Ezine Publishing Donts

When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe? Below are some of their answers.

"Too many clicks." Give them an easy way to subscribe or unsubscribe. Don't make them have to click, and click, and click to find your subscription box.

"Tell us what's there." Include some sort of table of contents in your ezine. While this may cause someone to delete a particular edition, it will cause others to read it.

"Too many ads." While most business owner subscribers understand that there is no free ride, too many ads, including ads between articles, annoy them. The key is ads targeted to your ideal clients. Keep that in mind and ads will be read and clicked on.

"Tell us when something ends." Space does not indicate when an area of an ezine ends and another starts - a border does. But please don't use all CAPITAL LETTERS to highlight the topic in your e-zine, even for titles. (OK for offline newsletters; online, using CAPITAL LETTERS denotes screaming.)

"Just the facts." Do not force new subscribers to complete long subscription forms containing lots of personal information. While some will complete the entire form, most will "move on."

"Permission marketing." It's about receiving permission to add someone to your elist or having them add themselves. Know that when you purchase an item from someone's web site, you'll be on their mailing list, too.

"Let us read the article." Don't distribute ads in between your article or tips. Provide ads, yes-you ARE running a business - but let them read the article.

"Watch the emotions." Do not over use exclamation marks, question marks, etc. Newsletters are NOT priority mail, so don't flag them as such.

"Tell us." Tell us what we're going to get and how often. Most subscribers don't mind receiving mail daily or weekly - if they know that's what they've subscribed to.

"Give it to us." If you promised a free report, make sure that the links to them appear after someone subscribes to your ezine.

©2005 Maria Marsala. From Ezine Power: Attract Clients, Grow Profits, and Quickly Become Known As An Expert In Your Field, an program that help small business owners increase your profits on the Internet. http://www.CreateEzine.com One of the many dynamic programs, informative articles, and exceptional business and marketing training tools created by Elevating Your Business to support your business success. Visit our site to learn more and receive 2 reports http://www.ElevatingYourBusiness.com right now.

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Google News Updated : Mon, 07 Jul 2008 00:55:50 GMT Bosox, Cubs each put 7 players on All-Star rosters - The Associated Press AFP Bosox, Cubs each put 7 players on All-Star rosters The Associated Press - 54 minutes ago NEW YORK (AP) - Maybe Manny Ramirez, Alfonso Soriano and the rest of the Boston Red Sox and Chicago Cubs should just play their own All-Star game. All-Star rosters revealed Sports Network Cubs win 7-1 and seven All-Stars; I'd say it was a good day Bleacher Report MLB.com - Chicago Sun-Times - WSBT-TV - Atlanta Journal Constitution all 421 news articles Publ.Date : Mon, 07 Jul 2008 00:00:58 GMT Google, Zen Master of the Market - New York Times Times Online Google, Zen Master of the Market New York Times - 1 hour ago By STEVE LOHR Bill Gates, who walked away from full-time work at Microsoft last month, was perhaps the foremost applied economist of the second half of the 20th century. Why Microsoft will win Yahoo CNNMoney.com Yahoo! re-enters merger talks with Time Warner Times Online TheNewsTribune.com - CNET News - Washington Post - InformationWeek all 244 news articles Publ.Date : Sun, 06 Jul 2008 22:57:50 GMT 'Hancock' a signature opening for Smith - Los Angeles Times Ottawa Citizen 'Hancock' a signature opening for Smith Los Angeles Times - 52 minutes ago The offbeat superhero story brings in $66 million over the holiday weekend, marking the star's eighth straight No. 1. He's hot, but the reviews were not. ‘Hancock’ Powers to the Top of Box Office New York Times Will Smith is box office superhero with 'Hancock' Reuters USA Today - Celebrity News - The Associated Press - BloggingStocks all 322 news articles Publ.Date : Mon, 07 Jul 2008 00:03:03 GMT AT&T's Odd iPhone Offer - TechNewsWorld Computerworld AT&T's Odd iPhone Offer TechNewsWorld - 13 hours ago By Eric Benderoff Some of the details surrounding AT&T's iPhone prices make little sense, writes Eric Benderoff. The company will sell a 3G iPhone with no contract for a $400 premium. iPhone 3G line forms in NYC for a green cause Ars Technica New iPhone Can Decouple From AT&T, for a Price Washington Post TMCnet - Slashdot - CRN - CNNMoney.com all 568 news articles Publ.Date : Sun, 06 Jul 2008 11:04:21 GMT Obama Campaign Criticizes Rival McCain's Economic Proposals - Bloomberg Wall Street Journal Blogs Obama Campaign Criticizes Rival McCain's Economic Proposals Bloomberg - 5 hours ago By Alison Vekshin July 6 (Bloomberg) -- Democratic presidential candidate Barack Obama's advisers criticized Republican rival John McCain's economic proposals as both candidates prepared to focus on the US economy this week. Obama Advisers Tout Tax Plan FOXNews That topic we love to hate Atlanta Journal Constitution Wall Street Journal - Newsweek - NewsMax.com - Wall Street Journal Blogs all 10 news articles Publ.Date : Sun, 06 Jul 2008 19:27:55 GMT Obama cites faith as key to change - Boston Globe Obama cites faith as key to change Boston Globe - 17 hours ago Barack Obama called "active faith" an obligation of religious Americans and a chief agent of societal change in a speech yesterday at the national meeting of a black church group. Veterans Group Urges Support to 'Finish the Job' Washington Post Veterans’ Group Critical of Obama Plans Costly Ad Campaign FOXNews The Associated Press - KPVI-TV - Telegraph.co.uk - New York Times Blogs all 129 news articles Publ.Date : Sun, 06 Jul 2008 06:58:31 GMT Weather Channel Is Sold to NBC and Equity Firms - New York Times Weather Channel Is Sold to NBC and Equity Firms New York Times - 3 hours ago By MICHAEL J. de la MERCED An investor group led by NBC Universal and two private equity firms clinched a deal for the Weather Channel on Sunday after three weeks of negotiations. NBC Universal, Bain, Blackstone Buy Weather Channel (Update1) Bloomberg NBC and its Partners Announce Deal To Buy Weather Channel and Assets Wall Street Journal The Associated Press - Hollywood Reporter - Variety - New York Times Blogs all 360 news articles Publ.Date : Sun, 06 Jul 2008 21:48:12 GMT Data Feed Content for Web Pages Amazon RSS

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