While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?
Print this out and check those you already do, and note those you should "get a move on."
___ 1. Tell your clients, associates, and friends. Send out one of your best issues (or your first issue) as a sample issue, inviting them to sign up if they like it. (Never sign anyone up without his/her permission.)
___ 2. Put a signup form on your home page and every page of your Web site. No matter what page people may land on, this way they'll know about your amazing e-zine. Don't let them click away and lose them forever!
___ 3. Use a pop-up or pop-under box on your site. Yes, they can be irritating, but I can tell you they work. Studies show pop-ups/unders can increase your e-zine signups by up to 10 times! Give it a try and see.
___ 4. Offer a free goodie for new subscribers. We all get so much e-mail these days, that you have to work hard to get anyone's e-mail address. Offer new subscribers a valuable free article, report, resource list, e-book, etc.
___ 5. Offer a free sample issue on your Web site or have one available by e-mail autoresponder. Some people won't sign up for anything until they can see it first.
___ 6. List your e-zine in free e-zine directories. There are hundreds of these on the Web where people visit to search for e-zines on particular topics. Make sure you're here so you can be found!
___ 7. Swap ads with other e-zines. Search online e-zine directories for other e-zines whose target readership matches yours, and contact their publishers. Swap at least three ads in a row for best results.
___ 8. Buy ads in other e-zines. Again, search those directories for other e-zines whose target readership matches yours, and see their ad specifications and rates. Purchase at least three ads in a row for best results.
___ 9. Plug your e-zine in your e-mail signature. After your usual contact information at the bottom of all your e-mails, be sure to include a two- or three-line plug for your e-zine.
___ 10. Get published in OTHER e-zines. There are dozens of Web sites where other publishers visit to pick up fr*ee content for their e-zines. Why not post YOUR articles there for them to use? You get fr*ee exposure and plenty of traffic back to your site.
___ 11. Do a co-op with other e-zine subscribers. You can cross-promote with other e-zine publishers on your own, or use an automated service such as Subscription Rocket.
___ 12. Try a pay-for-subscriber service. These services advertise your e-zine for you and bring you subscribers automatically for about 10 to 30 cents apiece. One with a good reputation is Lead Factory.
___ 13. Announce your e-zine to all of the professional organizations and associations you're a member of. They usually allow you to make announcements in their newsletters or on their online bulletin boards.
___ 14. Advertise your e-zine on the back of your business cards. In the text, be sure to tell people how they can sign up for your e-zine.
___ 15. Become active in a few online forums where your ideal readers hang out. In your posts, position yourself as a resource in your area of expertise, and include a signature file that promotes your e-zine!
(c) 2003 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
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CNNMoney.com - NEW YORK (AFP)-- Boeing machinists took to the picket line on Saturday as they launched a strike that has halted production and could cost the US aerospace giant more than $100 million per day. Low strike pay could limit length of Boeing work stoppage Boeing machinists walk off the job Publ.Date : Sat, 06 Sep 2008 18:46:08 GMT Journals week in review: news from One Microsoft Way - Ars Technica
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Voice of America - By VOA News US presidential candidates Democrat Barack Obama and Republican John McCain have agreed to appear together on September 11, the seventh anniversary of the terrorist attacks in New York and Washington. Conventions, Anything but Dull, Are a TV Hit Comment by John S. Baick Professor of History, Western New England CollegePubl.Date : Sat, 06 Sep 2008 19:01:14 GMT "Bangkok" a skillful action excursion - Reuters
Reuters - By Stephen Farber LOS ANGELES (Hollywood Reporter) - Everything is relative in the realm of hyperviolent movies, and compared to this summer's other assassination thriller, "Wanted," "Bangkok Dangerous" is a model of restraint and moral rectitude. 'Dangerous' prosperous at box office An Assassin Arrives to Turn Off the Lights Publ.Date : Sat, 06 Sep 2008 04:41:52 GMT 'Wrestler' brings Venice fest to its feet - Hollywood Reporter
Hollywood Reporter - By Eric J. Lyman VENICE -- "The Wrestler" was the toast of the Lido on the Venice Film Festival's penultimate day, with star Mickey Rourke's interpretation of an aging wrestler struggling to come to terms with the end of his career creating a buzz that ... 'The Wrestler' wins Venice Film Fest top award Mickey Rourke in The Wrestler. Publ.Date : Sat, 06 Sep 2008 19:14:35 GMT RSS Software |
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