A Better Mousetrap
Conventional wisdom says find a niche. Don't go where the market is saturated. And that makes a lot of sense. But for every rule there are exceptions.
I remember when Google first came onto the scene. At the time Alta Vista was king. When you thought search engine you thought Alta Vista. And then, wham! Along came this search engine that was not only much easier to use but also gave much better results. You could type in anything and be confident you'd get the results you wanted each and everytime. And today Google is king. Why? Because they provided a much better product.
Back when I was growing up there was only one brand of yoghurt you could buy. And it was pretty awful. You'd be lucky if you got a small bit of strawberry in the strawberry yoghurt. Then this other brand of yoghurt came along. It was cheaper, delicious, and it was chock full of fruit. Let me tell you, it took off like a rocket.
So don't ignore a market just because it's not a niche. If you can make something that is a lot better than what's already out there then go for it. For example auction sites and dating sites are hot right now. But they're dominated by big boys like eBay and Date.com. Not only that, they all work in the same way. But if you can think of a much better way of doing a dating site or an auction site then go for it.
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 Google News Updated : Fri, 05 Sep 2008 14:05:39 GMT Haiti doubles hurricane death toll; US extends storm watches and ... - International Herald Tribune
International Herald Tribune - AP WILMINGTON, North Carolina: Tropical storm watches and warnings in the United States were extended from Georgia to areas just south of New York City on Friday as states along the Atlantic braced for Tropical Storm Hanna, which killed at least 137 ... Southeast states brace for Tropical Storm Hanna Hanna heads to Carolinas; Ike not far behind Publ.Date : Fri, 05 Sep 2008 13:14:26 GMT So What If Sarah Palin Used a Speechwriter? - FOXNews
FOXNews - By Betsy Newmark Disdaining Sarah Palin’s speech last night because she had a speechwriter is one of the lamest criticisms of her performance last night. Video: Inside the Tent: Reactions to Sarah Palin's speech Part 4 Panel Reviews Palin, Previews McCain Publ.Date : Fri, 05 Sep 2008 13:03:46 GMT Jobless rate soars to 6.1% - CNNMoney.com
CNNMoney.com - Unemployment surges to 5-year high as employers cut workers for eighth straight month, bringing '08 job losses to 605000. By Chris Isidore, CNNMoney. Unemployment Rate Hits 5-Year High As Economy Continues to Shed Jobs Unemployment Rate Rises to 6.1% Publ.Date : Fri, 05 Sep 2008 13:05:45 GMT McCain honors NH soldier in convention speech - Boston Globe
Boston Globe - ST. PAUL, Minn.—In his speech to the Republican National Convention, presidential candidate John McCain paid tribute to a New Hampshire soldier killed in Iraq. Video: "Change is coming," McCain tells convention - 05 Sept 2008 US media mixed on McCain speech Publ.Date : Fri, 05 Sep 2008 12:43:54 GMT State falling way behind No Child Left Behind - San Francisco Chronicle
San Francisco Chronicle - California schools, required by the federal No Child Left Behind Act to lift more students over a higher academic hurdle this year, instead stumbled and slipped back, as nearly 1400 fewer schools met test-score targets. Only 48% of California high schools meet federal standards, even ... Middle schools lead county's API scores Publ.Date : Fri, 05 Sep 2008 07:41:11 GMT Thai PM buys time with referendum plan - Reuters
Reuters - By Darren Schuettler BANGKOK (Reuters) - Prime Minister Samak Sundaravej has bought some time with a referendum aimed at defusing street protests, but it will do nothing to resolve Thailand's fundamental political conflict, analysts say. Video: Locking horns over politics in Thailand -- 05 September 2008 ANALYSIS: Thai demonstration raises democracy issues Publ.Date : Fri, 05 Sep 2008 09:33:48 GMT Partisan Reception Greets Palin as VP Pick - ABC News
ABC News - Sarah Palin is receiving a highly partisan reception on the national political stage, with significant public doubts about her readiness to serve as president, yet majority approval of both her selection by John McCain and her willingness to join the ... Video: Joe Biden On Palin's Speech Obama Camp Turns to Clinton to Counter Palin Publ.Date : Fri, 05 Sep 2008 11:18:50 GMT Web Site Traffic |
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