Internet Marketing Idea: Publish an Ezine

Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is because it is a brilliant Internet marketing idea. True, it does take some work to publish a quality ezine, however the benefits you can reap in sales for your main product or service is worth the time and effort.

What makes writing and publishing an ezine such a good Internet marketing idea is that it allows you to have direct contact with your customers and readers on a continuing basis. Even if they forget to visit your site again (and let's face it; with all of the work and family demands placed on all of us, no matter how good your site is, this is a possibility) if they are subscribed to your ezine you have a golden opportunity to remind them why your site is fantastic. Secondly, when done tastefully, it gives you a chance to earn a little extra through advertising. Finally, there are relatively few other ways you can build a relationship with your site's visitors. And as all good salespeople know, building a good rapport with your customer is key to making the sale.

There are a few golden rules you should understand before hurrying to write your first edition, however. While you may be able to convince a visitor to sign up for an ezine when they visit your site, your job as a publisher doesn't stop there. To get them to actually open it every time it lands their inbox and not hit the delete key, you need to develop a plan. At a minimum, keep these tips in mind in order for an ezine Internet marketing idea to be successful:

Take the time to include informative, interesting and entertaining content for your ezine. Give the reader a reason to want to read your newsletter and better yet, recommend it to others!

Reassure your readers. Always, always include a privacy statement and give them an opportunity to unsubscribe. Hopefully, if you provide relevant, original information you'll never have to worry about this; but doing so shows you care about your reader and that you produce quality material.

Once you decide to publish an ezine, be consistent about it. If you tell your readers it's a weekly publication, make sure it comes out weekly no matter what. Failing to abide by this rule tells your reader you're unreliable and untrustworthy.

Finally, remember that although writing and publishing an ezine is a fantastic Internet marketing idea, it is also a chance for you to have some fun and really expand your skills. Be creative and have fun!

Jack Elmy's web site provides information on the basics of creating business plans that get results and will help you succeed in your business, visit: http://www.900-business-plans.com

You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, so long as you leave all links in place, do not modify the content and include our resource box as listed above.

---

Google News Updated : Tue, 14 Oct 2008 23:57:06 GMT Intel Profit Rises 12%; Forecast Eases Slump Concerns (Update2) - Bloomberg AFP Intel Profit Rises 12%; Forecast Eases Slump Concerns (Update2) Bloomberg - 2 hours ago By Ian King Oct. 14 (Bloomberg) -- Intel Corp. posted higher-than- anticipated third-quarter profit and said sales may rise this quarter on demand for laptops, easing concern that the credit meltdown will curb orders and sending the shares higher. WRAPUP 1-Intel net rises, margins hold up; shares climb Reuters Chandler's Atom helps push Intel to record revenue Bizjournals.com The Associated Press - San Jose Mercury News - New York Times - AFP all 325 news articles Publ.Date : Tue, 14 Oct 2008 21:38:10 GMT Pirates are the same 300 years on - Times Online BBC News Pirates are the same 300 years on Times Online - 49 minutes ago As the world's banks have been sunk and refloated, off the coast of Somalia a group of sailors on a Ukrainian ship are still held hostage by pirates. Somalis storm pirate-held vessel BBC News Somali forces free pirate hostages CNN Scotsman - FOXNews - International Herald Tribune - Sydney Morning Herald all 1,800 news articles Publ.Date : Tue, 14 Oct 2008 23:07:18 GMT Is Apple's new MacBook Pro a gaming machine? - CNET News Seattle Post Intelligencer Is Apple's new MacBook Pro a gaming machine? CNET News - 1 hour ago With more powerful NVIDIA graphics processors, the new MacBook Pro could finally be a machine hard-core gamers can use. While Macs have long been the preferred computer of the creative class, gamers have generally looked at the machines and said, ... New MacBooks Take The Heavy Out Of Metal CRN Apple details new MacBook manufacturing process Apple Insider Gizmodo - PC World - eWeek - Newsweek all 805 news articles Publ.Date : Tue, 14 Oct 2008 22:09:12 GMT Zimbabwe Deal Threatened by Prosecution Fears - New York Times Voice of America Zimbabwe Deal Threatened by Prosecution Fears New York Times - 1 hour ago By CELIA W. DUGGER JOHANNESBURG - Zimbabwe’s military commanders have pressed President Robert Mugabe to shield them from prosecution for the violent crackdown on his political foes this year, senior government officials say, and his response is ... Zimbabwe Power-Sharing Under Intensive Care By S. Africa's Thabo Mbeki Voice of America Zimbabwe: Robert Mugabe and Morgan Tsvangirai wrangle over cabinet ... Telegraph.co.uk AFP - Times Online - guardian.co.uk - The Associated Press all 3,144 news articles Publ.Date : Tue, 14 Oct 2008 22:16:33 GMT One California Fire Is Largely Contained - New York Times Times Online One California Fire Is Largely Contained New York Times - 3 hours ago By Randal C. Archibald and Liz Robbins After a furious day and night of fighting the wildfires in Southern California, firefighters largely contained one of the three major fires in the San Fernando Valley as the Santa Ana winds calmed slightly this ... Video: Wildfires Send Thousands Running From Homes AssociatedPress California Firefighters Face `Explosive' Conditions (Update2) Bloomberg San Jose Mercury News - guardian.co.uk - Los Angeles Times - KVBC all 5,251 news articles Publ.Date : Tue, 14 Oct 2008 20:21:20 GMT Banco Santander to buy rest of Sovereign - MarketWatch Reuters Banco Santander to buy rest of Sovereign MarketWatch - 1 hour ago By John Letzing, MarketWatch SAN FRANCISCO (MarketWatch) - Sovereign Bancorp Inc. became the latest credit crisis victim to seek a merger with a better-situated suitor when it said late Monday has agreed to sell the rest of itself to Spain's Banco ... UPDATE 1-Sovereign Bancorp ratings may be raised on purchase Reuters Sovereign deal proves golden for Santander guardian.co.uk CNNMoney.com - Forbes - BloggingStocks - Bloomberg all 813 news articles Publ.Date : Tue, 14 Oct 2008 22:56:21 GMT Obama: Banking Plan Must Rein in Executive Pay - New York Times Times Online Obama: Banking Plan Must Rein in Executive Pay New York Times - 2 hours ago By Jeff Zeleny TOLEDO, Ohio - Senator Barack Obama on Tuesday voiced his support for the administration’s latest attempt to stabilize the financial markets by investing money into the American banking system, but said he was concerned the plan did not ... US election at-a-glance: 14 Oct BBC News Transcript of presidential debate CNN New York Times Blogs - The Associated Press - El Paso Times - Voice of America all 2,198 news articles Publ.Date : Tue, 14 Oct 2008 21:21:28 GMT RSS to HTML More Web Site Traffic

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Five Solid Reasons To Publish Your Ezine In a Blog!

Get Your Ezine 'Out There'!Placing your ezine in a Blog... Read More

Become an E-Book Author ... Make Money From Your Knowledge!

"E-Book" is short for Electronic Book---an organized set of content... Read More

3 Money-Making Reasons for Displaying Your Newsletters on Your Website

Seeing is believing. Unless your website visitors can experience your... Read More

7 Steps to Successful Publishing

The decision to publish a book is very exciting! It... Read More

Top 3 Steps to Success Building the Relationships

Marketing is a broad business subject that encompasses a range... Read More

Email Filters Catch Dolphins Along With Sharks

What's the point in spending hours preparing a newsletter, message... Read More

Internet Marketing Idea: Publish an Ezine

Chances are if you surf the net much you have... Read More

Print On Demand Questions

Print on demand (POD), a cross between self-publishing and digital... Read More

Producing Ezines for Growing Your Business

What an ezine is ? An ezine is an electronic... Read More

5 Essential Online Tools for Writers and Publishers

Writing a newsletter or article can be very time consuming.First,... Read More

Ezines ? An Excellent Approach To Internet Marketing

What is an ezine? An ezine is an abbreviation for... Read More

Top 10 Tips to Give Your Newsletter Impact!

There are thousands of email newsletters or "ezines" produced every... Read More

What Makes An Ezine Worth Reading?

What makes your ezine hot stuff? With literally thousands of... Read More

Who Is Your E-zine Really FROM?

One morning this past fall, I was going through my... Read More

How to Format Your Email Newsletter

When subscribers' email readers (programs) receive your text newsletter, they... Read More

How To Make Your Subscribers Stick To You Like Super Glue

One of the biggest obstacles to building a good sized... Read More

Why Arent You Using CGI?

The very name CGI used to send chills up my... Read More

Subscriber Incentives: Are They Effective?

Peter Boulder of Pepper and Rodgers Group tells a story... Read More

I Finally Discovered The Secret To FREE Content No One Else Has!

There are many tips and techniques to increase your search... Read More

7 Ways to Self-Promote Within Your E-zine

We all know that an e-zine won't attract and keep... Read More

Increase Your Website Popularity with 500 Words

Are you looking to increase your relevancy in the search... Read More

10 Ways, How To Get Significant Exposure For Free

Ezine are one of the best source of information on... Read More

Don?t Distract Readers from What They are Doing

I'm working on a report for a company that puts... Read More

Word Newsletter Templates - How to Easily Create Them

You can use Word newsletter templates for both Word and... Read More

How To Write Powerful Newsletters, Offline And Online

The theory of writing for newsletters is very similar to... Read More