Candy Jar Marketing

What is one of the main keys to a successful internet business? Marketing. What do we all strive to perfect? Marketing. What is this article going to address to help you improve in? You got it, Marketing.

I recently had the pleasure to be impacted by a very simple yet effective marketing technique that had nothing to do with the internet, but could easily be applied there.

I work for one of the largest and most popular privately owned general contracting firms in the area that I live, and because of that, there are many companies that want to partner with us on projects that we do and get their piece of the market.

We have salespeople taking us out to lunch, on golf outings, to sporting events and our CEO even got to go to Florida to sit in the stands at the Super Bowl, courtesy of one of our equipment suppliers. Individuals who desire to do business with us are willing spend gobs of money just to keep themselves out in front of the competition, but those "big things" aren't what I am basing my article on. It's a simple, inexpensive technique that I like to call "Candy Jar Marketing", and it has almost everyone of my co-workers' attention.

Several months ago I was walking past the receptionist desk and I saw a small jar of candy. Inside was mini chocolates, hard candy and other miscellaneous edible sweet treats. I was so delighted to see it because if you've ever worked in an office, that afternoon sugar rush really helps get you through the day.

I casually walked over to the jar and on the outside was the name of an engineering firm that I personally never heard of, and in the top of the cap was the persons business card that placed the jar. I thought, wow, what a nice jester that this individual was thoughtful enough to set this jar of "free" candy for us in the entire office to enjoy.

As far as I know, this individual hasn't asked for business or even met with one of our estimators to get on our bidders list, but they are leaving an impression.

Eventually, the jar empties and it is set aside, but not disposed of, because the person who put it there, said that they would be back in a few days to fill it again. Sure enough after a few days of it being empty, this person showed up again to fill it with more goodies.

This has been going on now for several months and because our office is so large, I never met this person and I don't know if anyone but the receptionist has, but we really like them. If this person would come to me today and ask to bid a job, I would most definitely allow them to do so.

This person is going out of their way to leave an impression prior to asking for business and they are doing it in a subtle inexpensive manner that is having an extreme impact.

What does this have to do with internet marketing? Simple, give your potential customers a candy jar and keep filling it with candy. Yeah, ok, what do you mean by that, Scott. I mean, set a budget to give free stuff away to your customers, and when they wind up on your opt-in list, keep filling them up with more free stuff.

Don't have an ezine for people to subscribe to? Don't worry, I put together a short email mini course to help you out. Send an email to newsletter@getresponse.com and you'll be on your way to building a powerful ezine.

Here's what I believe is the easiest way to apply the "Candy Jar Marketing" method.

1. Assuming you have an ezine for people to subscribe to, begin by giving away a free gift to people just for subscribing. That is probably the most effective and inexpensive way to begin building your list.

2. Don't stop at one free gift. They subscribed because of the free gift, so to keep them there, give them more free gifts. You can even have the same person opt-in to several lists, if you have them, just by giving away free gifts for subscribing to other ezines.

3. Now after you've filled their jars several times and gained their trust, you can ask them for business, and your results will be astonishing.

4. After they buy, and even if they don't, keep filling the their candy jar.

This method of marketing is already being used by internet marketers, and they are very successful with it because it makes sense and really works.

Try it out and you'll really be glad that you did.

Scott Burkholder is an experienced internet marketer who specializes is helping people start an online business of their own. You can visit his website at http://www.e-buisnessmarketplace.com.

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Google News Updated : Mon, 06 Oct 2008 14:48:34 GMT ‘Beverly Hills Chihuahua’ is the big dog at the weekend box office - Monsters and Critics.com National Post ‘Beverly Hills Chihuahua’ is the big dog at the weekend box office Monsters and Critics.com - 2 hours ago By Patrick Luce Oct 6, 2008, 12:15 GMT It looks like Disney has another family hit with "Beverly Hills Chihuahua" barking up to the top spot on the weekend box office with an estimated $29 million. Video: Madonna, Beverly Hills Chihuahua, Janet Jackson AssociatedPress Chihuahua' Is Top Dog at Box Office Entertainment Weekly Washington Post - BBC News - Hollywood Reporter - Reuters all 571 news articles Publ.Date : Mon, 06 Oct 2008 12:25:05 GMT 8 Killed in California Bus Accident - New York Times Sky News 8 Killed in California Bus Accident New York Times - 48 minutes ago By LIZ ROBBINS Eight people died and dozens more were injured when a charter bus bound for a casino north of Sacramento flipped over and rolled into a ditch Sunday evening. Video: Bus Crash Kills 10 AssociatedPress At least 7 killed, 38 injured in Greyhound bus crash Los Angeles Times News10.net - KQCA, My58.com - KTLA - BBC News all 1,220 news articles Publ.Date : Mon, 06 Oct 2008 14:00:08 GMT Free Prescription Drug Samples Pose Risk to Kids - U.S. News & World Report eFluxMedia Free Prescription Drug Samples Pose Risk to Kids U.S. News & World Report - 1 hour ago MONDAY, Oct. 6 (HealthDay News) -- Free prescription drug samples distributed to pediatric patients may be unsafe, research suggests. Study Says Drug Samples May Endanger Children New York Times Study Shows Free Drug Samples Pose Health Risk For Kids dBTechno Boston Globe - eMaxHealth.com - USA Today - eFluxMedia all 43 news articles Publ.Date : Mon, 06 Oct 2008 13:06:45 GMT Three Europeans Win the 2008 Nobel for Medicine - New York Times New York Times Three Europeans Win the 2008 Nobel for Medicine New York Times - 1 hour ago By LAWRENCE K. ALTMAN Three European scientists who discovered viruses that cause cervical cancer and AIDS share this year’s Nobel Prize in medicine. Nobel winner pessimistic on AIDS vaccine International Herald Tribune German, French scientists win Nobel Prize for medicine People's Daily Online AFP - Wall Street Journal Blogs - Kaiser network.org - Scientific American all 589 news articles Publ.Date : Mon, 06 Oct 2008 13:20:56 GMT OJ Simpson jury: Tapes did football legend in - New York Daily News BBC News OJ Simpson jury: Tapes did football legend in New York Daily News - 8 hours ago BY NANCY DILLON Jurors, including Dora Pettit (with mike), say they set aside personal feelings and based guilty OJ Simpson conviction on facts. Video: OJ Jury: We Didn't Need Witnesses to Convict AssociatedPress OJ Simpson Isolated In Jail For Safety WESH.com San Francisco Chronicle - eFluxMedia - Los Angeles Times - KBTX all 3,129 news articles Publ.Date : Mon, 06 Oct 2008 06:25:31 GMT Poland avoid World Cup ban after deal reached - CNN Canoe.ca Poland avoid World Cup ban after deal reached CNN - 37 minutes ago BRUSSELS, Belgium (AP) -- Poland's suspended football federation reached a last-minute deal with the government on Monday that will allow it to avoid a suspension by FIFA and likely retain hosting rights to the 2012 European Championship. Blatter says Polish soccer issues resolved The Associated Press Fifa to drop Poland ban threat SkySports Bleacher Report - Fifa.com - Reuters UK - guardian.co.uk all 326 news articles Publ.Date : Mon, 06 Oct 2008 14:10:53 GMT SEC Launches Investigation in Jobs Heart Attack Rumor - The Mac Observer The Age SEC Launches Investigation in Jobs Heart Attack Rumor The Mac Observer - 1 hour ago by Jeff Gamet , 8:10 AM EDT, October 6th, 2008 The US Securities and Exchange Commission has launched an investigation into the false report that Apple CEO Steve Jobs suffered a heart attack. SEC Probing Steve Jobs Heart-Attack Rumor FOXNews Faux Citizen Journalist Report Gives Apple Stock a Tumble Marketing Vox News Digitaltrends.com - editorsweblog.org - RedOrbit - Hollywood Reporter all 23 news articles Publ.Date : Mon, 06 Oct 2008 12:59:12 GMT RSS feeds Web Site Traffic

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