At times, marketing your business online can seem incredibly complicated. On any given day, you may see 20 different tips being thrown at you for improving your marketing.
In all this noise, you can lose perspective on this one very important, basic fact -
The More Visitors You Convert Into Subscribers and
Customers - The More Money You Will Make
I'm as guilty of ignoring this advice as anyone else. At times in my business I have spent 99% of my marketing effort on getting more traffic, and ignoring techniques to turn more of those visitors into customers.
Now, my sites consistently convert over 1.5% of visitors into customers, sometimes more, but rarely less.
Now that seems pretty good - but what if I could get that to be 2%, 2.5% or more on a consistent basis.
With over 15,000 visitors per month on just one of my sites, that could mean a very major increase in customers and revenue!
In fact, logic would dictate I should be spending more time focused on conversion than generating traffic - so thats what I'm doing.
Which Site Do You Think Converts Better
Ok - here's a test.
Here are two sites I am split testing (fancy term for software that equally splits traffic going to two or more pages, without the visitor knowing and ensuring any future visits, they will be taken back to that same page):
http://www.infoproductcreator.com/ebook/index1.html
and
http://www.infoprod uctcreator.com/ebook/index2.html
The purpose of these pages are to capture contact information, marketing a very successful minicourse we created using the formula explained in "Automated Income Streams" (http://www.create-e-mini-course.com)
One of these two pages outperformed the other by over 70% - care to take a guess?
It was the first one.
The only change between the two pages is the main headline.
So now, I have a scientifically proven headline I KNOW outperforms alternatives by a significant amount.
Will I start to use this in future emails, ads, signatures, sales letters, press releases and more...?
Absolutely.
Testing may seem boring, useless, a waste of time and even painful - but the reward is incredible. When you can increase your conversion, you will not only instantly see higher revenues, but you will have more leverage to create major joint venture deals that can really increase your profits.
Oh, by the way, the software I used to run the split test is a simple, yet effective script from:
http://www.splitruntest.com/
Don't get caught up with the software - there are many scripts out there, most important is to just get one of them and get started.
Become An Online Information Entrepreneur, Turning Your Knowledge and Experience Into High-Demand Infoproducts That Sell Like Wildfire! Fast Track Formula Tells You How: http://www.infoproductcreator.com
![]() Google News Updated : Sun, 12 Oct 2008 05:51:03 GMT On the trail to the White House - Fort Worth Star Telegram
Fort Worth Star Telegram - Sen. Barack Obama, Democratic presidential nominee, at a rally in Philadelphia on Saturday. AP/ALEX BRANDON Today’s headlines Report stings Palin over troopergate flap; Raw anger showing up in McCain crowds, candidate taking steps to minimize it; ... McCain Asks Supporters to Show Obama Respect Obama Thanks McCain for Urging Supporters to be Respectful Publ.Date : Sun, 12 Oct 2008 05:17:46 GMT Van driver's work in Mass. aided Nobel winners - Boston Globe
Boston Globe - HUNTSVILLE, Ala.—When two American scientists won a Nobel Prize this week in chemistry, the driver of a car dealership's courtesy van had reason to take special interest. Video: Nobel Chemistry Prize Goes for Jellyfish Protein Comment by Jeremy M. Berg, Ph.D., Director National Institute of General Medical SciencesPubl.Date : Sun, 12 Oct 2008 04:14:18 GMT Bush, allies seek to calm jittery investors - BusinessWeek BusinessWeek - By JENNIFER LOVEN and MARTIN CRUTSINGER President Bush and financial leaders from nations rich and poor pledged Saturday to intensify their efforts to unblock a frozen financial system before it does more damage to an increasingly shaky global economy. Bush Says US Must Take Lead in Solving Crisis (Update3) Bush, allies seek to calm jittery investors Publ.Date : Sun, 12 Oct 2008 01:30:21 GMT Theatrical Review of Body of Lies - DVDTOWN.com DVDTOWN.com - By Jason P. Vargo "Body of Lies" is a certain type of movie designed for a certain type of moviegoer. I think the tagline describes the movie perfectly, actually. Body of Lies 'Body of Lies': Desert Norm, By Kurt Loder Publ.Date : Sun, 12 Oct 2008 00:19:39 GMT McCain supporters face uphill climb in blue Jersey - Newsday
Newsday - By WAYNE PARRY | AP Writer WOODBRIDGE, NJ - Walter Zjawin is trying to help John McCain do what no Republican has done in 20 years: win a presidential general election in New Jersey. Maine now on McCain radar McCain inches closer in Saturday's Gallup Publ.Date : Sat, 11 Oct 2008 14:04:37 GMT Five killed in New York fire; 300 acres burn in Napa Valley - Austin American-Statesman
Austin American-Statesman - NEW YORK - A family of five, including three children, died in a blaze that filled an apartment with thick smoke and kept the victims from escaping through the front door, fire officials said. Napa County wildfire forces evacuations of over 100 homes Fire Threatens Napa Valley Homes and Wineries Publ.Date : Sun, 12 Oct 2008 04:27:05 GMT Singer Lisa Marie Presley gives birth to twins - The Associated Press
The Associated Press - LOS ANGELES (AP) - Lisa Marie Presley is a mom again. A publicist says the 40-year-old singer gave birth Tuesday to twin girls, whose names were not released. Lisa Marie Presley delivers twins: report Today's News: Our Take - Lisa Marie Presley Gives Birth to Twin Girls Publ.Date : Sun, 12 Oct 2008 02:11:28 GMT Amazon RSS Feeds |
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