Find Your Niche - The Internet Marketers Goldmine

If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.

What is a niche?

According to Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted... a specialized market".

Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? That the 'hole-in-the-wall' eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in the same area?

The online business world reflects the same trends as experienced in the offline world - often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise not being served. Despite the limitations of the client base, the targeted nature of the business creates a devoted and active market - the aim of any business.

HOW DO I FIND A NICHE?

Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information or you take a manual approach you must first start with ideas.

With a pen and paper (or computer, if that's more comfortable) brainstorm a list of businesses, products and industries. Create a list of keywords and phrases you think would be used by individuals looking for these items online.

Use a software program such as Wordtracker or a free resource such as the Overture Keyword Selector Tool to find keywords for your niche that have a high amount of traffic.

Although a program like Wordtracker makes it easy to find details such as how many sites compete for that market, you can also do your own research.

Concentrate your attention on question phrases such as "how do I..." or "where can I...". These questions will clue you into potential markets that need servicing.

Next, look in Google Answers. Type one of your keywords into the search area. What questions are being asked and how much are people willing to pay for answers? If you find a group of keywords with a high number of questions then enter these words in your browser's search engine.

What sites come up? Do they provide answers or solutions to the problem? How are they making money? Can you see an opportunity to service these individuals?

Finding a niche can open the door to a profitable online business. Research the market and be certain that your product or service is valuable to this group. Find forums or groups that target this audience and pay close attention to their concerns.

If you can help these people you WILL make money. The best of both worlds!

Sandra Stammberger is the owner of Insider Scripts. At Insider Script's programmers are working around the clock to develop affordable, powerful money making scripts that will help you drive traffic to your business. http://www.insider-scripts.com

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Google News Updated : Wed, 08 Oct 2008 08:50:27 GMT Australian jet plunge probe opens - BBC News TVNZ Australian jet plunge probe opens BBC News - 1 hour ago A computer glitch may have caused a Qantas jet to plunge suddenly mid-flight, an Australian air safety investigator has said. The incident injured 40 passengers, in a terrifying airborne drama. Qantas plane had glitch before altitude plunge International Herald Tribune Computer glitch may have caused Qantas plunge: investigator AFP Bloomberg - Reuters - Aljazeera.net - ABC Online all 734 news articles Publ.Date : Wed, 08 Oct 2008 07:39:47 GMT Nepal Plane Crashes, Killing Mostly German Tourists (Update1) - Bloomberg Spiegel Online Nepal Plane Crashes, Killing Mostly German Tourists (Update1) Bloomberg - 27 minutes ago By Jay Shankar Oct. 8 (Bloomberg) -- A passenger plane belonging to Yeti Airlines, a private carrier, crashed near Mount Everest in Nepal killing 18 people, including 12 German tourists, an aviation official said. Everest plane crash kills 18 in Nepal, mostly German AFP Official: Plane crash in Nepal kills 18 USA Today The Associated Press - The Sun Daily - Spiegel Online - Swissinfo all 284 news articles Publ.Date : Wed, 08 Oct 2008 08:23:22 GMT British government unveils massive financial rescue plan - Los Angeles Times ITV.com British government unveils massive financial rescue plan Los Angeles Times - 48 minutes ago LONDON - The British government Wednesday unveiled a massive rescue plan for its ailing banking system after days of unrelenting bad news for the financial industry here. British government to partially nationalize banks International Herald Tribune Rescue plan for UK banks unveiled BBC News guardian.co.uk - Washington Post - BusinessWeek - AFP all 1,454 news articles Publ.Date : Wed, 08 Oct 2008 08:01:33 GMT Obama connected with audience - Baltimore Sun Boston Globe Obama connected with audience Baltimore Sun - 1 hour ago By David Zurawik z on tv david.zurawik@baltsun.com The format of the second presidential debate was described as that of a town hall meeting, but it was pure TV from the "citizens" seated on risers on a brightly lit stage, to the candidates moving ... Candidates arguments are as familiar as their mistakes The Miami Herald Cool Hand Barack Wall Street Journal The Weekly Standard - Los Angeles Times - Dallas Morning News - Boston Globe all 464 news articles Publ.Date : Wed, 08 Oct 2008 07:28:41 GMT In Florida, Palin keeps up attacks on Obama - Dallas Morning News BBC News In Florida, Palin keeps up attacks on Obama Dallas Morning News - 1 hour ago JACKSONVILLE, Fla. - Sarah Palin portrayed Barack Obama as a dishonest politician and a risky choice for president Tuesday as she wrapped up a two-day campaign swing through Florida. Sarah Palin, Freed? Washington Post McCain, Obama and a 'friendly' town hall Los Angeles Times Reuters - San Francisco Chronicle - Boston Globe - USA Today all 4,475 news articles Publ.Date : Wed, 08 Oct 2008 07:39:26 GMT Absentee balloting began Tuesday - Las Cruces Sun-News San Diego Union Tribune Absentee balloting began Tuesday Las Cruces Sun-News - 33 minutes ago By SUE MAJOR HOLMES AP Writer ALBUQUERQUE, NM—It was only mid-morning on the first day of absentee voting, but 200 people had already shown up to cast their ballots at the clerk's office in Bernalillo County, New Mexico's most populous. Muncie takes advantage of early voting Ball State Daily News Voter numbers growing as deadline nears Corvallis Gazette Times Gloucester County Times - NJ.com - Salisbury Post - Aspen Times - Daily Vidette all 619 news articles Publ.Date : Wed, 08 Oct 2008 08:16:38 GMT Harford County Council tries for leaner budget - Baltimore Sun Pittsburgh Post Gazette Harford County Council tries for leaner budget Baltimore Sun - 1 hour ago By Mary Gail Hare Harford County Executive David R. Craig met with the County Council last night and painted a bleak revenue outlook that will dominate the remainder of the fiscal year and continue well into the next. Sims wants pay freeze to balance King County budget Seattle Times Sims announces layoffs, wage freezes for county employees Seattle Post Intelligencer Pittsburgh Post Gazette - KOMO News - Pittsburgh Tribune-Review - Bizjournals.com all 10 news articles Publ.Date : Wed, 08 Oct 2008 07:27:45 GMT Create Blog Display RSS Feeds on Your Website

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