A Frugal Internet Marketing Strategy That Works!

So you finally created the website that your business or brand needs to market globally, but nobody is clicking on your site and the phone never rings. It seems that you have immediately become fodder for those other marketers to sell you their manuals about web marketing, but you might as well have spent your website development money on a gym membership.

Quite simply, there are millions of websites on the Internet, and only a few can have top positions in a search engine. If your company is "top dog" in a significant search engine for the right key words, then your company has arrived. A first page listing in Google or Yahoo on popular words integral to your site should help you bring home the bacon.

For about $4000 upfront, companies like Morevisibility.com and SubmitExpress.com will help move your site up in search engine ranking, if you also invest in pay-per-click advertising. Some good ones to try are the pay-per-click venues that Google and Yahoo or a hosting company like Interland runs. There you can choose some keywords that are ultra-relevant to your site and bid on how much you are willing to pay per click to determine how high up on the sponsor list of links you appear on the right side of well-trafficked pages. Of course, how often is also determined by how much monthly money you can commit to this marketing approach.

A still less expensive and very effective way to tell people about your company website is to use a feature writing service that will write and distribute a feature about a topic which is of interest to people. Within this feature, they will subtly couch a PR mention about your company and your web address. These popular features get distributed to newspapers nationwide ? both online and print --and Internet editors at e-zines, newsletters, article directories and search engines. They usually get printed as written, unlike the ordinary press release which often winds up in the garbage.

If you try a newer service like Points of Persuasion Syndicate (P-O-P-S), you will get maximum service, real PR agency savvy and enthusiasm at a price point you cannot beat. When you click on http://www.p-o-p-s.com/info.asp, you can read about the service offered to clients. Then you can hit the Home page at www.p-o-p-s.com and click on the Available Columns link to see some of the features that editors can download for a year or so. P-O-P-S guarantees their features will be downloaded by at least 25 editors in six months, or you get a free second feature. A company spokesperson assures us that the usage has always been much greater than that.

Myrna Greenhut is currently president of P-O-P-S, a service designed to supply incremental newspaper and Internet PR impressions for companies-large and small, Associations and PR agencies. As a consumer product publicist, she has been with numerous independent and advertising affiliated PR agencies like The Rowland Company, Ogilvy & Mather, Cairns & Associates, D-A-Y as well as having done major freelance PR projects for Avon Products Incorporated.

In The News:


Google News
Updated : Fri, 29 Aug 2008 00:25:10 GMT

EU agrees to support Georgia, but stalls over more severe action - International Herald Tribune


Boston Globe
EU agrees to support Georgia, but stalls over more severe action
International Herald Tribune - 5 hours ago
By Stephen Castle BRUSSELS: Struggling for a coherent response to the Russian military actions in the Caucasus, senior European Union diplomats Thursday agreed to increase assistance to Georgia but shied away from threats to impose tough sanctions ...
West mulls few options in Georgia-Russia crisis Christian Science Monitor
Turkey in tight spot between Russia and NATO Reuters
Los Angeles Times - Daily Star - Lebanon - BBC News - Times Online
all 403 news articles

Publ.Date : Thu, 28 Aug 2008 19:02:30 GMT

De La Hoya shies away from retirement talk - ESPN


Washington Post
De La Hoya shies away from retirement talk
ESPN - 2 hours ago
By Dan Rafael Oscar De La Hoya announced his exit strategy from the ring at the beginning of 2008. After a glorious 16-year professional fighting career, De La Hoya was making plans for retirement.
De La Hoya to face Pacquiao in December Sports Network
Oscar De La Hoya and Manny Pacquiao agree to fight Newsday
The Associated Press - Asianjournal.com - SportingNews.com - Los Angeles Times
all 294 news articles

Publ.Date : Thu, 28 Aug 2008 22:08:50 GMT

Obama to attack Bush, McCain in speech tonight - CNN


BBC News
Obama to attack Bush, McCain in speech tonight
CNN - 33 minutes ago
DENVER, Colorado (CNN) -- Democratic nominee Barack Obama will attack John McCain for pushing the same policies as the Bush administration in a speech at the Democratic National Convention Thursday night.
Video: Remembering Dr. King's legacy 28-Aug-08 AlJazeeraEnglish
Remembering The "Dream" As Obama Lives It CBS News
Voice of America - Washington Post - The Associated Press - Seattle Post Intelligencer
all 1,221 news articles

Publ.Date : Thu, 28 Aug 2008 23:51:33 GMT

Movie Review - New York Times


Washington Post
Movie Review
New York Times - 2 hours ago
Don Cheadle’s character, the son of a Sudanese father and an American mother, is a trained warrior with an ambiguous edge. By AO SCOTT “Traitor,” a somber, absorbing and only moderately preposterous new thriller written and directed by Jeffrey ...
Critics Consensus: Babylon Condemned, Traitor Fails Rotten Tomatoes
Cheadle anchors twisty tale Chicago Tribune
TCU Daily Skiff - Colorado Springs Gazette - Washington Post - International Business Times
all 349 news articles

Publ.Date : Thu, 28 Aug 2008 22:09:11 GMT

Scientists Reprogram Adult Cells' Function - Washington Post


Canada.com
Scientists Reprogram Adult Cells' Function
Washington Post - 4 hours ago
By Rob Stein Through a series of painstaking experiments involving mice, the Harvard biologists pinpointed three crucial molecular switches that, when flipped, completely convert a common cell in the pancreas into the more precious insulin-producing ...
Health Buzz: Hope for Diabetes and Other Health News U.S. News & World Report
Researchers Report Advances in Cell Conversion Technique New York Times
Los Angeles Times - USA Today - Boston Globe - RedOrbit
all 433 news articles

Publ.Date : Thu, 28 Aug 2008 19:41:39 GMT

Top-Seeded Ivanovic Loses in Second Round - New York Times


New York Times
Top-Seeded Ivanovic Loses in Second Round
New York Times - 1 hour ago
Ana Ivanovic, above, fell to Julie Coin of France in the second round Thursday at Arthur Ashe Stadium. By RAY KRUEGER Ana Ivanovic is out of the United States Open.
Ivanovic shocked by French qualifier Coin at US Open Sports Network
Top-seeded Ivanovic loses in huge upset at US Open The Associated Press
Bloomberg - Tennis-X.com - Monsters and Critics.com - Reuters.uk
all 339 news articles

Publ.Date : Thu, 28 Aug 2008 23:06:49 GMT

Comcast Sets Monthly Bandwidth Limit for Customers - PC World


The Oregonian - OregonLive.com
Comcast Sets Monthly Bandwidth Limit for Customers
PC World - 50 minutes ago
Comcast, the largest provider of cable-based broadband service in the US, will limit residential customers to 250 gigabytes of bandwidth a month beginning Oct. 1, the company announced late Thursday.
Comcast to cap monthly consumer broadband starting Oct. 1 CNET News
Comcast to Cap Data Transfers at 250 GB in Oct. PC Magazine
BetaNews - The Associated Press - Ars Technica - Yahoo! Tech
all 80 news articles

Publ.Date : Thu, 28 Aug 2008 23:34:38 GMT

RSS feeds
Increase Online Traffic


PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

The Biggest Internet Marketing Mistake Victorias Secret Will Never Make

Victoria's Secret has about 1500 retail stores, a world class... Read More

Gas, Air, and Spark - How Internet Marketing is Like a Cars Engine

I've never been much of an automobile mechanic, but about... Read More

Interactive Content ? Blogs, Forums, and Feedback ? What Does Your Web Site Need?

The business principle of continued contact and online relationship building... Read More

The First Steps In Ideal Internet Marketing

The first steps in defining your ideal marketing plan determining... Read More

Increase Sales: The Secret To Using Offline Advertising To Magnify Your Online Sales

Since the internet happened, and everybody went for the gold... Read More

Using Web Technology as a Means to Strengthen Competitive Advantage

Many firms underestimate the value of using their websites to... Read More

Increase Online Sales: 10 Extraordinary Strategies To Generate More Profits

Do you want to generate more profits from your online... Read More

Become an Affiliate Later Rather Than Sooner

I attended a presentation a couple of weeks ago given... Read More

Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics

As we all know, visitor traffic is crucial to the... Read More

The Unsung Heroes Of Internet Marketing

One of the reasons that people fail to earn anything... Read More

The Secret To Having A Successful Online Business

For three years in Internet Marketing, I've tried to find... Read More

How Your Hobbies Can Help You With Your Business

Everyone has a hobby or interest that they have a... Read More

A Business Guide For The Very New Internet Entrepreneur

Did you recently buy your first computer and just started... Read More

You Gotta Think -- Strategic Internet Marketing!

Have you ever been lost in the woods - wondering... Read More

If you Sell a Product, Use Online Marketing, Part 1

When you offer your products via an email campaign to... Read More

Marketing and Design to Get the Most out of Your Website

Once you have figured out your what your focus should... Read More

Getting A Solid Internet Marketing Foundation

As we look at building our online businesses, many of... Read More

How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. A.C.T.I.O.N..

How to Succeed and Stay on Task with Your Internet... Read More

Local Search Makes Your Business a Big Fish in Your Local Community

The Internet Contains Billions of Website Pages - All Clamoring... Read More

Internet Marketing for Dummies!

There are many people every day jumping into the online... Read More

The Most Powerful Niche in the World and How You Can Always Profit from It

There is one piece of software that is always going... Read More

So What If You Dont Have A Website?

Gasp! Choke! Gag! That's how people react when you tell... Read More

The REAL Secret to Building A High-Profit Internet Business

My wife laughs every time she sees me doing it.At... Read More

Top 5 tips for Marketing Your Real Products in Our Virtual World

It can be a challenge to market real/tangible products in... Read More

New Form of Click Fraud Discovered

If you use PPC advertising and are in a highly... Read More