So you finally created the website that your business or brand needs to market globally, but nobody is clicking on your site and the phone never rings. It seems that you have immediately become fodder for those other marketers to sell you their manuals about web marketing, but you might as well have spent your website development money on a gym membership.
Quite simply, there are millions of websites on the Internet, and only a few can have top positions in a search engine. If your company is "top dog" in a significant search engine for the right key words, then your company has arrived. A first page listing in Google or Yahoo on popular words integral to your site should help you bring home the bacon.
For about $4000 upfront, companies like Morevisibility.com and SubmitExpress.com will help move your site up in search engine ranking, if you also invest in pay-per-click advertising. Some good ones to try are the pay-per-click venues that Google and Yahoo or a hosting company like Interland runs. There you can choose some keywords that are ultra-relevant to your site and bid on how much you are willing to pay per click to determine how high up on the sponsor list of links you appear on the right side of well-trafficked pages. Of course, how often is also determined by how much monthly money you can commit to this marketing approach.
A still less expensive and very effective way to tell people about your company website is to use a feature writing service that will write and distribute a feature about a topic which is of interest to people. Within this feature, they will subtly couch a PR mention about your company and your web address. These popular features get distributed to newspapers nationwide ? both online and print --and Internet editors at e-zines, newsletters, article directories and search engines. They usually get printed as written, unlike the ordinary press release which often winds up in the garbage.
If you try a newer service like Points of Persuasion Syndicate (P-O-P-S), you will get maximum service, real PR agency savvy and enthusiasm at a price point you cannot beat. When you click on http://www.p-o-p-s.com/info.asp, you can read about the service offered to clients. Then you can hit the Home page at www.p-o-p-s.com and click on the Available Columns link to see some of the features that editors can download for a year or so. P-O-P-S guarantees their features will be downloaded by at least 25 editors in six months, or you get a free second feature. A company spokesperson assures us that the usage has always been much greater than that.
Myrna Greenhut is currently president of P-O-P-S, a service designed to supply incremental newspaper and Internet PR impressions for companies-large and small, Associations and PR agencies. As a consumer product publicist, she has been with numerous independent and advertising affiliated PR agencies like The Rowland Company, Ogilvy & Mather, Cairns & Associates, D-A-Y as well as having done major freelance PR projects for Avon Products Incorporated.
![]() Google News Updated : Fri, 29 Aug 2008 00:25:10 GMT EU agrees to support Georgia, but stalls over more severe action - International Herald Tribune
International Herald Tribune - By Stephen Castle BRUSSELS: Struggling for a coherent response to the Russian military actions in the Caucasus, senior European Union diplomats Thursday agreed to increase assistance to Georgia but shied away from threats to impose tough sanctions ... West mulls few options in Georgia-Russia crisis Turkey in tight spot between Russia and NATO Publ.Date : Thu, 28 Aug 2008 19:02:30 GMT De La Hoya shies away from retirement talk - ESPN
ESPN - By Dan Rafael Oscar De La Hoya announced his exit strategy from the ring at the beginning of 2008. After a glorious 16-year professional fighting career, De La Hoya was making plans for retirement. De La Hoya to face Pacquiao in December Oscar De La Hoya and Manny Pacquiao agree to fight Publ.Date : Thu, 28 Aug 2008 22:08:50 GMT Obama to attack Bush, McCain in speech tonight - CNN
CNN - DENVER, Colorado (CNN) -- Democratic nominee Barack Obama will attack John McCain for pushing the same policies as the Bush administration in a speech at the Democratic National Convention Thursday night. Video: Remembering Dr. King's legacy 28-Aug-08 Remembering The "Dream" As Obama Lives It Publ.Date : Thu, 28 Aug 2008 23:51:33 GMT Movie Review - New York Times
New York Times - Don Cheadle’s character, the son of a Sudanese father and an American mother, is a trained warrior with an ambiguous edge. By AO SCOTT “Traitor,” a somber, absorbing and only moderately preposterous new thriller written and directed by Jeffrey ... Critics Consensus: Babylon Condemned, Traitor Fails Cheadle anchors twisty tale Publ.Date : Thu, 28 Aug 2008 22:09:11 GMT Scientists Reprogram Adult Cells' Function - Washington Post
Washington Post - By Rob Stein Through a series of painstaking experiments involving mice, the Harvard biologists pinpointed three crucial molecular switches that, when flipped, completely convert a common cell in the pancreas into the more precious insulin-producing ... Health Buzz: Hope for Diabetes and Other Health News Researchers Report Advances in Cell Conversion Technique Publ.Date : Thu, 28 Aug 2008 19:41:39 GMT Top-Seeded Ivanovic Loses in Second Round - New York Times
New York Times - Ana Ivanovic, above, fell to Julie Coin of France in the second round Thursday at Arthur Ashe Stadium. By RAY KRUEGER Ana Ivanovic is out of the United States Open. Ivanovic shocked by French qualifier Coin at US Open Top-seeded Ivanovic loses in huge upset at US Open Publ.Date : Thu, 28 Aug 2008 23:06:49 GMT Comcast Sets Monthly Bandwidth Limit for Customers - PC World
PC World - Comcast, the largest provider of cable-based broadband service in the US, will limit residential customers to 250 gigabytes of bandwidth a month beginning Oct. 1, the company announced late Thursday. Comcast to cap monthly consumer broadband starting Oct. 1 Comcast to Cap Data Transfers at 250 GB in Oct. Publ.Date : Thu, 28 Aug 2008 23:34:38 GMT Increase Online Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... Victoria's Secret has about 1500 retail stores, a world class... Read More I've never been much of an automobile mechanic, but about... Read More The business principle of continued contact and online relationship building... Read More The first steps in defining your ideal marketing plan determining... Read More Since the internet happened, and everybody went for the gold... Read More Many firms underestimate the value of using their websites to... Read More Do you want to generate more profits from your online... Read More I attended a presentation a couple of weeks ago given... Read More As we all know, visitor traffic is crucial to the... Read More One of the reasons that people fail to earn anything... Read More For three years in Internet Marketing, I've tried to find... Read More Everyone has a hobby or interest that they have a... Read More Did you recently buy your first computer and just started... Read More Have you ever been lost in the woods - wondering... Read More When you offer your products via an email campaign to... Read More Once you have figured out your what your focus should... Read More As we look at building our online businesses, many of... Read More How to Succeed and Stay on Task with Your Internet... Read More The Internet Contains Billions of Website Pages - All Clamoring... Read More There are many people every day jumping into the online... Read More There is one piece of software that is always going... Read More Gasp! Choke! Gag! That's how people react when you tell... Read More My wife laughs every time she sees me doing it.At... Read More It can be a challenge to market real/tangible products in... Read More If you use PPC advertising and are in a highly... Read More
Adsense
websites
The Biggest Internet Marketing Mistake Victorias Secret Will Never Make
Gas, Air, and Spark - How Internet Marketing is Like a Cars Engine
Interactive Content ? Blogs, Forums, and Feedback ? What Does Your Web Site Need?
The First Steps In Ideal Internet Marketing
Increase Sales: The Secret To Using Offline Advertising To Magnify Your Online Sales
Using Web Technology as a Means to Strengthen Competitive Advantage
Increase Online Sales: 10 Extraordinary Strategies To Generate More Profits
Become an Affiliate Later Rather Than Sooner
Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics
The Unsung Heroes Of Internet Marketing
The Secret To Having A Successful Online Business
How Your Hobbies Can Help You With Your Business
A Business Guide For The Very New Internet Entrepreneur
You Gotta Think -- Strategic Internet Marketing!
If you Sell a Product, Use Online Marketing, Part 1
Marketing and Design to Get the Most out of Your Website
Getting A Solid Internet Marketing Foundation
How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. A.C.T.I.O.N..
Local Search Makes Your Business a Big Fish in Your Local Community
Internet Marketing for Dummies!
The Most Powerful Niche in the World and How You Can Always Profit from It
So What If You Dont Have A Website?
The REAL Secret to Building A High-Profit Internet Business
Top 5 tips for Marketing Your Real Products in Our Virtual World
New Form of Click Fraud Discovered
The unsolicited email people react to most is what yells... Read More
You've probably know many answers to this question: a good... Read More
I know most of us have held our own online... Read More
Often times on message boards you'll see several reps from... Read More
I have learned over the years that when it comes... Read More
Impulse shopping in the checkout lane may be what drives... Read More
You're motivated to run your own business, aren't you?If you're... Read More
There are two different groups of online marketers.First group: those... Read More
Starting a business is a huge, but rewarding, task to... Read More
A recent newspaper review of a new book, Selling Sickness,... Read More
Okay, so you're looking for new ways to grow your... Read More
It's no secret interactive (web-based) marketing has arrived. The IDC... Read More
1. Email each visitor a satisfaction questionnaire after they purchase.... Read More
Developing an ad Campaign for the Startup E-businessOnline advertising has... Read More
Had I known in 1985 what I know now about... Read More
Want to make an impact with your online business in... Read More
I just spent the last week in two very different,... Read More
In the last year I have met people that have... Read More
Most people looking to do business online have heard of... Read More
It will happen! TV and the Internet will eventually merge... Read More
Can a 10-year-old teach you anything about Internet marketing? Until... Read More
Psychology is the engine that drives human behavior.You can't make... Read More
It was supposed to happen in thirty days. Buy the... Read More
And you are so proud of it. You have no... Read More
The following 3 secrets revolutionized my life. For years I... Read More
Internet Marketing |