Book Yourself Solid, 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing
If you haven't already heard the buzz, Michael Port is the guy to call when you're tired of thinking small! Michael Port & Associates LLC is the premier marketing and sales strategy-consulting firm for professional service providers. He is the author of the best-selling Book Yourself Solid program and is thrilled to share 7 Keys to getting more clients than you can handle even if you hate marketing and selling. Over the next seven articles, he'll share the secrets he used to turn his own self-employed business without a pulse into a healthy $112,200 income in less than 10 months.
If you're out there on your own and absolutely love your work but hate the thought of selling yourself or having to get new clients, you're not alone. If you feel uncomfortable asking a client to buy from you, he has the answers. If you dread having to bring up the subject of money, fear no more. If you've ever been hesitant to boldly declare, "the best thing for you would be me"? Look no more! Thousands of entrepreneurs share your same frustrations and simply, easily and profitably attained success using Michael's 7 Keys.
Remember how excited you were when you first launched your business? You knew you had a gift to offer the world? and the universe was telling you that your message needed to be heard. Nothing has changed. If you have a message to deliver it means there are people who are meant to hear it! If you don't offer yourself with complete confidence and conviction, you minimize yourself, your services and your business. You are robbing people of creating a better life. You are limiting your potential and the experience of the services you provide and of being around you ? not a small thing.
Book Yourself Solid, Key Number 1: Know Why People Buy What You're Selling Since it's super normal to feel like marketing or "talking yourself up" cheapens the integrity of your work, I have a simple solution? stop talking about what you do. The secret is to know what your clients want. So? every second of every day focus on clear, specific, and detailed solutions, benefits and advantages that appeal to your potential clients. Because people aren't buying what you do the science, technique or technical name that you use doesn't matter in the slightest! Who cares what you call yourself?!
The fancy diplomas on the wall aren't getting you more clients. Clients will come to you, however, when you speak with them about their problems and needs. Start by identifying their urgent needs and compelling desires and then offer them an invest-able opportunity and you'll be booked solid in no time.
WRITTEN EXERCISE:
Develop a list that starts to identify what your clients are actually buying when they are buying your services.
What are your clients' urgent needs? (What problems do they need to solve?)
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________
What are your clients' compelling desires? (What are they working toward?)
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________
What invest-able opportunities do you offer your clients? (What are the specific and quantifiable benefits?)
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________
Now, every time you communicate in person, through writing, on the internet, in advertisements, on the phone, etc? articulate and re-articulate these urgent needs and compelling desires. Your potential clients will connect with you immediately. Most importantly, they'll feel understand and they'll be interested in learning more about the invest-able opportunities you offer.
Stayed tuned for Key #2
Copyright 2005 Michael Port & Associates LLC
Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.
 Google News Updated : Tue, 07 Oct 2008 14:49:35 GMT Study: Using fan on sleeping baby reduces risk of SIDS - San Jose Mercury News
San Jose Mercury News - By Linda Goldston Ayde Gonzales's mother was surprised when she insisted that her newborn son must sleep on his back, not on his side. Fans May Reduce Babies' Risk of Sudden Infant Death Syndrome Fan in Room Seems to Cut Infants’ Risk of Crib Death Publ.Date : Tue, 07 Oct 2008 12:46:19 GMT IMF Urges Coordinated Action, Sees US Losses at $1.4 Trillion - Wall Street Journal
Wall Street Journal - By TOM BARKLEY WASHINGTON -- With losses on bad US assets alone expected to top $1.4 trillion, the International Monetary Fund urged global policy makers Tuesday to coordinate a response to an unprecedented financial crisis that continues to spread. IMF warns of deeper slowdown amid crisis IMF in 'severe downturn' warning Publ.Date : Tue, 07 Oct 2008 13:21:55 GMT Police say Kentucky woman kills self, daughters - Forbes
Forbes - AP 10.07.08, 9:30 AM ET Police were still trying to determine Tuesday why a Louisville woman apparently stabbed her two school-age daughters to death and then shot herself. Police say Kentucky woman kills self, daughters Police say Louisville woman kills self, daughters Publ.Date : Tue, 07 Oct 2008 13:38:46 GMT McCain, Obama question each other's character in latest campaign ads - Baltimore Sun
Baltimore Sun - By Paul West | paul.west@baltsun.com Washington - The presidential contest turned increasingly nasty yesterday as Sens. Barack Obama and John McCain launched new personal attacks ahead of the second presidential debate. Video: AP Campaign Minute The Note: McCain Brings Attack to Second Debate Publ.Date : Tue, 07 Oct 2008 11:47:50 GMT Senator Warned a Friend That Jail Was a Risk - New York Times
New York Times - By NEIL A. LEWIS WASHINGTON - The day after the FBI confronted Bill Allen, an Alaska oil services millionaire, with evidence that he had tried to bribe state lawmakers, he reached out to Senator Ted Stevens by telephone to discuss how their ... Stevens unplugged: a defiant, salty health nut “I Love You, You Know,” and More Revelations from the Stevens Trial Publ.Date : Tue, 07 Oct 2008 12:35:08 GMT Kenya Detains US Author Critical of Obama - New York Times
New York Times - By JEFFREY GETTLEMAN NAIROBI, Kenya - The American author of a best-selling book highly critical of Senator Barack Obama was detained by Kenyan immigration agents on Tuesday as he prepared to give a press conference in Nairobi. Kenya Detains Author of Anti-Obama Book US anti-Obama book author faces Kenya deportation: officials Publ.Date : Tue, 07 Oct 2008 13:00:27 GMT OTC Cold Medicines to Be Relabeled for Young Children - Wall Street Journal
Wall Street Journal - By JENNIFER CORBETT DOOREN WASHINGTON -- Companies making over-the-counter cold and cough medicines have agreed to stop marketing the products to children younger than 4 as part of an effort to reduce accidental overdoses, an industry trade group said ... Video: Cold Meds Under Fire, Again ALERT: Drug Companies Warning to Parents Publ.Date : Tue, 07 Oct 2008 14:15:50 GMT Increase Web Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... Have you ever been to a chat room?Have you ever... Read More Despite any failures or slow starts you may be experiencing... Read More With 95% of all Internet businesses failing, it is important... Read More If you own your own website, there are a variety... Read More A lot of people and companies have websites. They also... Read More "Pull Marketing" has always been, and will continue to be... Read More 1. Make your potential customers forget about the competition. Just... Read More Web site marketing is the most important part of your... Read More Thank you for stopping by part 3 of the article... Read More What is a joint venture?It means when you partner with... Read More Building an Internet business based on a specific niche is... Read More There are plenty of free tools online for marketing. And... Read More If not, you may be losing out on some very... Read More Strategic Internet marketing is a way to define your potential... Read More Do you remember the first time you got on the... Read More While a virus, in Medicine, is the smallest infectious agent,... Read More Many Internet marketers wonder how they spend less time marketing... Read More Actually I love the techniques I will explain below. These... Read More When first starting out in internet marketing, I was afraid... Read More I've just spent 3 hours surfing the web and found... Read More If you have a website but not attracting many visitors,... Read More That is a great question!We all know by now that... Read More The following tips are just a few of the things... Read More There is no internet marketing chore that I enjoy more... Read More Former U.S. president, George Bush Senior told the following story... Read More
Adsense
websites
Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Online Business Success: Its All Within Your Grasp
Killer Internet Marketing Errors - How to Avoid Them
Seven Ways to Generate Income From Your Website
7 Simple Steps To Web Wealth
Does Your Internet Marketing Pull?
10 Amplifying Ways To Turn Up Your Sales Volume
Web Site Marketing Tips To Keep You Ahead Of The Field
How To Let Your Customers Search For YOU! ? Part 3
Internet Marketing: To Promote Your Online Business Through Joint Ventures With Offline Business
Niche Marketing Nuggets: Picking the Gold from the Internet Mine
Automatic Internet Marketing and Business Success On A $25.00 Budget
Are You Utilizing a 5-Point Prospecting System?
Strategic Internet Marketing Is Planning
Internet Marketing Online: 8 Ways To Succeed By Helping Others Succeed
Viral Marketing - Spread the Word
Marketing Automation For Small Businesses And Web Entrepreneurs
How To Let Your Customers Search For YOU! ? Part 1
Are You Limiting Your Income?
Be Different And Profit
Internet Marketing: 10 Motivational Insiders Tricks To Attract Thousands Of Visitors
How Do You Make Gold Online Without A Database?
10 Ways to Exceed Your Clients Expectations Every Time!
How I Submitted My Internet Marketing Articles To Only 20 Sites But Shortly 16,000 Sites Posted Them
George Bushs Secret To Successful Internet Marketing
Affordable and Reliable Web Hosting Starting at $4.49/Month
Why Offline Advertising is So Important for Websites
It is important that anybody with a significant online presence... Read More
Creating Your Internet Marketing Plan
For large corporations, a marketing plan is a huge document... Read More
Year In Review: Top Ten Internet Businesses 2004
The internet boom hit a high mark in 2004. With... Read More
At Last, The Real Secret Of Internet Marketing
I am going to share a real secret with you... Read More
No Marketing, No Promoting, Huge Profits
Internet business opportunities come in many flavors and varieties. Most... Read More
The Psychology of Online Selling
Why do we buy things? Well, some thing are out... Read More
To All Internet Marketers - How To Get My Business
More and more people are realizing that the Internet offers... Read More
Marketing Your Web Site
Congratulations! Your Web Site is finished! Now what? Your first... Read More
How To Write Effective Safelist Headlines
Your headline is the gateway to your advertisement. It will... Read More
Internet Marketing Strategy:The Advertising Co-op
The advertising co-op is an Internet marketing strategy that should... Read More
Marketing Your Web Site Effectively
Every new generation of a Web site brings the hope... Read More
Internet Marketing Requires Persistence
Marketing your company online requires patience and persistence. Like every... Read More
How SPAM Sells Sex, Greed, and Survival
The unsolicited email people react to most is what yells... Read More
The Tao of Web Marketing
A few months ago I was watching a stream meandering... Read More
From Niche Marketing to Fragmentation
Think about something Bill Cosby said and ask yourself "how... Read More
How Quality Content Will Increase Your Traffic and Sales
Are you aware of how vitally important and valuable CONTENT... Read More
Multiple Streams Of Internet Income
Make your website pay?in millionsAlthough opportunities were rare and far... Read More
3 Quick and Easy Steps to Earn Money Online!
Do you own a web site that is continually failing... Read More
E-Psychology: Increasing Your Sales On-Line
As any successful entrepreneur knows, there's more to generating on-line... Read More
The 2 Best-kept Secrets Of The Internet
It's a difficult creating a website that brings you business.... Read More
The Power of Viral Marketing
When I first heard of the term Viral Marketing I... Read More
Trust, the Key to Success
Not everyone is comfortable putting their personal information online. It... Read More
The 13 Hidden Treasures of Internet Marketing
Most people get into internet marketing because it looks like... Read More
Internet Marketing - Surviving the First Year
So you've decided to take the leap into deep water... Read More
Internet Profits Revealed: The Simple Philosophy that Works
Why is profiting on the Internet so hard for most... Read More
Internet Marketing |