Obama's momentum Publ.Date : Tue, 07 Oct 2008 20:08:21 GMT Qantas Involved in Another Air Incident - New York Times
New York Times - By Liz Robbins It has been 20 years since Dustin Hoffman’s character Raymond Babbitt in “Rain Man” made Qantas synonymous with air safety, claiming he would only fly the Australian airline because it had never crashed. Qantas passengers arrive in Perth after mid-air ordeal Fifteen badly hurt as Qantas jet drops Publ.Date : Tue, 07 Oct 2008 20:24:06 GMT Cough, Cold Drugs Not for Kids Under 4 - WebMD
WebMD - By Miranda Hitti Oct. 7, 2008 -- Don't use over-the-counter pediatric cough and cold drugs in kids younger than 4. Leading makers of over-the-counter pediatric cough and cold drugs are putting that message on the products' labels, according to the ... Cold, Cough Medicines for Children Get Added Warnings (Update3) Drug Companies Say No Cold Meds for Kids Under 4 Publ.Date : Tue, 07 Oct 2008 18:48:20 GMT AIG's ex-CEOs blamed for crisis - CNNMoney.com
CNNMoney.com - House panel chairman says executives got undeserved riches, while ex-CEOs blame accounting rules and market conditions for leading to $85B bailout. Joe Cassano: The Man Who Brought Down AIG? AIG CEOs Blame Each Other, Accounting for Insurer's Downfall Publ.Date : Tue, 07 Oct 2008 19:11:18 GMT Bernanke hints at possible interest rate cut - MarketWatch
MarketWatch - By Greg Robb, MarketWatch WASHINGTON (MarketWatch) - Federal Reserve Chairman Ben Bernanke opened the door on Tuesday for a possible interest rate cut to help rescue the economy from a severe downturn, admitting that the global panic in the financial ... Video: Bernanke signals possible rate cut Bernanke: Economic outlook weaker Publ.Date : Tue, 07 Oct 2008 20:18:10 GMT Wells Fargo may get lion's share of Wachovia deposits: report - MarketWatch
MarketWatch - By John Spence, MarketWatch BOSTON (MarketWatch) -- Wells Fargo & Co. may get as much as 80% of Wachovia Corp.'s deposits, with the remainder likely going to Citigroup Inc., according to a published report Tuesday. Citi, Wachovia, Wells temporarily halt litigation Wachovia shares waver as Citi, Wells Fargo wrangle Publ.Date : Tue, 07 Oct 2008 20:17:51 GMT Web Site Traffic |
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