Headlines Bring Sales--Where and How to Use Them - Part 1

Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.

Your benefit-driven headlines are your 24/7 sales team working for your while you relax your favorite way.

Without them, your ezine ads, email promotions, special reports, eBooks, book and article titles, chapter titles, ezines and print newsletters, and Web site will not pull visitor attention, trust, credibility, traffic or sales.

Headlines bring far more sales than the copy following them. Perhaps you are a skimmer too. Skimmers usually just read the headline.

How to Use Headlines

1. EZINE ADS

Many businesses write ads and place them in strategic ezines or Web sites. They lose contacts and sales because they don't use a benefit-driven headline at the top of the ad. For instance, "YOU CAN WRITE A PROFITABLE BOOK IN LESS THAN 30 DAYS! or HIGH TRAFFIC=HIGH WEB SALES."

Start with the benefit in capital letters. Make a free offer to get people to visit your Web site. Include contact information in hyper links. Make your ad 5-7 lines. Don't pitch what you are selling in the ad--this doesn't motivate.

2. SUBJECT LINE IN YOUR OUTGOING EMAIL

Make sure your headline includes a benefit for the product, the teleclass, the seminar or service you are promoting. Over 50% of outgoing messages are never opened because the subject line doesn't inspire or stimulate the audiences' curiosity.

So many professionals just put an announcement in the subject line such as "Upcoming Programs." Not specific enough, nor motivating enough to make me want to open the email.

Here's a few winners: Quadruple your Sales in 4 Months with Articles Teleclass, FREE report: Online Marketing is 10 Times More Powerful than Traditional, or for an ezine, don't just put its name in subject line, put its feature article in with a abbreviated ezine name and ....

3. FREE SPECIAL REPORTS AND ARTICLES

These 2-6 page informational, how-to pieces help promote your business Online. Send one every month or so to follow up your email group lists.

Your article title is your headline. Best titles include a benefit and audience. People want to know what's in for them before they invest their valuable time to read it. Don't lose them with a weak title. Which of these are powerful? "10 Tips to Promote your Product with Flyers." "Shorten your Journey to Business Success with Teleclasses." "Want a Web Site that Turns Lookie Loos into Buyers?"

Within the body of the piece use headlines to inspire and motive the reader to keep reading to get their questions answered. The reason they read your article is to learn how to solve their problem. Headlines organize and guide your reader to make it easy for him/her to read. With appreciation for your useful article they may click on your product or service to buy you offer in your signature file at the bottom.

Within "The BIG 3 Marketing Machine" report, this headline pulls reader action: "Leverage your Sales Through a Short Headline."

When you add zesty, power-packed headlines to anything your write or use to promote yourself and your business, you will attract your target potential buyers who evolve into buyers. Part two of this article is available; contact Judy@bookcoaching.com.

Judy Cullins ©2004 All Rights Reserved

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com

---

Google News Updated : Sat, 30 Aug 2008 00:25:40 GMT Microwave baby killer convicted - BBC News BBC News Microwave baby killer convicted BBC News - 3 hours ago A US court in Dayton, Ohio, has convicted a mother of murdering her one-month-old daughter by burning her to death in a microwave oven. Video: Prosecutor: Ohio Mom Killed Baby in Microwave AssociatedPress US jury convicts mom in microwaved-baby case International Herald Tribune ToTheCenter.com - WZTV - NBC6.net - Dayton Daily News all 689 news articles Publ.Date : Fri, 29 Aug 2008 20:30:22 GMT Protests Rise in Thailand In Challenge to Regime - Wall Street Journal GulfNews Protests Rise in Thailand In Challenge to Regime Wall Street Journal - 1 hour ago By JAMES HOOKWAY and STEPHEN WRIGHT BANGKOK -- Waves of antigovernment protests spread beyond Thailand's capital Friday as clashes between police and demonstrators intensified, forcing the closure of several regional airports and disrupting rail ... Thai protest alliance not so happy with democracy The Associated Press US asks Thailand to end crisis through democratic means AFP New York Times - BBC News - guardian.co.uk - Reuters all 2,421 news articles Publ.Date : Fri, 29 Aug 2008 22:33:23 GMT Boeing union leaders recommend strike - MarketWatch Washington Post Boeing union leaders recommend strike MarketWatch - 1 hour ago By MarketWatch Leaders of the International Machinists and Aerospace Workers on Friday rejected Boeing's third and final contract proposal and recommended its workers vote to go on strike. Union Leaders Reject Boeing Contract Offer Wall Street Journal Boeing Union Urges Workers to Reject Offer, Setting Up Strike Bloomberg Bizjournals.com - guardian.co.uk - The Associated Press - TheStreet.com all 1,041 news articles Publ.Date : Fri, 29 Aug 2008 23:15:15 GMT US Economy: Spending Slows, Inflation Accelerates (Update1) - Bloomberg Washington Post US Economy: Spending Slows, Inflation Accelerates (Update1) Bloomberg - 6 hours ago By Shobhana Chandra Aug. 29 (Bloomberg) -- US consumer spending grew at a slower pace in July as the impact of the tax rebates faded and a pickup in inflation eroded Americans' buying power. Bonds fall on mixed economic reports CNNMoney.com Consumer spending flags, but confidence rises Reuters Wall Street Journal - New York Times - MarketWatch - AHN all 520 news articles Publ.Date : Fri, 29 Aug 2008 18:25:06 GMT Aid agencies scramble to help flood victims - CNN CBC.ca Aid agencies scramble to help flood victims CNN - 39 minutes ago (CNN) -- The grinding misery triggered by the massive floods in a downtrodden part of northeastern India and across the border in Nepal persisted Friday, with government and aid agencies swinging into action to help the 2 million-plus people fleeing ... India: Up to 2000 feared dead in Bihar floods guardian.co.uk Millions displaced in Bihar floods PRESS TV Reuters India - CNN International - New York Times all 551 news articles Publ.Date : Fri, 29 Aug 2008 23:45:57 GMT Obama’s Plane Palin Problem - FOXNews BBC News Obama’s Plane Palin Problem FOXNews - 2 hours ago by Major Garrett Reporters covering Barack Obama heard the news aboard Obama 1 (the campaign for the first time chartered a second plane for the swelling press corps), just before takeoff. Video: Raw Video: Schwarzenegger Praises Palin kcratv “Tougher in Alaskaâ€� host Geo Beach discusses Sarah Palin Christian Science Monitor CBS News - Chicago Tribune - The Star-Ledger - NJ.com - Seattle Post Intelligencer all 5,468 news articles Publ.Date : Fri, 29 Aug 2008 22:07:29 GMT Earwax: Too Much of a Good Thing? - WebMD eFluxMedia Earwax: Too Much of a Good Thing? WebMD - 5 hours ago By Kelley Colihan Aug. 29, 2008 -- The body is a miraculous mechanism. Consider the once-lowly earwax. People used to try to remove it. Leave That Ear Wax Alone Washington Post National Guideline Against Ear Poking eFluxMedia MSNBC - RedOrbit - MedPage Today - eMaxHealth.com all 36 news articles Publ.Date : Fri, 29 Aug 2008 18:32:14 GMT Blogging Software RSS Software

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

12 Steps to Creating a Business Online

"E-commerce"A word pervading our society, making headlines around the world,... Read More

5 Secrets to Building a Successful Internet Business

Everyday I talk with people who want to get started... Read More

Shopping Search Engines, The Benefits and Explanations

The Shopping Search Engines are a new breed on the... Read More

Internet Marketing Online: How To Eliminate Your Competition Without Bloodshed

Business thrives on competition.You've to be aware of your competition... Read More

Defining the Relations Between Blogs, E-zines, RSS, and E-mail

Although RSS and blogs are slowly reaching mainstream, they are... Read More

How To Make A Lot Of Money On The Internet Doing Nothing

"You can make a lot of money on the Internet... Read More

When Is An Ad Not An Ad?

One marketing technique used by advertisers old and new is... Read More

Dollars In The Details!

When it comes to your marketing message, the little things... Read More

5 Keys To Making Money Online

Would you believe there are tens of thousands of people... Read More

Learning the Value of an e-Business Website

Starting a business is a huge, but rewarding, task to... Read More

What is Guerrilla Marketing?

The history of these battles is the history of guerrilla... Read More

FFA Links and Free Classified Ads Dont Work

There are many ways to initiate traffic to your website,... Read More

Guide To Free Advertising

When I first started my internet home business, I realized... Read More

Truth and Lies

How low can one get? The number of encounters I... Read More

How To Cheaply and Powerfully Reposition Yourself On the Web

It goes without saying that all of us would like... Read More

The Internet Marketing Pie: Slice It Up Right or Lose

The number one concern for Internet sales is your marketing... Read More

Flat Tires, Slow Leaks, and Online Marketing

Does your online marketing campaign have a flat tire? Or... Read More

Why the Internet is an Entrepreneurs Dream

Not long ago, a vacation that entailed travelling across much... Read More

Avoid a Summer Sales Slump

Did you ever see the movie "Terminator 3" by Arnold... Read More

What The Internet Owes Me

What does the internet owe me for all my hard... Read More

8 Excellent Ways to Sell Your Back-end Products More Successfully!

A back-end product is a product that you attempt to... Read More

10 Marketing Tips for Entrepreneurs

Nothing happens in business until a sale is made. Marketing... Read More

The Most Profitable Internet Marketing Strategy Ever

So what's the most profitable internet marketing strategy you can... Read More

Getting Your Business Listed for Local Search is Just the First Step

The Public has Embraced Local Search and Want to do... Read More

The Facts You Should Know About Internet Marketing

I wakeup this morning and see my lovely wife. She... Read More