How You Can Make Your Ad Command Attention

There are lots of ads for lots of product out there , so it is very easy for your ad to get lost in the shuffle. To avoid this, you must do all that you can do to make sure that your ad gets noticed. Here are some things that you can do to ensure that your ad commands attention.

1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a person's eye and also support your product claims. For example, if you are selling a product that boosts website traffic, a screenshot of your site's traffic stats can be very effective.

2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.

3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmer's eye with one quick glance.

4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words. I see keywords both bolded and highlited in yellow in many ads nowadays.

5. Always remember that we live in a visual world. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.

6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline. The "shocking claim" headline can also be effective, provided that you can back up your claim, of course.

7. Make your ad's keywords and phrases stand out by enlarging the text. This technique works wonders with headlines and sub headlines.

8. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.

9. Use sub headlines to break up your ad copy andto capture a skimmers eye. You could make them even more powerful by highlighting them with color.

10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc. But, be careful not to overdo it.

Using the above methods should dramatically improve the chances that your ad will get noticed by potential customers. And that is the first step to ultimately making the sale.

Copyright 2005 Ronald Gibson

Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/

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Google News Updated : Tue, 14 Oct 2008 11:56:09 GMT Kashkari Leaps From Obscurity to Lead Role in US Bank Rescue - Bloomberg New York Daily News Kashkari Leaps From Obscurity to Lead Role in US Bank Rescue Bloomberg - 3 hours ago By Robert Schmidt and Rebecca Christie Oct. 14 (Bloomberg) -- Minutes before Neel Kashkari's public debut as the chief of the US Treasury's financial rescue plan, he sat in a hotel lobby in Washington, unrecognized by many of the international bankers ... What Treasury is planning CNNMoney.com After Historic Rally, Feds To Buy Bank Ownerships WCBS-TV New York Reuters - Bizjournals.com - San Francisco Chronicle - The Associated Press all 1,670 news articles Publ.Date : Tue, 14 Oct 2008 07:57:34 GMT Asian, European Markets Continue Upbeat Rally - Washington Post Washington Post Asian, European Markets Continue Upbeat Rally Washington Post - 1 hour ago By Blaine Harden TOKYO, Oct. 14 -- Feverish buying in Japan on Tuesday replaced last week's market panic, as the benchmark Nikkei stock index soared to its largest-ever percentage gain in a single day, up 14.15 percent -- part of a global rally in ... Video: Asia Markets Mostly Up Monday AssociatedPress World Markets Reflect Growing Hope TIME The Associated Press - guardian.co.uk - Bloomberg - MarketWatch all 1,133 news articles Publ.Date : Tue, 14 Oct 2008 10:11:14 GMT House Race Is Shaken by Report of an Affair - New York Times ABC News House Race Is Shaken by Report of an Affair New York Times - 8 hours ago By IAN URBINA WASHINGTON - The Florida congressman who succeeded Mark Foley after he resigned because of a sex scandal is now embroiled in a sex scandal of his own, and has requested a Congressional ethics investigation to clear his name. A Florida (House) Bombshell Washington Post House to investigate lawmaker for alleged affair, ethics lapse CNN The Associated Press - Local10.com - CBS News all 357 news articles Publ.Date : Tue, 14 Oct 2008 03:20:36 GMT Berlusconi Shares Investor Pain With $2 Billion Loss (Update2) - Bloomberg Voice of America Berlusconi Shares Investor Pain With $2 Billion Loss (Update2) Bloomberg - 2 hours ago By Andrew Davis and Lorenzo Totaro Oct. 14 (Bloomberg) -- Prime Minister Silvio Berlusconi promises Italians they won't lose ``even a euro'' of their bank accounts in the current credit crisis. Video: Bush Says He Will Help US Banks AssociatedPress Bush To Speak About $250 Billion Banking Rescue Plan Monday Morning AHN BBC News - Voice of America - The Associated Press - Wall Street Journal all 809 news articles Publ.Date : Tue, 14 Oct 2008 09:46:59 GMT Cambodia: Thailand withdraws troops from border - The Associated Press Washington Post Cambodia: Thailand withdraws troops from border The Associated Press - 2 hours ago PHNOM PENH, Cambodia (AP) - Thai troops retreated from a disputed border zone Tuesday, a Cambodian general said, averting a possible military clash after Cambodia's prime minister issued an ultimatum to Thailand to withdraw by midday. Thai army to maintain troops in disputed area Xinhua Thailand, Cambodia spar over border troop positions AFP AHN - Scotsman - Bernama all 747 news articles Publ.Date : Tue, 14 Oct 2008 09:51:31 GMT Milk, Sunshine Each Day Keep the Doctor Away - Washington Post ABC News Milk, Sunshine Each Day Keep the Doctor Away Washington Post - 5 hours ago · Kids from newborns to teenagers should take twice as much Vitamin D as previously recommended because it may help prevent serious disease, a leading medical group said yesterday. Video: HealthWatch CBS More tenacious about vitamin D Chicago Tribune Reuters - WBIR-TV - WebMD - eFluxMedia all 656 news articles Publ.Date : Tue, 14 Oct 2008 06:17:28 GMT North Korea to resume nuclear dismantlement - The Associated Press Voice of America North Korea to resume nuclear dismantlement The Associated Press - 2 hours ago SEOUL, South Korea (AP) - North Korea planned to resume dismantling its nuclear program Tuesday for the first time in two months, days after the United States removed the communist regime from a terrorism blacklist as a reward under a disarmament pact. IAEA: N. Korea disabling set for Tuesday CNN International North Korean foreign minister set for nuclear talks in Moscow RIA Novosti Bloomberg - AFP - New York Times - Daily Nexus all 3,718 news articles Publ.Date : Tue, 14 Oct 2008 09:11:42 GMT Make Money Online Add RSS Feeds to My Website

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