What Makes An Ezine Worth Reading?

What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk mail folders??

The first thing to think about is, what is your ezine about? Do you have a clue? If you don't know then you can bet a million dollars that your readers haven't the slightest idea what you are talking about.

Define what your purpose is in the first place.

Information, Advertising, Current Events, Reviews.

The choice is yours and the possibilities are endless..

One of the biggest mistakes I see a lot of people do is to mirror another ezine. We all have ezines that we love to read and learn from but that doesn't mean that you need to duplicate the exact same type of ezine. Many of us get sucked into this online world completely forgetting our original goals and end up just jumping on the band wagon instead of being unique.

What works for one may not work for you.

Don't get fooled into that "If I can do it so you can you" Syndrome.

It is not just about copying and pasting anymore...

> Put some flair into your words. You don't have to sound like a robot. Develop your own style of writing so that everyone knows your style and will come to appreciate it even more.

> You don't need to reveil your entire life story but stories that are relevant to the topics are great openers.

> If you use advertising in your ezine, try to compliment the advertising according to your topics. Targeted advertising means a more increased chance of someone purchasing your products and services.

> Ask and you shall find out.

Poll Your Readers and find out what interests them. You may be surprised at the responses. Publishers have to think in three ways.

As A Publisher

This is my name on this ezine. Do I care what I publish or will I just keep this ezine the same way? Do I care what my readers think, will paid advertisers want to pay to advertise with me?

Am I committed to helping people through the power of email advertising or do I just care of making a fast buck telling people about every fly-by-night program that comes along?

As A Reader

What keeps you subscribed? Is it because of the good information. Do you find yourself waiting for another exciting issue to come out. If the issue doesn't arrive do you contact the publisher to find out if an issue is coming out.

Do you read the issue and feel you have learned something new? Something that will help make your life better, easier, more helpful?

As An Advertiser

If I want to advertise in this ezine, why should I? Is it because of the low prices or is it because the ezine has a responsive list of people who WANT to read what the publisher has to say. If the publisher doesn't care what they put in their ezine, then why should I bother pulling out my credit card?

Many publishers new and old all go through this problem. That is when you need to sit down and view yourself from those three perspectives and then you can understand where you, your ezine, and your reputation is headed.

Donesia Muhammad is the owner of Ezine Ad Helper.com where you
can by quality ezine advertising for one low price. Doesn't
Your E-Business need help with their advertising. Let Ezine Ad
Helper guide you the right way. http://EzineAdHelper.com

In The News:


Top Stories - Google News
Updated : Fri, 12 Mar 2010 01:24:40 GMT+00:00

Israel believes East Jerusalem row won't stop Mideast talks - Ha'aretz

Times Online

Israel believes East Jerusalem row won't stop Mideast talks
Ha'aretz
Prime Minister Benjamin Netanyahu believes that despite the crisis with the United States over the plan for new housing in East Jerusalem and the protests by the Palestinian Authority and Arab world, indirect talks with the PA will continue as planned ...
Israel relieved after Biden speechJerusalem Post
US says no indication of Palestinians quitting peace talksXinhua
Despite Biden's plea, outlook shaky for Mideast peace talksMiamiHerald.com
Reuters -FOXNews -Ynetnews
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Publ.Date : Fri, 12 Mar 2010 00:41:21 GMT+00:00

Strong quakes torment Chile as president sworn in - The Associated Press

CBC.ca

Strong quakes torment Chile as president sworn in
The Associated Press
SANTIAGO, Chile — The earth shook and shook Thursday as dignitaries walked in for the swearing-in of Sebastian Pinera as Chile's president. It shook some more as they waited for him. People in the balconies of the vast congressional hall in coastal ...
Chile appoints new emergency agency chiefXinhua
Chile lifts tsunami alert on coast after tremorsReuters
Strong aftershocks mark Sebastián Piñera's first moments in officeTimes Online
The Guardian -AFP -Wall Street Journal
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Publ.Date : Thu, 11 Mar 2010 23:54:03 GMT+00:00

NY AG Cuomo removes himself from governor probe - Reuters

Reuters

NY AG Cuomo removes himself from governor probe
Reuters
NEW YORK, March 11 (Reuters) - New York Attorney General Andrew Cuomo, a likely candidate for governor this year, on Thursday removed himself from ethics probes of embattled Governor David Paterson, saying he wanted ...
Cuomo Will Recuse Himself From Paterson InvestigationsNew York Times
Cuomo recuses himself from Paterson probesBuffalo News
Cuomo hands over gov probe to former judgeamNY
WNYC -WXXI -UPI.com
all 302 news articles »

Publ.Date : Fri, 12 Mar 2010 00:08:22 GMT+00:00

Cost of F-35 Has Risen 60% to 90%, Military Says - New York Times

ABC Online

Cost of F-35 Has Risen 60% to 90%, Military Says
New York Times
The projected cost of Lockheed Martin's new Joint Strike Fighter has increased 60 to 90 percent in real terms since 2001, blowing well past a level requiring the program to be revamped, Pentagon officials said Thursday. ...
Price of Lockheed's F-35 fighter soarsReuters
Pentagon: F-35 fighter jet cost doublesThe Associated Press
GAO analyst critical of Joint Strike Fighter program's cost overruns, delaysWashington Post
GovExec.com -ABC News (blog) -Pensacola News Journal
all 135 news articles »

Publ.Date : Fri, 12 Mar 2010 00:44:48 GMT+00:00

Obama gives away $1.4M Nobel prize - The Associated Press

Daily Mail

Obama gives away $1.4M Nobel prize
The Associated Press
WASHINGTON — President Barack Obama plans to donate the $1.4 million from his Nobel Peace Prize to helping students, veterans' families and survivors of Haiti's earthquake, among others, drawing attention to organizations he said "do extraordinary work ...
Obama gives $1.4 million Nobel prize to 10 charitiesReuters
Obama gives Nobel prize money to charityABC Online
Obama donates Nobel Prize money to charityUPI.com
America's News Online -ArmyTimes.com -BBC News
all 565 news articles »

Publ.Date : Fri, 12 Mar 2010 00:27:49 GMT+00:00

Reid's wife seriously injured in 4-vehicle wreck - The Associated Press

Reuters

Reid's wife seriously injured in 4-vehicle wreck
The Associated Press
WASHINGTON — Officials say the wife of Senate Majority Leader Harry Reid is in serious condition after a truck slammed into the back of the vehicle she and her daughter were riding on Interstate 95. A spokesman for the senator says 69-year-old Landra ...
Sen. Reid's family injured in car accidentReuters
Harry Reid's wife, daughter hospitalized after car wreckLas Vegas Sun
Senator Reid's wife suffers broken back in accident7Online.com
BusinessWeek -New York Times (blog) -Washington Post (blog)
all 366 news articles »

Publ.Date : Fri, 12 Mar 2010 01:03:39 GMT+00:00

Health Care and Student Loan Programs Collide - New York Times

Health Care and Student Loan Programs Collide
New York Times
WASHINGTON — The chairmen of the Senate and House education committees said on Thursday that they would fight to attach President Obama's proposed overhaul of student lending programs to the budget reconciliation package, ...
Senate Health Bill Would Up Costs for Millions in Middle Class, Analysis FindsFOXNews
Student loan overhaul seems likely to join Senate health-care billWashington Post
Dems Dealt Blow on Health Care ReconciliationCBS News
Wall Street Journal -Reuters -The Associated Press
all 3,413 news articles »

Publ.Date : Thu, 11 Mar 2010 21:55:03 GMT+00:00

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