Book Yourself Solid Key Number 2: Choose Your Ideal Clients

The Book Yourself Solid article series continues with

Key Number 2: Choose Your Ideal Clients

Your clients are an expression and an extension of you. When I first started out on my own, I would work with anyone who had a heartbeat and a credit card. Now I live by the red velvet rope policy of ideal clients. By defining my ideal clients increased my productivity? happiness? and I got more perfect clients by referral than I ever thought possible.

I was able to eliminate the painful negative energy and time spent worrying about challenging client relationships. I went through an intense period of exhaustion and I wasn't able to accomplish the highest good for my clients. You can't possibly be productive, effective or successful if you're working with clients that are not ideal.

MENTAL EXERCISE: For maximum joy, prosperity and abundance think about the human you are when you are performing optimally at your peak?when you are with all the people who inspire and energize you. Wouldn't it be great to spend every day working with super-cool people that are both friends and clients? It is completely possible once you identify who you want to work with?and with absolute certainty determine that you will settle for nothing less.

I know this can seem really scary early on, but hang with me. Embrace the concept and trust that as we move through the seven keys, your fears and concerns will all be answered. Rest assured, once you define your ideal clients, you get to dumb your duds. I hereby, give you permission to release any dead wood in your calendar. You will then Book Yourself Solid and work with inspiring ideal clients with whom you do your best work.

WRITTEN EXERCISE Start by identifying specific characteristics that your ideal clients possess. Keep in mind your favorite clients ? the ones you love so much you'd practically work for free. Here are my top five to get you in the mood.

- Bright (fun, lively and expressive humans)

- Courageous (dream big and aren't afraid to take risks)

- Resilient (come back for more even in the face of failure)

- Think big (they have high aspirations and their projects benefit lots of people)

- Naturally collaborative (they see the benefit of working with others to accomplish their goals)

Now, come up with your own.

1. _____________________________________________

2. _____________________________________________

3. _____________________________________________

4. _____________________________________________

5. _____________________________________________

6. _____________________________________________

7. _____________________________________________

8. _____________________________________________

9. _____________________________________________

10. ____________________________________________

Benefits of working with Ideal Clients:

- You do your best work

- You don't feel drained or tired

- You feel invigorated and inspired

- You connect with clients on a deeper level

- You feel successful and confident

- You know your work matters and is changing lives

- Current clients consistently refer new clients to you

- The magic of you sparkles and comes to life!

Congratulations! You just created a filtration system for potential clients. I'm sure you've heard the expression A. B. C. - Always Be Closing. Instead, I say?A. B. C. ? Always Be Communicating! Let everybody and anybody know how you help people (your invest-able opportunities) and who your ideal clients are. Cool? Got it? Good.

Stayed tuned for Key #3: Cash In On The Brilliant, Creative And Quirky You!

Copyright 2005 Michael Port & Associates LLC

Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.

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Google News Updated : Fri, 22 Aug 2008 00:13:38 GMT Hillary Clinton's Staff Looking to Avoid Embarrassing Anti-Obama ... - FOXNews Times Online Hillary Clinton's Staff Looking to Avoid Embarrassing Anti-Obama ... FOXNews - 58 minutes ago Hillary Clinton's staff is trying to avoid an embarrassing anti-Obama demonstration by her supporters during the floor vote at next week's Democratic convention in Denver. Clinton Will Attend Fund-Raiser for Towns New York Times Clinton for VP? She Says Ask the Obama Campaign ABC News CNN Political Ticker - New York Times Blogs - Newsweek - U.S. News & World Report all 546 news articles Publ.Date : Thu, 21 Aug 2008 23:15:16 GMT Microsoft's Photosynth wilts under pressure - Computerworld Washington Post Microsoft's Photosynth wilts under pressure Computerworld - 44 minutes ago By Gregg Keizer August 21, 2008 (Computerworld) Within hours of its launch, Microsoft Corp.'s new photo-stitching service went dark, overwhelmed by demand, the company said Thursday afternoon. New Microsoft photo site spends first day offline The Associated Press New Microsoft Tech Converts Photo Soup Into 3-D Image TechNewsWorld InformationWeek - PC Magazine - TG Daily - Christian Science Monitor all 323 news articles Publ.Date : Thu, 21 Aug 2008 23:28:59 GMT My Super Sweet 16: The Miley Cyrus Edition - E! Online E! Online My Super Sweet 16: The Miley Cyrus Edition E! Online - 3 hours ago Miley Cyrus is about to show up all those spoiled brats on My Super Sweet 16 who think they're cool being flown to their party by helicopter or when they're carried in like a princess by a group of hot dudes. Miley Cyrus to Celebrate Turning 16 at Disneyland People Magazine Miley Cyrus Sweet 16 KFSN Press-Enterprise - The Gossip Girls - United Press International - Best Syndication all 87 news articles Publ.Date : Thu, 21 Aug 2008 20:21:48 GMT GM to Invest $500 Million To Build Chevy Cruze - Wall Street Journal Turkish Press GM to Invest $500 Million To Build Chevy Cruze Wall Street Journal - 3 hours ago By KATHY SHWIFF General Motors Corp. will spend more than $500 million in the US to build the Chevrolet Cruze, a next-generation compact car. GM announces $500M investment for small car The Associated Press GM to invest $500 million in small car plant MarketWatch Reuters - CNNMoney.com - CNET News - BloggingStocks all 266 news articles Publ.Date : Thu, 21 Aug 2008 21:10:12 GMT Marlins let one slip away in San Francisco - Sports Network The Associated Press Marlins let one slip away in San Francisco Sports Network - 39 minutes ago San Francisco, CA (Sports Network) - Marlins reliever Kevin Gregg's wild pitch in bottom of the ninth inning scored Emmanuel Burriss to send San Francisco past Florida, 4-3, in the finale of a three-game series. Giants walk off on Gregg's wild pitch MLB.com Giants beat Marlins on wild pitch in 9th inning The Associated Press San Jose Mercury News - Rotoworld.com - Akron Farm Report - Flamarlins.com all 81 news articles Publ.Date : Thu, 21 Aug 2008 23:33:45 GMT UPDATE 1-Microsoft enlists Seinfeld for ad campaign--source - Reuters UPDATE 1-Microsoft enlists Seinfeld for ad campaign--source Reuters - 2 hours ago By Steve Gorman LOS ANGELES, Aug 21 (Reuters) - Comedian Jerry Seinfeld will star in a $300 million marketing campaign for Microsoft Corp aimed at burnishing the image of its computer operating system, a person familiar with the effort said on Thursday ... Jerry Seinfeld and Bill Gates to star in anti-Apple ads TG Daily Seinfeld to be pitchman for Microsoft The Associated Press Slashdot - Bizjournals.com - GameSHOUT - Ars Technica all 474 news articles Publ.Date : Thu, 21 Aug 2008 21:27:28 GMT IAC Officially Breaks Up - Wall Street Journal Los Angeles Times IAC Officially Breaks Up Wall Street Journal - 55 minutes ago By DAVID BENOIT and KATHY SHWIFF IAC is left as a collection of more than 35 Internet companies -- including search engine Ask.com, dating site Match. IAC: And Then There Were Five Forbes Diller's IAC Split May Fail to Boost Investor Returns (Update2) Bloomberg The Associated Press - MarketWatch - FOXBusiness - CNNMoney.com all 280 news articles Publ.Date : Thu, 21 Aug 2008 23:17:40 GMT RSS Feed Reader Increase Web Traffic

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