Good News About Getting Published

So you want to get a book published and add "author" to your resume. A decade ago, there weren't too many options for professionals and consultants to get into print. If a traditional publisher wasn't interested in your tome, your only other option was to spend tens of thousands of dollars with a subsidy press or custom printer. And then, without ready distribution, good luck trying to sell the books.

But all that has changed. Thanks to new technologies, today it is not only possible to produce a professional-looking copy of your book for under $1,000, you can also market the book through reputable sales channels.

Alternative publishers are able to print both paperback and hardcover books as they're needed due to the bold new digital publishing technology known as "print-on-demand." Simply put, print-on-demand turns the traditional economics of the $27.5 billion publishing industry upside down. Going digital allows books to be produced in small quantities -- even one at a time -- almost instantaneously. No longer does publishing require behemoth offset presses, hangar-size warehouses and fleets of trucks.

There are challenges, of course. Because print-on-demand books are not typically stocked on bookstore shelves, authors need to do a good job of marketing through publicity, direct mail and the Internet. But if you are a nonfiction author willing to be a self-promoter and whose book targets an identifiable market, then alternative publishing may be right for you. With print-on-demand, your book is stored digitally until a customer orders it. At that point, a printing and binding machine creates a slick, high-quality paperback or hardcover book, all ready for shipping.

Print-on-demand has enormous implications for writers, readers, publishers and retailers. Because titles are produced "on demand," there are never wasted copies ("remaindered" as they used to be dubbed in the old days). Paperbacks and hardcover books are priced competitively, with authors receiving royalties of 30 percent or more. Compare those with traditional publishing industry standards of 5 percent to 15 percent, and the appeal becomes a bit clearer still.

One of the leading publishers of print-on-demand books for professionals and consultants is 1stBooks. Established in 1997, 1stBooks is the world's leading provider of publishing and marketing services for authors of all genres, with over 18,000 titles in its catalog, and over 500-plus new books added each month. All of its authors are considered self-published and retain all rights to their books.

"Alternative publishing levels the playing field and democratizes the publishing process," said Robert McCormack, president of 1stBooks, in a recent interview with Writer's Digest. "Authors who might have not fit or did not want to use the traditional publishing model can see their works in print."

Print-on-demand is not, however, for every would-be author, says McCormack. There is no economy of scale, and the unit cost of printing one copy is exactly the same as printing 10,000. So, if there is a guaranteed market for at least 500 to 1,000 of your books, the economics of a traditional print run from a custom printer are better than print-on-demand in many cases.

As a result of the depth and breadth of the 1stBooks growing catalog, the company made an arrangement with the Ingram Book Group to distribute paperback and hardcover editions of its titles at thousands of bookstores worldwide. The deal uses the latest Print-on-Demand technology offered by Ingram's subsidiary, Lightning Source. Because these books are generated one at a time, they neatly sidestep the high costs traditionally associated with bringing new books to the marketplace.

Self-publishing doesn't mean you're going it alone, either. 1stBooks authors have access to a comprehensive range of publishing and promotional services, including a full-time promotions staff, personal project coordinators and nationwide distribution through over 25,000 bookstores and book retailers, via the Internet at Amazon.com, Barnes&Noble.com, Borders.com and the 1stBooks Web site.

The current 1stBooks basic publishing package entails a $399 fee to create an e-book from scratch. Of that total, $300 is a deposit and is subsequently refunded through 100 percent commission on the author's first sales until the amount is completely paid. An extra $199 is required for paperback publication, with royalty rates paid at the author's choice of 50 percent, 30 percent, 20 percent or 10 percent.

Similar packages are available through other alternative publishers like iUniverse, xLibris and Infintiy Publishing.

Alternative publishers have made a conscious decision to offer their services to everyone, rather than give control to an elite clique of editors and agents, as is often true in traditional publishing. While incoming manuscripts are checked for formatting before a new title goes online, alternative publishers do not edit for style and content. These companies do not make value judgments about the literary merit of books. The author decides what the public reads, and the public decides if it makes good reading or not. It is a purely market-driven approach, and allows almost anyone to make a new book available to millions of readers, at a small fraction of the cost of traditional publishing methods.

Henry DeVries is a marketing coach and writer specializing in lead generation for professional service firms. An adjunct marketing professor at UCSD since 1984, he is the author of "Self Marketing Secrets" and the recently published "Client Seduction." Visit http://www.newclientmarketing.com or e-mail questions to henry@newclientmarketing.com.

© 2005 Henry DeVries, All rights reserved. You are free to use this material in whole or in part in pint, on a web site or in an email newsletter, as long as you include complete attribution, including live web site link. Please also notify me where the material will appear.

The attribution should read:

"By Henry DeVries of the New Client Marketing Institute. Please visit Henry's web site at http://www.newclientmarketing.com for additional marketing articles and resources on marketing for professional service businesses."

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Google News Updated : Sat, 05 Jul 2008 00:54:08 GMT Reaction to the death of Jesse Helms - The Associated Press Canada.com Reaction to the death of Jesse Helms The Associated Press - 2 hours ago Reaction to the death of former North Carolina Sen. Jesse Helms, who died on the Fourth of July at age 86: "Jesse Helms was a kind, decent, and humble man and a passionate defender of what he called "the Miracle of America. Video: A Look Back At Jesse Helms CBS Former Senator Jesse Helms dead at 86 Boston Globe AFP - RedOrbit - Salt Lake Tribune - Journal and Courier all 1,804 news articles Publ.Date : Fri, 04 Jul 2008 22:51:11 GMT On Independence Day, Think Fireworks Safety First - Washington Post Seattle Post Intelligencer On Independence Day, Think Fireworks Safety First Washington Post - 1 hour ago By Dennis Thompson FRIDAY, July 4 (HealthDay News) -- Fireworks can be breathtaking spectacles, creating glittering showers of sparks and earth-rumbling booms that thrill people for miles around. 2006: 11 dead, 9200 fireworks injuries United Press International Burned by fireworks? Here's what to do Seattle Post Intelligencer Bell Gardens Sun - NorthEscambia.com - Register Herald - Chester DailyLocal.com all 22 news articles Publ.Date : Fri, 04 Jul 2008 23:19:24 GMT O's bats get revenge vs. Rangers - MLB.com Seattle Post Intelligencer O's bats get revenge vs. Rangers MLB.com - 1 hour ago By Spencer Fordin / MLB.com BALTIMORE -- Call it a down payment towards payback. The Orioles earned a small measure of revenge against the Rangers on Friday, courtesy of an 10-4 victory that was all but decided by the fourth inning. O's pound Rangers Sports Network Orioles score 8 off Padilla, beat Rangers 10-4 The Associated Press Rotoworld.com - TexasRangers.com - United Press International - Dallas Morning News all 147 news articles Publ.Date : Fri, 04 Jul 2008 23:43:39 GMT RPT-China, Taiwan airlines to see lift from new flights - Reuters WELT ONLINE RPT-China, Taiwan airlines to see lift from new flights Reuters - 8 hours ago By Joseph Chaney TAIPEI, June 29 (Reuters) - Direct weekend flights between China and Taiwan starting this week are likely to give a boost to carriers on both sides of the Taiwan Strait at the expense of Hong Kong, but probably not until all ... China resumes direct flights to Taiwan after 60 years guardian.co.uk China-Taiwan direct: Readers react BBC News AFP - International Herald Tribune - Hindu - Voice of America all 852 news articles Publ.Date : Fri, 04 Jul 2008 16:46:40 GMT Botswana urges region not to recognize Mugabe's re-election - Xinhua Times Online Botswana urges region not to recognize Mugabe's re-election Xinhua - 2 hours ago JOHANNESBURG, July 4 (Xinhua) -- Botswana's government urged its neighbors Friday not to recognize Robert Mugabe's re-election, reiterating calls for Zimbabwe to be suspended from a regional bloc. African Union Weakened by Summit Inaction on Zimbabwe Voice of America West condemns Mugabe, ignores other Africa despots The Associated Press Telegraph.co.uk - Times Online - AFP - USA Today all 4,688 news articles Publ.Date : Fri, 04 Jul 2008 22:05:14 GMT Federer One Away From Another Wimbledon Title - New York Times Federer One Away From Another Wimbledon Title New York Times - 5 hours ago By CHRISTOPHER CLAREY For the third straight year, the men’s final will be between Roger Federer and Rafael Nadal. And the women’s final will be the latest family affair between Venus Williams and her sister Serena. Federer, Nadal to meet for Wimbledon men's title Los Angeles Times Federer aims to keep winning in Nadal battle Financial Times Sports Network - ESPN - Bloomberg - FOXSports.com all 3,443 news articles Publ.Date : Fri, 04 Jul 2008 19:30:13 GMT 'Gonzo' diverting rehash of what a long, strange trip it's been - San Jose Mercury News 'Gonzo' diverting rehash of what a long, strange trip it's been San Jose Mercury News - 6 hours ago By Glenn Whipp With two volumes of letters, a handful of biographies, three previous documentary movies, two feature films and a comic strip character, not to mention a writing career spent mostly in the first person, is there anything that hasn't been ... The perfect subject for 'Gonzo' Seattle Post Intelligencer Gonzo: The Life and Work of Dr. Hunter S. Thompson Chicago Sun-Times Washington Post - TIME - Los Angeles Times - USA Today all 160 news articles Publ.Date : Fri, 04 Jul 2008 18:10:38 GMT Automatic Blogging Add RSS Feeds to My Website

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