What Makes An Ezine Worth Reading?

What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk mail folders??

The first thing to think about is, what is your ezine about? Do you have a clue? If you don't know then you can bet a million dollars that your readers haven't the slightest idea what you are talking about.

Define what your purpose is in the first place.

Information, Advertising, Current Events, Reviews.

The choice is yours and the possibilities are endless..

One of the biggest mistakes I see a lot of people do is to mirror another ezine. We all have ezines that we love to read and learn from but that doesn't mean that you need to duplicate the exact same type of ezine. Many of us get sucked into this online world completely forgetting our original goals and end up just jumping on the band wagon instead of being unique.

What works for one may not work for you.

Don't get fooled into that "If I can do it so you can you" Syndrome.

It is not just about copying and pasting anymore...

> Put some flair into your words. You don't have to sound like a robot. Develop your own style of writing so that everyone knows your style and will come to appreciate it even more.

> You don't need to reveil your entire life story but stories that are relevant to the topics are great openers.

> If you use advertising in your ezine, try to compliment the advertising according to your topics. Targeted advertising means a more increased chance of someone purchasing your products and services.

> Ask and you shall find out.

Poll Your Readers and find out what interests them. You may be surprised at the responses. Publishers have to think in three ways.

As A Publisher

This is my name on this ezine. Do I care what I publish or will I just keep this ezine the same way? Do I care what my readers think, will paid advertisers want to pay to advertise with me?

Am I committed to helping people through the power of email advertising or do I just care of making a fast buck telling people about every fly-by-night program that comes along?

As A Reader

What keeps you subscribed? Is it because of the good information. Do you find yourself waiting for another exciting issue to come out. If the issue doesn't arrive do you contact the publisher to find out if an issue is coming out.

Do you read the issue and feel you have learned something new? Something that will help make your life better, easier, more helpful?

As An Advertiser

If I want to advertise in this ezine, why should I? Is it because of the low prices or is it because the ezine has a responsive list of people who WANT to read what the publisher has to say. If the publisher doesn't care what they put in their ezine, then why should I bother pulling out my credit card?

Many publishers new and old all go through this problem. That is when you need to sit down and view yourself from those three perspectives and then you can understand where you, your ezine, and your reputation is headed.

Donesia Muhammad is the owner of Ezine Ad Helper.com where you
can by quality ezine advertising for one low price. Doesn't
Your E-Business need help with their advertising. Let Ezine Ad
Helper guide you the right way. http://EzineAdHelper.com

---

Top Stories - Google News Updated : Fri, 19 Mar 2010 17:08:02 GMT+00:00 Here come the sandbags - people get ready for Fargo flooding - Christian Science Monitor Boston Globe Here come the sandbags - people get ready for Fargo flooding Christian Science Monitor Volunteers build a sandbag levee in the River Vili neighborhood of Fargo, ND, on Thursday. City officials delivered about 12000 sandbags Friday and put out an emergency "code red" call to residents in the area. The Red River is expected to crest on ... 'We're hoping this is the last flood we have to fight'Minneapolis Star Tribune Fargo Floods Turn Farm Fields Into Sprawling LakesABC News Fargo Faces Near-Record Flood Crest This WeekendBusinessWeek News Channel 7 -UPI.com -KTTC all 3,406 news articles » Publ.Date : Fri, 19 Mar 2010 16:51:24 GMT+00:00 PHOTOS: Lady Gaga Sued by Ex-Lover - ABC News Washington Post PHOTOS: Lady Gaga Sued by Ex-Lover ABC News Life is not all about sold-out performances and defiant fashion for Lady Gaga. The singer is being sued for $35 million by songwriter and former boyfriend Rob Fusari, who claims he was instrumental in Gaga's development as an artist. ... Ex-boyfriend sues Lady GagaCNN Lady Gaga Sued For $30 Million By Producer/Ex-Boyfriend Rob FusariRolling Stone Lady Gaga Slapped With $35 Million LawsuitFMQB The Money Times -Us Magazine -BBC News all 975 news articles » Publ.Date : Fri, 19 Mar 2010 14:54:26 GMT+00:00 Arrests of Top Taliban Figures Ended Talks, Ex-Envoy Says - New York Times Reuters Arrests of Top Taliban Figures Ended Talks, Ex-Envoy Says New York Times KABUL, Afghanistan — The former top United Nations official in Afghanistan said that recent arrests of high-ranking Taliban figures by Pakistan have severed important secret communications between the Taliban and the West, ... Former UN envoy Kai Eide explains why he held talks with the TalibanBBC News Pakistan arrests halt UN contacts with TalibanThe Herald | HeraldOnline.com Pakistan accused of derailing UN talks with TalibanTelegraph.co.uk Politico (blog) -Press TV -The Guardian all 426 news articles » Publ.Date : Fri, 19 Mar 2010 11:54:49 GMT+00:00 Latinos press Obama to deliver immigration reform - Washington Post Boston Globe Latinos press Obama to deliver immigration reform Washington Post PHOENIX (Reuters) - Hispanics, frustrated that President Barack Obama has yet to fulfill a pledge to revamp the immigration system, are warning him to deliver this year or face the consequences in congressional elections in November. ... Broken Borders: Will Immigration Reform Be Next?ABC News Immigration rally scheduled in WashingtonCNN 2 Senators Offer Immigration OverhaulNew York Times Santa Rosa Press Democrat -Reuters -Los Angeles Times all 934 news articles » Publ.Date : Fri, 19 Mar 2010 16:26:14 GMT+00:00 Dutch lash out at gay link in Srebrenica massacre - Reuters New York Daily News Dutch lash out at gay link in Srebrenica massacre Reuters AMSTERDAM (Reuters) - Dutch Prime Minister Jan Peter Balkenende attacked on Friday claims by a retired US general that Dutch forces were overrun in Srebrenica in 1995 because of the presence of gay soldiers. At a US congressional hearing on Thursday on ... US general blames gay soldiers for SrebrenicaTimes Online Dutch fuming at retired US general's gays commentWashington Post Dutch fury at 'Srebrenica gay link'Aljazeera.net New York Times (blog) -Monsters and Critics.com -On Top Magazine all 555 news articles » Publ.Date : Fri, 19 Mar 2010 15:45:12 GMT+00:00 Long Island Democrat Enters Race for Governor as Republican - New York Times New York Daily News Long Island Democrat Enters Race for Governor as Republican New York Times ALBANY — Steve Levy, a sharp-tongued, politically independent Long Island Democrat, announced his campaign for governor as a Republican on Friday, pledging to bring fiscal responsibility and reform to the State Capitol. ... LI Dem Announces GOP Bid for GovernorNBC New York Staten Island GOP backs Rick Lazio in gubernatorial raceSILive.com Levy joins GOP, race for governorAlbany Times Union The Journal News | LoHud.com -1010 Wins -WBEN 930 all 161 news articles » Publ.Date : Fri, 19 Mar 2010 16:55:05 GMT+00:00 Women in critical conditon after bees attack - msnbc.com WNCT Women in critical conditon after bees attack msnbc.com Elk City Daily News via AP PHOENIX - Two women are in critical condition with hundreds of bee stings after a swarm attacked them while they were out for an evening walk. A witness told KTVK-TV that she heard screaming Thursday evening and saw the women ... Killer Bees Attack 4 People In PhoenixKPHO Phoenix Women attacked by hundreds of bees in PhoenixAZ Central.com Smoke detector saves Phoenix homeowner from early morning fireAZFamily Los Angeles Times -Independent Online -KSWT-TV all 231 news articles » Publ.Date : Fri, 19 Mar 2010 15:30:10 GMT+00:00 RSS Parser More Web Site Traffic

Why Arent You Writing Ezine Articles?

I'm amazed!Everywhere I go on the Web, people are desperately... Read More

Want To Start a Publishing Revolution?

Calling all publishers, editors, journalists and freelance writers. It's time... Read More

Publishing Special Reports And Ebooks At No Cost

So you'd like to start publishing special reports and ebooks... Read More

You Can Publish an Ezine

Publishing an Ezine can be scary to the newbie. But... Read More

Are Your E-Mails Bouncing? Hard Bounces, Soft Bounces, and Everything in Between

Are you doing "the bounce"? No, it's not a new... Read More

Self Publishing At The Speed Of Thought

Publishing, both electronic and hard copy, from articles to books,... Read More

Why Dont My Subscribers Listen to Me?

I received a very good question from a subscriber and... Read More

5 Ways to Make More Money With Your E-zine

Have you been publishing an e-mail newsletter for at least... Read More

Good News About Getting Published

So you want to get a book published and add... Read More

Internet Marketing Idea: Publish an Ezine

Chances are if you surf the net much you have... Read More

10 Newsletter Ideas to Write Articles for Your Newsletter

Since you publish your newsletter on a regular basis, sometimes... Read More

Managing Internet Addresses in Your Email Newsletter

Web and email addresses pose a special challenge for writers... Read More

Gosh, What Am I Going to Put in My Email Newsletter THIS Month?

So you decided to put out a monthly newsletter, because... Read More

The Number One Tried and Tested Method For Exploding Your Ezine Subscriptions

We all know how cagey and stubborn prospects can be... Read More

Newsletter Name Ideas - Creative Ideas to Choose A Good Name for Your Newsletter

When you want to choose a name for your newsletter,... Read More

How to Make Your eZine Work for You Long After Its Published

If you publish an email newsletter, do you convert the... Read More

Tips on Using Constant Contact to Create Your Company Newsletter

If you run your own business like I do, you... Read More

Coping With Those Dreaded Ezine Publishing Deadlines

Time, of course, doesn't stand still and never did, and... Read More

Newsletter Design Ideas - How to Get Creative Ideas for Your Newsletter Template

If you want to have a successful newsletter, you need... Read More

Internet Marketing Strategy: 9 Pragmatic Ways Increase Your E-zines Subscription

It is possible to increase the subscription to your e-zine... Read More

WHOOPS -- There Goes My List! (Are You Backing Up YOUR Biggest Asset?)

Have you ever accidentally lost an important file on your... Read More

21 Questions to Ask Any List Service Before You Sign on With Them

If you publish an e-mail newsletter, or "e-zine," you'll need... Read More

E-zine Promotion: 10 Smart Reasons To Charge A Fee For Your E-zine

You publish an e-zine, you may consider to start charging... Read More

Section Ideas to Include in Your Newsletter Design

A good newsletter template is not only consisted of a... Read More

8 Killer Mistakes For Ezine Failure You Must Avoid

It is true that sometimes in life there is a... Read More