If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
What is a niche?
According to Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted... a specialized market".
Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? That the 'hole-in-the-wall' eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in the same area?
The online business world reflects the same trends as experienced in the offline world - often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise not being served. Despite the limitations of the client base, the targeted nature of the business creates a devoted and active market - the aim of any business.
HOW DO I FIND A NICHE?
Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information or you take a manual approach you must first start with ideas.
With a pen and paper (or computer, if that's more comfortable) brainstorm a list of businesses, products and industries. Create a list of keywords and phrases you think would be used by individuals looking for these items online.
Use a software program such as Wordtracker or a free resource such as the Overture Keyword Selector Tool to find keywords for your niche that have a high amount of traffic.
Although a program like Wordtracker makes it easy to find details such as how many sites compete for that market, you can also do your own research.
Concentrate your attention on question phrases such as "how do I..." or "where can I...". These questions will clue you into potential markets that need servicing.
Next, look in Google Answers. Type one of your keywords into the search area. What questions are being asked and how much are people willing to pay for answers? If you find a group of keywords with a high number of questions then enter these words in your browser's search engine.
What sites come up? Do they provide answers or solutions to the problem? How are they making money? Can you see an opportunity to service these individuals?
Finding a niche can open the door to a profitable online business. Research the market and be certain that your product or service is valuable to this group. Find forums or groups that target this audience and pay close attention to their concerns.
If you can help these people you WILL make money. The best of both worlds!
Sandra Stammberger is the owner of Insider Scripts. At Insider Script's programmers are working around the clock to develop affordable, powerful money making scripts that will help you drive traffic to your business. http://www.insider-scripts.com
![]() Google News Updated : Wed, 08 Oct 2008 08:50:27 GMT Australian jet plunge probe opens - BBC News
BBC News - A computer glitch may have caused a Qantas jet to plunge suddenly mid-flight, an Australian air safety investigator has said. The incident injured 40 passengers, in a terrifying airborne drama. Qantas plane had glitch before altitude plunge Computer glitch may have caused Qantas plunge: investigator Publ.Date : Wed, 08 Oct 2008 07:39:47 GMT Nepal Plane Crashes, Killing Mostly German Tourists (Update1) - Bloomberg
Bloomberg - By Jay Shankar Oct. 8 (Bloomberg) -- A passenger plane belonging to Yeti Airlines, a private carrier, crashed near Mount Everest in Nepal killing 18 people, including 12 German tourists, an aviation official said. Everest plane crash kills 18 in Nepal, mostly German Official: Plane crash in Nepal kills 18 Publ.Date : Wed, 08 Oct 2008 08:23:22 GMT British government unveils massive financial rescue plan - Los Angeles Times
Los Angeles Times - LONDON - The British government Wednesday unveiled a massive rescue plan for its ailing banking system after days of unrelenting bad news for the financial industry here. British government to partially nationalize banks Rescue plan for UK banks unveiled Publ.Date : Wed, 08 Oct 2008 08:01:33 GMT Obama connected with audience - Baltimore Sun
Baltimore Sun - By David Zurawik z on tv david.zurawik@baltsun.com The format of the second presidential debate was described as that of a town hall meeting, but it was pure TV from the "citizens" seated on risers on a brightly lit stage, to the candidates moving ... Candidates arguments are as familiar as their mistakes Cool Hand Barack Publ.Date : Wed, 08 Oct 2008 07:28:41 GMT In Florida, Palin keeps up attacks on Obama - Dallas Morning News
Dallas Morning News - JACKSONVILLE, Fla. - Sarah Palin portrayed Barack Obama as a dishonest politician and a risky choice for president Tuesday as she wrapped up a two-day campaign swing through Florida. Sarah Palin, Freed? McCain, Obama and a 'friendly' town hall Publ.Date : Wed, 08 Oct 2008 07:39:26 GMT Absentee balloting began Tuesday - Las Cruces Sun-News
Las Cruces Sun-News - By SUE MAJOR HOLMES AP Writer ALBUQUERQUE, NM—It was only mid-morning on the first day of absentee voting, but 200 people had already shown up to cast their ballots at the clerk's office in Bernalillo County, New Mexico's most populous. Muncie takes advantage of early voting Voter numbers growing as deadline nears Publ.Date : Wed, 08 Oct 2008 08:16:38 GMT Harford County Council tries for leaner budget - Baltimore Sun
Baltimore Sun - By Mary Gail Hare Harford County Executive David R. Craig met with the County Council last night and painted a bleak revenue outlook that will dominate the remainder of the fiscal year and continue well into the next. Sims wants pay freeze to balance King County budget Sims announces layoffs, wage freezes for county employees Publ.Date : Wed, 08 Oct 2008 07:27:45 GMT Display RSS Feeds on Your Website |
PARLOT::Ebooks, Scripts,
Websites, and more... I would like to share with you one simple stratergy... Read More Marketing gurus travel all over...Malaysia, London, San Francisco ..so make... Read More Many people say that it is easy to write a... Read More You're motivated to run your own business, aren't you?If you're... Read More Database Marketing is the gathering and storing of specific information... Read More For all those who still think internet marketing is rocket... Read More Well, I'd first like to talk about what exactly has... Read More One of the greatest challenges businesses face is how to... Read More Among the variety of techniques available to you as a... Read More The easy days are gone when you could build your... Read More Yeah, TOO ethical!? Lately, with some of the issues I've... Read More It's true. Just think about it for a minute -... Read More Almost all of the articles on Internet marketing lacks coverage... Read More 1. Make your potential customers forget about the competition. Just... Read More If you're a fan of Western movies I'm sure you've... Read More The secrets on how to send a floodgate of traffics... Read More While reviewing site stats, I noticed 18 foreign countries as... Read More The internet marketer is really a perfect profession. This profession... Read More How successful is your online business? Are you achieving the... Read More Whether you are a small company or a larger corporation... Read More Ever hear about an idea that is so simple yet... Read More "E-commerce"A word pervading our society, making headlines around the world,... Read More Niche Marketing, in simple terms is all about targeting hot... Read More Just yesterday a colleague of mine, whom I'll call "Sandy,"... Read More 1. Product or Service That Sells WellYou want to find... Read More
Adsense
websites
A Website Model That Makes Money Online
Golf Pros Jet to be Sold early 2006 -- Market NOW to Make Large Deposit
Manipulate Your Visitors With Reverse Psychology
Becoming A Successful Internet Entrepreneur
How To Use Database Marketing To Skyrocket Your Online Profits
Boost Your Business in 3 Simple Steps
Begin An Internet Empire!
Visibility Equates to Higher Profits
How You Can Tap into the Dramatic Selling Power of Testimonials
The Easy Days
You Know Youre Too Ethical When...
Why People Will Look Back In Years To Come And Wish They Were You
Internet Marketing Basics
10 Amplifying Ways To Turn Up Your Sales Volume
This Here Web Aint Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Action
Website Marketing Secret: Why Your Website Is Not Making Money And How To Turn It Around
El Marketing, Das Marketing, Le Marketing
The Internet Marketer
Five Common Misconceptions to Achieving Success with Your Online Business
Planning Your Way to Success
Website Promotion With Content Exchanges
12 Steps to Creating a Business Online
Niche Marketing, Niching Niches for the Ultimate Payoff
Why No Online Marketing is a Failure (Its Only a Test!)
The 13 Key Success Factors Of A Well-Executed Joint Venture
It's so simple! I wish I'd discovered it a year... Read More
A common question and topic of discussion among Internet marketers... Read More
Forget clicks, page views, and impressions; the only way to... Read More
The online world is constantly evolving. You may be thinking... Read More
If you're like me, you'd rather work smarter than harder.... Read More
Using Online Communities to Differentiate Your WebsiteAs a young girl... Read More
Developing a successful web site takes more than simply building... Read More
Hoo boy, I am sticking my neck out here! Ready... Read More
You've heard that cliché over and over I'm sure, but... Read More
You can attract 1,000's of prospects to you. You only... Read More
Let's face it, most of us know the basics of... Read More
This wasn't meant to sound like one of those "rags... Read More
If you are anything like me, you spend a lot... Read More
What is the secret to selling online? This is a... Read More
Whether online or offline, small businesses often show little faith... Read More
Jeff Mills, a popular internet marketer and entrepreneur told us,... Read More
How do you get a truckload of buyers eager to... Read More
Westerners believe opposites flow in a natural cycle always replacing... Read More
Do web surfers really bookmark websites anymore? A good friend... Read More
Database Marketing is the gathering and storing of specific information... Read More
If you haven't already heard the buzz, Michael Port is... Read More
There are books and web sites for the translation of... Read More
When first starting out in internet marketing, I was afraid... Read More
Internet Marketing is right for everyone. Unfortunately, not everyone is... Read More
As you may have already read in our article "Health... Read More
Internet Marketing |