Great Ideas and Radical or Disruptive Innovation
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
Great Ideas and Radical or Disruptive Innovation
We're all looking for great ideas right?
There are a few Creativity and Innovation principles that are relevant before we discuss practical application:
a) Franklin (2003) states that successful innovations tend to be moderately new to the market, based on tried and tested technology, save money, meet customers' needs and support existing practices. By contrast, the products that fail tend to be based on cutting-edge or untested technology, follow a "me-too" approach, or are created with no clearly defined solution in mind.
b) There is a perception that radical innovations break from the past and are resultant from disruptive leaps. While some radical innovations follow this pattern, the vast majority of radical innovations result from cumulative incremental changes. That is, continuous tinkering, toying, experimentation and improvement results in greater "originality" vastly more often than "waiting for the big idea." The Internet is a good example: though often perceived as a radical leap, it is actually the result of many years of incremental improvements traceable back to the solid-state transistor and beyond.
c) Ideas can be measured in many ways, but one of the most useful measures is to benchmark for feasibility along the S-curve. That is, what are the practical impediments? For example, a time machine is less likely to reach commercialisation as a whole host of technological impediments stand in the way, whereas an idea for a new flavour for soda does not have that degree of obstacle.
Taking the above into account, we will discuss some ideas that have had significant commercial success by applying (inadvertently) the above principles:
a) EasyJet or South West airlines. The no frills airline model has found success ? and can be defined as a radical shift ? by simply operating at vastly lower prices ? prices that previously would have been considered to be "outside the box." This business model obeys Franklins rule, is an incremental change and has low impediments.
b) GlassedDirect.co.uk ? a recent success story that follows the above principles to provide, would you believe it, cut price specs. This is similar, by the way, to Dell, as the business model has been successful combining the Internet and Mail Order.
c) IPod ? follows Franklins rule, is an incremental change and didn't have too many practical impediments.
So what is the lesson? To generate ideas that have a chance of commercial success, think outside the box but stick to the three rules above.
These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com
 Google News Updated : Thu, 24 Jul 2008 06:51:44 GMT Billionaires Back Antismoking Effort - New York Times
New York Times - Bill Gates and New York Mayor Michael R. Bloomberg announced their antismoking initiative on Wednesday in New York. By DONALD G. MCNEIL JR Bill Gates and Mayor Michael R. Bloomberg announced on Wednesday that they would spend $500 million to stop ... Video: Gates, Bloomberg Pool Riches to Fight Smoking The $500 million war on smoking Publ.Date : Thu, 24 Jul 2008 06:23:48 GMT Zimbabwe Parties May Sign Unity Deal Soon, Business Day Reports - Bloomberg
Bloomberg - By Carli Lourens July 24 (Bloomberg) -- Zimbabwe's ruling and opposition parties may sign a power-sharing agreement soon as they have already agreed on a wide range of issues, Business Day reported, citing people it didn't identify. Fearsome Zimbabwe militias are afraid Delayed Zimbabwe Power-Sharing Talks Seen Beginning Thursday Publ.Date : Thu, 24 Jul 2008 06:23:06 GMT Favre's heir? With backing from mates, Rodgers waits patiently - USA Today
USA Today - By Matt Ludtke, AP By Larry Weisman, USA TODAY He no longer sounds like a retired player after seemingly passing on the opportunity to lead a talent-laden Packers squad. Video: The Rift Between Favre and the Packers Finding new home for Brett Favre won't be easy Publ.Date : Thu, 24 Jul 2008 02:06:18 GMT Rapper 50 Cent sues Taco Bell over ad - New York Daily News
New York Daily News - BY THOMAS ZAMBITO The rapper - real name Curtis Jackson - is suing the fast-food chain for using his hip-hop persona to tout its tacos. 50 Cent sues Taco Bell over ad campaign Rapper 50 Cent says Taco Bell stole his endorsement Publ.Date : Thu, 24 Jul 2008 06:15:09 GMT Karadzic lived the good life with wine, song - Reuters
Reuters - By Ivana Sekularac BELGRADE (Reuters) - Radovan Karadzic lived the good life while hiding from justice for 11 years: he watched his diet, fell in love and hung out in a small bar where hardliners gathered to sing about his wartime exploits. Video: Karadzic's arrest sparks clashes - 23 Jul 08 Karadzic's secret life enthralls his fellow Serbs Publ.Date : Thu, 24 Jul 2008 04:05:33 GMT Christian Bale's lady sidekick: Sibi Bale - Los Angeles Times
Los Angeles Times - Like the Dark Knight/Bruce Wayne, Christian Bale is a real-life man of mystery. Averse to personal publicity, he is well-known for not wanting to discuss his private life. Christian Bale, Wife "Solid" at Knight's Spain Premiere Bale's family feud led to scuffle Publ.Date : Thu, 24 Jul 2008 02:10:31 GMT Discovery may boost statin safety - BBC News
BBC News - Scientists have pinpointed a gene mutation as a major cause of a rare side effect of the cholesterol-lowering drugs statins. They hope the discovery could lead to a simple test to identify patients at increased risk of myopathy - severe muscle pain and ... Gene May Predict Cholesterol-Lowering Drug Risk, Study Says Genetic Cause of Statin-Related Muscle Pain Found Publ.Date : Wed, 23 Jul 2008 23:14:24 GMT RSS Software |
PARLOT::Ebooks, Scripts,
Websites, and more... As the pioneers of aviation took to the air (not... Read More Creativity can be defined as problem identification and idea generation... Read More The mind is an infinite wonder. It has the fantastic... Read More One of the ways a person must advance past perfectionism... Read More Creativity can be defined as problem identification and idea generation... Read More Leaders, consultants and managers must be competent in at least... Read More Based on Proprietary Research"If you want to increase initiative and... Read More Creativity can be defined as problem identification and idea generation... Read More Creativity can be defined as problem identification and idea generation... Read More "How'd they do that?" I asked myself time and time... Read More Creativity can be defined as problem identification and idea generation... Read More Ideas happen all the time. And when I say an... Read More Creativity can be defined as problem identification and idea generation... Read More When you have a problem, sometimes you need a new... Read More Creativity can be defined as problem identification and idea generation... Read More Creativity can be defined as problem identification and idea generation... Read More You've probably heard it a hundred times by now -... Read More Creativity can be defined as problem identification and idea generation... Read More How do you like to solve your problems? Do you... Read More Innovators are opportunity-oriented.What's the hidden opportunity in that problem? Where... Read More Whether you're an executive, manager, professional, or entrepreneur, you need... Read More How many times have you heard the phrase "knowledge is... Read More Creativity can be defined as problem identification and idea generation... Read More Creativity can be defined as problem identification and idea generation... Read More Do you consider your vision perfect? You may never have... Read More
Adsense
websites
What Dreams Will Come!
Business Innovation ? Blocking: Saying YES or NO
The Hidden Superpowers Of Your Mind
Enhancing Vulnerability To Master Perfectionism
Business Innovation ? the Creative Process
Managing Creativity and Innovation, Part 2 of 2
Seeking Initiative and Innovation? Reward Failure!
Creativity and Innovation Management ? Joy and Sustainability
Discontinuous Innovation
Howd They Do That?
Innovation Management ? predicting winners
Can A Simple Idea Change Your Life?
Business Innovation ? the Value of Being Obvious
Harness the Power of Skill Sets and Mindsets
Innovation Management ? Ideas From The Most Embarrassing Experiences Of Life
Business Innovation ? the Value of Role Play
Choosing a Winning Business Idea
Business Innovation ? the Best Ideas
Three Step Problem Solving
How To Be An Innovator In A World Of Change
Take Your Good Idea One Step Further
How To Benefit from The Power of New Innovations in the Year 2005
Innovation Management ? Testing Ideas
Innovation Management ? moving past the wall
Opportunity: Could You Be Colour-blind?
Affordable and Reliable Web Hosting Starting at $4.49/Month
Innovation Management ? Famous Failures!
Creativity can be defined as problem identification and idea generation... Read More
Peace Alliance vs. Fighting a Battle
We read in the press about the "War on Drugs"... Read More
Great Ideas and Radical or Disruptive Innovation
Creativity can be defined as problem identification and idea generation... Read More
How To Benefit from The Power of New Innovations in the Year 2005
How many times have you heard the phrase "knowledge is... Read More
Business Innovation ? Real Self versus the Trained Self
Creativity can be defined as problem identification and idea generation... Read More
What to Do When You Are Chased by a Snake
I lived for several years on the Japanese island of... Read More
Success Tip From Yachting - Try To Fix The Problem Yourself
At 28, Ellen MacArthur is a world record holder. In... Read More
Fire Evacuation Drill with a Difference
I had been given the task to organize a fire... Read More
Imagination
Imagination is the unreal, real state of mind, where all... Read More
Innovation Management ? predicting winners
Creativity can be defined as problem identification and idea generation... Read More
Take Your Good Idea One Step Further
Whether you're an executive, manager, professional, or entrepreneur, you need... Read More
Innovation and Competitive Advantage
Creativity can be defined as problem identification and idea generation... Read More
All Fortunes Begin With an Idea!
A new idea is merely the combination of two or... Read More
Innovation Management ? Developing Ideas Within A Framework
Creativity can be defined as problem identification and idea generation... Read More
Let the Seeds Grow
The thought that every great thing that has ever happened,... Read More
Learn To Trust That Gut-Feeling
It just might save your lifeThink of the many times... Read More
Color Your Life
Have you ever arrived at place in your career and... Read More
Knowledge Gains in Innovation
Creativity can be defined as problem identification and idea generation... Read More
Thousands of Failures, but Thousands of Patents
Thomas Edison failed thousands of times before he revolutionized the... Read More
What is NLP?
NLP Explained.....NLP is the study of how people organise their... Read More
Change Is a Skill Development Learning Process
Change, like almost every other life experience, is a learning... Read More
Innovation Management ? 5 Ideas An Hour
Creativity can be defined as problem identification and idea generation... Read More
Intuition: Your Best Career Coach
Since I derive most of my life lessons from reading... Read More
The Pendulum Swings Right - A Major Shift is Happening Inside Our Brains
The world is now changing again, it appears. The logical... Read More
Creativity and Innovation Management ? Decision Makers
Creativity can be defined as problem identification and idea generation... Read More
Innovation |