Be A Hot Guest

Want to make an impact with your online business in front of thousands of people just by talking? Stop dreaming about Oprah... and start doing radio.

Did you know that American radio stations need more than 10,000 guests per day to fill their shows? Plus there are thousands internet radio shows on the Net. And, the internet's next big thing: podcasting, is now becoming a great way to talk about your products or services. The sky's the limit with opportunties for any online business.

Radio producers are constantly looking for compelling guests. And the key to getting their attention is to make sure that whatever you're going to talk about is:

1) Controversial. Producers LOVE anything that gets their phone lines going. And nothing does the trick like a good argument.

2) Entertaining. If you can make people laugh and tell them fascinating stories, you'll always be in demand as a radio guest.

3) Informative. Give people useful, timely information. Give them stuff that makes them say, 'Wow! That's amazing! I didn't know that!' Or a combination of the three.

Your first step is to come up with topic ideas that are interesting, fun, controversial, new or unusual. Make sure that your topic is appealing to the listeners. You need to focus on a problem and why you're the solution. Don't focus on the product or service you want to promote.

Here are the top ten most appealing subjects to help you get thinking about your topic:

1) Sex and relationships
2) Saving money
3) School violence
4) Corruption
5) Sexual harassment
6) Health and fitness
7) Hollywood & celebrities
8) Sports
9) Making money
10) Travel

Now narrow that focus down to a title that's attractive to your target audience. For an online entrepreneur coach, you may come up with: "The No-Stress Way to Start Your Own Online Business." For a gift basket maker, your title may be: "Get Your Partner Ready for Romance with Small Gifts." A internet safety expert could use the title "Keeping Your Child Safe Online, Even While You're at Work."

Once you've got a great title, you need to create what I call a Hot Guest Sheet, similar to a speaker's one-sheet, this one-page document highlights the title and outlines why you are the perfect guest for the topic. This Hot Guest Sheet should also have the following information:

1) Your credentials. If you've written a book, articles or even an ezine, mention it. You're looking to show the producer you are an authority on the topic.

2) A brief bio that really sells your personality. Give information that gives people insight into who you are, not just what you do.

3) Give some idea of what the audience will learn from you. These should tease the producer, making him or her compelled to want to know more.

4) A list of other places where you've been interviewed previously.

5) Possible questions the interviewer can ask you.

6) Your contact info

Once you have all the information together for your Hot Guest Sheet, all you need to do is fax it to producers. But remember, just like any media outlet, each radio has a target market, or demographic, so be sure to only send your Hot Guest Sheet to producers who match your target audience. After all, if your target market is women in their 30s, your not going to want to send your sheet to a heavy metal station. Women in their 30s tend not to be headbangers, so you'd be wasting time and money sending it to that producer. Always keep in mind your target audience.

Copyright 2005 Cherry Communications/Be Heard Solutions

Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She's a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! A FREE biweekly ezine and get the FREE special report: "Get Set For Success: Creative, Low-Cost Marketing Tips to Help You be Heard." Go to: http://www.cherrycommunications.com/FreeRe port.htm

---

Google News Updated : Fri, 10 Oct 2008 17:49:09 GMT Eagles' Westbrook out for Sunday's game - Sports Network Sports-Odds.com Eagles' Westbrook out for Sunday's game Sports Network - 28 minutes ago Philadelphia, PA (Sports Network) - Philadelphia Eagles running back Brian Westbrook will not play on Sunday at San Francisco. Westbrook, who has been hampered by a sprained ankle he suffered in the Week 3 victory over Pittsburgh, fractured his ribs in ... Brian Westbrook: Ruled Out Rotowire Les Bowen: Eagles vs. 49ers: The pick Philadelphia Daily News WILM News Radio - NFL News - Kansas City Star - The Associated Press all 642 news articles Publ.Date : Fri, 10 Oct 2008 17:20:18 GMT Coleman calls off negative ads - Minneapolis Star Tribune MinnPost.com Coleman calls off negative ads Minneapolis Star Tribune - 24 minutes ago By Patricia Lopez, Star Tribune ...and it has nothing at all to do with several outlets (including one of Franken's ads) letting us know that a Coleman ad that wants us to … read more see Franken looking out of control/angry, is actually video of ... Coleman: I'll remove negative ads and urge others to do same Pioneer Press Coleman says he'll pull negative ads to focus on economy Minnesota Public Radio KAALtv.com - The Hill - The Associated Press - OpEdNews all 460 news articles Publ.Date : Fri, 10 Oct 2008 17:25:04 GMT A Cautious Approach to Gardasil Shot - U.S. News & World Report Canada.com A Cautious Approach to Gardasil Shot U.S. News & World Report - 34 minutes ago News today cheering the fact that 1 in 4 teen girls has received the Gardasil vaccine sounds to me like some serious spin from the Centers for Disease Control and Prevention, the government agency pushing girls as young as 9 to get the shot. Cancer Vaccine Used by 25% of Girls 13 to 17 New York Times Quarter of adolescent US girls received HPV vaccine Reuters WebMD - dBTechno - Wall Street Journal - eFluxMedia all 463 news articles Publ.Date : Fri, 10 Oct 2008 17:14:13 GMT UPDATE 1-Bush says US moving quickly to solve market crisis - Forbes Canada.com UPDATE 1-Bush says US moving quickly to solve market crisis Forbes - 1 hour ago WASHINGTON, Oct 10 (Reuters) - President George W. Bush said on Friday the US government was moving aggressively to address the financial markets crisis, but he acknowledged that anxiety was feeding on itself as stocks continued to plunge. Bush appeals for confidence CNNMoney.com Bush Says Markets Must Remain Calm Despite Challenges Washington Post Reuters - The Associated Press - TheStreet.com - CNN all 1,456 news articles Publ.Date : Fri, 10 Oct 2008 16:33:45 GMT NATO agrees on Afghan drug role for military - The Associated Press Boston Globe NATO agrees on Afghan drug role for military The Associated Press - 1 hour ago BUDAPEST, Hungary (AP) - NATO defense ministers Friday authorized their troops in Afghanistan to attack drug barons blamed for pumping up to US$100 million (euro74 million) a year into the coffers of resurgent Taliban fighters. NATO Joins Drug War in Afghanistan Voice of America NATO to Hit Drug Trade in Afghanistan New York Times AFP - Bloomberg - International Herald Tribune - Times Online all 1,309 news articles Publ.Date : Fri, 10 Oct 2008 16:11:48 GMT Help Support Breast Cancer Awareness With Lifespring Health - MarketWatch ChattahBox Help Support Breast Cancer Awareness With Lifespring Health MarketWatch - 1 hour ago Lifespring Health will be Donating $5 to the Susan G. Komen Foundation Each Time you Shop Online This Month SUNNYVALE, Calif., Oct 10, 2008 /PRNewswire via COMTEX/ -- October is breast cancer awareness month! Go "Passionately Pink for the Cure" on Oct. 17 Atlantic News Telegraph Panera Bread to sell pink bagels Times Herald-Record SkinInc.com - BurlingtonFreePress.com - Chambersburg Public Opinion - Penn State Worthington Scranton all 68 news articles Publ.Date : Fri, 10 Oct 2008 16:05:31 GMT States probe possible voter registration fraud - Chicago Tribune ABC News States probe possible voter registration fraud Chicago Tribune - 1 hour ago Questions about possible cases of fraudulent voter registrations were being raised this week as officials in several states investigated hundreds of questionable or duplicate registration forms submitted by an advocacy group. Carnahan statement on ACORN registration mess Kansas City Star Republicans try to tie Obama to vote fraud cases Boston Globe ABC News - Pittsburgh Tribune-Review - Inter Press Service - MyFox Tampa Bay all 1,193 news articles Publ.Date : Fri, 10 Oct 2008 16:48:10 GMT Rss Feed Reader Increase Web Traffic

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

How To Get An Instant Flow Of Traffic Doing What You Always Do

How DO you get a great flow of traffic for... Read More

If You Build It They Will Come - Not Without Web Marketing!

I'm sure everybody has received an email from a company... Read More

Why Your Internet Business is Like the Stock Market

As savvy stock market investors know, chasing after the one... Read More

Beyond Viral Marketings Its Exponential Multiplication

Exponential Multiplication a Real Life Example:Double a penny every day... Read More

How to Set Up a 7 Day E-Course

Be a Winner! Answer the Challenge! An e-course is a... Read More

FFA Links and Free Classified Ads Dont Work

There are many ways to initiate traffic to your website,... Read More

Don?t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate

Volume-based filtering may be pre-sorting your marketing messages to the... Read More

The Power Of Cross Promoting

Cross promotion is, without doubt, a powerful technique used by... Read More

Do You Really BELIEVE You Have What It Takes To Make Your Website A Success?

Last week, on a cold, dark Friday night I stood... Read More

How To Create Your Own *24/7 Little Sales Machines* In 5 Simple Steps

Here's an astonishing fact guaranteed to excite you...Many successful internet... Read More

10 Unique, Free Product Bonuses

Are you looking for something unique or unusual that you... Read More

What is EMarketing? A New Discipline is Evolving

Before trying to define the term of eMarketing (or electronic... Read More

George Bushs Secret To Successful Internet Marketing

Former U.S. president, George Bush Senior told the following story... Read More

In Internet Marketing You Must Have a Strategy

When you make the decision to start an Internet business... Read More

Scam And Scheme Free Advertising For Your Business Web Site

Since I own my own business web site and have... Read More

How To Create an Offer Your Buyers Will Love

With the creation of the Internet, it has become easier... Read More

7 Incredibly Simple Ways To Profit Wildly From Public Domain Material

If you're in the business of marketing online, a major... Read More

Internet Marketing Success Requires a Plan (Part I)

The days when you could just slap up a Website... Read More

Simple Steps to a Great Banner Ad

Everyone is using them now and if you're planning on... Read More

Trust, the Key to Success

Not everyone is comfortable putting their personal information online. It... Read More

How Can You Can Go From Zero To Hero Overnight? Viral Marketing!

Everyone has heard about viral marketing but what is it... Read More

Beginner?s Guide To Free For All Sites (FFAs)

For those of you who don't know what an FFA... Read More

Top 7 Internet Marketing Sites for 2005

Are you confused by what really works when marketing your... Read More

Enough With the Upsells Already!

It happened twice during the same week. All I wanted... Read More

The Most Profitable Internet Marketing Strategy Ever

So what's the most profitable internet marketing strategy you can... Read More