3 Steps to Finding More Customers
Step one: Knowing your Customer
To find your ideal customer, you first have to know them. Other than the fact your future customer wants your products, what else do you know about them? Ask yourself some of the following questions:
1. What hobbies do your customers have?
2. Do they have children?
3. Do they prefer buying online or offline?
4. What are their fears/concerns?
5. What makes them happy?
Step two: Finding Your Ideal Customer
The next step is a piece of cake! Once you discover what your ideal customer's interests hobbies, and lifestyle is, finding them is the easy part. There are TONS of message boards, groups, newsletters, and websites dedicated to specific groups of people. You can do some research to find these places on Yahoo Groups, Ezine Directories, or just by searching.
Step three: Discover Your Own Interests
Take a minute to realise your own hobbies and interests. Do you like to read and sell coffee or candles? Join a message board that talks about books and get to know others there. Make sure to put your business in your signature line! Use a creative ad such as "Relax with a cup of (your company's name) coffee and a good book", or "Relax with a (company name) scented candle and a good book". Try and get as creative as possible so your signature line really stands out and makes other want to click.
Also be sure to ask yourself why you joined this particular business to begin with (aside from the money!). Sometimes this will give you ideas of where your customers could be. For example, if you joined a bath and body company because of your concern for the use of store brand soaps on your children, you may consider seeking out a group or message board of other mothers that share your same concern. Again, be sure to use signature lines targeted to those who your products are targeted to!
Of course this is just the beginning. While you may choose to pay for simple advertising on some websites and newsletters (and this is fine!), if you are involved in the community be respectful to the current members. Don't just place ads and leave, but instead get to know those in the community. Follow the rules as you should within any community - don't post with the assumption everyone will automatically buy from you. Build relationships, be helpful, and the sales will follow!
About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. Learn how you can be successful in your company by visiting: http://www.DirectSalesHelpers.com
 Google News Updated : Wed, 08 Oct 2008 08:50:27 GMT Obama connected with audience - Baltimore Sun
Baltimore Sun - By David Zurawik z on tv david.zurawik@baltsun.com The format of the second presidential debate was described as that of a town hall meeting, but it was pure TV from the "citizens" seated on risers on a brightly lit stage, to the candidates moving ... Candidates arguments are as familiar as their mistakes Cool Hand Barack Publ.Date : Wed, 08 Oct 2008 07:28:41 GMT Nepal Plane Crashes, Killing Mostly German Tourists (Update1) - Bloomberg
Bloomberg - By Jay Shankar Oct. 8 (Bloomberg) -- A passenger plane belonging to Yeti Airlines, a private carrier, crashed near Mount Everest in Nepal killing 18 people, including 12 German tourists, an aviation official said. Everest plane crash kills 18 in Nepal, mostly German Official: Plane crash in Nepal kills 18 Publ.Date : Wed, 08 Oct 2008 08:23:22 GMT Australian jet plunge probe opens - BBC News
BBC News - A computer glitch may have caused a Qantas jet to plunge suddenly mid-flight, an Australian air safety investigator has said. The incident injured 40 passengers, in a terrifying airborne drama. Qantas plane had glitch before altitude plunge Computer glitch may have caused Qantas plunge: investigator Publ.Date : Wed, 08 Oct 2008 07:39:47 GMT British government unveils massive financial rescue plan - Los Angeles Times
Los Angeles Times - LONDON - The British government Wednesday unveiled a massive rescue plan for its ailing banking system after days of unrelenting bad news for the financial industry here. British government to partially nationalize banks Rescue plan for UK banks unveiled Publ.Date : Wed, 08 Oct 2008 08:01:33 GMT Harford County Council tries for leaner budget - Baltimore Sun
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Dallas Morning News - JACKSONVILLE, Fla. - Sarah Palin portrayed Barack Obama as a dishonest politician and a risky choice for president Tuesday as she wrapped up a two-day campaign swing through Florida. Sarah Palin, Freed? McCain, Obama and a 'friendly' town hall Publ.Date : Wed, 08 Oct 2008 07:39:26 GMT Absentee balloting began Tuesday - Las Cruces Sun-News
Las Cruces Sun-News - By SUE MAJOR HOLMES AP Writer ALBUQUERQUE, NM—It was only mid-morning on the first day of absentee voting, but 200 people had already shown up to cast their ballots at the clerk's office in Bernalillo County, New Mexico's most populous. Muncie takes advantage of early voting Voter numbers growing as deadline nears Publ.Date : Wed, 08 Oct 2008 08:16:38 GMT Get Paid for Surveys |
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