What Every Ezine Owner Should Know About Unsold Ad Space

The deadline approaches and your ad STILL has not sold. What are you going to do? Many publishers would leave the ad unsold, but some publishers have found "insider" ways to make money with their hard-to-sell ads.

Let's face it, if the ad is unused at publication, you have made zero dollars. I'd rather have a money saver or a potential money-maker in the ad slot than nothing at all.

You have four great options for benefiting from your unsold ad spaces.

OPTION 1 - BARTER THE AD SPACE FOR SOMETHING YOU NEED

You may be able to get products and services you need in exchange for the ad. What do you need or want? New website graphics? Software? Jewelry? Whatever you're thinking of buying, try trading for it first.

Contact possible trading partners and make your barter proposal. A website where you may find barter partners is http://www.craigslist.org . View some of the posts under the Barter category then post your own ad.

If you can barter instead of buying, that ad just saved you money.

OPTION 2 - SELL YOUR AD SPACE AT AUCTION

You can sell your ad for whatever you can get at auction for it. One of the most popular places to auction ezine ad space is http://www.ezineadauction.com Post a listing that describes your list to potential bidders.

If it doesn't sell by auction deadline, that ad slot may still be able to make you money.

How?

Ask yourself "What can I show my subscribers that will help them solve their problems?" Those are the products and services you may want to promote in the ad slot on a pay-per-sale basis.

OPTION 3 PROMOTE AN AFFILIATE PROGRAM

Search for a product or service your list would likely want. For example, if your subscribers are small business owners, find tools, ebooks and software to help them. Find companies who provide these things and check to see if they have affiliate programs.

Affiliate programs pay you a commission when your referrals buy. Choose an affiliate program that matches your readership and that's high quality. Whatever you promote reflects on your company.

For a list of affiliate programs, visit http://www.associateprograms.com or http://www.clickbank.com . If you have never used affiliate programs, a great course on affiliate marketing can be found at http://www.internetmarketingmadesimple.com/affiliatecourse.html

OPTION 4 - PROMOTE A JOINT VENTURE

You may choose to find other companies to promote on a joint venture basis. The thing about joint ventures is you may be able to get your partner to give a special bonus to your list, especially if your list is large or highly focused.

What kinds of special bonuses?

• Special Reports

• Online Audios

• Online Videos

• Tipsheets

• Cheat sheets

• Ebooks

• Teleseminars

Imagine giving your list a gift full of valuable information. Your list will be impressed that you gave them something valuable. Furthermore, they may buy.

Here's an example of this in action: An ezine owner gave me (and everyone on his list) a free teleseminar with a top marketer. The information was so useful that I bought the full marketing course. The marketer made money, the ezine owner made a commission and I got great information that helped my business.

The way it works is, before your promotion, your joint venture partner agrees to track your giveaway. You give away something your readers can use, and if they buy from your joint venture partner, you get a referral fee.

Some ezine owners are finding that their affiliate and joint venture promotions bring them more profits than selling ads. The downside of running a pay-per-sale promotion in the ad slot is you may find that your promotion doesn't work. If you run a promotion and it doesn't make any money, you're no worse off than running nothing in the spot.

To easily find out about new joint venture opportunities, sign up for JV Hotlist at http://www.jvhotlist.com JV Hotlist lists companies who want to joint venture with ezine owners.

Now you have four potentially profitable options for unsold ad space. Barter for things you want, sell the space at auction, promote an affiliate program or promote a joint venture.

Resource: Author Raynay Valles moderates JV Hotlist, which brings joint venture opportunities to ezine owners. Read more at http://www.jvhotlist.com or sign up at jvhotlist@aweber.com

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Google News Updated : Wed, 09 Jul 2008 01:08:02 GMT Bush pushes US-India nuclear deal - The Associated Press Washington Post Bush pushes US-India nuclear deal The Associated Press - 47 minutes ago TOYAKO, Japan (AP) - President Bush defended a languishing deal his administration negotiated to sell India nuclear fuel and technology, saying he reassured India's prime minister that the pact was important for both countries despite heavy opposition ... India Singh to Seek Vote Before IAEA Approval on Nuclear Accord Bloomberg UPDATE 1-India says relations with US in good shape Reuters UK Washington Post - Voice of America - AFP - Reuters India all 986 news articles Publ.Date : Wed, 09 Jul 2008 00:20:36 GMT InBev seeks summary judgment in court - Reuters ABC News InBev seeks summary judgment in court Reuters - 33 minutes ago PHILADELPHIA (Reuters) - InBev NV (INTB.BR: Quote, Profile, Research, Stock Buzz) on Tuesday asked a court to make a summary judgment on its lawsuit over the possible removal of all 13 directors of Anheuser-Busch Cos Inc's (BUD. Anheuser-Busch sues InBev Bizjournals.com Busch sues InBev over takeover attempt guardian.co.uk New York Times - Wall Street Journal - MarketWatch - Bloomberg all 1,185 news articles Publ.Date : Wed, 09 Jul 2008 00:34:28 GMT Alcoa beats the Street - CNNMoney.com HispanicBusiness.com Alcoa beats the Street CNNMoney.com - 49 minutes ago The aluminum producer and Dow component kicks off the latest round of earnings reports by saying that higher volume and prices offset rising commodity costs. UPDATE 3-Alcoa's profit lower but tops Street forecasts Reuters Alcoa's Second-Quarter Net Fell 24% Wall Street Journal MarketWatch - Bloomberg - Forbes - The Associated Press all 225 news articles Publ.Date : Wed, 09 Jul 2008 00:18:45 GMT Church divided: Women bishops an obstacle to unity, Vatican warns - guardian.co.uk Telegraph.co.uk Church divided: Women bishops an obstacle to unity, Vatican warns guardian.co.uk - 2 hours ago The Vatican yesterday criticised the Church of England's decision to press ahead with the ordination of women bishops, saying it presented a "further obstacle" for reconciliation between Canterbury and Rome. Vatican 'regrets' female bishops CNN International Vatican angry over women bishops BBC News The Associated Press - Reuters - New York Times - AFP all 2,159 news articles Publ.Date : Tue, 08 Jul 2008 23:02:59 GMT War Powers Act needs fixing, bipartisan panel says - CNN William and Mary News War Powers Act needs fixing, bipartisan panel says CNN - 5 hours ago WASHINGTON (CNN) -- The United States needs a new law requiring that the president consult with Congress before going to war, a blue-ribbon panel led by two former secretaries of state said Tuesday. Video: Panel Calls for New War Powers Legislation AssociatedPress 'War Powers' Plan Faces Steep Odds Washington Post Reuters - The Associated Press - BBC News - ABC News all 601 news articles Publ.Date : Tue, 08 Jul 2008 19:10:08 GMT Fed may extend Wall Street lending - Reuters ABC News Fed may extend Wall Street lending Reuters - 2 hours ago By Patrick Rucker ARLINGTON, Virginia (Reuters) - Federal Reserve Chairman Ben Bernanke said on Tuesday the US central bank may keep an emergency lending facility for big Wall Street firms open longer than it initially intended, a signal the Fed is ... Bernanke says Fed may extend bank discount rate guardian.co.uk Bernanke Says Fed May Continue Lending Into Next Year (Update3) Bloomberg CNNMoney.com - Forbes - MarketWatch - Bizjournals.com all 1,278 news articles Publ.Date : Tue, 08 Jul 2008 22:34:02 GMT Cipro joins the 'black box' club - Los Angeles Times KSFY Cipro joins the 'black box' club Los Angeles Times - 1 hour ago The club may not be as elite as it once was -- or perhaps, in an ideal world, should be -- but the Food and Drug Administration has decided Cipro and its ilk deserve to be members. UPDATE 3-Antibiotics can harm tendons, US FDA warns Reuters FDA orders 'black box' label on some antibiotics CNN Wall Street Journal - The Associated Press - Atlanta Journal Constitution - KRDO all 552 news articles Publ.Date : Tue, 08 Jul 2008 23:12:01 GMT Datafeeds For Blogs Amazon RSS Feed Generator

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