7 Ways to Become an Obvious Expert in Your Field

Obvious Experts enjoy a compelling advantage over their competition; they're the first ones thought of when there's a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Obvious Expert, prospects come to you pre-sold on your competence. This speeds sales and avoids pricing issues based on unfamiliarity and a resulting lack of trust.

Here are seven ways to use technology to promote your professional services on a limited budget:

Technology makes it practical to promote Obvious Expert status. You can:

• Maintain constant contact. You can keep in constant contact with clients and prospects without the costs of printing and mailing.

• Educate your market. Show prospects what to look for when buying and how quality pays off in the long run.

• Synergy. You can create a powerful synergy between online and offline marketing. Use print to drive website traffic!

Here are some ways to put technology to work promoting your expertise:

1. Keep in touch for free

Adobe Acrobat's PDF file format lets you distribute attractive, easy to read, One-Page Newsletters for free via e-mail and the Internet. Monthly, educational, One-Page Newsletters prove your expertise without bragging or boasting. A monthly One-Page Newsletter is far more effective than a four-page newsletter every other month, or a quarterly eight-page issue. Acrobat permits you to use type and layout to visually "voice" your One-Page Newsletter. This establishes an image and sets it apart from your competitors.

2. Drive web site traffic

Flash Paper, a file format you create with Macromedia Contribute, permits you to display formatted newsletters on your website. Visitors can immediately read and print your One-Page Newsletters without having to download them. Contribute also lets you update your website without knowledge of HTML.

3. Add a personal touch

Web audio adds another level of persuasion and personalization. You can record "welcomes" and "invitations"-furthering your relationship. Audio also permits visitors to hear testimonials delivered in your client's own words. You can host teleconferences on low-cost rented bridge lines. You can expand upon topics introduced in One-Page Newsletters, engaging your market and deepening relationships. Calls can be recorded and offered as free MP-3 website downloads.

4. Automate your marketing

Use autoresponders to automatically fulfill prospect information requests. Each request can trigger a timed sequence of e-mails-like a "mini-course"-greatly increasing your chances of making a sale. Post-purchase autoresponders help you cross-sell, up-sell, and re-sell buyers.

5. Write better in less time

Mind Mapping software helps you plan your marketing and write more persuasive copy. Mind Mapping helps you harvest and organize your ideas. You can easily plan your marketing and create each issue of your One-Page Newsletter. You can also use online technology to dictate your newsletters, greatly reducing the time it takes to create each issue.

6. Publish your expertise

Print-on demand helps you publish a book that promotes your expertise without undue financial risk. Books are only printed when they are sold.

7. Learn from your market

Online surveys help you identify your market's information needs, test offers and messages, and find out why visitors leave your website without buying.

Keys to success

• Use multiple technologies. Use autoresponders to distribute your surveys, for example.

• Commit to consistency. One-Page Newsletters keep you constantly in front of clients and prospects.

• Always look your best. Use design to reinforce your image and your message.

• Educate, don't advertise. Let your ideas speak for themselves. Sales will follow.

About The Author

Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. For content ideas and more, contact Roger at 603-742-9673, or e-mail Roger@onepagenewsletters.com and find out how you can become an Obvious Expert.

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Google News Updated : Fri, 05 Sep 2008 14:05:39 GMT Partisan Reception Greets Palin as VP Pick - ABC News CTV.ca Partisan Reception Greets Palin as VP Pick ABC News - 2 hours ago Sarah Palin is receiving a highly partisan reception on the national political stage, with significant public doubts about her readiness to serve as president, yet majority approval of both her selection by John McCain and her willingness to join the ... Video: Joe Biden On Palin's Speech CBS Obama Camp Turns to Clinton to Counter Palin New York Times Boston Globe - AFP - Evening Bulletin - USA Today all 1,899 news articles Publ.Date : Fri, 05 Sep 2008 11:18:50 GMT Jobless rate soars to 6.1% - CNNMoney.com Macon Area Online Jobless rate soars to 6.1% CNNMoney.com - 59 minutes ago Unemployment surges to 5-year high as employers cut workers for eighth straight month, bringing '08 job losses to 605000. By Chris Isidore, CNNMoney. Unemployment Rate Hits 5-Year High As Economy Continues to Shed Jobs Wall Street Journal Unemployment Rate Rises to 6.1% New York Times TheStreet.com - Forex Pros - Reuters - RTT News all 36 news articles Publ.Date : Fri, 05 Sep 2008 13:05:45 GMT State falling way behind No Child Left Behind - San Francisco Chronicle Modesto Bee State falling way behind No Child Left Behind San Francisco Chronicle - 6 hours ago California schools, required by the federal No Child Left Behind Act to lift more students over a higher academic hurdle this year, instead stumbled and slipped back, as nearly 1400 fewer schools met test-score targets. Only 48% of California high schools meet federal standards, even ... Los Angeles Times Middle schools lead county's API scores The Salinas Californian Visalia Times-Delta - Record-Searchlight - Modesto Bee - Register Pajaronian all 106 news articles Publ.Date : Fri, 05 Sep 2008 07:41:11 GMT Haiti doubles hurricane death toll; US extends storm watches and ... - International Herald Tribune Boston Globe Haiti doubles hurricane death toll; US extends storm watches and ... International Herald Tribune - 51 minutes ago AP WILMINGTON, North Carolina: Tropical storm watches and warnings in the United States were extended from Georgia to areas just south of New York City on Friday as states along the Atlantic braced for Tropical Storm Hanna, which killed at least 137 ... Southeast states brace for Tropical Storm Hanna The Associated Press Hanna heads to Carolinas; Ike not far behind CNN International guardian.co.uk - StarNewsOnline.com - Greenville News - New York Times all 2,807 news articles Publ.Date : Fri, 05 Sep 2008 13:14:26 GMT So What If Sarah Palin Used a Speechwriter? - FOXNews BBC News So What If Sarah Palin Used a Speechwriter? FOXNews - 1 hour ago By Betsy Newmark Disdaining Sarah Palin’s speech last night because she had a speechwriter is one of the lamest criticisms of her performance last night. Video: Inside the Tent: Reactions to Sarah Palin's speech Part 4 ReutersVideo Panel Reviews Palin, Previews McCain RealClearPolitics Baltimore Sun - Detroit Free Press - New York Times - Los Angeles Times all 4,224 news articles Publ.Date : Fri, 05 Sep 2008 13:03:46 GMT Thai PM buys time with referendum plan - Reuters BBC News Thai PM buys time with referendum plan Reuters - 4 hours ago By Darren Schuettler BANGKOK (Reuters) - Prime Minister Samak Sundaravej has bought some time with a referendum aimed at defusing street protests, but it will do nothing to resolve Thailand's fundamental political conflict, analysts say. Video: Locking horns over politics in Thailand -- 05 September 2008 AlJazeeraEnglish ANALYSIS: Thai demonstration raises democracy issues Monsters and Critics.com AFP - Times Online - Aljazeera.net - Inter Press Service all 3,754 news articles Publ.Date : Fri, 05 Sep 2008 09:33:48 GMT McCain honors NH soldier in convention speech - Boston Globe BBC News McCain honors NH soldier in convention speech Boston Globe - 1 hour ago ST. PAUL, Minn.—In his speech to the Republican National Convention, presidential candidate John McCain paid tribute to a New Hampshire soldier killed in Iraq. Video: "Change is coming," McCain tells convention - 05 Sept 2008 AlJazeeraEnglish US media mixed on McCain speech BBC News Marin Independent-Journal - Memphis Commercial Appeal - Today's TMJ4 - Detroit Free Press all 1,008 news articles Publ.Date : Fri, 05 Sep 2008 12:43:54 GMT Automated Blog and Ping Add RSS Feeds to My Website

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