Your E-zine 13 - A Formatting Checklist
While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out. Please be my guest and use it for yourself!
More than that and your missive may come through looking messy to many subscribers. End each line with a hard return by pressing the "enter" key.
These features don't translate well in e-mail and can come out looking mighty strange on the other end. Instead, emphasize words or phrases with *asterisks,* "quotation marks," or ALL CAPS ... sparingly.
Use underscores (_____), asterisks (******), another nifty symbol ($$$$$, %%%%, @@@@), or a combination thereof () to help define each area and help your readers skim your issue more easily.
Some e-mail programs won't automatically hyperlink a URL in your text without this prefix. So don't take a chance - make it easy for your readers to click and link, especially to YOUR site!
Same idea here: Some e-mail programs won't automatically hyperlink an e-mail address in your text without it. Be sure to leave no space between the colon and the first character of the address.
The masthead, or "nameplate," typically features your e-zine name, your name, your e-mail address, your Web address, and the correct date, volume number, and issue number. Make it the FIRST thing your readers see.
Don't let them forget that they *asked* to receive this! Something like this right under your masthead will do: "You've received this e-zine because you subscribed to it! If you wish to unsubscribe, please scroll to the end for more information."
For example, if your TOC says your second feature in this issue is an article on Web site marketing, make sure it's right!
At the end of your content, before your contact info, post '(c)' immediately followed by the year and your name or your company's name. You should know that a copyright notice does not protect your ideas - instead, it protects the way you express them.
Keep track of all your ad swaps and purchases in one main document to make this easy to look up each time. I use an Excel spreadsheet, which works great for me.
Include subscribe instructions, because your e-zine will likely get passed on to others who'd like to sign up. The unsubscribe instructions are just BECAUSE - it's plain courtesy, and the law of the land. : )
By seeing your e-zine title, your recipients will know the e-mail is not spam. And by seeing the issue topic, they will know what's in store for this issue. Example: "Sara's Cash Flow Tips: Increase Your Income Today!"
Make sure it comes through reading well and looking great! (Check for any strange symbols that magically appear, odd breaks in the copy, inactive links, etc.) And this is a GREAT time to give it a final proofread.
(c) 2000-2003 Alexandria K. Brown. All rights reserved.
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
 Google News Updated : Wed, 09 Jul 2008 01:08:02 GMT Cipro joins the 'black box' club - Los Angeles Times
Los Angeles Times - The club may not be as elite as it once was -- or perhaps, in an ideal world, should be -- but the Food and Drug Administration has decided Cipro and its ilk deserve to be members. UPDATE 3-Antibiotics can harm tendons, US FDA warns FDA orders 'black box' label on some antibiotics Publ.Date : Tue, 08 Jul 2008 23:12:01 GMT War Powers Act needs fixing, bipartisan panel says - CNN
CNN - WASHINGTON (CNN) -- The United States needs a new law requiring that the president consult with Congress before going to war, a blue-ribbon panel led by two former secretaries of state said Tuesday. Video: Panel Calls for New War Powers Legislation 'War Powers' Plan Faces Steep Odds Publ.Date : Tue, 08 Jul 2008 19:10:08 GMT Church divided: Women bishops an obstacle to unity, Vatican warns - guardian.co.uk
guardian.co.uk - The Vatican yesterday criticised the Church of England's decision to press ahead with the ordination of women bishops, saying it presented a "further obstacle" for reconciliation between Canterbury and Rome. Vatican 'regrets' female bishops Vatican angry over women bishops Publ.Date : Tue, 08 Jul 2008 23:02:59 GMT Bush pushes US-India nuclear deal - The Associated Press
The Associated Press - TOYAKO, Japan (AP) - President Bush defended a languishing deal his administration negotiated to sell India nuclear fuel and technology, saying he reassured India's prime minister that the pact was important for both countries despite heavy opposition ... India Singh to Seek Vote Before IAEA Approval on Nuclear Accord UPDATE 1-India says relations with US in good shape Publ.Date : Wed, 09 Jul 2008 00:20:36 GMT InBev seeks summary judgment in court - Reuters
Reuters - PHILADELPHIA (Reuters) - InBev NV (INTB.BR: Quote, Profile, Research, Stock Buzz) on Tuesday asked a court to make a summary judgment on its lawsuit over the possible removal of all 13 directors of Anheuser-Busch Cos Inc's (BUD. Anheuser-Busch sues InBev Busch sues InBev over takeover attempt Publ.Date : Wed, 09 Jul 2008 00:34:28 GMT Fed may extend Wall Street lending - Reuters
Reuters - By Patrick Rucker ARLINGTON, Virginia (Reuters) - Federal Reserve Chairman Ben Bernanke said on Tuesday the US central bank may keep an emergency lending facility for big Wall Street firms open longer than it initially intended, a signal the Fed is ... Bernanke says Fed may extend bank discount rate Bernanke Says Fed May Continue Lending Into Next Year (Update3) Publ.Date : Tue, 08 Jul 2008 22:34:02 GMT Alcoa beats the Street - CNNMoney.com
CNNMoney.com - The aluminum producer and Dow component kicks off the latest round of earnings reports by saying that higher volume and prices offset rising commodity costs. UPDATE 3-Alcoa's profit lower but tops Street forecasts Alcoa's Second-Quarter Net Fell 24% Publ.Date : Wed, 09 Jul 2008 00:18:45 GMT Easy Work At Home Opportunity |
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