Lesson #6: Six Simple Steps to Writing Magnetically Charged Email Messages!

If you remember, the majority of people (i.e., 68%) need to see your sales message more than once before they even think about going ahead. This is applicable to every market.

But, Does Following Up Really Get Results?

While most people understand the concept that using a smart autoresponder saves a lot of time by putting one's business on autopilot.

Become Relentless Like a Collection Agent!

After a prospect asks for more information on your offer via your autoresponder, it can automatically deliver your series of pre-written follow-up email messages in preset intervals.

By creating a sense of urgency (such as by making your offer time-sensitive), your follow-ups can help reinforce that urgency in subsequent mailings and add weight to your offer!

Your follow-ups can nudge prospects into action!

Plus, by adding an extra incentive with each mailing, your offer becomes more valuable and more difficult to ignore.

These additional bonuses can simply be comprised of special reports, articles, ebooks, freeware, reviews or even courses delivered incrementally via smart autoresponders.

Write Effective, Sales-Generating Emails

Writing an effective, response-generating email ad, whether it's a small, six-line ad or a full-length "solo" ad, is not as hard as it seems. It really needs to follow six simple steps:

Create an attention-grabbing headline,
State a problem (and present a solution)
Increase desire with ego-driven benefits
Use power words (like the word "FREE")
Call for some kind of action
And reinforce a sense of urgency.

1. The Headline

---------------------------------------------------------
"UNLOCK THE MOST POWERFUL SECRET TO DOUBLING YOUR SALES!"
---------------------------------------------------------

For starters, this ad has a headline that sucks you in to the ad and makes you want to read more. I mean, let's face it: who wouldn't want to know how to double his or her sales?

The headline entices you with a powerful benefit and makes you curious. In fact, an attention-grabbing headline is proven to result in as much as a 1,700% boost in response rate!

2. Problem/Solution

---------------------------------------------------------
That secret is "follow up" -- but the trick is to be fast,
repetitive, personalized and consistent.
---------------------------------------------------------

The body of the ad then gets straight to the point and tells you what the secret is right away. But it then pushes "hot buttons" by stating a problem and offering a solution...

---------------------------------------------------------
New, sophisticated autoresponder does all that for you ... And more!
---------------------------------------------------------

3. Benefits

---------------------------------------------------------
SAVE time and money.
---------------------------------------------------------

The problem is solved but only if the prospect takes your solution... And it may not be enough. So, the trick, here, is to increase desire by conveying more benefits of your offer.

4. Power Words

---------------------------------------------------------
GET YOUR FREE VERSION NOW!
---------------------------------------------------------

Words that help increase interest, curiosity and desire are those that help to paint vivid pictures in the mind, and offer some kind of direct incentive or reward to the reader.

For example, some words are proven to "pull" more, such as: "discount," "guarantee" and "free." But obviously, no incentive can be more direct than one with the word "free" in it!

5. Call-to-Action

---------------------------------------------------------
Don't wait, go now: http://www.sharehobby.com
---------------------------------------------------------

Don't be shy. Tell them what to do. It's the most vital step to follow! This can be as simple as telling the reader to visit your website right now or to email an autoresponder address.

6. Sense of Urgency

Finally, try to create scarcity with your ad or add a sense of urgency. Make the offer time-sensitive or quantity-bound. The more you do, the more responses you will get!

Urgency is Where It's At!

Let's say you've purchased space for a solo ad in an ezine and wanted to expand the above ad. The easiest way to do this would be to add more benefits and a few testimonials.

But another effective way is to also add scarcity into your ad in order to give the reader several reasons to respond NOW! For example, you might add the following note to the ad...

---------------------------------------------------------
Please note: this special price is only available for the
readers of [ezine] until [future date]. After that date,
however, we will be raising it to the ordinary price and
may never repeat this offer again! So, please act today.
---------------------------------------------------------

Of course, this will only work if you're honestly raising prices. But you may be offering, say, the extra bonuses for a limited time, or perhaps there are only 17 of your products left.

A final addition to your solo ad should definitely be a "P.S." at the end. A "P.S." is usually the second most read part of your letter (after the headline, of course).

Use one (or more) to not only highlight the main benefits or even a guarantee, but also to remind readers of a deadline or to reinforce the urgency - maybe with an added bonus.

Here's how you could use one if you were selling an ebook...

---------------------------------------------------------
P.S.: As an added incentive, you get 30 extra days to
review this information. If it's not everything you've
hoped for and more, I urge you to contact us right away and
we'll refund you on the spot and let you keep the free
gifts! However, this additional incentive is offered only
for the first 500 visitors. So, you must hurry and act now!
---------------------------------------------------------

Follow these six simple steps and you'll be able to create a powerful email ad to advertise your autoresponder in... One that will generate tons of visitors and sales every time!

Learn more about internet marketing, search engine marketing, email marketing go to internet marketing and website promotion.

---

Google News Updated : Mon, 07 Jul 2008 00:55:50 GMT Obama Campaign Criticizes Rival McCain's Economic Proposals - Bloomberg Wall Street Journal Blogs Obama Campaign Criticizes Rival McCain's Economic Proposals Bloomberg - 5 hours ago By Alison Vekshin July 6 (Bloomberg) -- Democratic presidential candidate Barack Obama's advisers criticized Republican rival John McCain's economic proposals as both candidates prepared to focus on the US economy this week. Obama Advisers Tout Tax Plan FOXNews That topic we love to hate Atlanta Journal Constitution Wall Street Journal - Newsweek - NewsMax.com - Wall Street Journal Blogs all 10 news articles Publ.Date : Sun, 06 Jul 2008 19:27:55 GMT 'Hancock' a signature opening for Smith - Los Angeles Times Ottawa Citizen 'Hancock' a signature opening for Smith Los Angeles Times - 52 minutes ago The offbeat superhero story brings in $66 million over the holiday weekend, marking the star's eighth straight No. 1. He's hot, but the reviews were not. ‘Hancock’ Powers to the Top of Box Office New York Times Will Smith is box office superhero with 'Hancock' Reuters USA Today - Celebrity News - The Associated Press - BloggingStocks all 322 news articles Publ.Date : Mon, 07 Jul 2008 00:03:03 GMT Weather Channel Is Sold to NBC and Equity Firms - New York Times Weather Channel Is Sold to NBC and Equity Firms New York Times - 3 hours ago By MICHAEL J. de la MERCED An investor group led by NBC Universal and two private equity firms clinched a deal for the Weather Channel on Sunday after three weeks of negotiations. NBC Universal, Bain, Blackstone Buy Weather Channel (Update1) Bloomberg NBC and its Partners Announce Deal To Buy Weather Channel and Assets Wall Street Journal The Associated Press - Hollywood Reporter - Variety - New York Times Blogs all 360 news articles Publ.Date : Sun, 06 Jul 2008 21:48:12 GMT Bosox, Cubs each put 7 players on All-Star rosters - The Associated Press AFP Bosox, Cubs each put 7 players on All-Star rosters The Associated Press - 54 minutes ago NEW YORK (AP) - Maybe Manny Ramirez, Alfonso Soriano and the rest of the Boston Red Sox and Chicago Cubs should just play their own All-Star game. All-Star rosters revealed Sports Network Cubs win 7-1 and seven All-Stars; I'd say it was a good day Bleacher Report MLB.com - Chicago Sun-Times - WSBT-TV - Atlanta Journal Constitution all 421 news articles Publ.Date : Mon, 07 Jul 2008 00:00:58 GMT Obama cites faith as key to change - Boston Globe Obama cites faith as key to change Boston Globe - 17 hours ago Barack Obama called "active faith" an obligation of religious Americans and a chief agent of societal change in a speech yesterday at the national meeting of a black church group. Veterans Group Urges Support to 'Finish the Job' Washington Post Veterans’ Group Critical of Obama Plans Costly Ad Campaign FOXNews The Associated Press - KPVI-TV - Telegraph.co.uk - New York Times Blogs all 129 news articles Publ.Date : Sun, 06 Jul 2008 06:58:31 GMT Google, Zen Master of the Market - New York Times Times Online Google, Zen Master of the Market New York Times - 1 hour ago By STEVE LOHR Bill Gates, who walked away from full-time work at Microsoft last month, was perhaps the foremost applied economist of the second half of the 20th century. Why Microsoft will win Yahoo CNNMoney.com Yahoo! re-enters merger talks with Time Warner Times Online TheNewsTribune.com - CNET News - Washington Post - InformationWeek all 244 news articles Publ.Date : Sun, 06 Jul 2008 22:57:50 GMT AT&T's Odd iPhone Offer - TechNewsWorld Computerworld AT&T's Odd iPhone Offer TechNewsWorld - 13 hours ago By Eric Benderoff Some of the details surrounding AT&T's iPhone prices make little sense, writes Eric Benderoff. The company will sell a 3G iPhone with no contract for a $400 premium. iPhone 3G line forms in NYC for a green cause Ars Technica New iPhone Can Decouple From AT&T, for a Price Washington Post TMCnet - Slashdot - CRN - CNNMoney.com all 568 news articles Publ.Date : Sun, 06 Jul 2008 11:04:21 GMT Clickbank Affiliate Work From Home

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