Create An Ezine To Get People Back To Your Site

I know you've worked hard on your website. I know it looks pretty good - in fact, it's fantastic. However, you are facing one huge problem - getting people to come back.

Look at it this way: if you are serious, you should be updating your web site on a regular basis. While not everyone can update their site several times a day like I do, you should at least add something relatively significant on a weekly basis. If you have any doubts about that time frame, remember, the web is huge and people who surf the web need (require) constant changes. Nothing will die faster than a stale site!

Okay, so you are updating your site every single day (or weekly or whatever). So how do people know this? You can (and should) do a number of things, including specifying a "what's new" section on your index page, referencing the changes in editorial columns and so on.

However, the most important task you can do is create a regular newsletter which let's people know what's changed.

Do NOT send this newsletter out to everyone on the planet - that's called SPAM. What you want to do is sprinkle sign-up buttons and links throughout your site. Put at least one link on every single page of your site. Use buttons, blink it if you have to, but get your visitor's attention to your sign-up links. Some sites even offer a free give away (an ebook, report, shareware program or something) if you simply sign up for the newsletter.

Why is this important? Because no matter what your site is about, commercial or home page, if you can get someone to sign up for your newsletter you've found someone who is interested in what you've got to say. They gave you a way to contact them, willingly and without being forced, and they gave you permission (by virtue of signing up) to send them information.

These people are the most valuable people you can get as visitors. They liked what you had to say. They actually want you to tell them when something new happens so they can come back. Take advantage of that - send them a content filled newsletter. Include something special in each issue, something more than just some links or a few useless words. I like to include an article, a list of new or changed information on my site and a few useful links. ALWAYS include a way to opt-out - at the bottom of the newsletter is the traditional place (do not make your readers search for this).

An ad or two in the newsletter is fine, but be careful - do not include more unless you specify that in the signup page. You do not even want to have any appearance of spam.

Remember your goal - get them to your web site. If you've got something to sell, do it on your web site. People do not generally like to receive ads (even willingly) in their emails, but they love articles and useful tips and even jokes. But more than a couple of ads are tacky. And please, avoid advertising your affiliate or pay-to- surf programs in your ezine. Many spam filters will delete any messages containing that junk right away (mine deletes them sight- unseen).

So get your visitors to sign up for a regular newsletter, and send it out as often as you can. You will be rewarded with a steady stream of return visits.

About The Author

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge.

Web Site Address: http://www.internet-tips.net

Weekly newsletter: http://www.internet-tips.net/joinlist.htm

Claudia Arevalo-Lowe is the webmistress of Internet Tips And Secrets and Surviving Asthma. Visit her site at http://survivingasthma.com

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Google News Updated : Tue, 07 Oct 2008 20:50:00 GMT Study: Using fan on sleeping baby reduces risk of SIDS - San Jose Mercury News dBTechno Study: Using fan on sleeping baby reduces risk of SIDS San Jose Mercury News - 8 hours ago By Linda Goldston Ayde Gonzales's mother was surprised when she insisted that her newborn son must sleep on his back, not on his side. Fan Use May Save Your Baby’s Life, Reduces SIDS Risk eFluxMedia Fan in Room Seems to Cut Infants’ Risk of Crib Death New York Times Bloomberg - Wall Street Journal - U.S. News & World Report - WebMD all 612 news articles Publ.Date : Tue, 07 Oct 2008 12:46:19 GMT Union-Backed Party Opposes Term Limits Plan - New York Times New York Daily News Union-Backed Party Opposes Term Limits Plan New York Times - 1 hour ago By Fernanda Santos The Working Families Party began on Tuesday the labor community’s first major offensive against Mayor Michael R. Bloomberg’s plan to change term limit laws through legislation that would extend to three, from two, the number of terms ... UPDATE 1-NYC lawmakers to weigh bill raising term limits Reuters Bill to end term limits introduced in City Council New York Daily News New York Times Blogs - WNYC - Campaigns & Elections - Crain's New York Business all 331 news articles Publ.Date : Tue, 07 Oct 2008 19:15:23 GMT Fed Announces Plan to Buy Short-Term Debt - New York Times Telegraph.co.uk Fed Announces Plan to Buy Short-Term Debt New York Times - 58 minutes ago By EDMUND L. ANDREWS and MICHAEL M. GRYNBAUM WASHINGTON - The Federal Reserve announced a radical new plan on Tuesday to jump-start the engine of the financial system. Fed makes boldest move yet Christian Science Monitor Federal Reserve to buy up short-term commercial debt Los Angeles Times Bloomberg - NECN - The Associated Press - Wall Street Journal all 1,716 news articles Publ.Date : Tue, 07 Oct 2008 19:51:44 GMT Fitch says AMD factory move has no ratings impact - Forbes Canada.com Fitch says AMD factory move has no ratings impact Forbes - 51 minutes ago AP 10.07.08, 3:48 PM ET Fitch Ratings said Tuesday Advanced Micro Devices Inc.'s ratings are not affected by the chip maker's plans to spin off factories into a new joint venture with investors in the Persian Gulf state of Abu Dhabi. What AMD's fab spinoff means for Intel, industry MarketWatch Who Benefits From AMD’s Financial Engineering? New York Times The Associated Press - BusinessWeek - Motley Fool - Bizjournals.com all 656 news articles Publ.Date : Tue, 07 Oct 2008 19:58:11 GMT Axelrod Says Obama Will Counterpunch if McCain Raises Ayres - New York Times Axelrod Says Obama Will Counterpunch if McCain Raises Ayres New York Times - 2 hours ago By Patrick Healy NASHVILLE - Senator Barack Obama is prepared to hit back, including with Keating Five scandal if necessary, if Senator John McCain uses tonight’s presidential debate to attack him over his associations with controversial figures like ... Video: AP Campaign Minute AssociatedPress Palin Adds Fannie Mae Execs to List of Objectionable Obama Associates Washington Post The Associated Press - U.S. News & World Report - FOXNews - Christian Science Monitor all 4,761 news articles Publ.Date : Tue, 07 Oct 2008 18:32:14 GMT Get moving: Guidelines set healthy activity levels - The Associated Press ABC News Get moving: Guidelines set healthy activity levels The Associated Press - 38 minutes ago WASHINGTON (AP) - Get moving: New exercise guidelines released Tuesday set a minimum sweat allotment for good health. For most adults, that's 2 1/2 hours a week. Government tells Americans to take stairs, go out and play Bizjournals.com Get 2 1/2 hours of exercise per week, US says Reuters USA Today - Food Consumer - MarketWatch - MyFox Dallas all 183 news articles Publ.Date : Tue, 07 Oct 2008 20:11:51 GMT Kenya deports anti-Obama author - Christian Science Monitor BBC News Kenya deports anti-Obama author Christian Science Monitor - 4 hours ago Jerome Corsi, author of "Obama Nation: Leftist Politics and the Cult of Personality," tried to launch his new book, but violated immigration rules, Kenyan officials say. Barack Obama's African grandmother Sarah Onyango Obama roots for him Times Online Anti-Barack Obama author detained while promoting his book in Kenya Los Angeles Times AFP - The Associated Press - New York Times - BBC News all 507 news articles Publ.Date : Tue, 07 Oct 2008 16:09:55 GMT Clickbank Content Get Paid for Surveys

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