Ezines VS. Trade Journals
As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In many industries this is the case. Many of us use to get free Industry Trade Journals, yet many have now gone out of business and others are being a little more particular than normal. Some send you questionnaires every three months to make sure you are interested and reading their material. Most companies DO NOT advertise in such trade journals. A few do, mostly for brand name recognition, although in my opinion it is a lot of money considering the much lower costs of Ezines and Internet Advertising. Some believe paper trade journals or Industry Rags as they are often called are waste of advertising money, even worse than attending some under attended trade shows.
As advertising dollars continue to dry up and even with all the media consolidation, there seems to be a very aggressive approach to sales tactics of these salesmen/women and a touch of unnerving arrogance among the editors, publishers and self-important writers. I guess that arrogance goes with the job, however I think it is time for all Industry Journals and media for that matter to come back to Earth, realize their relative value in our society. Everything has an intrinsic value and an actual value and we need Industry Journals to find equilibrium. Why would any company in any industry waste money on such advertising when they are not getting relevant clients from those ads, yet continue to throw good money after bad? Perhaps they themselves want to see their pictures in the ads, perhaps if they advertise they can get the editors to go ahead and do a story on the company? Maybe we have just too big egos in business? What say you? Would you want to buy from a company that blows money on such advertising; money that could be better spent helping the customer succeed with their product? What does this say to the customer about the price they are paying for those goods are services?
It seems many companies are so busy doing things the old way that they rarely update their websites, never advertise in Ezines or bother to survey their customers as to how they discovered them in the first place. There is a time and place for Industry paper journals, yet so many companies use those advertising dollars incorrectly rather than diversifying those funds to get the most bang for their bucks. I pity such companies and am glad to say we are not one of them? Are you?
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
 Google News Updated : Sat, 05 Jul 2008 00:54:08 GMT RPT-China, Taiwan airlines to see lift from new flights - Reuters
Reuters - By Joseph Chaney TAIPEI, June 29 (Reuters) - Direct weekend flights between China and Taiwan starting this week are likely to give a boost to carriers on both sides of the Taiwan Strait at the expense of Hong Kong, but probably not until all ... China resumes direct flights to Taiwan after 60 years China-Taiwan direct: Readers react Publ.Date : Fri, 04 Jul 2008 16:46:40 GMT Reaction to the death of Jesse Helms - The Associated Press
The Associated Press - Reaction to the death of former North Carolina Sen. Jesse Helms, who died on the Fourth of July at age 86: "Jesse Helms was a kind, decent, and humble man and a passionate defender of what he called "the Miracle of America. Video: A Look Back At Jesse Helms Former Senator Jesse Helms dead at 86 Publ.Date : Fri, 04 Jul 2008 22:51:11 GMT O's bats get revenge vs. Rangers - MLB.com
MLB.com - By Spencer Fordin / MLB.com BALTIMORE -- Call it a down payment towards payback. The Orioles earned a small measure of revenge against the Rangers on Friday, courtesy of an 10-4 victory that was all but decided by the fourth inning. O's pound Rangers Orioles score 8 off Padilla, beat Rangers 10-4 Publ.Date : Fri, 04 Jul 2008 23:43:39 GMT On Independence Day, Think Fireworks Safety First - Washington Post
Washington Post - By Dennis Thompson FRIDAY, July 4 (HealthDay News) -- Fireworks can be breathtaking spectacles, creating glittering showers of sparks and earth-rumbling booms that thrill people for miles around. 2006: 11 dead, 9200 fireworks injuries Burned by fireworks? Here's what to do Publ.Date : Fri, 04 Jul 2008 23:19:24 GMT Federer One Away From Another Wimbledon Title - New York Times New York Times - By CHRISTOPHER CLAREY For the third straight year, the men’s final will be between Roger Federer and Rafael Nadal. And the women’s final will be the latest family affair between Venus Williams and her sister Serena. Federer, Nadal to meet for Wimbledon men's title Federer aims to keep winning in Nadal battle Publ.Date : Fri, 04 Jul 2008 19:30:13 GMT 'Gonzo' diverting rehash of what a long, strange trip it's been - San Jose Mercury News San Jose Mercury News - By Glenn Whipp With two volumes of letters, a handful of biographies, three previous documentary movies, two feature films and a comic strip character, not to mention a writing career spent mostly in the first person, is there anything that hasn't been ... The perfect subject for 'Gonzo' Gonzo: The Life and Work of Dr. Hunter S. Thompson Publ.Date : Fri, 04 Jul 2008 18:10:38 GMT Botswana urges region not to recognize Mugabe's re-election - Xinhua
Xinhua - JOHANNESBURG, July 4 (Xinhua) -- Botswana's government urged its neighbors Friday not to recognize Robert Mugabe's re-election, reiterating calls for Zimbabwe to be suspended from a regional bloc. African Union Weakened by Summit Inaction on Zimbabwe West condemns Mugabe, ignores other Africa despots Publ.Date : Fri, 04 Jul 2008 22:05:14 GMT Increase Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... HiHow'd you go with your product search?Here's another way to... Read More When I teach ezine classes, I ask the students what... Read More Web and email addresses pose a special challenge for writers... Read More The future of email Newsletter - Llando Ford 07.28.2004 What... Read More I subscribed myself to many ezines. I'd love to read... Read More As you likely know from personal experience, the value of... Read More My story is that an author who'd done online writing... Read More If you run your own business like I do, you... Read More It is true that sometimes in life there is a... Read More So you decided to put out a monthly newsletter, because... Read More Well, it is definitely yes!In the early day of internet... Read More There are literally thousands of ezines being published online these... Read More Who doesn't want to make money online? Internet is here... Read More Publishing an e-zine is the ideal opportunity to showcase your... Read More The main task of a newsletter publisher is to select... Read More 1. Use autoresponders to publish and promote your ezine.Autoresponders with... Read More If you publish an email newsletter, do you convert the... Read More 1. Write your own articles.Your articles will give you an... Read More 1. Give Incentives Give people an incentive to subscribe to... Read More I sat here this morning, and decided to work out... Read More What is your worse fear as a self-publishing writer? For... Read More Have you been publishing an e-mail newsletter for at least... Read More When you want to choose a name for your newsletter,... Read More When I say free ezine advertising, I'm not talking about... Read More It's not enough to prepare and distribute a monthly newsletter,... Read More
Adsense
websites
Finding the GOLD with Ezines and Google!
Ezine Publishing Donts
Managing Internet Addresses in Your Email Newsletter
The Future of Email Newsletter
Three Breathing Techniques For Any Ezine Article
Email Newsletters: Privacy and Unsubscribing
Publish Anything: The Saga of a PublishAmerica Author
Tips on Using Constant Contact to Create Your Company Newsletter
8 Killer Mistakes For Ezine Failure You Must Avoid
Gosh, What Am I Going to Put in My Email Newsletter THIS Month?
Ebook Rebranding - The New Ebook Marketing Power?
Ezines, Ezines Everywhere!
Making Money Online With Web Publishing
11 Quick (and Good) E-zine Content Ideas
A Newsletter Publishers Main Task: Packaging Value Content
7 Power Packed Tips To Increase Your Ezine Publishing Success
How to Make Your eZine Work for You Long After Its Published
10 Valuable Tips For Ezine Publishers
The Quick Ways To Increase Your E-zines Subscriber Base
The Nitty-Gritty Of Ezine Publishing
5 Tips for Catching Errors in Your Manuscript
5 Ways to Make More Money With Your E-zine
Newsletter Name Ideas - Creative Ideas to Choose A Good Name for Your Newsletter
Free Ezine Advertising That Works!
Covering All The Bases: How to Make Sure Your Newsletter Gets Opened and Read
Affordable and Reliable Web Hosting Starting at $4.49/Month
How To Make Money Online With A Newsletter
Many online internet marketers tell us "its all in the... Read More
10 Benefits Of Submitting Articles To Ezines
1. You'll brand your web site, business and yourself by... Read More
The Magic Button That Earns $3,546 or more
Ever wonder how a "guru" earns $3,546 or more just... Read More
7 Useful Free Services For E-publishers
If you want to have an online business, without doubt,... Read More
10 Newsletter Ideas to Write Articles for Your Newsletter
Since you publish your newsletter on a regular basis, sometimes... Read More
Want To Start a Publishing Revolution?
Calling all publishers, editors, journalists and freelance writers. It's time... Read More
Print On Demand Questions
Print on demand (POD), a cross between self-publishing and digital... Read More
Write Your Weekly Ezine in 5-Minutes! (or better yet, dont write it at all)
How to write your ezine in 5 minutes by legally... Read More
The End of Email, Ezines and Online Marketing?
Ok, it's time to bring out my soapbox.Something has been... Read More
Secrets To Successful Publishing
Have you ever wondered what would it take to compete... Read More
How To Publish Your Own Highly Demand Ezine
Ezine is an electronic newsletter that is published through internet.... Read More
Does Your Business Need a Newsletter?
Have you ever thought about it?If you don't have a... Read More
10 Critical Things To Do Before You Spend A Dime In Advertising
"Research?"Let's say it again?"Research"?Grrrrrrrr.The word "research" can make many eBusiness... Read More
Plagiarism on the High Seas
More and more companies are finding the value in informational... Read More
How To Write Effective Ezine Ads... And Then Some
When writing an ezine ad, there is a big mistake... Read More
10 Tips On Offering A Free Ecourse
1. Make your ecourse short like 5 - 7 days.... Read More
Increase Your Website Popularity with 500 Words
Are you looking to increase your relevancy in the search... Read More
22 Ways to Grow Your Subscriber List
1. Don't bury your subscriber form, place it on your... Read More
Why Self-Publish Your Book?
When I meet an author with a great book concept,... Read More
Email Newsletter Format: HTML or Text
An email newsletter is probably the most effective way to... Read More
Write an Ezine? But I Dont Know HOW!
If you've been promoting your business on the internet you've... Read More
American OverDrive - LCDs in LDCs
OverDrive - an e-commerce, software conversion and e-publishing applications leader... Read More
Does Your Subject Line Do the Job?
It's proven that the FROM field of your emails is... Read More
How Many Articles Can An Author Write As An Expert In A Field?
More and more smart business people are finding the value... Read More
Your E-zine Promotion Checklist
While there are seemingly endless ways to promote your e-zine... Read More
Ezine Publishing |