Convert Your Newsletters into Immediate Cash

One-Page Newsletters can do more than help you keep in constant touch with clients and prospects and educate them to desire your products and services. Each issue can also generate immediate sales!

Simply combine the educational content of your newsletter with a monthly promotion described in the covering e-mail or on the page of your website where readers can download each issue. Once you have engaged your reader's interest, offer them an engaging next step that accelerates their interest and encourages them to buy right now.

Here are some tried-and-proven ways:

? Teleconferences. One of the easiest, least expensive, and most powerful ways for you to monetize-or convert your newsletter into profits-is to invite readers to a free teleconference where you provide additional information and invite them to discuss the topic and ask questions. Costs are negligible. Use e-mail autoresponders to deliver the phone number and a special PIN (personal identification number) plus last-minute reminders.

? Special report. Offer an in-depth treatment of the topic covered in your newsletter. You can either sell it or offer it for free, upon e-mail request. You can also deliver additional information on unlinked web site pages or via e-mail.

? Promotions. When appropriate, offer special pricing or terms on products or services associated with the topic of your newsletter.

? Event marketing. Offer free demonstrations or seminars in your store, an office, or a hotel meeting room. Or, offer a free 30-minute introductory meeting or telephone consultation.

Here's how to maximize response:

? Encourage e-mail registration. This creates a list of prospects interested in particular topics for later follow-up.

? Focus. Separate the educational content of your newsletter from the promotional message in the e-mail announcing each new issue or on the page of your website where your newsletter can be read or downloaded. Never put time-sensitive information in your newsletter!

? Separate the why's" from "how's." Emphasize problems, solutions, and benefits in your newsletter. Limit the details of your solution to your follow-up information and events. Keep your newsletters short.

? Add urgency. Schedule your call to action event immediately after you distribute your newsletter. Encourage early registration by emphasizing limited teleconference capacity, limited quantities, or place a time limit on promotions.

? Vary your call to action. Don't follow the same call to action each month. Vary teleconferences, special reports, promotions and free consultations.

? Follow-up. Thank those who attend events or requested more information.

? Track your results. Note which topics and calls to action result in the most sales. Repeat your winners.

Success requires planning. Start by creating a 12-month Editorial Calendar describing the topics you are going to discuss in each of the upcoming issues of your newsletter.

Then, choose the type of call to action, or promotion, most appropriate for each month's topic. As you review each issue in your editorial calendar, ask yourself: "What's the best way to leverage my market's interest in this topic?" It takes time to put together a successful promotion or prepare special reports and teleconferences. But, if your call to action projects a last-minute or amateurish image, you'll be wasting the momentum your newsletter has generated.

? On-going process, not isolated event. Success requires an on-going series of newsletters and related promotions. Use your 12-month editorial calendar to schedule your efforts on several newsletter issues and promotions each month.

? Encourage pass-alongs. Invite recipients to share your e-mails and newsletters.

? Be specific. Describe the specific action you want the recipient of your message to take. Summarize important details.

Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit http://www.OnePageNewsletters.com for your three free reports.

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Google News Updated : Sat, 05 Jul 2008 00:54:08 GMT Botswana urges region not to recognize Mugabe's re-election - Xinhua Times Online Botswana urges region not to recognize Mugabe's re-election Xinhua - 2 hours ago JOHANNESBURG, July 4 (Xinhua) -- Botswana's government urged its neighbors Friday not to recognize Robert Mugabe's re-election, reiterating calls for Zimbabwe to be suspended from a regional bloc. African Union Weakened by Summit Inaction on Zimbabwe Voice of America West condemns Mugabe, ignores other Africa despots The Associated Press Telegraph.co.uk - Times Online - AFP - USA Today all 4,688 news articles Publ.Date : Fri, 04 Jul 2008 22:05:14 GMT 'Gonzo' diverting rehash of what a long, strange trip it's been - San Jose Mercury News 'Gonzo' diverting rehash of what a long, strange trip it's been San Jose Mercury News - 6 hours ago By Glenn Whipp With two volumes of letters, a handful of biographies, three previous documentary movies, two feature films and a comic strip character, not to mention a writing career spent mostly in the first person, is there anything that hasn't been ... The perfect subject for 'Gonzo' Seattle Post Intelligencer Gonzo: The Life and Work of Dr. Hunter S. Thompson Chicago Sun-Times Washington Post - TIME - Los Angeles Times - USA Today all 160 news articles Publ.Date : Fri, 04 Jul 2008 18:10:38 GMT On Independence Day, Think Fireworks Safety First - Washington Post Seattle Post Intelligencer On Independence Day, Think Fireworks Safety First Washington Post - 1 hour ago By Dennis Thompson FRIDAY, July 4 (HealthDay News) -- Fireworks can be breathtaking spectacles, creating glittering showers of sparks and earth-rumbling booms that thrill people for miles around. 2006: 11 dead, 9200 fireworks injuries United Press International Burned by fireworks? Here's what to do Seattle Post Intelligencer Bell Gardens Sun - NorthEscambia.com - Register Herald - Chester DailyLocal.com all 22 news articles Publ.Date : Fri, 04 Jul 2008 23:19:24 GMT O's bats get revenge vs. Rangers - MLB.com Seattle Post Intelligencer O's bats get revenge vs. Rangers MLB.com - 1 hour ago By Spencer Fordin / MLB.com BALTIMORE -- Call it a down payment towards payback. The Orioles earned a small measure of revenge against the Rangers on Friday, courtesy of an 10-4 victory that was all but decided by the fourth inning. O's pound Rangers Sports Network Orioles score 8 off Padilla, beat Rangers 10-4 The Associated Press Rotoworld.com - TexasRangers.com - United Press International - Dallas Morning News all 147 news articles Publ.Date : Fri, 04 Jul 2008 23:43:39 GMT Federer One Away From Another Wimbledon Title - New York Times Federer One Away From Another Wimbledon Title New York Times - 5 hours ago By CHRISTOPHER CLAREY For the third straight year, the men’s final will be between Roger Federer and Rafael Nadal. And the women’s final will be the latest family affair between Venus Williams and her sister Serena. Federer, Nadal to meet for Wimbledon men's title Los Angeles Times Federer aims to keep winning in Nadal battle Financial Times Sports Network - ESPN - Bloomberg - FOXSports.com all 3,443 news articles Publ.Date : Fri, 04 Jul 2008 19:30:13 GMT RPT-China, Taiwan airlines to see lift from new flights - Reuters WELT ONLINE RPT-China, Taiwan airlines to see lift from new flights Reuters - 8 hours ago By Joseph Chaney TAIPEI, June 29 (Reuters) - Direct weekend flights between China and Taiwan starting this week are likely to give a boost to carriers on both sides of the Taiwan Strait at the expense of Hong Kong, but probably not until all ... China resumes direct flights to Taiwan after 60 years guardian.co.uk China-Taiwan direct: Readers react BBC News AFP - International Herald Tribune - Hindu - Voice of America all 852 news articles Publ.Date : Fri, 04 Jul 2008 16:46:40 GMT Reaction to the death of Jesse Helms - The Associated Press Canada.com Reaction to the death of Jesse Helms The Associated Press - 2 hours ago Reaction to the death of former North Carolina Sen. Jesse Helms, who died on the Fourth of July at age 86: "Jesse Helms was a kind, decent, and humble man and a passionate defender of what he called "the Miracle of America. Video: A Look Back At Jesse Helms CBS Former Senator Jesse Helms dead at 86 Boston Globe AFP - RedOrbit - Salt Lake Tribune - Journal and Courier all 1,804 news articles Publ.Date : Fri, 04 Jul 2008 22:51:11 GMT Automate Your Blogging RSS Software

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