Are We Dating or Married?

You've convinced me that I want to sign up for your
newsletter. Now that I'm ready, what do I do? I go to the
signup box on the current web page and complete the form.
But wait... what are you asking for? If you're asking for
more than my name and email address, I will hesitate.

After all, if you're going to send me an email newsletter,
why do you even need my name, much less my street address,
city, state, zip, telephone number, number of people in my
household, etc. My email address should be enough. Now I'll
give you my name, because I understand that you'll want to
personalize my email messages. But unless you show me very
good reasons, I'll forget about signing up and go on to
another site that doesn't want a lot of information in
exchange for their complimentary report or newsletter.

It's like dating. When you first meet you get only the
necessary information - name and phone number. As you agree
to date, you'll get the address. Later, as you get to know
one another better, you'll start to add more details.

Moving a visitor from lead to customer involves a courting
process. You want them to get to know you. They need to
learn to trust you. You need to establish a relationship.
That's the purpose of your newsletter. You offer them good
information and in return they give you the right to market
to them. As they become more interested and more loyal,
they'll move from just a lead to a steady prospect.
Eventually you'll "marry" some of your prospects and they'll
become customers.

So what's your courting pattern? How do you get to know your
prospects? When do you ask for more information -- more
commitment?

For more information on the online sales process sign up for
the complimentary mini course at
http://www.SalesSiteQuickStart.com.

Dr. Jeanette Cates is The Technology Tamer and Internet
strategist for small business. She is the author of Online
Success Tactics: 101 ways to build your small business at
http://www.OnlineSuccessTactics.com.

---

Google News Updated : Wed, 09 Jul 2008 07:08:13 GMT Study Finds Flawed Practices at Ratings Firms - New York Times ABC News Study Finds Flawed Practices at Ratings Firms New York Times - 4 hours ago By MICHAEL M. GRYNBAUM The analyst at the credit ratings agency was blunt: “Let’s hope we are all wealthy and retired by the time this house of cards falters. SEC criticizes credit-rating firms Los Angeles Times SEC finds conflicts at rating agencies Financial Times CFO.com Magazine - Reuters - Bloomberg - Wall Street Journal all 301 news articles Publ.Date : Wed, 09 Jul 2008 02:20:01 GMT Coalition launches push for health care reform - Milwaukee Journal Sentinel Tampa Tribune Coalition launches push for health care reform Milwaukee Journal Sentinel - 2 hours ago By GUY BOULTON An array of unions and liberal activist groups in Wisconsin have joined a national coalition that plans to spend $40 million to push for health care reform, particularly universal coverage, in the coming election. Coalition to lobby for US health-care reform Reuters $40 Mill Health Care Reform Campaign Launches ABC News Washington Post - Workday Minnesota - Kansas City Star - Bizjournals.com all 266 news articles Publ.Date : Wed, 09 Jul 2008 04:17:57 GMT Bush Won't Back Setting Timeline for Troops in Iraq, Aide Says - Bloomberg Times Online Bush Won't Back Setting Timeline for Troops in Iraq, Aide Says Bloomberg - 44 minutes ago By Catherine Dodge and Roger Runningen July 9 (Bloomberg) -- The Bush administration rejects setting any ``arbitrary'' deadline to withdraw forces from Iraq, the president's spokeswoman said after an Iraqi official said his government wants a timeline ... Video: Iraqi PM Calls for Withdrawal Date AssociatedPress Maliki's Withdrawal Card Wall Street Journal New York Times - Reuters UK - AFP - ABC Online all 1,754 news articles Publ.Date : Wed, 09 Jul 2008 06:24:10 GMT Ex-Secretaries Suggest New War Powers Policy - Washington Post Aljazeera.net Ex-Secretaries Suggest New War Powers Policy Washington Post - 3 hours ago The next time the president goes to war, Congress should be consulted and vote on whether it agrees, according to a bipartisan US study group chaired by former secretaries of state James Baker III and Warren Christopher. Video: Panel Calls for New War Powers Legislation AssociatedPress War Powers Act needs fixing, bipartisan panel says CNN Reuters - Seattle Post Intelligencer - AOL News Newsbloggers all 639 news articles Publ.Date : Wed, 09 Jul 2008 03:48:10 GMT Afghan Bombing Sends Stark Message to India: With Power Comes Risks - New York Times Afghan Bombing Sends Stark Message to India: With Power Comes Risks New York Times - 3 hours ago By SOMINI SENGUPTA NEW DELHI - The suicide bombing on Monday outside the Indian Embassy in Kabul was the latest and most audacious attack in recent months on Indian interests in Afghanistan, where New Delhi, since helping to topple the Taliban in 2001, ... Video: Mourning for Kabul blast victims - 08 Jul 08 AlJazeeraEnglish Pakistani PM calls for joint efforts to fight terrorism Reuters India BBC News - Bloomberg - The Associated Press - CNN all 3,127 news articles Publ.Date : Wed, 09 Jul 2008 03:32:49 GMT Alumina Shares Gain as Profit at Partner Alcoa Tops Estimates - Bloomberg Reuters Alumina Shares Gain as Profit at Partner Alcoa Tops Estimates Bloomberg - 3 hours ago By Rebecca Keenan July 9 (Bloomberg) -- Alumina Ltd., owner of 40 percent of the world's biggest producer of the material used to make aluminum, rose the most in more than five months in Sydney trading after partner Alcoa Inc. reported profit that ... Alcoa Profit Tops Estimates After Price Rise New York Times Alcoa beats the Street CNNMoney.com The Associated Press - Reuters - BloggingStocks - Nightly Business Report all 284 news articles Publ.Date : Wed, 09 Jul 2008 03:09:46 GMT Google Introduces a Cartoonlike Method for Talking in Chat Rooms - New York Times Los Angeles Times Google Introduces a Cartoonlike Method for Talking in Chat Rooms New York Times - 4 hours ago By BRAD STONE Google, known for its plain-Jane approach to Web design, has come up with something much wackier. On Tuesday the company introduced Lively, an online tool that allows people to embody a cartoonish online avatar and have text-based ... How Lively? Google’s Me-Too Virtual World GigaOm Virtual Worlds Are So Hot Right Now: $345 Million Invested So Far ... TechCrunch Wall Street Journal - CNET News - Los Angeles Times - PC Magazine all 166 news articles Publ.Date : Wed, 09 Jul 2008 02:21:46 GMT Clickbank Datafeed Legitimate Work From Home Jobs

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