Who Should Offer an Ezine?

If you are a professional, consultant, coach, speaker, seminar leader, author or small business person, you need to develop and offer one of the most powerful Online marketing tools around-the eNewsletter, otherwise known as the ezine.

Your ezine's purpose is two-fold:

1 - It should give your clients and potential product buyers something that benefits them-tips, feature articles, resources and special offers. Subscribers want information and they love a bargain. Your ezine will offer all former clients, present ones, and potential ones particular how-tos and other useful information. In turn, your subscribers will become your loyal supporters.

2 - Because of your generous sharing with your subscribers, they will support you in turn, by forwarding the ezine to their associates, thereby helping you sign up new subscribers. They will also buy your books, attend your seminars and check out your other services. The more targeted your subscribers, the more chance you have of selling your products and services.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

In The News:


Google News
Updated : Fri, 22 Aug 2008 00:13:38 GMT

Hillary Clinton's Staff Looking to Avoid Embarrassing Anti-Obama ... - FOXNews


Times Online
Hillary Clinton's Staff Looking to Avoid Embarrassing Anti-Obama ...
FOXNews - 58 minutes ago
Hillary Clinton's staff is trying to avoid an embarrassing anti-Obama demonstration by her supporters during the floor vote at next week's Democratic convention in Denver.
Clinton Will Attend Fund-Raiser for Towns New York Times
Clinton for VP? She Says Ask the Obama Campaign ABC News
CNN Political Ticker - New York Times Blogs - Newsweek - U.S. News & World Report
all 546 news articles

Publ.Date : Thu, 21 Aug 2008 23:15:16 GMT

IAC Officially Breaks Up - Wall Street Journal


Los Angeles Times
IAC Officially Breaks Up
Wall Street Journal - 55 minutes ago
By DAVID BENOIT and KATHY SHWIFF IAC is left as a collection of more than 35 Internet companies -- including search engine Ask.com, dating site Match.
IAC: And Then There Were Five Forbes
Diller's IAC Split May Fail to Boost Investor Returns (Update2) Bloomberg
The Associated Press - MarketWatch - FOXBusiness - CNNMoney.com
all 280 news articles

Publ.Date : Thu, 21 Aug 2008 23:17:40 GMT

UPDATE 1-Microsoft enlists Seinfeld for ad campaign--source - Reuters

UPDATE 1-Microsoft enlists Seinfeld for ad campaign--source
Reuters - 2 hours ago
By Steve Gorman LOS ANGELES, Aug 21 (Reuters) - Comedian Jerry Seinfeld will star in a $300 million marketing campaign for Microsoft Corp aimed at burnishing the image of its computer operating system, a person familiar with the effort said on Thursday ...
Jerry Seinfeld and Bill Gates to star in anti-Apple ads TG Daily
Seinfeld to be pitchman for Microsoft The Associated Press
Slashdot - Bizjournals.com - GameSHOUT - Ars Technica
all 474 news articles

Publ.Date : Thu, 21 Aug 2008 21:27:28 GMT

Marlins let one slip away in San Francisco - Sports Network


The Associated Press
Marlins let one slip away in San Francisco
Sports Network - 39 minutes ago
San Francisco, CA (Sports Network) - Marlins reliever Kevin Gregg's wild pitch in bottom of the ninth inning scored Emmanuel Burriss to send San Francisco past Florida, 4-3, in the finale of a three-game series.
Giants walk off on Gregg's wild pitch MLB.com
Giants beat Marlins on wild pitch in 9th inning The Associated Press
San Jose Mercury News - Rotoworld.com - Akron Farm Report - Flamarlins.com
all 81 news articles

Publ.Date : Thu, 21 Aug 2008 23:33:45 GMT

Microsoft's Photosynth wilts under pressure - Computerworld


Washington Post
Microsoft's Photosynth wilts under pressure
Computerworld - 44 minutes ago
By Gregg Keizer August 21, 2008 (Computerworld) Within hours of its launch, Microsoft Corp.'s new photo-stitching service went dark, overwhelmed by demand, the company said Thursday afternoon.
New Microsoft photo site spends first day offline The Associated Press
New Microsoft Tech Converts Photo Soup Into 3-D Image TechNewsWorld
InformationWeek - PC Magazine - TG Daily - Christian Science Monitor
all 323 news articles

Publ.Date : Thu, 21 Aug 2008 23:28:59 GMT

GM to Invest $500 Million To Build Chevy Cruze - Wall Street Journal


Turkish Press
GM to Invest $500 Million To Build Chevy Cruze
Wall Street Journal - 3 hours ago
By KATHY SHWIFF General Motors Corp. will spend more than $500 million in the US to build the Chevrolet Cruze, a next-generation compact car.
GM announces $500M investment for small car The Associated Press
GM to invest $500 million in small car plant MarketWatch
Reuters - CNNMoney.com - CNET News - BloggingStocks
all 266 news articles

Publ.Date : Thu, 21 Aug 2008 21:10:12 GMT

My Super Sweet 16: The Miley Cyrus Edition - E! Online


E! Online
My Super Sweet 16: The Miley Cyrus Edition
E! Online - 3 hours ago
Miley Cyrus is about to show up all those spoiled brats on My Super Sweet 16 who think they're cool being flown to their party by helicopter or when they're carried in like a princess by a group of hot dudes.
Miley Cyrus to Celebrate Turning 16 at Disneyland People Magazine
Miley Cyrus Sweet 16 KFSN
Press-Enterprise - The Gossip Girls - United Press International - Best Syndication
all 87 news articles

Publ.Date : Thu, 21 Aug 2008 20:21:48 GMT

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